2. Page 1: Cover page
Page 2: Table of Contents
Page 3: Introduction
Page 4: Body of Report
Page 5: Conclusion
Page 6: Bibliography
3. Introductio
n:
• A company called NongFu Spring ,this is a
mineral water enterprise, its headquarter is
located in Hangzhou, Zhejiang Province in
China. Founded on September 26, 1996. And
the Nongfu Spring also have its company idea:
“We don't produce water, we're just nature's
porters.”
• NongFu Spring produced the natural water,
actually not
• Produce, the suitable word is “move” ,and it
opposes adding artificial minerals to the water.
The WHO guidelines set about the drinking
water quality, the human body must absorb
proportion of minerals, and NongFu Spring
made it .
• Therefore, Nong Fu mountain spring believes
that drinking water should contain
comprehensive, balanced and natural mineral
elements needed by human body, and opposes
adding any artificial minerals in water.
4. Body of the report
• Nongfu Spring made a great progress but it also get into a bad situation. 2000, Nongfu mountain spring suddenly
announced to stop producing pure water and switch to natural water because "pure water is not good for health". The
proposal of this point of view shocked the domestic beverage industry immediately. NongFu Spring seems to have
become the "public enemy" of the industry.
• Several domestic beverage enterprises even joined hands to ban NongFu Spring for a time. This event became a big
event in the beverage industry that year. The notice issued to all sales enterprises in Beijing bottled drinking water
industry pointed out: in view of the multiple quality standard problems of NongFu Spring brand drinking water produced
by NongFu Spring in May 2013, which was exposed by the media, it is not only suspected of violating the relevant
provisions of the national standardization law, but also suspected of false publicity and misleading consumers, thus
causing great harm Social repercussions. With its excellent water quality and good service, Nongfu mountain spring has
become the mainstream of mineral water. Although there are some quality problems, after improvement, it still
dominates China's mineral water. Although the price is higher than other products, the price is not particularly high.
Moreover, with its excellent taste and good reputation of consumers, it has become a world-famous brand Through
advertising and cooperation with other products, the company has expanded its sales and become the largest brand,
which is very popular with consumers, including me. I think the reasons for success are as follows. The first is the
production cost. Because the cost is relatively low, the production risk is relatively small. At the same time, the product
is oriented to a large group, so the sales volume can be very large. Although the price is not high, it is really a product
needed for tourism, so the overall profit is very objective,
• Therefore, Nongfu mountain spring is a mineral water enterprise with the concept of ecology and health and the purpose
of nature's porter. It has achieved success with high quality, low profit and high sales volume. We can learn a lot from
Nongfu mountain spring.
•
5. Conclusion
• Nongfu spring is a good mineral water production
enterprise. With its unique purpose, it has quickly
become the leader of China's mineral water industry.
With popular advertising, interesting creative design
and active participation in various activities for
advertising, it has a special position in the hearts of
Chinese people. We should also get inspiration from
the successful cases of Nongfu spring and be honest
Manage the enterprise, and maintain the original
intention and purpose
•
