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Innovation keynote slide deck - ACDM conference

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Slide deck from the ACDM conference

A rapid tour of the topic - Book us for your conference via http://www.academy-of-rock.co.uk

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Innovation keynote slide deck - ACDM conference

  1. 1. Human Dynamics and The Academy of Rock Innovation Lessons from the Past, Present and Future Human Dynamics and The Academy of Rock
  2. 2. Human Dynamics and The Academy of Rock Knowing me, Knowing you Human Dynamics and The Academy of Rock Peter Cook Chemist – 18 years in Pharmaceutical R&D Academic – 18 years teaching MBA’s Consultant and Author – 18 years in business
  3. 3. Human Dynamics and The Academy of Rock Part 1 – Innovation lessons from the Past and Present
  4. 4. Human Dynamics and The Academy of Rock Creativity and innovation unplugged Creativity: The thinking of novel ideas Innovation: The successful and sustainable implementation of novel ideas
  5. 5. Human Dynamics and The Academy of Rock Creativity: Is about inspiration Innovation: Is about perspiraton Creativity and innovation unplugged
  6. 6. Human Dynamics and The Academy of Rock Not all creativity leads to innovation • Da-Vinci invented the helicopter 300 years too early • Betamax was superior to VHS • ‘The better mousetrap’ • The Exubera delivery device
  7. 7. Human Dynamics and The Academy of Rock Creativity: Is often disruptive Innovation: Turns disruption into business as usual Creativity and innovation unplugged
  8. 8. Human Dynamics and The Academy of Rock Disruptive innovation and Punk Rock Click to view
  9. 9. Human Dynamics and The Academy of Rock Innovation lessons from Punk Rock Don’t be a one hit wonder Do keep it simple Don’t be too disruptive Do keep it short
  10. 10. Human Dynamics and The Academy of Rock The future ain’t what it used to be Level Example Innovation type 1st generation Techno push Hovercraft Radical 2nd generation Market pull Safety razor Radical 3rd generation Coupling Sony Walkman Radical 4th generation Integrated Land Rover Discovery Incremental 5th generation Networking Boeing 777 Incremental
  11. 11. Human Dynamics and The Academy of Rock Part 2 - Lessons from the Future
  12. 12. Human Dynamics and The Academy of Rock Of Mice and Elephants
  13. 13. Human Dynamics and The Academy of Rock Global jamming
  14. 14. Human Dynamics and The Academy of Rock Reliable innovation tools SCAMPER W5 H 50 words
  15. 15. Human Dynamics and The Academy of Rock Recombinant DNA S ubstitute C ombine A dapt M agnify / Minify P ut to other uses E liminate / Elaborate R everse
  16. 16. Human Dynamics and The Academy of Rock Recombinant DNA S ubstitute C ombine A dapt M agnify / Minify P ut to other uses E liminate / Elaborate R everse
  17. 17. Human Dynamics and The Academy of Rock Part 3 – Creative Swiping
  18. 18. Human Dynamics and The Academy of Rock Gaga Innovation Lady and
  19. 19. Human Dynamics and The Academy of Rock Gaga Innovation Lady and Innovate within the familiar range of the consumer’s expectation for maximum early impact Build on that for long-term sustainability Ref : Vygotsky’s stages of proximal development
  20. 20. Human Dynamics and The Academy of Rock Deep Purple on innovation
  21. 21. Human Dynamics and The Academy of Rock Deep Purple on innovation Innovation needs discipline and structure. People think that creativity is enough for innovation to take place, but it takes discipline and structure to execute an idea Innovative teams require strong leadership. Deep Purple nearly imploded on many occasions due to creative tensions between the band members
  22. 22. Human Dynamics and The Academy of Rock Drowning in data
  23. 23. Human Dynamics and The Academy of Rock Swimming with info
  24. 24. Human Dynamics and The Academy of Rock The “F” Word
  25. 25. Human Dynamics and The Academy of Rock Lessons from Success and Failure Size matters! Sociology matters! Data matters Intuition matters more
  26. 26. Human Dynamics and The Academy of Rock Part 4 – Takeaways
  27. 27. Human Dynamics and The Academy of Rock Five Innovation Lessons Innovation requires perspiration as well as inspiration. Innovation is not finished once you have a flip chart of ideas from a brainstorm. Idea development and execution are more important than generation Innovation disrupts – Punk Rock offers us insights into what NOT to do as well as what to do in this respect. Keep it simple, and short for busy Generation Y people Innovation tools increase the speed and effectiveness of idea generation and development. A repertoire of reliable innovation tools is needed if you are to be skilled in the art and discipline Innovators must learn to collaborate virtually and in real time with ‘mice’ and ‘elephants’. They can learn from Lady Gaga, Deep Purple in this respect. They must learn to manage difference and conflict The 5 I’s : Innovation needs Insight and Information but it also needs Intuition and Imagination. Fender learned this lesson. Pfizer did not with Exubera to their massive cost
  28. 28. Human Dynamics and The Academy of Rock Further Reading Click pix to view
  29. 29. Human Dynamics and The Academy of Rock Human Dynamics and The Academy of Rock ++ 44 (0) 1634 855267 ++ 44 (0) 7725 927585 peter@humdyn.co.uk HUMAN DYNAMICS WEBSITEbACADEMY OF ROCK WEBSITE THE MUSIC OF BUSINESS BLOG Business Consulting Better Training and Development Conferences and Events with a difference Business and Executive Coaching

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