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"The moment we are living    through is the largest   increase in expressivecapability in human history"                - ...
Post anything.
Customize everything.
Everything is Social
"Facebook is the Internet’s phone book. Twitter is itswire service. In Tumblr, 26-year-old Karp has built the      Web’s c...
"If a picture paints a thousand   words, then Tumblr is thegreatest story-telling medium           available..."          ...
What is Tumblr?
A Tumblr for Everything        Tumblr powers the most creatively dynamic sites anywhere,              spanning virtually e...
A Tumblr for Everything        Tumblr powers the most creatively dynamic sites anywhere,              spanning virtually e...
A Tumblr for Everything       Tumblr powers the most creatively dynamic sites anywhere,             spanning virtually eve...
A Tumblr for Everything       Tumblr powers the most creatively dynamic sites anywhere,             spanning virtually eve...
A Tumblr for Everything      Tumblr powers the most creatively dynamic sites anywhere,            spanning virtually every...
A Tumblr for Everything      Tumblr powers the most creatively dynamic sites anywhere,            spanning virtually every...
A Tumblr for Everything       Tumblr powers the most creatively dynamic sites anywhere,             spanning virtually eve...
A Tumblr for Everything       Tumblr powers the most creatively dynamic sites anywhere,             spanning virtually eve...
If There’s a Passion For It,There’s a Tumblr Blog For It.
But is it a...  blogging tool? social network?content distribution     plaform? 
Yes. 
The World’s Greatest CreatorsThe easiest way to share amazing content, Tumblr has grown into the greatest community of    ...
What Makes Tumblr     Special? 
Post anything.Tumblr’s not just another social network. It can be a hub for all of your social activity. You’re not  limit...
Customize everything.Tumblr’s all about creativity. Not just in the content, but in your blog presence. A Tumblr theme is ...
Make Your Mark On The Web.You can choose one of over 1,500 dynamic themes or create a custom solution by easily           ...
FollowWhat Makes Tumblr REALLY Special? 
The Two Sides of Tumblr from89.tumblr.com
The Two Sides of Tumblr www.tumblr.com/dashboard
The FollowEvery Tumblr blog can be followed by any of the millions of members in the Tumblr community.           It’s as s...
The Magic of Tumblr                                           Unfiltered expression on two sides of the platform          ...
Reach everyone. Tumblr is both the ultimate creative canvas for your blog on the open Web and adynamic media channel for y...
Publishers can publish their content simultaneously to the open Web and to the                dashboards of Tumblr followe...
Users can consume unfiltered content from their favorite Tumblr blogs on their                  dashboards as its being pu...
Highlight All Types of Content Beautifully        Tumblr allows you to present all types of content and media             ...
Magic River ofInternet Awesome!!!http://tumblr.com/dashboard
Engagement CentralTumblr’s not just another social network. It can be a hub for all of your social activity. Engage the co...
It’s all about Notes.On Tumblr, it’s all about Likes and Reblogs, collectively known as Notes. Notes are the ultimategestu...
The Like When you earn a like by a member of the Tumblr community, you are earning a personal  endorsement that is seen by...
The Reblog      Reblogging is the viral socialization of your      content taken to an entirely new level.      When anyon...
Every post on Tumblr has a Reblog Button                   http://tumblr.com/dashboard                                    ...
This powerful built-in signal booster means that     content on Tumblr goes viral constantly.                             ...
Rebloghttp://www.tumblr.com/reblog/5192496821/?redirect_to+www.eyescreamsunday.com                                        ...
unikus reblogged your photo post: “Rainborough II” byhifry liked your photo post: “Rainborough II” by Aakashhaleysblueeyes...
unikus reblogged your photo post: “Rainborough II” byhifry liked your photo post: “Rainborough II” by Aakashhaleysblueeyes...
Posts spreads from one Tumblr          to the next
Tumblr Is Home ToThe Most PassionateCommunities on Earth          
“We’ve seen similar volumes of conversations on Tumblr  (to that of Twitter) and in    some cases increasedvolumes of conv...
Insane Engagement                    Users spent over                     2 , 1 0 0, 0 0 0, 0 0 0                         ...
The Longevity of Engagement Around  Content on Tumblr is Unmatched                      Post originally published         ...
