Inside a Real-Time Event Marketing Campaign: "Summerfest", The World's Largest Music Festival

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Live events let brands connect with fans and tell in-the-moment stories. Learn how U.S. Cellular and their agency Mullen used Percolate to launch a successful marketing campaign at Summerfest.

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In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work. Technology has reshaped marketing. To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry. Macro trends include: - Growth of global internet users - Venture financing of tech startups - Photo sharing across mobile messaging platforms - Mobile usage in China and the world - Advertising revenue across Google, Facebook, and Twitter - Education technology startups like Khan Academy - YouTube stars and spectator gaming Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform. Learn more at: http://percolate.com

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We believe the only way to scale out Percolate is to distribute decision making out to the edges. That means we ask each and every person in the company to make decisions on behalf of the organization on a regular basis, without necessarily going to their manager to get advice or approval. Their guide instead must be the company’s culture. This values document is an attempt to officially record the values that we believe make Percolate great. Each value is paired with a question that anyone within Percolate could ask themselves to help them understand whether the decision they’re making is aligned with the company. The rubric we used to write and judge these values is: 1) Enables someone actually make a decision in the moment: a question to ask yourself to know whether you’re living up to that value. An algorithm for making decisions. 2) Aimed at our constituents: employees, customers, and partners. 3) Something that someone can disagree with: generic values don’t help anyone understand anything. 4) Something that can fit in a picture frame or is tweetable: the goal is for these values to sit on a wall in every office around the world. With that, here are the Percolate Values: GROWING: Startup = Growth. A startup isn’t determined by size; it’s a company fueled for growth. We must keep this spirit alive. THOUGHTFUL BY DESIGN: We aim for thoughtfulness in everything we do. This should be felt by colleagues, clients, and competition. JUDGE PERCOLATE AGAINST PERCOLATE: Know that everyone else has a lower bar than we do, never compromise. SHIPPING > NOT SHIPPING: Our orientation should always be towards delivery. Shipping, no matter how small, is always better than not. OWNERSHIP: You own this company. As we grow, it is your responsibility to ensure that we’re awesome. If it sucks, make it better. CONSTANT QUESTIONING: Asking ‘why?’ isn’t just for children. Being curious will make you and this company great. FOCUSED ON SCALE, BUT WILLING TO DO THINGS THAT DON’T: Sometimes the best way to reach scale in the long term is to do things that don’t in the short term. LED BY PRODUCT: Product is not just what we build, it’s the way we are. Everyone in the company should be thinking in, and building, products. NOT JUST A JOB: We want you to look back and feel that Percolate put your career on a new trajectory. You are proud, and you wouldn’t change a thing. JUST: At Percolate you are encouraged to run fast, be fearless, and work hard. If you make a mistake, let’s all learn from it. What do you think? If you believe in our values and would like to come work with us, please get in touch. percolate.com/jobs

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