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Sustainabilitythe new business model
industrialisation sustainability 1776 image: made available copyright free from http://en.wikipedia.org/wiki/File:20070616_Dampfmaschine.jpg
image from: http://www.pprune.org/jet-blast/376204-really-really-boring-totally-pointless-snippets-information-thread-mk-xiii-151.html We don’t need no education _ Pink Floyd
image from http://en.wikipedia.org/wiki/File:Silent_Spring_Book-of-the-Month-Club_edition.JPG
from www.stakeholderengagement.co.nz with permission
from www.stakeholderengagement.co.nz with permission
Resource depletion Resource needs by 2020 Resource needs by 2030 “This situation has become today’s decisive environmental challenge, and is fast becoming tomorrow’s critical economic challenge.” John elkington, The Power of Unreasonable People, p.185
Inequity              The richest 2% of adults own              more than half global wealth. What is the impact of this information? How do you feel about our world?
Sustainability – living in ways that don’t compromise future generations  – “we have to broaden our sense of identity … so that we think of the human race as our fellow soujourners and our other creatures here as part of our evolutionary family, and the biosphere as our community”  ,[object Object],[object Object]
behaviour (what we say and do) beliefs attitudes perceptions values capabilities adapted from Sue Knight,NLP at Work image from: http://www.atam.org/OctoberSurprises.html
Bridging perceptual gaps
aspires to sustainability appreciates diverse efforts and approaches thinks vegans oppress vegetables – belongs to VHEMT cares only for profit – would sell grandmother’s kidneys
Where are you placed? If you regard yourself as a business person: Where do you sit on the business continuum? Where do think sustainability advocates sit (on average) If you regard yourself as a sustainability advocate: Where do you sit on the sustainability continuum? Where do think business people sit (on average)
How SuperCorps are Changing the Workforce and the World  Rosabeth Moss Kanter (Harvard Video Ideacast)
Sustainable         businesses generate solutions for the betterment           of mankind.
Sustainability… as innovation   “.. as processes of value creation and securing competitive advantage” C.K. Prahalad “In the U.S. we have a whole buch of            legacy systems and legacy    thinking”. C.K. Prahalad
CK Prahald’s Agenda for the Future of Humanity Thinkers 50
Shai Agassi’s bold plan for electric cars - TED Better Place
World investments in cleantech source: http://www.smartplanet.com/business/blog/smart-takes/seven-renewable-energy-targets-for-2020/8471/
BBC News Interview with James Brett
Muhammad Yunus – The Social Business Model (Fora TV) “Poverty is not created by poor people. It is created by the systems we have built, the institutions we have designed, and the concepts we have formulated”. Building Social Business, p.5
I was pleased, but not fully satisfied. I looked at this cornstarch cup and asked, “Could I eat it? Why should poor people pay for this container that has to be thrown away? Why can’t you make an edible cup? Children will eat the cup after they have finished the yoghurt, and that way they will receive even more nutrition.” The Danone research team in Paris is working on meeting this goal.  I predict they will do it – and that the result may sometime revolutionize food packaging. Muhammad Yunus, Building Social Business, p 91
Grameen Companies Grameen Bank: 8 million borrowers – 97% are women Mission: To eradicate poverty
Ray Avery – World Class New Zealand – Mondiale TEDxAuckland – Ray Avery – Medical Innovation and Applied Knowledge
from The 8th Habit, Stephen Covey
Some principles Everyone is included (pragmatic and just) Povery is as great a threat as climate change (intractable problems) Fresh thinking and fresh perspectives are needed (unity and inclusiveness) What else do you get out of the concepts and examples presented?
If a… 0 IVII 500 Businessman Banker Doctor Christian Muslim Aetheist Greenie Politician comes up with a good idea – it’s a good idea. We need to encourageinclusive thinking!
Business opportunities? Sustainability at the heart of strategy Innovate Reduce costs and broaden the market
10 great divides demographics (population) finance (haves and have nots) nutrition resources environment health gender education technology security
Business opportunities? Creating social businesses reducing costs for kiwis: ,[object Object]
electricity
vehicle costs/fuel costs
rates

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Sustainability as a business model Version 2