The ultimate guide for entrepreneurs and people who want to start and grow business in Zimbabwe and Africa

1. Incorporation: Why sole proprietorship is not enoughIncorporation: Why sole proprietorship is not enoughIncorporation: Why sole proprietorship is not enoughIncorporation: Why sole proprietorship is not enough
Everything you ever wanted to know about a PBCEverything you ever wanted to know about a PBCEverything you ever wanted to know about a PBCEverything you ever wanted to know about a PBC
BUSINESS
Outstanding entrepreneur expands footprintOutstanding entrepreneur expands footprintOutstanding entrepreneur expands footprintOutstanding entrepreneur expands footprint
in the health sectorin the health sectorin the health sectorin the health sector
Creating an Entrepreneurial, Innovation BasedCreating an Entrepreneurial, Innovation BasedCreating an Entrepreneurial, Innovation BasedCreating an Entrepreneurial, Innovation Based
Economy is Key to Jobs Creation and GrowthEconomy is Key to Jobs Creation and GrowthEconomy is Key to Jobs Creation and GrowthEconomy is Key to Jobs Creation and Growth
A lesson in raising money for a new business from Strive Masiyiwa
5 Ways to Move from Start
BUSINESSLINK MAGAZINE APRIL 2014
Incorporation: Why sole proprietorship is not enoughIncorporation: Why sole proprietorship is not enoughIncorporation: Why sole proprietorship is not enoughIncorporation: Why sole proprietorship is not enough
Everything you ever wanted to know about a PBCEverything you ever wanted to know about a PBCEverything you ever wanted to know about a PBCEverything you ever wanted to know about a PBC
BUSINESSLINK
MAGAZINE
APRIL 2014
Outstanding entrepreneur expands footprintOutstanding entrepreneur expands footprintOutstanding entrepreneur expands footprintOutstanding entrepreneur expands footprint
in the health sectorin the health sectorin the health sectorin the health sector
Creating an Entrepreneurial, Innovation BasedCreating an Entrepreneurial, Innovation BasedCreating an Entrepreneurial, Innovation BasedCreating an Entrepreneurial, Innovation Based
Economy is Key to Jobs Creation and GrowthEconomy is Key to Jobs Creation and GrowthEconomy is Key to Jobs Creation and GrowthEconomy is Key to Jobs Creation and Growth
A lesson in raising money for a new business from Strive Masiyiwa
5 Ways to Move from Start-Up to Grown Up
BUSINESSLINK MAGAZINE APRIL 2014 1
Incorporation: Why sole proprietorship is not enoughIncorporation: Why sole proprietorship is not enoughIncorporation: Why sole proprietorship is not enoughIncorporation: Why sole proprietorship is not enough
Everything you ever wanted to know about a PBCEverything you ever wanted to know about a PBCEverything you ever wanted to know about a PBCEverything you ever wanted to know about a PBC
LINK
APRIL 2014
Outstanding entrepreneur expands footprintOutstanding entrepreneur expands footprintOutstanding entrepreneur expands footprintOutstanding entrepreneur expands footprint
Creating an Entrepreneurial, Innovation BasedCreating an Entrepreneurial, Innovation BasedCreating an Entrepreneurial, Innovation BasedCreating an Entrepreneurial, Innovation Based
Economy is Key to Jobs Creation and GrowthEconomy is Key to Jobs Creation and GrowthEconomy is Key to Jobs Creation and GrowthEconomy is Key to Jobs Creation and Growth
A lesson in raising money for a new business from Strive Masiyiwa
to Grown Up

2. BUSINESSLINK MAGAZINE APRIL 2014 2

3. INSIDE THE APRIL 2014 ISSUE
What is worrying
Zimbabwe’s
leaders today
Meet
Zimbabwe’s best
export
WIN!
05 A Lexmark Office printer plus free Silver Club subscriptions
REGULARS
04 Subscribe now
09 Publisher’s note
12 What’s happening In Zimbabwe
ALWAYS DO CAREFUL RESEARCH
BusinessLink magazine is designed to
educate and provide general information
as well as to stimulate readers’ thinking.
While every care is taken to ensure that
information in this magazine is correct,
we advise readers to consu
professional advisors when making
business decisions. The magazine is
distributed on the understanding that
the publisher is not rendering legal or
financial advice and readers use the
information herein at their own risk.
BUSINESSLINK MAGAZINE APRIL 2014
INSIDE THE APRIL 2014 ISSUE
What is worrying
Zimbabwe’s business
leaders today? Pg10
Africa and
Zimbabwe’s best
export, pg78
Lexmark Office printer plus free Silver Club subscriptions
What’s happening In Zimbabwe
How to get a PayPal
account in Zimbabwe
pg 64
ALWAYS DO CAREFUL RESEARCH
BusinessLink magazine is designed to
educate and provide general information
as well as to stimulate readers’ thinking.
While every care is taken to ensure that
information in this magazine is correct,
we advise readers to consult their
professional advisors when making
business decisions. The magazine is
distributed on the understanding that
the publisher is not rendering legal or
financial advice and readers use the
information herein at their own risk.
BUSINESSLINK MAGAZINE
BusinessLink, the magazine for growing
companies, delivers real solutions for
today’s innovative business builders. It
gives advice, tools and resources to CEOs
and owners of small-to
companies as well as new entrepreneurs
that help accelerate their growth.
BUSINESSLINK MAGAZINE APRIL 2014 3
INSIDE THE APRIL 2014 ISSUE
Lexmark Office printer plus free Silver Club subscriptions
A lesson in
raising money
from Strive
Masiyiwa,
pg 70
How to get a PayPal
account in Zimbabwe,
BUSINESSLINK MAGAZINE
the magazine for growing
companies, delivers real solutions for
today’s innovative business builders. It
gives advice, tools and resources to CEOs
to-midsize
companies as well as new entrepreneurs
that help accelerate their growth.