TumblrBy The Numbers
90 170 84                     Million+                     Tumblr blogs                                     Million+      ...
Number10in the U.S.   Quantcast
Source: Quantcast
Powerful in Mobile             Android & iOS              43              Million+                 visits            814  ...
1 2 8,5 6 3New users yesterday        CONFIDENTIAL
Insane Engagement                              The average Tumblr user spends 1 hour and 38 minutes on the site           ...
2nd 65%                               largest U.S. social                             networking site via PC              ...
Searching for ‘Blog’ Now Means    Searching for ‘Tumblr’         - The Atlantic Wire, Jan 2, 2013
Demographics                             Gender                   Age                     54%              46%            ...
Top 5 countriesUnited States             Brazil                 Canada          Other64 million uniques        11 million ...
Where our users are posting from   Jan 2012
How their posts travel   Jan 2012
Sponsored Program
“You’ve already seen our ad unit. It’s the   Tumblr post.”        - David Karp
Feature your posts.        Te
Highlight your blog.
http://tumblr.com/dashboard
http://tumblr.com/dashboard
Tumblr Radar: 120Million+ Daily Impressions.               Sold in 5% increments per day.The Tumblr Radar serves as our co...
http://tumblr.com/spotlight/funny
9,252 Notes56,779 Notes                                                                               3,006 Notes         ...
Key Metrics of Performance Impressions                     + Follow                 Like                    Reblog  Guaran...
http://tumblr.com/analytics/                               Tumblr analytics                               Our Dashboard an...
http://unionmetrics.com                          Union Metrics is Tumblr’s preferred                          analytics pr...
Identify Reblog NetworksUnion Metrics provides virality insight with in-depth post engagementanalysis, including interacti...
Brand Creativity on Tumblr      Keep up with the latest by following:   BRANDS.TUMBLR.COM                  CONFIDENTIAL
Tumblr's Danielle Strle presents Tumblr for Brands at Percolate's #SPEAKEASY #CMAD event
Tumblr's Danielle Strle presents Tumblr for Brands at Percolate's #SPEAKEASY #CMAD event
Tumblr's Danielle Strle presents Tumblr for Brands at Percolate's #SPEAKEASY #CMAD event
Tumblr's Danielle Strle presents Tumblr for Brands at Percolate's #SPEAKEASY #CMAD event
Tumblr's Danielle Strle presents Tumblr for Brands at Percolate's #SPEAKEASY #CMAD event
Tumblr's Danielle Strle presents Tumblr for Brands at Percolate's #SPEAKEASY #CMAD event
Tumblr's Danielle Strle presents Tumblr for Brands at Percolate's #SPEAKEASY #CMAD event
Tumblr's Danielle Strle presents Tumblr for Brands at Percolate's #SPEAKEASY #CMAD event
Tumblr's Danielle Strle presents Tumblr for Brands at Percolate's #SPEAKEASY #CMAD event
Tumblr's Danielle Strle presents Tumblr for Brands at Percolate's #SPEAKEASY #CMAD event
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Tumblr's Danielle Strle presents Tumblr for Brands at Percolate's #SPEAKEASY #CMAD event

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Tumblr is a special platform because brands can post anything they want and customize the look and feel. Many brands are seeing unmatched longevity and engagement around their content on Tumblr and the best examples of brands using the platform are available at http://brands.tumblr.com/.

Published in: Business

Tumblr's Danielle Strle presents Tumblr for Brands at Percolate's #SPEAKEASY #CMAD event

  1. 1. "The moment we are living through is the largest increase in expressivecapability in human history"  - Clay Shirky Internet academic and author
  2. 2. Post anything.
  3. 3. Customize everything.
  4. 4. Everything is Social
  5. 5. "Facebook is the Internet’s phone book. Twitter is itswire service. In Tumblr, 26-year-old Karp has built the Web’s canvas."  - Forbes. January 21, 2013
  6. 6. "If a picture paints a thousand words, then Tumblr is thegreatest story-telling medium available..."  - Hypebeast
  7. 7. What is Tumblr?
