RETAIL RESEARCH , STORE ATTRIBUTES , WHAT IS KEY ,

1. In-Store Attribute Importance Survey Findings Peshwa acharya

3. Page Attribute Importance by Category Product knowledge Availability Friendliness Ability to demonstrate Checkout Products Speed of checkout Friendliness of cashier Gift Receipts Accurate pricing Prices clearly marked Items in stock Product easily accessible Organization of products “ Hot” products easy to find Attentiveness (undivided attention) Ability to match product to needs Not on commission Grooming High Medium Low Cash only checkout lane Sales Personnel Attribute Importance Availability of parking Cleanliness of store Depts clearly marked Extended shopping hours Weekly Ad available in-store Availability of shopping carts Ability of greeter to point in right direction Being greeted upon entering Holiday music playing in-store Overall Store “ High” importance ranked 1-10 in overall importance, “Medium” importance ranked 11-19 in overall importance and “Low” ranked 20 – 27 in overall importance

4. Top 10 Attributes by Category Page ATTRIBUTES RANK % OF RESPONDENTS THAT RANKED ATTRIBUTE 9 OR 10 PRODUCT RELATED Accurate pricing Prices clearly marked Items in stock Product easily accessible Organization of products 1 2 3 5 9 75.5% 72.8% 72.6% 592% 48.3% SALES PERSONNEL Product knowledge Availability Friendliness Ability to demonstrate how to use 4 6 8 10 60.7% 55.2% 48.3% 47.5% CHECKOUT Speed 6 55.2%

7. APPENDIX

10. Males and females rank the attributes in a similar order; however, the level of importance is significantly greater for females than males Page % of respondents that ranked attribute 9 or 10 Base = 804