This document summarizes Bill Leszinske's presentation on trends and opportunities for connected consumer electronic devices in 2009 and beyond. It discusses Intel's strategy to focus on transitioning consumer electronics to being internet connected. It provides an update on Intel's execution against its plans, including design wins with Samsung and Toshiba. It also discusses opportunities for delivering internet content to televisions and consumers' willingness to pay more for interactive features. Finally, it reviews risks related to economic conditions and competitive pressures that could impact Intel's forecasts.

1. Thomas Weisel PartnersThomas Weisel Partners
Technology & TelecomTechnology & Telecom
ConferenceConference
Bill Leszinske, Jr.Bill Leszinske, Jr.
General Manager, Marketing & Solutions GroupGeneral Manager, Marketing & Solutions Group
Digital Home GroupDigital Home Group
Trends and opportunitiesTrends and opportunities
for connected consumerfor connected consumer
electronic devices inelectronic devices in
2009 and beyond2009 and beyond

2. Risk Factors
TodayToday’’s presentations contain forwards presentations contain forward--lookinglooking
statements. All statements made that are notstatements. All statements made that are not
historical facts are subject to a number of risks andhistorical facts are subject to a number of risks and
uncertainties, and actual results may differuncertainties, and actual results may differ
materially. Please refer tomaterially. Please refer to our most recent Earningsour most recent Earnings
Release and our most recent Form 10Release and our most recent Form 10--Q or 10Q or 10--KK
filing for more information on the risk factors thatfiling for more information on the risk factors that
could cause actual results to differ.could cause actual results to differ.
If we use any nonIf we use any non--GAAP financial measures duringGAAP financial measures during
the presentations, you will find on our website,the presentations, you will find on our website,
intc.com, the required reconciliation to the mostintc.com, the required reconciliation to the most
directly comparable GAAP financial measure.directly comparable GAAP financial measure.

3. Digital Home GroupDigital Home Group
Delight consumers by delivering the advancements for
next-generation consumer electronics with rich,
interactive Internet content and traditional broadcast
programming

4. IntelIntel’’s Consumer Electronics Strategys Consumer Electronics Strategy
Focus on Transition to Internet Connected (CE 3.0)Focus on Transition to Internet Connected (CE 3.0)
The Internet Changes the Game!
CE 1.0CE 1.0
Analog TVAnalog TV
CE 2.0CE 2.0
Digital TVDigital TV
CE 3.0CE 3.0
Internet ConnectedInternet Connected

5. An Update Since Investor Day 2008An Update Since Investor Day 2008
Strong Execution Against PlanStrong Execution Against Plan
• Intel Media Processor
CE3100 (“Canmore“)
PRQ’d and Silicon
Shipping!
• Strong Tier-1 OEM
Design Win Progress
• Samsung & Toshiba
Announced Products
at CES
• Widget Channel
Collaboration with
Yahoo! Announced at
IDF and Launched at
CES
* Other names and brands may be claimed as the property of other* Other names and brands may be claimed as the property of otherss

6. IntelIntel®®
Architecture CoreArchitecture Core
•• Performance and headroomPerformance and headroom
•• Compatible with SW that powers theCompatible with SW that powers the
InternetInternet
IntelIntel®®
Media Play TechnologyMedia Play Technology
•• HW/SW decode of broadcast,HW/SW decode of broadcast,
Internet,Internet, BluBlu--ray*ray*
•• Seamless viewing experienceSeamless viewing experience
LeadingLeading--edge CE Featuresedge CE Features
•• HD video processing, composition,HD video processing, composition,
displaydisplay
•• Up to 7.1 channel output for homeUp to 7.1 channel output for home--
theater audio quality &theater audio quality & BluBlu--rayray
requirementsrequirements
•• Powerful 2D/3D graphics enginePowerful 2D/3D graphics engine
•• High performance for advancedHigh performance for advanced
UIs,UIs, EPGsEPGs, gaming, gaming
Product plans, dates, andProduct plans, dates, and specifications are subject to change atspecifications are subject to change at
any time, without notice.any time, without notice.
IntelIntel®® Media Processor CE 3100Media Processor CE 3100
Key Features & BenefitsKey Features & Benefits
* Other names and brands may be claimed as the property of other* Other names and brands may be claimed as the property of otherss
Shipping Since in Q3!Shipping Since in Q3!
Intel ArchitectureIntel Architecture
CoreCore
MemoryMemory
ControllerController
I/OI/O
SecuritySecurityAudio/VideoAudio/Video
DecodersDecoders
Graphics &Graphics &
DisplayDisplay
ProcessingProcessing

