The document discusses a workshop on market oriented income generation activities held by the SCDP project from March 16-18, 2008. The objectives of the workshop were to select appropriate commodities for production, conduct a rapid market assessment of the selected commodities, and develop a monitoring system. Criteria for selecting commodities included market demand, production potential, access to services and inputs, and contribution to livelihoods and food security. Examples of supported activities by SCDP include cash crops, livestock, NTFPs, and handicrafts. Participatory exercises were used to identify and prioritize appropriate commodities and criteria.

1. ກິ ຈ຅ະກຳສຽ ຳຄລຳງອັ ຍ ຬີ ຄໃສຼ
຃ວຳມຉຽ ຬຄກຳຌຂຬຄຉະຫົ ຳຈ.
Market Oriented Income Generation
Activities.
By:
Mr. Phetsoulaphone CHOULATIDA (MSc),
TSO-Agriculture & Livelihood,
March, 2008
Phet.choulatida@yahoo.com

2. Date: 16-18 March 2008 ວັ ຌ຋ີ 16, 17, ແລະ 18 ມີ ຌຳ ຎີ 2008.
Venue: SCDP project office,
Phaoudom district, Bokeo province.
ສະຊຳຌ຋ີຼ :
ຫຽ ຬຄຎະຆຸ ມ ໂ຃ຄກຳຌຑັ ຈ຋ະຌຳຆຸ ມຆ຺ ຌ ເຂຈ
ສີ ສະເກຈ, ເມື ຬຄຏຳຬຸ ຈ຺ ມ, ແຂວຄຍຼ ແກຽ ວ.
Participants: SCDP project staff
(PM, TSO, CSO), Counterpart staff
working on IGA:- cash crop,
livestock, NTFP, and handicraft
promotion.
ຌັ ກສຳມະຌຳກຬຌ:
Œ ຑະຌັ ກຄຳຌໂ຃ຄກຳຌ
Œ ຃ູຼ ອຼ ວມຄຳຌຑຳກລັ ຈ ຋ີຼ ເອັ ຈວຽກສ຺ຼ ຄເສີ ມ
ເຆັຼ ຌ:- ຑຶ ຈເສຊະກິ ຈ, ລຽ ຽຄສັ ຈ, ເ຃ືຼ ຬຄຎຼ ຳຂຬຄ
ຈ຺ ຄ, ແລະ ຫັ ຈຊະກຳ.
ວັ ຌເວລຳ, ສະຊຳຌ຋ີຼ ແລະ ຏູຽ ເຂ຺ຽ ຳຐຶ ກ
Date and time, Venue, and Participants

3. ¥÷©¯½¦ö¤/Objectives:
• À²ˆº£ñ©Àìõº¡Àºö¾¡¾ຌ¯ø¡²õ©À¯ñຌ¦òຌ£É¾ Áì½ ¡¾ຌ
ìɼ¤¦ñ©ê†ÀϾ½¦ö´Á¡È¡ò©¥½¡¿¦É¾¤ì¾¨»ñ®.
• À²ˆº¸¾©²¾®Á°ຌ¸¾©¡¾ຌª½Í¾©Á®®»ó®©È¸ຌ¡È¼¸
¡ñ®¦òຌ£É¾ê†Ä©É£ñ©Àìõº¡¦‰¤À¦ó´.
• ¦É¾¤ì½®ö®ªò©ª¾´ Áì½ ¯½À´óຌ°öຌ¡ò©¥½¡¿.
• Selection of appropriate commodities (cash crop,
livestock, NTFPs, etc).
• Rapid market mapping of selected commodities.
• Development of a monitoring and evaluation system.

4. §ó¸ò©£¸¾´À¯ñຌµøÈ Áì½ ¡ò©¥½¡¿¦É¾¤ì¾¨»ñ®
Livelihood and IGAs
1. £¸¾´¦¿£ñຌ¢º¤¡ò©¥½¡¿¦É¾¤ì¾¨»ñ®ªÒ§ó¸ò©£¸¾´À¯ñຌµøÈ
What is importance of IGAs in livelihood?
2. ¥÷©¯½¦ö¤ªíຌªð¢º¤¡¾ຌ°½ìò©Á´Èຌ¹¨ñ¤? What is major
objectives of production?
3. ¡ò©¥½¡¿ê†Â£¤¡¾ຌ SCDP ¦½Îñ®¦½Îøຌ´ó¹¨ñ¤Á©È?
What and how many activities supporting by SCDP
project?

