Outline of marketing, brand and communication offer from Traffic.

2. Your Market. Traffic is a strategic business-to-business
Your Brand. marketing and communications consultancy.
Your Communications.
We take an intelligent three step approach to
ensure your offer fits perfectly with the needs
of your target audience.
We understand your market place, develop a
close-fitting brand and deliver communication
that creates loyalty and attracts new business.

3. A powerful blend of strategy and creativity.
We believe in an integrated approach to
marketing and communications. Our people Phil Elwell Jason Church Paul Skipp
Marketing Strategist Design Director PR Consultant
have diverse but complementary skills and
Phil has 12 years’ experience of successfully Jason is a highly experienced designer who Paul has worked in the media for over
backgrounds to deliver our three stage approach. growing B2B businesses through strategic has worked in senior creative roles within 25 years, serving as a journalist - such as
marketing planning and implementation. some of the region’s most respected design regional and national titles including
These skills cover strategic marketing, brand, Central to Phil’s approach is ongoing and advertising agencies. His skill set spans The Mail on Sunday - and as a senior
monitoring of the market place and several different channels, including creative public relations consultant.
creative (online and offline) and media relations. purchasing trends. This ensures the brand for web, e-commerce, exhibition and print.
Paul has worked with a variety of financial
and communication remains relevant,
During the last 15 years, Jason has worked services clients including Millennium
engaging and persuasive.
on several high profile accounts including Insurance, Premier Financial Services
CIM qualified, Phil has held a number of Severn Trent Water, Powergen (now E-On), and Pink Home Loans.
senior marketing management positions Birmingham International Airport and
Paul is experienced in all forms of public
Clients include: within B2B organisations including Millward AAH Pharmaceuticals.
relations and media management and
Brown and Financial Objects, where he
Johnston Park McAndrew - Insurance Brokers has generated coverage in the national
increased lead generation by at least 20%
Financial Objects - Financial Services Software press and broadcast channels for
year on year for each division.
Premier Financial Services several clients.
Williamson & Soden - Legal
Countrywide Tax & Trust Corporation - Estate Planning “My objective is to create the visual “My role is to ensure your brand and
Joerns Healthcare Ltd - Patient Handling Equipment “My role is to understand the ongoing dialogue that exists between your messages are well received by the media
Millward Brown - Marketing Research needs of your market place, enabling us to brand and the viewer, communicating and your audience by providing relevant
Pink Home Loans - Financial Services build a compelling brand and target your a message that is both memorable and thought-provoking information
Pertemps People Development Group - Recruitment communications with laser-like precision.” and persuasive.” and insight.”

4. Case Study - Marketing Strategy Elitesuite Ltd. is a UK-based software company
providing solutions that speed up day-to-day
IT processes.
The Challenge The Solution The Results
Elitesuite were launching Elitefile; a new After analysing the market research, 6 months after the launch Elitefile has been
desktop PC product that speeds up file Traffic put in place a 6-month marketing sold into a range of vertical markets including
management processes such as searching, strategy to launch and grow sales. the legal, accountancy and manufacturing
viewing, collating and emailing. sectors. The product has received positive
Before implementing the strategy, Traffic took
reviews in the media and several channel
Research had proved that Elitefile reduced time to understand the full capabilities of the
partnerships have been established with
file administration by over 50% during an product which resulted in the development of
large technology resellers.
average working day. a clear and persuasive proposition.
“We wanted to engage a full-service
Elitesuite required a marketing and A lead generation strategy was compiled that
marketing agency capable of launching
communications strategy to launch involved segmented data sourcing, targeted
Elitefile to the wider reseller market with
Elitefile and to build awareness and sales. mailings and e-shots with telephone follow
a compelling proposition.
ups for appointment booking.
“Six months into the project, Traffic have
To support the lead generation campaign,
created our brand and kick-started our
a number of additional tactics were deployed
marketing strategy which is generating the
including the roll-out of an interactive website,
interest we need to grow the business in
full suite of marketing literature, a launch
the months and years ahead.”
event and links to social media and blogs to
Stuart Farmer,
encourage audience dialogue.
Managing Director,
Elitesuite Ltd.

5. Case Study - Brand Development Countrywide Tax & Trust Corporation is part of
a large group providing advice in all aspects
of estate planning and asset protection.
The challenge The Solution The Results
Deliver an internal and external brand Traffic co-ordinated a series of internal All Countrywide staff are engaged and
strategy to raise awareness and generate brand audit workshops to uncover the projecting the brand values within their roles,
new enquiries for its national IFA network. true qualities and differentiation within resulting in greater career satisfaction and
the company and its staff. increased productivity.
A set of brand values was established The group has a core proposition to
as a result of the exercise, which formed differentiate itself and a suite of collateral
the foundation for the core proposition. that communicates the brand values and
resonates with IFAs and clients.
The brand values are now incorporated into
all integrated communications campaigns, Since the branding exercise, Countrywide IFAs
including press advertising, direct mail and feel more confident in sales situations and
digital communications. the external communications have led to an
increase in new business enquiries.

6. 1 12 page brochure sent out in response
to a national press campaign to recruit
new consultants.
2 Secure online resource for IFAs within
the Countrywide network. The site includes
updates on legislation, training timetables
and downloadable marketing materials.
3 Sponsorship campaign delivered across a
number of sporting disciplines including
professional rugby, cricket and horse trials.
3
“Traffic are inspiring, energetic and
forthcoming, thinking from our point
of view to develop clear tactics across
all channels.
“The investment has really paid off, with
results going beyond our expectations”.
Gill Massey-North,
Director of Operations
1 2 Countrywide Tax and Trust Corporation.

7. Case Study - Media Relations Pink Home Loans is an award-winning mortgage
Distribution Company providing products and
services to financial intermediaries since 1990.
The challenge The solution The Results
Pink Home Loans was launching a new Traffic compiled an integrated marketing The large volume of targeted coverage
mortgage broker service, providing and PR strategy to launch the brand, helped Pink Home Loans to become one
professional mortgage advice to the raise awareness and generate enquiries. of the largest mortgage packaging providers
general public. in the UK.
News items, commentary and articles
The company was aiming to significantly featured in the mortgage, property and As a result, it attracted the attentions of
grow market share both in the Midlands investment media and a live interview large-scale investors and was eventually
and nationally and required a wide-reaching with the CEO was featured on Sky News. acquired by a major national building society.
PR strategy.
Traffic arranged briefings with key business
journalists, provided a regular supply of
news stories and features and distributed
a monthly newsletter to key media contacts.

8. Portfolio examples
“Traffic are very refreshing to work with. They seemed
to completely capture the idea of our company and the way in
which we wanted to market ourselves.
“They came up with an amazing identity that completely
“It was clear from the start that time had been taken to summed up what we were looking for. It has had an incredible
research the business and understand our aims and the response which has been great for business”.
associated challenges going forward.
Cindy Lewis,
Managing Director
Great people to work with!” Total Focus Research Limited.
Keith Norohna,
Managing Director
Reynolds Technology Limited
Bournville College - International Student Prospectus 2010 Future Home Care - Service User Icons Williamson & Soden Solicitors

9. The Bond 0121 753 5155
180 - 182 Fazeley Street hello@thisistraffic.co.uk
Birmingham B5 5SE www.thisistraffic.co.uk