Trans World Marketing is a design and marketing firm that has helped global brands, retailers, and manufacturers develop custom in-store solutions since 1966. They use a 7-step design framework to translate strategic ideas into 2D and 3D shopper-focused programs. Their process turns ideas into strategies, strategies into designs, and designs into programs. They have developed award-winning programs across various retail channels and categories.

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INTERACTIVE PORTFOLIO

2. About Us
Trans World Marketing helps define, develop, and implement custom in-store merchandising solutions
& marketing touch-points for global Brands, Retailers, CPG’s and Product Manufacturers. Since 1966
our talents and expertise have been exclusively focused on retail and the in-store channel.
We are a Design + Build hybrid, connecting the dots between strategic consultancy, retail brand devel-
opment, design, engineering, global production and roll-out program management. Our creative &
logistical solutions are evolved through a 7-step program-specific Design Framework developed
around your brand, your program, your goals, your field operational concerns, and your customer’s
preferences.
Clients like our approach because we understand our work must reflect positively on the brands
they’ve created and the reputations they’ve built. Because we excel at turning strategic ideas into
2-dimensional and 3-dimensional shopper-centric programs that address enterprise goals, operational
considerations and marketing objectives, our client’s “Big Ideas” never get lost in translation.

3. Strategy + Design Translation
We are Translators who turn retail strategies into executable design programs.
For 45 years, we’ve developed award winning in-store programs inside numerous retail channels and
category verticals. The areas we work within vary, but our 7-step Industrial Design approach to prob-
lem solving always remains consistent and can be applied to any situation, category, or retail applica-
tion.
These seven steps turn ideas into strategies, strategies into designs and designs into shopper-facing
in-store programs. Engage us where you see fit.
STRATEGY DESIGN ENGINEER PROTOTYPE BUILD ROLL OUT MAINTAIN

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INTERACTIVE + GAMING DESIGN EXPLORATION SONY COMPUTER ENTERTAINMENT
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INTERACTIVE + GAMING LEAP FROG
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INTERACTIVE + MOBILE MERCHANDISING LG ELECTRONICS MOBILECOMM USA, INC
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INTERACTIVE + CROSS-CATEGORY BRAND BUILDING LG ELECTRONICS MOBILECOMM USA, INC
STRATEGY DESIGN ENGINEER PROTOTYPE BUILD ROLL OUT MAINTAIN

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INTERACTIVE + MASS MERCHANDISING LG ELECTRONICS USA, INC.
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INTERACTIVE + HOME THEATER / 3D DISPLAY VIEWING STATION PANASONIC
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INTERACTIVE + APPAREL SPECIALTY MERCHANDISING (WHOLESALE) ADIDAS
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INTERACTIVE + FLOORING / MASS MERCHANDISING SHAW
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12. PETER HEXT
VICE PRESIDENT
IN-STORE STRATEGY + TRANSLATION
DR 201.559.2006
FX 201.559.1999
CE 310.722.9116
PHEXT@TRANSWORLDMARKETING.COM
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