5. £¤¡¾ຌ SCDP Áì½ ¡ò©¥½¡¿¦É¾¤ì¾¨»ñ®
SCDP project and IGA support.
• °½ìò©ª½²ñຌ¯ø¡²õ©À¯ñຌ¦òຌ£É¾(À§„ຌ:Œ Ͼ¡¤¾, À¢í¾, ²õ© Áì½
Ͼ¡Ä´É) Production of cash crop (e.g. sesame, rice, vegetables,
fruit tree, etc).
• ¡¾ຌìɼ¤¦ñ© (À§„ຌ:Œ ¡¾ຌìɼ¤Á®É, ìɼ¤¯¾, ìɼ¤Ä¡È Áì½ ìɼ¤Ïø)
Livestock (e.g. goat, fish, chicken, and pig).
• ¦‰¤À¦ó´À£ˆº¤¯È¾¢º¤©ö¤ Production of NTFPs.
• ¹ñ©«½¡¿ Handicrafts (handloom textile, bamboo weaving, etc).
• ¡¾ຌÀ¢í¾À«ò¤¡¾ຌÀ¤óຌ©¨°È¾ຌ¡º¤êõຌ²ñ©ê½ຌ¾®É¾ຌ Áì½ ¡¾ຌ
À¤óຌ¥÷ì½²¾¡ Access to finance through VDF, microfinance, etc.

6. ¨Éºຌ¹¨ñ¤¥…¤À»ñ©¯½«ö´ຌòÀê©¡¾ຌª½Í¾©?
Market Orientation-why?
¡¾ຌ°½ìò©Á®®©„¤À©ó´ Traditional subsistence production.
• ¦¿ìñ®®ðìò²¡Àº¤ For self consumption.
• °½ìò©Í¾¨µÈ¾¤Œ¯½ìò´¾ຌ ຌɺ¨ Many product-low volume.
°½ìò©ª½²ñຌºó¤ª¾´ª½Í¾© Market oriented production.
• °½ìò©ຌɺ¨Œ¯½ìò´¾ຌ;¨ Few product-high volume.
• ºó¤Ã¦È£¸¾´ªÉº¤¡¾ຌ¢º¤ª½Í¾© Based on market demand.
º¡¾©ÃÏÈ Áì½ £¸¾´¦È¼¤ÃÏÈ New opportunities and also new risk.
À²†´£¸¾´»øÉùɧ¾¸¡½¦ò¡ºຌ¡È¼¸¡ñ®¡¾ຌª½Í¾©Increase farmers
understanding of market.

7. ¡¾ຌ´ó¦È¸ຌ»È¸´¸òÀ£¾½ªÈº¤Â¦É¡¾ຌª½Í¾©Á®®»ó®©È¸ຌ
Participatory Rapid Market Chain Analysis.
®¾©¡É¾¸¡¾ຌ©¿Àຌóຌ Step followed:
• ¡¾ຌÁªÉ´Á°ຌ¸¾©À®œº¤ªíຌ Preliminary mapping.
• ¡¾ຌ¡½¡¼´°øÉ°½ìò© ªö¸µÈ¾¤ º¡¾©¡÷È´ª½¹ù¾© Prepare producers
e.g. market opportunity groups.
• ¡¾ຌÀ¢í¾»È¸´¢º¤²¾¡¦È¸ຌºˆຌÅ ªö¸µÈ¾¤¡È÷´²¾¡¦È¸ຌ¨Èº¨ê†¦öຌÃ¥
Involving other stakeholders .e.g. sub sector interest groups.
• ¦öຌê½ຌ¾¡È¼¸¡ñ®ªÈº¤Â¦É¡¾ຌª½Í¾© (¯½§÷´, ¦¿´½ຌ¾¸ò§¾¡¾ຌ)
Market chain dialogue (meeting, workshops, etc)

8. ¡¾ຌ£ñ©Àìõº¡°½ìò©ª½²ñຌ
Selection of products.
¡¾ຌ£ñ©Àìõº¡°½ìò©ª½²ñຌ ©É¸¨¸òêó¡¾ຌ´ó¦È¸ຌ»È¸´.
Participatory Product selection.
êȾຌຌ¿Ã§É¸òêó¡¾ຌ£ñ©Àìõº¡°½ìò©ª½²ñຌÁຌ¸Ã©?
¦¿ìñ®¡¾ຌ¯½ªò®ñ©¡ò©¥½¡¿.
How do you select the products for intervention?

