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G-Bam Scholarship

     CSR Implementation Plan

  CONFIDENTIAL DOCUMENT
  APPROVED BY: Peshwa Acharya
     Chief Marketing Officer
Background
     Value: N750m awarded to 1000 students over 12 months
     Cycle: 250 students per quarter, each to receive N750,000
     Eligibility
       — Undergraduates  in 100, 200 & 300 Levels in any course of study
       — Minimum GPA of 3.0 in public schools & 4.0 in private schools
       — Special Category: 10% of total scholarships to be awarded to majors in
         Creative & Performing Arts, Film & TV Studies, Sports & Physical
         Education
     Restrictions
       — Current  beneficiaries of any other scholarship
       — Final year students
       — Employees, Relations, Agents, Business Associates




2                                                                         20/02/2012
Selection of Batch 1
     Short-Term Strategy: Establish credibility and heighten interest in
      G-Bam by selecting, announcing and awarding the first set of 250
      beneficiaries in April 2012
     Implementation
      — For a quick turn-around, select 35 top ranking institutions, from which
        to generate a total of 3000 candidates based on GPA and other criteria
      — Constitute a screening panel to review the shortlisted 3000 candidates
        and select the final 250 beneficiaries based on preset ratios, spread, etc
      — Allocation of Candidates
          From 15 Federal universities: Pool 1500 candidates & screen to get 120
           beneficiaries
          From 10 State universities: Pool 1000 candidates & screen to 110 beneficiaries
          From 10 Private universities: Pool 500 candidates & screen to 20 beneficiaries




3                                                                                20/02/2012
Batch 1: Selected Institutions
    Federal Universities State Universities                    Private Universities

    1.  University of Ibadan      1. Lagos State University    1. Babcock University,
    2.  University of Benin       2. Ambrose Alli                 Ilisan-Remo, Ogun
    3.  University of Lagos           University, Ekpoma          State
    4.  University of Ilorin      3. Rivers State Univ Of      2. Bowen University,
    5.  OAU, Ile-Ife                  Science & Tech, PH          Iwo, Oyo State
    6.  ABU, Zaria                4. Niger Delta University,   3. Redeemer’s
    7.  University of Jos             Yenagoa                     University, Ogun State
    8.  University of Port
                                  5. Delta State University,   4. Benson Idahosa
        Harcourt
                                      Abraka                      University, Benin City
    9. University of Nigeria,
        Nsukka
                                  6. Umaru Musa Yar’Adua       5. Veritas University,
    10. FUT, Akure                    University, Katsina         Abuja
    11. Bayero University, Kano   7. Plateau State             6. Katsina University,
    12. Usman Danfodio                University, Bokkos          Katsina
        University, Sokoto        8. Benue State University,   7. Bingham University,
    13. University of Agric,          Makurdi                     New Karu, Nasarawa
        Abeokuta                  9. Taraba State                 State
4   14. Michael Okpara                University, Jalingo      8. Madona University,
                                                                                20/02/2012
        University, Umuahia       10. Ebonyi State                Okija, Anambra State
Selection of Subsequent Batches
      Strategy
       — Broaden out and be more inclusive, open to applications nationwide
         from any institution
       — Repeat the same implementation cycle to produce batches 2, 3, & 4
      Implementation
       — Online   platform to receive applications and filter information to
         generate a pool of all applications that meet the GPA criteria
       — Electronic draw to pick 2000 as shortlist
       — Screening panel to review the shortlist and select 250 beneficiaries
         based on preset ratios, spread, etc
       — If the first batch of 2000 does not generate 250 candidates that meet
         required indices, repeat draws until number is complete




5                                                                     20/02/2012
Scholarship Disbursement
     Disburse funds to beneficiaries spread in equal annual instalments
      over the duration of study of each beneficiary
     Annual payouts to be made at the beginning of each academic
      session
     Payouts to be coordinated through scholarship administration
      machinery in each institution
     NOTE:
       — Anticipated   Challenge: Will funds be made available as at when due?
       — Suggested Solution: EDHR to coordinate with the Board and facilitate release and
          placement of scholarship fund (N750m) into a dedicated account
     Alternative: Disburse funds as one-time payment of N750,000 to each beneficiary (with the
      risk of misuse of the scholarship)




6                                                                                     20/02/2012
Logistics
     CSR team to coordinate and drive the programme
     Retain independent education consultant for professional
      facilitation & management of the selection process (e.g. design of
      questionnaire/application forms and score/selection matrix,
      general knowledge resource, etc)
     7-man Screening Panel to work two days in each cycle to screen
      shortlist and produce final list of beneficiaries
     Panel to comprise 3 independent persons and 4 Glo staff:
      Marketing (1), Customer Care (2), Audit (1)
     Screening to be done centrally in Lagos
     Contacts and activity outside Lagos to be coordinated by GBDs in
      the regions


7                                                                20/02/2012
Timelines 2012
    Batch 1: Call for applications from end-February, release list
     of successful candidates in April
    Batch 2: Call for applications in April, release list in July
    Batch 3: Call for applications in July, release list in October
    Batch 4: Call for applications in September, release list in
     December




