Summer 2018 FA102a

1. Theresa PhamThere is Always Hope
FA102a,
Research and Speculative
Product/Service Development

2. Theresa PhamThere is Always Hope
Assignment One, Research
“Mini Post: Oceans and Clay”
https://waitbutwhy.com/2016/09/oceans-and-clay.html

3. Theresa PhamThere is Always Hope
Assignment One, Research
Ocean means mysterious places or being small
and helpless

4. Theresa PhamThere is Always Hope
Assignment One, Research
Ball of clay means you are in control

5. Theresa PhamThere is Always Hope
Assignment One, Research
Life is “about when is the right, and the wrong
time for each one.”
https://waitbutwhy.com/2016/09/oceans-and-clay.html

6. Theresa PhamThere is Always Hope
Assignment One, Future Product or Service
Have hope
• You are not alone
• It will get better

7. Theresa PhamThere is Always Hope
Assignment Two, Source for Brand Character Words
Demi Lovato
via Instagram

8. Theresa PhamThere is Always Hope
Assignment Two, Naming Process
• Current
• Mysterious
• Shape
• Powerful
Project Finding Hope
• Project (created by
using power from
powerful)
• Finding (created from
ful of powerful)
• Hope (created from
hape of shape)

9. Theresa PhamThere is Always Hope
Assignment Two, Final Product/Service Name
Project Finding Hope
• People must have hope
• Sometimes you just need to find it

10. Theresa PhamThere is Always Hope
Assignment Two, Brand Character Diagram Sketches(s)

11. Theresa PhamThere is Always Hope
Assignment Two, Brand Character Diagram
Persona
warrior
strong
truthful
imperfect
Tone
personal
encouraging
empowerment
loving/love
Purpose
express
help
inspire
know worth
Language
open
honest
authentic
relatable
Project Finding Hope

12. Theresa PhamThere is Always Hope
Assignment Three, Logotype Research, Word from Diagram
Empowerment

13. Theresa PhamThere is Always Hope
Assignment Three, Logotype Research
https://twloha.com/
http://loveislouder.com/
https://www.girlup.org/

14. Theresa PhamThere is Always Hope
Assignment Three, Logotype Research
https://www.nami.org/ http://sunovion.com/

15. Theresa PhamThere is Always Hope
Assignment Three, Finished Logotype
PFHPFH

16. Theresa PhamThere is Always Hope
Assignment Four, Social Media Branding, Research
References Names and URLs
heartsupport
Time to Change
Project Semicolon

17. Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Facebook Pages

18. Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Facebook Pages

19. Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Creating Community
• Text messaged about page

20. Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Creating Community
• Posted on Twitter
• Pinned tweet on Twitter page

21. Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Creating Community
• Posted on Instagram
• Direct messaged on Instagram

22. Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Creating Community

23. Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Creating Community

24. Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Creating Community
• Posting and stating on social media saying so
• “viral marketing or word-of-mouth or ”buzz
marketing”” (https://www.seokursu.com.tr/social-media-and-its-implications-for-viral-marketing.pdf)

25. Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Creating Community
• Through messages
• “send messages through an instant messenger
or a tweet and get the response really quick”
(https://www.researchgate.net/profile/Simeon_Edosomwan/publication/303216233_The_history_of_social_media_and_its_impact_on_
business/links/57fe90ef08ae56fae5f23f1d/The-history-of-social-media-and-its-impact-on-business.pdf)

26. Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Creating Community
• Through pictures
• People “respond more favorably to a
combination visual/verbal ad”
(https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.20143)

27. Theresa PhamThere is Always Hope
Assignment Five, Webpage Layout Research for Wireframe
https://projectsemicolon.com/

28. Theresa PhamThere is Always Hope
Assignment Five, Webpage Layout Research for Wireframe
https://www.time-to-change.org.uk/

29. Theresa PhamThere is Always Hope
Assignment Five, Wireframe
Photo with Tagline Text
Social Media Links
Logotype
Short
Description
About Share Learn FAQ Contact

30. Theresa PhamThere is Always Hope
Assignment Five, Tagline Research
• “You Can Fight Suicide” (https://afsp.org/)
• “Let’s end mental health discrimination”
(https://www.time-to-change.org.uk/)
• “Your story is not over” (https://projectsemicolon.com/)
• “Let’s change the conversation” (https://www.activeminds.org/)
• “It’s time to take on mental illness”
(https://www.mqmentalhealth.org/)

31. Theresa PhamThere is Always Hope
Assignment Five, Homepage Visual Design in a Browser
https://invis.io/A8NB467HKBQ - /312202101_Homepage

32. Theresa PhamThere is Always Hope
Assignment Five, Lower Level Visual Design in a Browser
https://invis.io/A8NB467HKBQ - /312202231_About

33. Theresa PhamThere is Always Hope
Assignment Five, Lower Level Visual Design in a Browser
https://invis.io/A8NB467HKBQ - /312202230_Share

34. Theresa PhamThere is Always Hope
Assignment Five, Lower Level Visual Design in a Browser
https://invis.io/A8NB467HKBQ - /312202229_Learn

35. Theresa PhamThere is Always Hope
Assignment Five, Lower Level Visual Design in a Browser
https://invis.io/A8NB467HKBQ - /312202228_Contact

36. Theresa PhamThere is Always Hope
Assignment Five, Linked Prototype URL
https://invis.io/A8NB467HKBQ -
/312202101_Homepage