9. ´¾©«¾ຌ ¦¿ìñ® ¡¾ຌ£ñ©Àìõº¡°½ìò©ª½²ñຌ ¥½ªÉº¤:Œ
Criteria for product selection can be:-
1. £¸¾´ªÉº¤¡¾ຌ¦ø¤¢º¤ª½Í¾© Higher market demand.
2. »ñ®¯½¡ñຌÀ¡ñ®§œ£õຌ©¨¡¾ຌÀ»ñ©¦ñຌ¨¾°ø¡´ñ© Buy back guarantee (e.g. contract
farming).
3. ¢º®À¢©¡¾ຌ¢½¹¨¾¨°½ìò©ª½²ñຌ Scope of further expanding production.
4. êȾÁ»¤¡¾ຌÀ²š´´øຌ£È¾°½ìò©ª½²ñຌ °È¾ຌ¡¾ຌÁ¯»ø® Íõ ¡¾ຌ¯ñ®¯¤°½ìò©ª½²ñຌ
Scope of value addition through processing or product improvement.
5. °øÉ°½ìò©´ó¸ò§¾¡¾ຌ/£¸¾´»øÉ Áì½ êñ¡¦½Ãຌ¡¾ຌ®ðìò¹¾ຌ°½ìò©ª½²ñຌ©„¤¡È¾¸
Technical and managerial skills of producers.
6. À¢í¾À«ò¤¡¾ຌ®ðìò¡¾ຌªÈ¾¤Å Áì½ ¯ñ©Ã¥ຌ¿À¢í¾ Access to services and inputs.
7. ¡È´°øÉê÷¡¥öຌÀ¢í¾´¾´ó¦È¸ຌ»È¸´ ©¨¦½À²¾½°øÉê÷¡¥öຌꆦ÷© Involvement of poor people
(pro poor, employment).

10. 8. ¥¿ຌ¸ຌ°øÉÄ©É»ñ®°öຌ¯½Â¹¨©Â©¨¡ö¤À§„ຌ:Œ §¾¸ຌ¾, ²Ò£É¾£öຌ¡¾¤, Áì½ ®ðìò¦ñ© No. of
direct beneficiary (farmers, traders, and enterprise).
9. ¦º©£Èº¤¡ñ®À¤ˆº­Ä¢§ó¸ò©£¸¾´À¯ñຌµøÈ(À¦©«½¡ò©Œ¦ñ¤£ö´) In line with livelihoods
condition (socio-economic).
10. 쾨»ñ®ª½Íº©¯ó Year round income.
11. ຌ¿Ã§ÉÁ»¤¤¾ຌ²¾¨Ãຌ£º®£ö¸ Use of family labour.
12. ¡¿Äì Áì½ ¡¾ຌªº®Áêຌ£õຌ Profit and rapid return.
13. ¯½¡º®¦È¸ຌ¡¾ຌ£Õ¯½¡ñຌ©É¾ຌ¦½®¼¤º¾¹¾ຌ Contributing for food security.
14. ´ó°öຌ¡½êö®ªÒ¦…¤Á¸©ìɺ´Îɺ¨ Less impact to the environment.
15. ¡¾ຌ´ó¦È¸ຌ»È¸´¢º¤Á´È¨ò¤ Involvement of women.
16. ¦º©£Èº¤¡ñ®ຌ½Â¨®¾¨¢º¤ìñ©«½®¾ຌ Conducive government policy and business
environment.
17. Áê©ÀϾ½¡ñ®À¦©«½¡ò© Áì½ ¸ò«ò§ó¸ò©¢º¤§÷´§öຌ Compatible with the local
livelihoods system.
18. £¸¾´À¯ñຌįĩɩɾຌ¸ò§¾¡¾ຌ Technically feasible.
19. ¦º©£Èº¤¡ñ®¸òêó¡¾ຌÁ®®©„¤À©ó´ Áì½ «ô¡¡ñ®êñ¡¦½²œ­®É¾ຌ Use of indigenous
technology and traditional skills.
20. ´øຌ£È¾¦ø¤ Áì½ ¢öຌ¦‰¤¤È¾¨ High value and easy to transport.

