2. TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 8/10/2012
Mobile Trends
A recent Nielsen survey showed that nearly half of American smartphone owners (47%) used shopping apps
in June 2012. Overall, 45 million smartphone owners used apps in the Shopping/Commerce
category, accessing shopping apps 17 times on average during June 2012. The survey also noted that:
– In June the eBay and Amazon apps topped the list, attracting 13 million and 12 million unique users, respectively.
– Likewise, traditional retailers like Target and Walgreens received significant mobile traffic from savvy shoppers looking to find
the best deals in their local retail stores.
– Daily deal sites like Groupon and LivingSocial saw more than 10 million Americans using their apps during June 2012.
– Apps like Shopkick, Out of Milk, and RedLaser rounded out the list of top 10 shopping apps in June, reflecting the unique
opportunities for apps to engage shoppers in retail locations.
Facebook is stepping away from its social positioning to test a non-social ad unit promoting apps in users’
mobile news feeds. When a person clicks on one of these ads, if they do not have the app installed they will
be sent to the App Store or Google Play to get it. The new ad unit is being tested with a limited set of beta
partners as a way to further drive app downloads for developers. (Mobile Marketer)
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3. TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 8/10/2012
Mobile Trends (Cont.)
Content accessed on tablets varies by age of user, according to a survey conducted by Keynote Systems. For
all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners,
ages 18 to 29, this was followed by shopping, reading books and email. Additional survey results include: (via
eMarketer)
– Email had a much greater importance among 30- to 49-year-olds, who were about twice more likely to use their tablets for
email purposes than were their younger counterparts.
– Users in the 30-to-49 age group were more likely to favor reading books and less likely to shop via their tablets than either
the younger or older groups.
– Viewing videos was most popular among the 50-to-64-year-old group.
– The youngest respondents were most likely to report having clicked on ads in a mobile app—including those on smartphones
as well as tablets—though even among the oldest group, more than three in 10 had done so.
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