Sustainability as a business model Version 2


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This is presentation for a Transition Towns workshop in Kerikeri New Zealand 21/09/2010. It explores sustainability as the "motherlode of innovation" and advocates the need for inclusive thinking to bridge gaps between business, environmental and social mindsets.

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Sustainability as a business model Version 2

  1. 1. Sustainabilitythe new business model<br />
  2. 2. industrialisation<br />sustainability<br />1776<br />image: made available copyright free from<br />
  3. 3. image from:<br />We don’t need no education _ Pink Floyd<br />
  4. 4. image from<br />
  5. 5. from with permission<br />
  6. 6. from with permission<br />
  7. 7. Resource depletion<br />Resource needs by 2020<br />Resource needs by 2030<br />“This situation has become today’s decisive environmental challenge, and is fast becoming tomorrow’s critical economic challenge.”<br />John elkington, The Power of Unreasonable People, p.185 <br />
  8. 8. Inequity<br /> The richest 2% of adults own more than half global wealth.<br />What is the impact of this information? How do you feel about our world?<br />
  9. 9. Sustainability<br />– living in ways that don’t compromise future generations <br />– “we have to broaden our sense of identity … so that we think of the human race as our fellow soujourners and our other creatures here as part of our evolutionary family, and the biosphere as our community” <br /><ul><li>Jeremy Riftkin, The Empathic Civilisation</li></li></ul><li>Sustainability<br />prosperity and equity<br />vibrant unified communities<br />environmental stewardship<br />How confident are you that we can achieve this?<br />
  10. 10. behaviour<br />(what we say and do)<br />beliefs<br />attitudes<br />perceptions<br />values<br />capabilities<br />adapted from Sue Knight,NLP at Work<br />image from:<br />
  11. 11. Bridging perceptual gaps<br />
  12. 12. aspires to sustainability<br />appreciates diverse efforts and approaches<br />thinks vegans oppress vegetables – belongs to VHEMT<br />cares only for profit – would sell grandmother’s kidneys<br />
  13. 13. Where are you placed?<br />If you regard yourself as a business person:<br />Where do you sit on the business continuum?<br />Where do think sustainability advocates sit (on average)<br />If you regard yourself as a sustainability advocate:<br />Where do you sit on the sustainability continuum?<br />Where do think business people sit (on average)<br />
  14. 14. How SuperCorps are Changing the Workforce and the World <br />Rosabeth Moss Kanter (Harvard Video Ideacast) <br />
  15. 15. Sustainable businesses generate solutions for the betterment of mankind.<br />
  16. 16. Sustainability…<br />as innovation <br />“.. as processes of value creation and securing competitive advantage”<br />C.K. Prahalad<br />“In the U.S. we have a whole buch of legacy systems and legacy thinking”.<br />C.K. Prahalad<br />
  17. 17. CK Prahald’s Agenda for the Future of Humanity<br />Thinkers 50<br />
  18. 18. Shai Agassi’s bold plan for electric cars - TED<br />Better Place<br />
  19. 19. World investments in cleantech<br />source:<br />
  20. 20. BBC News Interview with James Brett<br />
  21. 21. Muhammad Yunus – The Social Business Model (Fora TV)<br />“Poverty is not created by poor people. It is created by the systems we have built, the institutions we have designed, and the concepts we have formulated”.<br />Building Social Business, p.5<br />
  22. 22. I was pleased, but not fully satisfied. I looked at this cornstarch cup and asked, “Could I eat it? Why should poor people pay for this container that has to be thrown away? Why can’t you make an edible cup? Children will eat the cup after they have finished the yoghurt, and that way they will receive even more nutrition.” The Danone research team in Paris is working on meeting this goal. I predict they will do it – and that the result may sometime revolutionize food packaging.<br />Muhammad Yunus, Building Social Business, p 91<br />
  23. 23. Grameen Companies<br />Grameen Bank: 8 million borrowers – 97% are women<br />Mission: To eradicate poverty<br />
  24. 24.
  25. 25. Ray Avery – World Class New Zealand – Mondiale<br />TEDxAuckland – Ray Avery – Medical Innovation and Applied Knowledge<br />
  26. 26.
  27. 27.
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  29. 29.
  30. 30. from The 8th Habit, Stephen Covey<br />
  31. 31. Some principles<br />Everyone is included (pragmatic and just)<br />Povery is as great a threat as climate change (intractable problems)<br />Fresh thinking and fresh perspectives are needed (unity and inclusiveness)<br />What else do you get out of the concepts and examples presented?<br />
  32. 32. If a…<br />0<br />IVII<br />500<br />Businessman<br />Banker<br />Doctor<br />Christian<br />Muslim<br />Aetheist<br />Greenie<br />Politician comes up with a good idea – it’s a good idea.<br />We need to encourageinclusive thinking!<br />
  33. 33. Business opportunities?<br />Sustainability at the heart of strategy<br />Innovate<br />Reduce costs and broaden the market<br />
  34. 34. 10 great divides<br />demographics (population)<br />finance (haves and have nots)<br />nutrition<br />resources<br />environment<br />health<br />gender<br />education<br />technology<br />security<br />
  35. 35.
  36. 36. Business opportunities?<br />Creating social businesses reducing costs for kiwis:<br /><ul><li>housing/rental/mortgage
  37. 37. electricity
  38. 38. vehicle costs/fuel costs
  39. 39. rates
  40. 40. food?
  41. 41. dependency</li></ul>What opportunities can you see, what would you like to solve?<br />
  42. 42. Next steps and takeaways<br /><ul><li>Attend the Employment Forum (Friday 15 October)
  43. 43. Review some of the resources in this presentation – see slide share
  44. 44. Join Transition Towns/ website discussions?
  45. 45. Reflect on your possible perceptual gaps.
  46. 46. Read Sustainability 2.0 (free on the net)
  47. 47. Read Peter’s blog “Sustainability 2.0”
  48. 48. Read “The Power of Unreasonable People by Joh Elkington and Pamela Hartigan
  49. 49. Read Building Social Business by Muhammad Yunus
  50. 50. Contact me to talk further: Peter Bruce</li></li></ul><li>