8                                                             20/02/2012
Budget
    To be determined after feedback on proposed
      implementation structure




9                                                  20/02/2012

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INNOVATIVE MARKETING IN AFRICA

  • 1. G-Bam Scholarship CSR Implementation Plan CONFIDENTIAL DOCUMENT APPROVED BY: Peshwa Acharya Chief Marketing Officer
  • 2. Background  Value: N750m awarded to 1000 students over 12 months  Cycle: 250 students per quarter, each to receive N750,000  Eligibility — Undergraduates in 100, 200 & 300 Levels in any course of study — Minimum GPA of 3.0 in public schools & 4.0 in private schools — Special Category: 10% of total scholarships to be awarded to majors in Creative & Performing Arts, Film & TV Studies, Sports & Physical Education  Restrictions — Current beneficiaries of any other scholarship — Final year students — Employees, Relations, Agents, Business Associates 2 20/02/2012
  • 3. Selection of Batch 1  Short-Term Strategy: Establish credibility and heighten interest in G-Bam by selecting, announcing and awarding the first set of 250 beneficiaries in April 2012  Implementation — For a quick turn-around, select 35 top ranking institutions, from which to generate a total of 3000 candidates based on GPA and other criteria — Constitute a screening panel to review the shortlisted 3000 candidates and select the final 250 beneficiaries based on preset ratios, spread, etc — Allocation of Candidates  From 15 Federal universities: Pool 1500 candidates & screen to get 120 beneficiaries  From 10 State universities: Pool 1000 candidates & screen to 110 beneficiaries  From 10 Private universities: Pool 500 candidates & screen to 20 beneficiaries 3 20/02/2012
  • 4. Batch 1: Selected Institutions Federal Universities State Universities Private Universities 1. University of Ibadan 1. Lagos State University 1. Babcock University, 2. University of Benin 2. Ambrose Alli Ilisan-Remo, Ogun 3. University of Lagos University, Ekpoma State 4. University of Ilorin 3. Rivers State Univ Of 2. Bowen University, 5. OAU, Ile-Ife Science & Tech, PH Iwo, Oyo State 6. ABU, Zaria 4. Niger Delta University, 3. Redeemer’s 7. University of Jos Yenagoa University, Ogun State 8. University of Port 5. Delta State University, 4. Benson Idahosa Harcourt Abraka University, Benin City 9. University of Nigeria, Nsukka 6. Umaru Musa Yar’Adua 5. Veritas University, 10. FUT, Akure University, Katsina Abuja 11. Bayero University, Kano 7. Plateau State 6. Katsina University, 12. Usman Danfodio University, Bokkos Katsina University, Sokoto 8. Benue State University, 7. Bingham University, 13. University of Agric, Makurdi New Karu, Nasarawa Abeokuta 9. Taraba State State 4 14. Michael Okpara University, Jalingo 8. Madona University, 20/02/2012 University, Umuahia 10. Ebonyi State Okija, Anambra State
  • 5. Selection of Subsequent Batches  Strategy — Broaden out and be more inclusive, open to applications nationwide from any institution — Repeat the same implementation cycle to produce batches 2, 3, & 4  Implementation — Online platform to receive applications and filter information to generate a pool of all applications that meet the GPA criteria — Electronic draw to pick 2000 as shortlist — Screening panel to review the shortlist and select 250 beneficiaries based on preset ratios, spread, etc — If the first batch of 2000 does not generate 250 candidates that meet required indices, repeat draws until number is complete 5 20/02/2012
  • 6. Scholarship Disbursement  Disburse funds to beneficiaries spread in equal annual instalments over the duration of study of each beneficiary  Annual payouts to be made at the beginning of each academic session  Payouts to be coordinated through scholarship administration machinery in each institution  NOTE: — Anticipated Challenge: Will funds be made available as at when due? — Suggested Solution: EDHR to coordinate with the Board and facilitate release and placement of scholarship fund (N750m) into a dedicated account  Alternative: Disburse funds as one-time payment of N750,000 to each beneficiary (with the risk of misuse of the scholarship) 6 20/02/2012
  • 7. Logistics  CSR team to coordinate and drive the programme  Retain independent education consultant for professional facilitation & management of the selection process (e.g. design of questionnaire/application forms and score/selection matrix, general knowledge resource, etc)  7-man Screening Panel to work two days in each cycle to screen shortlist and produce final list of beneficiaries  Panel to comprise 3 independent persons and 4 Glo staff: Marketing (1), Customer Care (2), Audit (1)  Screening to be done centrally in Lagos  Contacts and activity outside Lagos to be coordinated by GBDs in the regions 7 20/02/2012
  • 8. Timelines 2012 Batch 1: Call for applications from end-February, release list of successful candidates in April Batch 2: Call for applications in April, release list in July Batch 3: Call for applications in July, release list in October Batch 4: Call for applications in September, release list in December 8 20/02/2012
  • 9. Budget To be determined after feedback on proposed implementation structure 9 20/02/2012