7. * Other names and brands may be claimed as the property of other* Other names and brands may be claimed as the property of otherss
DHG IA SoC Silicon Adoption MomentumDHG IA SoC Silicon Adoption Momentum
Six Segments of Focus for Intel
CableCable
TVTV
Digital TVDigital TV
IPTVIPTVSatelliteSatellite
ConnectedConnected
A/VA/V
BluBlu--RayRay
Multiple Design Wins!
Multiple Design Wins
& Happening Faster
Than Expected!
Engagements on
Track for Future SoC
Concrete Product Development with Almost All Top CE Companies!
Internet Direct to DTV is Happening Faster Than Expected!
Multiple Design Wins!
Multiple Design Wins!
Toshiba Shown at
CES!
Multiple Design Wins!
Samsung Shown at
CES!

8. Strong Buzz from CES
* Other names and brands may be claimed as the property of other* Other names and brands may be claimed as the property of otherss

9. Update from Investor Day 2008Update from Investor Day 2008
IntelIntel’’s CE Market Opportunitys CE Market Opportunity
• TAM/SAM Model Based
on latest analyst data
from end of Q3’08 and
Q4 impact unclear1
• Blu-ray & IPTV
Segments Somewhat
Stronger2
• Economic Impact Seems
to Be Impacting TV
Purchasing Less Than
PC Industry3
• Will Provide Updated
TAM/SAM with Q1’09
forecast updates at
Investor Meeting in
MaySources:
1 : Intel DHG Forecast Model based on ABI, In-Stat, U&S 2007, DisplaySearch, & iSupply Data
2 : DisplaySearch and Nielsen, Q4’2008
3 : Forrester, “Consumer Spending in an Economic Recession”, January 5, 2009

10. Driving Value
Consumers Willing to Pay More for Widgets on TV!
• Research done after economic crisis began.
• When exposed to how the Widget Channel could be
incorporated into the TV experience, 76% of consumers
said they found this somewhat or extremely valuable.
• Surveyed how much more consumers would be willing to
pay for the addition of Widget Channel to a new HDTV, Blu-
ray player, and DSTB. When given specific incremental
spending amounts between $25 and $85, there was
between a 60% and 85% willingness to pay the premium
with little variation in that willingness as the price went up.
Source: Primary Research
– The Diffusion Group,
Q4’2008
* Other names and brands may be claimed as the property of other* Other names and brands may be claimed as the property of otherss

11. Consumer Electronics Platforms
Roadmap & Delivery Update
2007
IA CPU & Chipset
Performance
Internet Compatibility
Software Ecosystem
Intel® CE
2110
Media
Processor
Cost-Effective
Integration
AV Decoders
2008 2009+
Intel® Media Processor
CE3100
Future IA SoCs
Optimized for Segments
45nm & Intel® Atom™ Core
Multiple Segments
All products, computer systems, dates and figures specified are preliminary based on current
expectations, and are subject to change without notice.
Sodaville
Blu-ray, IPTV, ConnAV
Cable & Satellite
Digital TV

12. Legal Notices
This document contains information on products in the design phase of
development.
Intel processor numbers are not a measure of performance. Processor
numbers differentiate features within each processor family, not across
different processor families. See
www.intel.com/products/processor_number for details.
• Intel, CE 2110, CE3100, Core 2 Duo, and the Intel logo are registered
trademarks of Intel Corporation or its subsidiaries in the United States and
other countries.
• Sodaville is a code name.
• Copyright © Intel Corporation 2009. All rights reserved.