  8. 8. A Tumblr for Everything Tumblr powers the most creatively dynamic sites anywhere, spanning virtually every passion on the planet#cars
  9. 9. A Tumblr for Everything Tumblr powers the most creatively dynamic sites anywhere, spanning virtually every passion on the planet#food
  10. 10. A Tumblr for Everything Tumblr powers the most creatively dynamic sites anywhere, spanning virtually every passion on the planet#fashion
  11. 11. A Tumblr for Everything Tumblr powers the most creatively dynamic sites anywhere, spanning virtually every passion on the planet#art
  12. 12. A Tumblr for Everything Tumblr powers the most creatively dynamic sites anywhere, spanning virtually every passion on the planet#tv
  13. 13. A Tumblr for Everything Tumblr powers the most creatively dynamic sites anywhere, spanning virtually every passion on the planet#sports
  14. 14. A Tumblr for Everything Tumblr powers the most creatively dynamic sites anywhere, spanning virtually every passion on the planet#shopping
  15. 15. A Tumblr for Everything Tumblr powers the most creatively dynamic sites anywhere, spanning virtually every passion on the planet#anything
  16. 16. If There’s a Passion For It,There’s a Tumblr Blog For It.
  17. 17. But is it a... blogging tool? social network?content distribution plaform? 
  18. 18. Yes. 
  19. 19. The World’s Greatest CreatorsThe easiest way to share amazing content, Tumblr has grown into the greatest community of creators, curators and consumers in the world.
  20. 20. What Makes Tumblr Special? 
  21. 21. Post anything.Tumblr’s not just another social network. It can be a hub for all of your social activity. You’re not limited to one type of media. Push your photos, blog posts, audio and more to your Tumblr.
  22. 22. Customize everything.Tumblr’s all about creativity. Not just in the content, but in your blog presence. A Tumblr theme is almost as customizable as a full website. We don’t keep you in a box.
  23. 23. Make Your Mark On The Web.You can choose one of over 1,500 dynamic themes or create a custom solution by easily leveraging HTML and our API.
  24. 24. FollowWhat Makes Tumblr REALLY Special? 
  25. 25. The Two Sides of Tumblr from89.tumblr.com
  26. 26. The Two Sides of Tumblr www.tumblr.com/dashboard
  27. 27. The FollowEvery Tumblr blog can be followed by any of the millions of members in the Tumblr community. It’s as simple as clicking the follow button found on every Tumblr blog. Follow
  28. 28. The Magic of Tumblr Unfiltered expression on two sides of the platform Share any type of content you want quickly and easily. blog.warbybarker.com http://tumblr.com/dashboard As you publish, your Your content is unfiltered content is also published seamlessly automatically pushed toto your fully customized the Dashboards of loyalblog on the open Web. followers across the Express yourself Tumblr community who without creative engage and share it with limitation. others.
  29. 29. Reach everyone. Tumblr is both the ultimate creative canvas for your blog on the open Web and adynamic media channel for your content to reach millions of creators, curators and consumers who want to follow and engage. blog.warbybarker.com http://tumblr.com/dashboard The open web The Tumblr Dashboard
  30. 30. Publishers can publish their content simultaneously to the open Web and to the dashboards of Tumblr followers everywhere. blog.warbybarker.com http://tumblr.com/ http://tumblr.com/ http://tumblr.com/ http://tumblr.com/dashboard http://tumblr.com/ http://tumblr.com/
  31. 31. Users can consume unfiltered content from their favorite Tumblr blogs on their dashboards as its being published. http://tumblr.com/dashboard
  32. 32. Highlight All Types of Content Beautifully Tumblr allows you to present all types of content and media the way they were meant to be showcased.
  33. 33. Magic River ofInternet Awesome!!!http://tumblr.com/dashboard
  34. 34. Engagement CentralTumblr’s not just another social network. It can be a hub for all of your social activity. Engage the community to grow your follower base, earn positive feedback and have your content shared throughout the Tumblr universe and all over the web. +
  35. 35. It’s all about Notes.On Tumblr, it’s all about Likes and Reblogs, collectively known as Notes. Notes are the ultimategestures of deep engagement with your content and social proof that you are a creator whose content is admired.
  36. 36. The Like When you earn a like by a member of the Tumblr community, you are earning a personal endorsement that is seen by everyone visiting your blog post. It’s an invaluable socialsignal of admiration and gratitude that reinforces your reputation as a creator or curator of incredible content. Many tumblr users display their like activity on their own blogs and share these links to facebook.
