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Sex, Psychology
and Rock’n’Roll
Peter Cook, The Academy of Rock
Knowing me, Knowing you
Chemist : 18 years in
Pharmaceutical R&D
Academic : 18 years
teaching MBA’s
Consultant and Author :
18 + years in business
Musician – 18 till I die
Peter Cook MBA, MRSC C.Chem, FCIPD
www.academy-of-rock.co.uk
www.humdyn.co.uk
Twitter @AcademyOfRock
Let’s Talk About …
Psychology
The Flow
Mihaly Csíkszentmihályi described flow as “being completely
involved in an activity for its own sake. The ego falls away.
Time flies. Every action, movement, and thought follows
inevitably from the previous one, like playing jazz.”
In the flow
Tal Wilkenfield and Jeff Beck
Click picture to view
Emotional Intelligence
Inner space Inner space
Outer
space
Outer
space
“Emotional intelligence”
(Daniel Goleman)
“Within you, without you”
(George Harrison)
Emotional Intelligence
Nigel Kennedy
Click picture to view
Deliberate Practice aka
the 10 000 hours effect
Anders Ericsson introduced the notion of the 10 000
hours effect “Many characteristics once believed to
reflect innate talent are actually the result of intense
practice extended for a minimum of 10 years.”
10 000 hours - Mastery
lessons from Prince
Click picture to view
Improvisation
Let’s Talk About …
Creativity and Improvisation
Bloomberg TV on Music and Business
Click Picture to view
A music lesson
12 intervals = 1 octave
Conventions – harmony etc.
You can bend or break conventions
Name that riff
Deep Purple vs. The Spice Girls
Similar notes, different result
What’s this got to do with Creativity?
Constraints are good for creativity
Combination strategies work
Let’s Talk About …
Business
The quality that business
thought leader Tom Peters calls
‘sticking to the knitting’ has
served AC / DC very well indeed.
“Back in Black” was the 2nd
highest selling album in history,
after “Thriller” by Michael
Jackson.
If your market is stable, stick to
the knitting and build a brand
AC / DC
Business
The
of
Madonna
Business
on
Like a Virgin
Treat each job like it’s
the first one
The Virgin Way
(I Can’t Get No)
Satisfaction
The factors that
motivate are different
than the things that
dissatisfy. If you can’t
get no satisfaction at
work, find ways to
remove dissatisfiers and
add factors that produce
more job satisfaction
Rolling
Stone
Likea
Gaga
Business
The
of
“You have to be unique, and
different, and shine in your own
way”
Lady Gaga
Wanna Be Starting
Something?
If something’s not working,
push the stop button
Michael
Business
on
The finale Fiscal Cliff
A hard rock song for hard times
Click the picture to view
Featured in
Further Reading
Human Dynamics and The Academy of Rock
Web www.academy-of-rock.co.uk
Web www.humdyn.co.uk
The Academy of Rock and Human Dynamics
+ 44 (0) 1634 855267 + 44 (0) 7725 927585
E peter@humdyn.co.uk
Web www.academy-of-rock.co.uk
Web www.humdyn.co.uk
Business Consulting
Better Training and Development
Conferences and Events with a difference
Business and Executive Coaching
“Serious fun”

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Sex, Psychology and Rock'n'Roll - Slides from our masterclass at UCL

  • 1. Sex, Psychology and Rock’n’Roll Peter Cook, The Academy of Rock
  • 2. Knowing me, Knowing you Chemist : 18 years in Pharmaceutical R&D Academic : 18 years teaching MBA’s Consultant and Author : 18 + years in business Musician – 18 till I die Peter Cook MBA, MRSC C.Chem, FCIPD www.academy-of-rock.co.uk www.humdyn.co.uk Twitter @AcademyOfRock
  • 3. Let’s Talk About … Psychology
  • 4. The Flow Mihaly Csíkszentmihályi described flow as “being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows inevitably from the previous one, like playing jazz.”
  • 5. In the flow Tal Wilkenfield and Jeff Beck Click picture to view
  • 6. Emotional Intelligence Inner space Inner space Outer space Outer space “Emotional intelligence” (Daniel Goleman) “Within you, without you” (George Harrison)
  • 8. Deliberate Practice aka the 10 000 hours effect Anders Ericsson introduced the notion of the 10 000 hours effect “Many characteristics once believed to reflect innate talent are actually the result of intense practice extended for a minimum of 10 years.”
  • 9. 10 000 hours - Mastery lessons from Prince Click picture to view
  • 11. Let’s Talk About … Creativity and Improvisation
  • 12. Bloomberg TV on Music and Business Click Picture to view
  • 13. A music lesson 12 intervals = 1 octave Conventions – harmony etc. You can bend or break conventions
  • 15. Deep Purple vs. The Spice Girls Similar notes, different result
  • 16. What’s this got to do with Creativity? Constraints are good for creativity Combination strategies work
  • 17. Let’s Talk About … Business
  • 18. The quality that business thought leader Tom Peters calls ‘sticking to the knitting’ has served AC / DC very well indeed. “Back in Black” was the 2nd highest selling album in history, after “Thriller” by Michael Jackson. If your market is stable, stick to the knitting and build a brand AC / DC Business The of
  • 19. Madonna Business on Like a Virgin Treat each job like it’s the first one
  • 21. (I Can’t Get No) Satisfaction The factors that motivate are different than the things that dissatisfy. If you can’t get no satisfaction at work, find ways to remove dissatisfiers and add factors that produce more job satisfaction Rolling Stone Likea
  • 22. Gaga Business The of “You have to be unique, and different, and shine in your own way” Lady Gaga
  • 23. Wanna Be Starting Something? If something’s not working, push the stop button Michael Business on
  • 24. The finale Fiscal Cliff A hard rock song for hard times Click the picture to view
  • 25. Featured in Further Reading Human Dynamics and The Academy of Rock Web www.academy-of-rock.co.uk Web www.humdyn.co.uk
  • 26. The Academy of Rock and Human Dynamics + 44 (0) 1634 855267 + 44 (0) 7725 927585 E peter@humdyn.co.uk Web www.academy-of-rock.co.uk Web www.humdyn.co.uk Business Consulting Better Training and Development Conferences and Events with a difference Business and Executive Coaching “Serious fun”