The Evolution ofSocial Content   Noah Brier
Hi.
I’m Noah.
Percolate is atechnology platformthat helps brandscreate content atsocial scale.
Our three principles  SYSTEMATIZE                         INSPIRE                        EVOLVEPercolate institutionalizes...
The Evolution ofSocial Content
The Evolution ofSocial ContentOr what a differencefour years makes
Let’s rewind to 2009
150 million users and growing
6 million users ...
And still rocking bubble letters
Kevin Systrom isstill at Google
BenSilbermannis“tinkering”
So, what’s changed?
So, what’s changed?And what have welearned from it?
1   It’s not    zero-sum
TwitterORFacebook
TwitterOR ANDFacebookOR ANDInstagramOR ANDTumblrOR ANDPinterest
2Customerserviceis a smallcomponent
Timeline showed usbrand is bigger
3The need forcontent keepsincreasing
4The pros aredoing better
5Global is theonly way
6The owned/paidrelationship hasbeen defined
From:               Puppy Brand™                 Puppies!   Buy Space     Fill Space
To:                Create      Promote            Publish
7The FacebookIPO made socialserious business
8We’ve settledon the stream
This wasn’talways a given.
Takeaways
Constant nature of thestream means no onething defines the brand
Social platforms reflectour attention
Good content lives at theintersection of brandmessage and culturalrelevance
Awesome. Thanks.Questions? Comments?   Noah Brier
Percolate's Noah Brier presents The Evolution of Social Content at the #SPEAKEASY #CMAD event
Percolate's Noah Brier presents The Evolution of Social Content at the #SPEAKEASY #CMAD event
Percolate's Noah Brier presents The Evolution of Social Content at the #SPEAKEASY #CMAD event
Percolate's Noah Brier presents The Evolution of Social Content at the #SPEAKEASY #CMAD event
Percolate's Noah Brier presents The Evolution of Social Content at the #SPEAKEASY #CMAD event
Percolate's Noah Brier presents The Evolution of Social Content at the #SPEAKEASY #CMAD event
Percolate's Noah Brier presents The Evolution of Social Content at the #SPEAKEASY #CMAD event
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Percolate's Noah Brier presents The Evolution of Social Content at the #SPEAKEASY #CMAD event

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The endless information ‘stream’ which has proliferated across social channels means that no one thing defines a brand anymore. Social platforms are mirrors reflecting consumer attention in real time, and good content lives at the intersection of brand message and cultural relevance.

Published in: Technology

Percolate's Noah Brier presents The Evolution of Social Content at the #SPEAKEASY #CMAD event

  1. 1. The Evolution ofSocial Content Noah Brier
  2. 2. Hi.
  3. 3. I’m Noah.
  4. 4. Percolate is atechnology platformthat helps brandscreate content atsocial scale.
  5. 5. Our three principles SYSTEMATIZE INSPIRE EVOLVEPercolate institutionalizes Percolate is the only software Percolate learns from your content strategy by that doesn’t assume you know every reaction andbuilding it into the system. what you want to say. gets better over time.
  6. 6. The Evolution ofSocial Content
  7. 7. The Evolution ofSocial ContentOr what a differencefour years makes
  8. 8. Let’s rewind to 2009
  9. 9. 150 million users and growing
  10. 10. 6 million users ...
  11. 11. And still rocking bubble letters
  12. 12. Kevin Systrom isstill at Google
  13. 13. BenSilbermannis“tinkering”
  14. 14. So, what’s changed?
  15. 15. So, what’s changed?And what have welearned from it?
  16. 16. 1 It’s not zero-sum
  17. 17. TwitterORFacebook
  18. 18. TwitterOR ANDFacebookOR ANDInstagramOR ANDTumblrOR ANDPinterest
  19. 19. 2Customerserviceis a smallcomponent
  20. 20. Timeline showed usbrand is bigger
  21. 21. 3The need forcontent keepsincreasing
  22. 22. 4The pros aredoing better
  23. 23. 5Global is theonly way
  24. 24. 6The owned/paidrelationship hasbeen defined
  25. 25. From: Puppy Brand™ Puppies! Buy Space Fill Space
  26. 26. To: Create Promote Publish
  27. 27. 7The FacebookIPO made socialserious business
  28. 28. 8We’ve settledon the stream
  29. 29. This wasn’talways a given.
  30. 30. Takeaways
  31. 31. Constant nature of thestream means no onething defines the brand
  32. 32. Social platforms reflectour attention
  33. 33. Good content lives at theintersection of brandmessage and culturalrelevance
  34. 34. Awesome. Thanks.Questions? Comments? Noah Brier

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