1. Contact Peter Minasian, principal + creative director
PROFESSIONAL SUMMARY
Principal & Creative Director, Minasian Marketing Communications, a full service marketing communications
firm providing: outbound & inbound marketing, advertising, PR/publicity, corporate identity–collateral, media
buying—all platforms, web design & content, promotions, special events, research & analytics. As public
relations counsel produced strategic plans & initiatives: internal /external communications, media relations,
crisis communications /issues management, special events, media training & spokesperson.
Industry focus: hospitality-restaurants /hoteliers, food & beverage, healthcare, financial services, beauty /spa
industries, consumer package goods, the fine arts, design /architecture.
Video producer & writer focused to corporate programs, commercials & PSAs.
Director Corporate Communications & Marketing for New England’s leading dairy foods producer providing:
marketing campaign services, branding & packaging design, public relations /publicity, crisis management,
community relations, sponsorships, special events & PR counsel. Manage external marcom support.
Account Management, Public Relations & Creative Services for New England’s two leading advertising /digital
& PR agencies. Produced, coordinated & implemented regional & national campaigns.
Communications Manager for Boston’s premier community service organization providing funding and
services to over 150 member agencies. Produced special events, collateral, directed advertising agency,
communications campaigns supporting fundraising, volunteer leadership & community outreach.
General Sales Manager for Upstate New York’s leading wine & spirits distributorship for American and
imported brands. Relationships: beverage companies, vintners & importers. Produced sales campaigns,
events, B to B marketing, product introductions, merchandising & wine lists. Led sales & merchandising teams.
Television Producer /Executive Producer with CBS and ABC-TV affiliates in Boston. Writer-producer for
issue-oriented public affairs programming, documentaries, talk shows and specials.
Former employers* and a partial list of past and present clients:
Interests: the fine /decorative /performing arts, design /architecture, enology, running.
*HP Hood Inc.
*Mullen Advertising & Public Relations
*Arnold Worldwide
*United Way of Massachusetts Bay
*Colony Liquors–Premium Wines
International
*WNAC-TV–WHDH-TV
UST Corp.
McDonalds
LoJack
Tufts Health Plan
Near East Foods
Arthur T. Gregorian Inc.
Peabody Brown (Nixon Peabody)
Bingham, Dana & Gould
Pizzeria Uno
Greater Media Cable
Greater Boston Food Bank
Great Woods Center for the
Performing Arts
The Parker House
The Yankee Clipper Inn
US Post Office
Interlocks Salon & Day Spa
Save-A-Lot Food Stores
Green Mountain Inn
The Bretton Arms
InnSide New England
Ken Still, Brandeis Univ.
E-BuyersGuide.com
David’s Restaurants
Cape Ann Chamber of Commerce
New England Innkeepers Assoc.
Pleasant Street Inn
LaserCare Cosmetic Centers
The Architect’s Studio
DIBI New England/DIBI Italy
Essential design
Newburyport Lighting Co.
ECRU New York
Moodz Spa I Salon I Boutique
Milieu
Lexington Eye Associates
Beauport Financial Services
ANEW Photo Restoration
New York Vein Center
Vein Specialists of the North Shore
Vascular Access of the North Shore
Emerson Investment Management
Covidien (formerly VNUS Medical)
Geoffrey H. Richon Company
Look Your Best Medical Spa
Medical One New York
Turner’s Seafood Corp.
5 Woodholm Road, Manchester by the Sea, MA 01944 P978.526.9171 M978.807.8400
Epeter@minasianmarcom.com minasianmarcom.com
minasianMARKETINGCOMMUNICATIONS