4. BUSINESSLINK MAGAZINE APRIL 2014 4
April 2014
Contents
Publisher’s note ......................................................................................................................................9
What is worrying business leaders in Zimbabwe today?..................................................................10
Events....................................................................................................................................................15
BUSINESS BRIEFS...................................................................................................................................15
How will you win without strategy? .................................................................................................17
Feature: Creating an Entrepreneurial, Innovation Based Economy is Key to Jobs Creation and Growth
..............................................................................................................................................................18
Marketing..............................................................................................................................................27
4 Steps to Being Market Focused .....................................................................................................27
Bey-oncé Shows How Social Media is Changing Marketing .............................................................29
Customer Service - 8 Customer Service Principles To Live By ..........................................................31
Profile: Outstanding entrepreneur expands footprint in the health sector........................................33
Technology............................................................................................................................................35
Zimbo Kitchen: Making money through food content .....................................................................35
Natasha Ndlovu- How blogging helped her land big modeling contracts ........................................37
Arthur Marara inspiring the next generation ...................................................................................39
Social Media & Zimbabwe’s New Upside Down Company...............................................................42
Use search engine optimization to attract new clients ....................................................................44
The Customer is Not Always Right. .................................................................................................46
Starting Up ............................................................................................................................................47
Incorporation: Why sole proprietorship is not enough....................................................................47
Everything you ever wanted to know about a PBC ..........................................................................50
Start by building a great team ..........................................................................................................52
Growth..................................................................................................................................................54
5 Ways to Move from Start-Up to Grown Up...................................................................................54
Accelerate Your Growth by Being Smart ..........................................................................................56
The No.1 Reason Why Most Startups Fail........................................................................................58
People ...................................................................................................................................................59
Are you geared up for growth?.........................................................................................................59
7 Things Every Great Boss Should Do ...............................................................................................60
Six Things Exceptional Mentors Do for the Ones They Mentor........................................................62
Innovate................................................................................................................................................63

5. BUSINESSLINK MAGAZINE APRIL 2014 5
How Innovation is Stimulating Agriculture in Africa.........................................................................63
How to Open a PayPal Account in Zimbabwe...................................................................................67
Money...................................................................................................................................................70
Liquidity Crunch Set to Continue: Survival Strategies Needed.........................................................70
A lesson in raising money for a new business from Strive Masiyiwa ...............................................73
30 Most Promising Young Entrepreneurs In Africa 2014..................................................................76

6. BUSINESSLINK MAGAZINE APRIL 2014 6
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techniques to help take your business to the next level. Don’t miss any of this
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7. BUSINESSLINK MAGAZINE APRIL 2014 7
Our Contributors
Fitzgerald Mujuru Motivational and Inspirational Speaker; Sales and
Marketing trainer with 17 years hands on experience in the field. He has worked
with Art Corporation, Webolutions, LASOF Leadership Institute, City Angels,
SME Business Link, Big Ideas Events and The Occasion Magazine. You can visit
him on: http://powerthought4today.wordpress.com
Buhle Taodzera (Mrs) is the Managing Consultant of All About People
Human Resource Consultants. She helps companies in recruiting
suitable staff, developing HR systems and everything about people.
Contact details: buhle@allaboutpeople.co.zw
Milton Kamwendo is Chief Executive at Innov8 Inspiration Group. He is a
cutting edge workshop facilitator, motivational speaker and author. He has
worked with clients in Zimbabwe, Rwanda, South Africa, Namibia, Sudan,
Malawi, South Sudan, Zambia, Botswana, Tanzania, Uganda, Kenya and UK.
Tendai Chakuzira is an author and the owner of ZimboMoney, an informative
blog created to cover making money online specifically for the unemployed
Zimbabwean. Here we feature site reviews, news and other relative information
in and around Zimbabwe.
Publisher: Phillip Chichoni, email chichonip@smebusinesslink.com
Marketing : Christine Mangwanya, email marketing@smebusinesslink.com
© Admiral Business Systems 2014 All rights reserved
Pho 0772 854 301
BusinessLink Magazine is published by Admiral
Business Systems (Pvt) Ltd
Suite 308, 3rd
Floor Merchant House, Robson
Manyika / 2nd
Street, Harare, Zimbabwe.
Phone 0772 854 301
http://smebusinesslink.com