  37. 37. The Reblog Reblogging is the viral socialization of your content taken to an entirely new level. When anyone in the Tumblr community reblogs any of your posts, he/she instantly republishes it to his/her blog and pushes it out to his/her followers. Those followers, in turn, have the opportunity to do the same. And so on and so on. The result is the exponential distribution of your content through various levels and corners of the Tumblr universe, a powerful dynamic that extends the longevity of engagement and the ultimate reach around your content indefinitely.
  38. 38. Every post on Tumblr has a Reblog Button http://tumblr.com/dashboard ReblogEvery singlepiece of contentyou share onTumblr is socialby design andinstantlyshareablethroughout theTumblr networkand beyond.
  39. 39. This powerful built-in signal booster means that content on Tumblr goes viral constantly. Reblog
  40. 40. Rebloghttp://www.tumblr.com/reblog/5192496821/?redirect_to+www.eyescreamsunday.com Reblogs are posted instantly to the user’s Tumblr and delivered directly to Dashboard of every single follower of that user. Reblogging provides the community with the opportunity to re- contextualize original content and spread the word.
  41. 41. unikus reblogged your photo post: “Rainborough II” byhifry liked your photo post: “Rainborough II” by Aakashhaleysblueeyes reblogged your photo post: “RainboroughII” by Aakashscrewyouplato liked your photo post: “Rainborough II” bywillmk reblogged your photo post: “Rainborough II” bytitus-andonicus reblogged your photo post: “Rainboroukelsowelso reblogged your photo post: “Rainborough II”hyped-up-teacup reblogged your photo post: “Rainbsinbandera reblogged your photo post: “Rainborough II”sinbandera liked your photo post: “Rainborough II”psalms27 liked your photo post: “Rainborough II” byfeelthebassinyourheart liked your photo post: “Rainunikus reblogged your photo post: “Rainborough II”
  42. 42. unikus reblogged your photo post: “Rainborough II” byhifry liked your photo post: “Rainborough II” by Aakashhaleysblueeyes reblogged your photo post: “RainboroughII” by Aakashscrewyouplato liked your photo post: “Rainborough II” bywillmk reblogged your photo post: “Rainborough II” bytitus-andonicus reblogged your photo post: “Rainboroukelsowelso reblogged your photo post: “Rainborough II”hyped-up-teacup reblogged your photo post: “Rainbsinbandera reblogged your photo post: “Rainborough II”sinbandera liked your photo post: “Rainborough II”psalms27 liked your photo post: “Rainborough II” byfeelthebassinyourheart liked your photo post: “Rainunikus reblogged your photo post: “Rainborough II”
  43. 43. Posts spreads from one Tumblr to the next
  44. 44. Tumblr Is Home ToThe Most PassionateCommunities on Earth  
  45. 45. “We’ve seen similar volumes of conversations on Tumblr (to that of Twitter) and in some cases increasedvolumes of conversations in certain categories.” - Hayes Davis CEO, Union Metrics in an interview with Business Insider
  46. 46. Insane Engagement  Users spent over 2 , 1 0 0, 0 0 0, 0 0 0 minutes on Tumblr in 2012. That is more than 3,995 years worth of time. And more than time spent on Twitter (1.8B minutes), Pinterest (1.3B minutes) or Blogger (816.1M minutes).Source: Nielsen Twitter (1.8B minutes), Pinterest (1.3B minutes) or Blogger (816.1M minutes).
  47. 47. The Longevity of Engagement Around Content on Tumblr is Unmatched Post originally published on 1/11/12. During the week ending 1/13/13 it received: 2,157 reblogs 505 likes Amazing organic engagement persists over one year later!