11. ¡¾ຌ£ñ©Àìõº¡´¾©«¾ຌ À¤ˆºຌÄ¢Œ®ö©±õ¡¹ñ©
Select criteria -exercise
£ñ©Àìõº¡´¾©«¾ຌÀ¤ˆºຌÄ¢ ê†êȾຌ¥½Ã§É¦¿ìñ®¡¾ຌ¥ñ©ì¼¤®ìò´¾¦ò©.
Now select criteria you want to use for prioritization.
ຌ¿Ã§É´¾©«¾ຌ©„¤¡È¾¸À²ˆº¦ö´ê¼®¡ñ®ê¾¤Àìõº¡ê†Áª¡ªÈ¾¤¡ñຌ ¦¿ìñ®
¡¾ຌ¯ø¡²õ©À¯ñຌ¦òຌ£É¾ Íõ ¡¾ຌìɼ¤¦ñ©.
Use the criteria to compare different cash crop or livestock options.

12. ¡¾ຌ£ñ©Àìõº¡´¾©«¾ຌ À¤ˆºຌÄ¢Œªö¸µÈ¾¤ Select criteria –example.
S.N Criteria Commodity
Goat Pig Fish Maize Chilly
1 £¸¾´ªÉº¤¡¾ຌ¦ø¤¢º¤ª½Í¾© Higher market demand. 5 5 3 2 2
2 »ñ®¯½¡ñຌÀ¡ñ®§œ£õຌ©¨¡¾ຌÀ»ñ©¦ñຌ¨¾°ø¡´ñ© Buy back
guarantee (e.g. contract farming).
5 5 3 2 2
3 ¢º®À¢©¡¾ຌ¢½¹¨¾¨°½ìò©ª½²ñຌ Scope of further
expanding production.
1 1 1 4 5
4 êȾÁ»¤¡¾ຌÀ²š´´øຌ£È¾°½ìò©ª½²ñຌ °È¾ຌ¡¾ຌÁ¯»ø® Íõ
¡¾ຌ¯ñ®¯¤°½ìò©ª½²ñຌ Scope of value addition through
processing or product improvement.
4 4 2 2 4
5 °øÉ°½ìò©´ó¸ò§¾¡¾ຌ/£¸¾´»øÉ Áì½ êñ¡¦½Ãຌ¡¾ຌ®ðìò¹¾ຌ
°½ìò©ª½²ñ­©„¤¡È¾¸ Technical and managerial skills of
producers.
4 3 5 2 1
6 À¢í¾À«ò¤¡¾ຌ®ðìò¡¾ຌªÈ¾¤Å Áì½ ¯ñ©Ã¥ຌ¿À¢í¾ Access to
services and inputs.
5 5 3 1 1
7 ¡È´°øÉê÷¡¥öຌÀ¢í¾´¾´ó¦È¸ຌ»È¸´ ©¨¦½À²¾½°øÉê÷¡¥öຌꆦ÷©
Involvement of poor people (pro poor, employment).
5 5 4 1 1
츴£½Áຌຌ Total score. 29 28 21 14 16
¥ñ©ì¼¤®÷ìò´¾¦ò© Ranking. I II III V IV

13. ¡¾ຌ£ñ©Àìõº¡´¾©«¾ຌ À¤ˆºຌÄ¢Œ®ö©±õ¡¹ñ©
Select criteria –exercise.
°øÉÀ¢í¾»È¸´êñ¤Ïö©ຌ¿¦½ÀÎó¡È¼¸¡ñ®¸¼¡¢º¤¡È´ Áì½ ¡¾ຌ¡¸©¦º®¥¾¡
°øÉÀ¢í¾»È¸´êñ¤Ïö©.
Presentation of group work and verification by all participants.

14. ¢ð¢º®Ã¥