13. Risk Factors
The above statements and any others in this document that refer to plans and expectations for the first quarter, the year and the
future are forward-looking statements that involve a number of risks and uncertainties. Many factors could affect Intel’s actual results,
and variances from Intel’s current expectations regarding such factors could cause actual results to differ materially from those
expressed in these forward-looking statements. Intel presently considers the following to be the important factors that could cause
actual results to differ materially from the corporation’s expectations. Current uncertainty in global economic conditions pose a risk to
the overall economy as consumers and businesses may defer purchases in response to tighter credit and negative financial news,
which could negatively affect product demand and other related matters. Consequently, demand could be different from Intel's
expectations due to factors including changes in business and economic conditions, including conditions in the credit market that could
affect consumer confidence; customer acceptance of Intel’s and competitors’ products; changes in customer order patterns including
order cancellations; and changes in the level of inventory at customers. Intel operates in intensely competitive industries that are
characterized by a high percentage of costs that are fixed or difficult to reduce in the short term and product demand that is highly
variable and difficult to forecast. Revenue and the gross margin percentage are affected by the timing of new Intel product
introductions and the demand for and market acceptance of Intel's products; actions taken by Intel's competitors, including product
offerings and introductions, marketing programs and pricing pressures and Intel’s response to such actions; Intel’s ability to respond
quickly to technological developments and to incorporate new features into its products; and the availability of sufficient supply of
components from suppliers to meet demand. The gross margin percentage could vary significantly from expectations based on changes
in revenue levels; capacity utilization; excess or obsolete inventory; product mix and pricing; variations in inventory valuation, including
variations related to the timing of qualifying products for sale; manufacturing yields; changes in unit costs; impairments of long-lived
assets, including manufacturing, assembly/test and intangible assets; and the timing and execution of the manufacturing ramp and
associated costs, including start-up costs. Expenses, particularly certain marketing and compensation expenses, as well as restructuring
and asset impairment charges, vary depending on the level of demand for Intel's products and the level of revenue and profits. The tax
rate expectation is based on current tax law and current expected income. The tax rate may be affected by the jurisdictions in which
profits are determined to be earned and taxed; changes in the estimates of credits, benefits and deductions; the resolution of issues
arising from tax audits with various tax authorities , including payment of interest and penalties; and the ability to realize deferred tax
assets. The recent financial crisis affecting the banking system and financial markets and the going concern threats to investment
banks and other financial institutions have resulted in a tightening in the credit markets, a reduced level of liquidity in many financial
markets, and extreme volatility in fixed income, credit and equity markets. There could be a number of follow-on effects from the
credit crisis on Intel’s business, including insolvency of key suppliers resulting in product delays; inability of customers to obtain credit to
finance purchases of our products and/or customer insolvencies; counterparty failures negatively impacting our treasury operations;
increased expense or inability to obtain short-term financing of Intel’s operations from the issuance of commercial paper; and increased
impairments from the inability of investee companies to obtain financing. Gains or losses from equity securities and interest and other
could also vary from expectations depending on gains or losses realized on the sale or exchange of securities; gains or losses from
equity method investments; impairment charges related to debt securities as well as equity and other investments; interest rates; cash
balances; and changes in fair value of derivative instruments. The current volatility in the financial markets and overall economic
uncertainty increases the risk that the actual amounts realized in the future on our debt and equity investments will differ significantly
from the fair values currently assigned to them. The majority of our non-marketable equity investment portfolio balance is
concentrated in companies in the flash memory market segment, and declines in this market segment or changes in management’s
plans with respect to our investments in this market segment could result in significant impairment charges, impacting restructuring
charges as well as gains /losses on equity investments and interest and other. Intel's results could be impacted by adverse economic,
social, political and physical/infrastructure conditions in the countries in which Intel, its customers or its suppliers operate, including
military conflict and other security risks, natural disasters, infrastructure disruptions, health concerns and fluctuations in currency
exchange rates. Intel's results could be affected by adverse effects associated with product defects and errata (deviations from
published specifications), and by litigation or regulatory matters involving intellectual property, stockholder, consumer, antitrust and
other issues, such as the litigation and regulatory matters described in Intel's SEC reports.