  48. 48. TumblrBy The Numbers
  49. 49. 90 170 84 Million+ Tumblr blogs Million+ monthly uniques Million+ new posts everyday (65 million U.S.) (800/sec) 1 8 , 7 2 3, 5 3 5, 5 6 9 Monthly page viewsSource: Quantcast,Google Analytics
  50. 50. Number10in the U.S. Quantcast
  51. 51. Source: Quantcast
  52. 52. Powerful in Mobile Android & iOS 43 Million+ visits 814 Million+ pageviews Source: Quantcast
  53. 53. 1 2 8,5 6 3New users yesterday CONFIDENTIAL
  54. 54. Insane Engagement The average Tumblr user spends 1 hour and 38 minutes on the site per month, second only to Facebook. And unlike Facebook - the only thing to do on Tumblr is to consume content. There are no games. No chat. The time spent on Tumblr is time spent consuming your content. 14.9 29.8 minutes pageviews per visitor online per visit Twitter = 4.8 Twitter = 6.1 Pinterest = 9.3 Pinterest = 13.2Source: Statista, Comscore
  55. 55. 2nd 65% largest U.S. social networking site via PC YOY % Growth in total PC minutes Based on Total Minutes Based on Total MinutesSource: Statista, Comscore
  56. 56. Searching for ‘Blog’ Now Means Searching for ‘Tumblr’ - The Atlantic Wire, Jan 2, 2013
  57. 57. Demographics Gender Age 54% 46% 35-49 18-34 23% Female Male 44% 50+ 13% 13-17 18%Source: Quantcast
  58. 58. Top 5 countriesUnited States Brazil Canada Other64 million uniques 11 million uniques 7 million uniques UK Australia 8 million 3.5 million uniques uniquesNetwork Total170 million uniques Quantcast
  59. 59. Where our users are posting from Jan 2012
  60. 60. How their posts travel Jan 2012
  61. 61. Sponsored Program
  62. 62. “You’ve already seen our ad unit. It’s the Tumblr post.” - David Karp
  63. 63. Feature your posts. Te
  64. 64. Highlight your blog.
  65. 65. http://tumblr.com/dashboard
  66. 66. http://tumblr.com/dashboard
  67. 67. Tumblr Radar: 120Million+ Daily Impressions. Sold in 5% increments per day.The Tumblr Radar serves as our collective consciousness, showcasing some of the best posts on Tumblr to every single person on the Dashboard that day. Radar posts get millions of impressions, score thousands of notes, and inspire legions of new followers. http://tumblr.com/dashboard
  68. 68. http://tumblr.com/spotlight/funny
  69. 69. 9,252 Notes56,779 Notes 3,006 Notes 18,815 Notes 7,691 Notes welcometothebathtub vh1 2,596 Notes puma reesespuffscereal 47,562 Notes adidasfootball 65,982 Notes12,519 Notes 47,336 Notes 7,315 Notes mtvtrackemkillem americanapparel calvinklein ralphlauren
  70. 70. Key Metrics of Performance Impressions + Follow Like Reblog Guaranteed Grow a dedicated A powerful signal of The ultimate social premium following of social admiration and gesture towardsexposure to your influencers and approval that will extending the reach ofcreative content users who have always live with your your content and makingby an audience opted-in to see content posts and it go viral. Reblogs of millions your content as provide social proof amplify your content you publish it around your brand throughout the Tumblr universe and beyond.
  71. 71. http://tumblr.com/analytics/ Tumblr analytics Our Dashboard analytics tool was designed to help brands measure success and improve content strategy via detailed metrics that show your blog’s impact and overall reach within the Dashboard. You can see which posts are performing best, and compare your blog’s performance to competitors on the platform. •This is a tool available only to advertisers on Tumblr •Specific dates can be set to track individual campaigns •All Data is Exportable to CSV
  72. 72. http://unionmetrics.com Union Metrics is Tumblr’s preferred analytics provider built on full-fidelity Tumblr firehose of data. The data is fully licensed from Gnip and includes more than 100 million public data events per day from Tumblr including all posts, reblogs and likes. The tool provides engagement on metrics for both blogs and keyword- based topics on Tumblr. Union Metrics provides marketers with the ability to: •Identify influencers and brand advocates •Analyze content effectiveness •Analyze tagging strategy •Competitive benchmarks
  73. 73. Identify Reblog NetworksUnion Metrics provides virality insight with in-depth post engagementanalysis, including interactions over time and amplification trends.The “reblog tree” visualization shows precisely how a post spreadsthrough the vast Tumblr network.
  74. 74. Brand Creativity on Tumblr Keep up with the latest by following: BRANDS.TUMBLR.COM CONFIDENTIAL

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