Mastering the Art of Keyword Optimization and On-Page SEO


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Discover how to make your webpages more relevant to search engines for a specific target keyword. Simple strategies on keyword optimization and on-page seo.How to optimize for a target keyword and increase search engine traffic to your website.

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Mastering the Art of Keyword Optimization and On-Page SEO

  1. 1. gainpro f it inco m e .co m http://www.gainpro fitinco m/keywo rd-o ptimizatio n-o n-page-seo /Mastering the Art of Keyword Optimization and On-Page SEOPhilip A.If you haven’t noticed this already, I’m a huge f an ofsearch engine optimization. Why? Well f irst of all searchengine traf f ic is the most targeted traf f ic you cangenerate to your website, and secondly it’s 100% f ree.When you’re trying to rank in search engines it’s vitalthat you choose a specif ic keyword or keyphrase f orwhich you want to get rankings. Every website you build,every page or blog post you publish must have a targetkeyword.T he f irst step in f inding the keyword or keyphrase f orwhich you want to rank is to perf orm a thoroughkeyword research.Once you’ve f ound the keyword you want to target, the next step of the process is to make the webpagewhich will target the keyword as relevant as possible f or your chosen term. T his is called on-page keywordoptimization and it’s the only part of SEO you will have f ull control of .In this post I’m going to show you how you can optimize your pages f or a target keyword.But f irst let me show you some blog posts I published that climbed up the search rankings simply because ofthe proper keyword targeting: The Most Honest Tweet Adder Review You’ll Ever Read Target keyword: “tweet adder review” 2nd position on Google Word count: 1204 words Video embed: Yes How to Drive Traffic to Your Blog Without Google? Target keyword: “drive traffic to your blog” 2nd position on Google Word count: 1258 words Video embed: YesSo both of these blog posts got over 1000 words and they both have a video embedded in them. T he videopart is something I noticed while I was doing searches f or my keywords on Google and what I discovered isthat posts which contained videos got higher rankings over time. I don’t think it’s a rule but it’s one of thesimilarities I discovered throughout my high ranking posts.
  2. 2. Okay, now let’s take a look at the keyword targeting process.Keyword Opt imizat ion OverviewKeyword optimization is all about including your target keywords in specif ic parts of your webpage so thatGoogle and other search engines will consider your page relevant f or that particular keyword or keyphrase.Page URLT he URL of your page is the f irst location where you want to insert your target keyword. I suggest you keepthe URL as short as possible. Shorter URLs are easier to remember and more likely to be copy/pasted andshared.One other things is to position your keyword as close as you can to the root domain. For example‘‘ is way better than ‘‘.Make sure that the permalink settings on your WordPress blog is set to ‘Custom Structure’, this way whenyou’ve written in the title of your blog post inside the text editor WordPress will automatically create apermalink that is identical to the title. I suggest you take time to manually edit the permalink and removeunnecessary f iller words like ‘the’, ‘to’,is’,you’, so that the permalink contains only the target keyphrase.The Tit leT he keywords with the most SEO value are the ones that appear in the title of your page. I always try tocome up with headlines where the keyword is positioned right at the beginning of the title. Of course this isnot always the case.Target Keyword: Tag LineBuilding Trust – T he Key to Growing Your Online Home BusinessWordPress SEO: T he Ultimate GuideT he title of you page is the bold text which appears in search engine results when you’re searching f or aparticular term.If you want to rank f or a specif ic keyword then it should def initely be in your title tag.The Met a Descript ionT he meta description is a short paragraph which describes what your page is about. T he meta descriptionshows up in search engine results right under the title of your page.It’s a good idea to include your target keyword and a related keyphrase in it. Although the meta descriptiondoes not af f ect your rankings it can def initely help the click-through rate.All you need to do is to make sure that each page or blog post has a unique and compelling meta
  3. 3. description.The Met a Keyword TagIt’s a well known f act that top search engines like Google and Bing completely ignore the keywords tag. Ipersonally stopped using this tag on all of my websites simply because it holds no SEO value, and morethan that it can giveaway valuable inf ormation to your competitors.The H1 HeadingT he H1 tag is the headline of your blog post or page. If you’re using WordPress, the H1 tag is most likely tobe identical with the title tag of your page.However, using a SEO plugin like All In One SEO or in my case the Genesis Framework(af f iliate link) allowsyou to create a H1 tag that is dif f erent f rom your title tag.T his way you can optimize the title tag f or your chosen keyword and also create a compelling headline whichattracts the visitors to your blog to click on it.The H2/H3/H4 HeadingsT hese are the subheadings of your page or your blog post. You should include your target keyword at leastin one of these subheadings. Also you can use related terms that are relevant f or your target keyword.Even if you don’t include your target keyword in these headings, using them will allow you to break yourposts into easy to digest paragraphs, def initely making them more scannable f or your readers, improving theoverall user experience.The Body TextYour target keyword along with related keywords should be spread across the body of your blog post.My blog posts and pages have an average keyword density of slightly less than 1%. T his also counting thekeywords f rom the title, H1, H2 and other headings I use to structure my page.It’s also very important that you use related terms and not only your target keyword. For example if you weretargeting the keyword ‘SEO‘ a related term is ‘search engine optimization‘ which is basically the same thing.One other thing I would like to mention here is that you should aim to include your target keyword in thebeginning paragraph of your blog post or webpage.Bold and It alic UsageYou should use your keyword in ‘bold‘ at least once within your page. T he same thing goes f or ‘italic‘.Using these f ormatting tags f or your target keywords along with other related terms will make your pagemore relevant f or those keywords in the eyes of search engines.Make sure you don’t get carried away with this, and as with every keyword optimization tactic you shouldalways put the reader f irst.The Image Filename
  4. 4. T he f ilename of your image should look like this: ‘target-keyword.png’.T his will allow you to tap into image search traf f ic, and here is where the f ilename of your image holds realvalue.Always make sure that when you’re downloading an image f rom Flickr or other image sharing sites, and youwant to use it on your webpage to rename it so that it includes your target keyword.The Image Alt At t ribut eT he alt attribute or the alt tag of your images is the only way to tell search engines what that image is about.As with the image f ilename the alt tag should contain the target keyword or a variation of that keyword.Make sure you keep your image alt tag to 3 or 4 words and stay away f rom keyword stuf f ing.T he alt tag holds a lot of SEO value, that’s why I recommend you use images in all of your blog posts andpages.Final Not e on Keyword Opt imizat ionT here is one thing which I think is very important and I would like to point out, keyword optimization andkeyword stuf f ing are to completely dif f erent things.Always aim to use your target keyword only as much as it makes sense to use it.You should always keep in mind user experience when optimizing your pages and blog posts.With that said I’ve reached the end of my keyword optimization guide.If you have other tips or strategies you might want to share I encourage you to leave a comment on this post.And if there is something I left out or I forgot to mention please let me know.Relat ed Post s 1. Keyword Research: How to Find Long Tail Keywords 2. WordPress SEO: T he Ultimate Guide