"It takes a village to recycle a bike" After months of great work we are pleased to publish Wilkinson's Wheels - Draft Strategic Plan 2018 - 2023. Thanks so much for all this input, discussions, feedback and encouragement. We could not have done this without the amazing guidance of Samantha Sami and her brilliant coaching skills. Thanks to the dozens and dozens of volunteers and local businesses for believing in us, that have helped us get this far and have helped us be fearless in what we want to achieve. Special thanks also to our co-founders Lara Le Reveur Leah Rushford Rob McLoughlin Bron Neill John McBell Noel Irwin (Jo-Ann Irwin) Aloysius Theodore-Ursus (mark horner). Our main supporters Macedon Nursery and Garden Supplies and Gisborne & District Community Bank Branch We welcome all comments.

1. Wilkinson’s Wheels
DRAFT STRATEGIC PLAN 2018-2023
MARCH 2018
WILKINSON’S WHEELS
40 NURSERY ROAD
MACEDON, VIC 3440
0415 296 918

2. Page 1 of 7
Prepared by
Samantha Zantor, Phil Wilkinson, Leah Rushford, Lara Le Reveur, Rob McLoughlin, Bronwyn Neill, Noel
Irwin, Mark Horner
Wilkinson’s Wheels
40 Nursery Road, Macedon, VIC 3440, Australia
About Wilkinson’s Wheels
Community. Contribution. Wellbeing.
Wilkinson’s Wheels has a vision to become an ethical, sustainable, social enterprise engaging our thriving
local community. Our thriving community space, workshop and bike shed are kindly hosted by Macedon
Nursery Garden Supplies, Macedon.
Our main purpose is to support and contribute to the local community and its wellbeing, aiming to achieve
this by using community-led resources to sustainably build skills to:
• Engage in training and outcomes based activities for all ages and abilities;
• Enhance mental, physical, environmental and community health capacity; and
• support local tourism,
two wheels at a time.

3. Wilkinson’s Wheels – Strategic Plan 2018-2023
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Table of Contents
Purpose: ............................................................................................................................................................ 3
Values: ............................................................................................................................................................... 3
Vision:................................................................................................................................................................ 3
Mission: ............................................................................................................................................................. 3
Culture: ............................................................................................................................................................. 4
Outcomes: ............................................................................................................................................................. 5
Expectations (of each other): ...................................................................................................................... 6
Venture - Name of organisation; Branding; and Language: ............. Error! Bookmark not defined.

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Purpose:
• Community, Contribution and Wellbeing
Values:
• Community – WW is a caring organisation that nurtures resilience through diversity and
inclusiveness
• Making a difference - WW is driven to add value in all that we do and make a positive difference
for our volunteers, community and the environment.
• Resourceful – We will use our creativity and vision to build a thriving sustainable organisation
• Adventure and fun –WW will provide opportunities for people of all abilities to enjoy
themselves through bite sized volunteering.
• Life learning - We will bring our knowledge and experience to support each other in learning
new skills
Vision:
• An ethical, sustainable, social enterprise engaging our thriving local community
Mission:
• Using community-led resources, WW will sustainably build skills to:
• Enhance mental, physical, environmental and community health capacity,
• Engage in training and outcomes-based activities for all ages and abilities, and
• Support local tourism,
Two wheels at a time

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Culture:
• Fun
• Safety
• inclusive
• resourceful
• respectful
• considerate
• connected
• inclusive
• non judgmental
• diverse
• entrepreneurial
• mutual respect
• By fostering a culture where everyone respects one another and in which no one is afraid to
dispense with egos and dive into any task that needs a collaborative effort, a seriously
productive social enterprise will arise.
• flexibitly to contribute (on train – at home, on site)
• bite sized volunteering

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Outcomes:
Short to mid-term outcomes
• Scale up the collection, fixing, activities and fund raising from recycled second hand bikes to
provide funds to grow and improve the business to return profits to the CFA.
• Continue to donate recycled bikes to the Macedon CFA fleamarket
• Create a model that can be picked up by other communities/CFAs.
• Establish a valuable community asset at the bike shed that can thrive through involvement from
all ages and abilities.
• Support the incubation of other community initiatives including hosting meetings, sharing ideas
and collaboration.
Long term outcomes:
Encourage community
involvement and improve
environmental outcomes
Enhance the range of
outdoor activity options
Promote and build the social capital of the
community
ü Create and implement an
overall plan to recycle
second hand bikes:
• Collection
• Cleaning and repair
• Selling
• Marketing
• Planning
• Artwork
• workshop
ü Create new facilities
for cycling
• Engage with local
mountain bike
group to create
youth learner
tracks in towns.
• Partner with
schools to create a
beginners track at
the school pine
plantation and
Middle Gulley.
• Create a track
around The Res,
Macedon
• Integrate proposed
new paths in area
for young riders
ü Create a social enterprise and create
jobs
• Work with socially
disadvantaged to teach them
new skills in fixing bikes
• Engage with the police
• Engage with councils
ü Open a bicycle working
bee workshop – bike Shed
ü Provide second hand
bikes for use at schools
ü Rail trails between
towns
ü Bike expeditions with local
experienced riders
ü Skills workshops on bike repairs
ü Skills workshops for new mountain
bike riders
ü Partner with Bicycle
Network, Primary Schools
and local council to drive
behaviour change with
school children
ü Improved cycling
infrastructure
• Bike racks
• Bike tracks
• Create signposted
cycle pathways and
maps to local
mountain bike
trails
ü Donate fixed bikes to disadvantaged
– eg refugees / low income

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ü Expand the Macedon CFA
flea market bike stall
ü Engage with Macedon
Kinder/local childcares to
provide a range of balance
bikes for 3-4 year olds
ü Promote environmental
impacts
• increased use of bikes
there will be less cars
on the road.
• Recycled bikes means
less to landfill
ü Increase health tourism
in conjunction with
Council.
• Create park and
ride at railway
station
• Work with Vline to
encourage train
travel – bike rides
ü On yer bike in Autumn - hire bikes to
tourists during autumn – alleviate
road traffic and parking problems
•
ü Establish a “festival of wheels” with
a tourism focus
• races for various ages
• Displays
• Stunt riding
• Iron man competition
• novelty bike competition
• music
• art
Standards: (for ourselves):
• fun,welcoming,safety,bringoursuperpowersandrespectthoseofother,consideration,
committed,passionate,motivated,openminded,respectful,collaborative,entrepreneurial.
Expectations (of each other):
• supportive
• strong role modelling (of What? To whom?)
• value the diversity
• inclusiveness
• respect for others point of view
• respect that everyone can add value
• respect that everyone has different skills
• willingness to learn and to teach
End of document

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www.wilkinsonswheels.org