8. BUSINESSLINK MAGAZINE APRIL 2014 8

9. BUSINESSLINK MAGAZINE APRIL 2014 9
Publisher’s note
This month’s issue of
BusinessLink
magazine is
burning hot
with insights to
ignite the
entrepreneurial
fire among our
readers.
As the
country struggles with a liquidity
crisis, low demand and high
unemployment, innovative thinking
entrepreneurs are the ones who can
drive the economy out of the abyss,
and they need to do so fast and
smart as they have to work with
lean budgets.
Our feature article on Creating an
Entrepreneurial, Innovation Based
Economy is designed to stimulate
creative thinking among our
readers.
The lean startup concept is
gaining popularity globally. The idea
is based on Stephen Blank’s
reckoning that a startup is not a
business but it is an experiment that
entrepreneurs undertake in order to
find a business model that works.
Struggling to think of new
business ideas? Get inspiration from
what some young people from all
over Africa are venturing into, in 30
Most Promising Young
Entrepreneurs in Africa. I am very
excited that we have a young
Zimbabwean lady, Farai Gundan,
among the thirty.
Zimbabwe has lots of enterprising
people. This magazine is there to
help them set up businesses in a
smart way so as to build, fast
growing, profitable and sustainable
corporate enterprises.
We cover the option of starting
up cheaper using a Private Business
Corporation rather than the more
expensive regular company. There is
some advice on how to build a great
team from the start, which will help
you build a successful business.
We look at how innovation is
transforming the agricultural sector
in Africa, moving it from subsistence
to commercial ventures.
Naturally we all enjoy winning. So
we have prizes to be won by three
people who take up a subscription
to BusinessLink magazine for one
year. This is a limited special offer
for only $9.99 for one year.
See the subscription page for full
information and get in the running
before the deadline of 7 April, 2014.
Phillip Chichoni #chichonip

10. BUSINESSLINK MAGAZINE APRIL 2014 10
What is worrying
business leaders in
Zimbabwe today?
The BusinessLink magazine team
asked some of our leading
entrepreneurs about issues that are
of utmost concern to doing business
in Zimbabwe today. Below are two
of the comments we received.
Divine Ndhlukula, Managing
Director of Securico
1. Corruption - supply chain systems
in most companies are so opaque
and corruption rules the roost. It is
no longer the best man winning the
job, but the one who pushes
envelopes below the desks.
2. Debtors are a major issue. Most
clients now hide behind the liquidity
crisis when in fact they just are
using suppliers for free funding.
3. Big companies now literally
dictate the price they want to be
charged and businesses are being
rendered unviable as one is forced
to charge sub-economic prices just
to keep the "important customer".
Dr. Mike Joka, Managing Director
of Corporate 24 Group
The challenges in our economy
range from lack of funding, out of
sync labour laws and lack of
infrastructure development.
The funding which is available is
not ideal for a country on a recovery
path as it does not stimulate
growth. The interest rates are very
high; a situation which is not ideal
for an ailing economy and as a
result every bank's balance sheet is
full of non performing loans.
There is need for budgetary
support to shore up the economy
which is dominated by the informal

11. BUSINESSLINK MAGAZINE APRIL 2014 11
sector. We all agree that the
economy is being driven by the
informal sector, these guys are
creating more employment than
industries but they lack funding.
They do not have the loan
requirements like collateral and as
such banks don't want to deal with
them.
Is it still relevant for the
government to prioritize distressed
companies through DIMAF at the
expense of the informal sector and
SMEs? How much do SMEs require
and how much do big companies
like Cairns require?
It is more difficult to get money
for Corporate 24, a budding Super
Brand, than to get funding for the
defunct CAPS HOLDINGS empire.
Isn't it time to let bygones be
bygones? Interestingly enough most
of these companies are struggling
with obsolete equipment and
outdated business models. It's time
to support new players.
The labour laws need to be
aligned with the performance of the
economy and the companies. We
have a very expensive labour force
across the sectors. When it comes
to the manufacturing sector, this
has a huge bearing on the costing
and pricing of products, resulting
in our goods being more expensive
for domestic consumption and
worse still in the export market. In
my sector medical specialist fees
are the most expensive in the
region.
The end result is a chain reaction
that makes the cost of living
unsustainable. Look at what is
happening in the public sector, the
expensive labour force at executive
level, it is killing us. Are we
collecting taxes so that we meet the
public service bill? It defies any
logic.
Last but not least, dilapidated
infrastructure and lack of
infrastructure development is
stifling economic growth.

12. BUSINESSLINK MAGAZINE APRIL 2014 12
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