Summer 2018 FA102a, Assignment Two, Slide 7 on

1. Theresa PhamThere is Always Hope
FA102a,
Research and Speculative
Product/Service Development

2. Theresa PhamThere is Always Hope
Assignment One, Research
“Mini Post: Oceans and Clay”
https://waitbutwhy.com/2016/09/oceans-and-clay.html

3. Theresa PhamThere is Always Hope
Assignment One, Research
Ocean means mysterious places or being small
and helpless

4. Theresa PhamThere is Always Hope
Assignment One, Research
Ball of clay means you are in control

5. Theresa PhamThere is Always Hope
Assignment One, Research
Life is “about when is the right, and the wrong
time for each one.”
https://waitbutwhy.com/2016/09/oceans-and-clay.html

6. Theresa PhamThere is Always Hope
Assignment One, Future Product or Service
Have hope
• You are not alone
• It will get better

7. Theresa PhamThere is Always Hope
Assignment Two, Source for Brand Character Words
Demi Lovato
via Instagram

8. Theresa PhamThere is Always Hope
Assignment Two, Naming Process
• Current
• Mysterious
• Shape
• Powerful
Project Finding Hope
• Project (created by
using power from
powerful)
• Finding (created from
ful of powerful)
• Hope (created from
hape of shape)

9. Theresa PhamThere is Always Hope
Assignment Two, Final Product/Service Name
Project Finding Hope
• People must have hope
• Sometimes you just need to find it

10. Theresa PhamThere is Always Hope
Assignment Two, Brand Character Diagram Sketches(s)

11. Theresa PhamThere is Always Hope
Assignment Two, Brand Character Diagram
Persona
warrior
strong
truthful
imperfect
Tone
personal
encouraging
empowerment
loving/love
Purpose
express
help
inspire
know worth
Language
open
honest
authentic
relatable
Project Finding Hope