Sustainability & innovation

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How 'sustainability' can help guide and drive innovation and change strategic perspectives.

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Sustainability & innovation

  1. 1. SUSTAINABILITY& Innovation
  2. 2. SUSTAINABILITY      Less  than  10  years  ago…   “…being  ‘sustainable’  does  not  help  us  sell   more  products!”   “…this  ‘green’  thing  is  just  at  temporary   phenomenon”   Foto:  WEBHAMSTER  CC  
  3. 3. SUSTAINABILITY    Less  than  5  years  ago…   “…legisla;on  on  sustainability  is   distor;onary!”   “…suatainability  dosn’t  mean  anything  to  us   as  ‘;er-­‐2’  supplyer!”   Foto:  pasukaru76  CC  
  4. 4. SUSTAINABILITY    Less  than  2  years  ago…   “…60  %  of  execu;ves  believe  climate  change  is   strategically  important!     Less  than  one-­‐third  are  actually  doing   anything  substan;ve  about  it!”     McKinsey  &  Co,  2008  /  ethisphere.com   Phoyo:  Flickr  user:  Moucha  /CC  
  5. 5. SUSTAINABILITY Wake  up  and  smell  the  coffee!    Foto:  BallisHk  Coffee  Boy  CC  
  6. 6. SUSTAINABILITY It  is  not  going  away!   Pic:  Flickr  user:  InternaHonal  Rivers  /  CC  
  7. 7. SUSTAINABILITY -­‐   is  shaping  a  new  compeHHve  environment.      It  forces  companies  to  rethink  and  it  brings      new  opportuniHes!   Pic:  Flickr  user:  InternaHonal  Rivers  /  CC  
  8. 8. SUSTAINABILITY A  force,  driving  innovaHon!  
  9. 9. INNOVATION -­‐  fundamantals   •  Product  –  new  products  and  services   •  Process  –  new  ways  of  producHon     •  Procedure  –  new  ways  of  doing  business  
  10. 10. SUSTAINABLE INNOVATION -­‐  in  a  sustainable  context  this  is   not  different…!   •  Product  –  new  products  and  services   •  Process  –  new  ways  of  producHon     •  Procedure  –  new  ways  of  doing  business  
  11. 11. SUSTAINABLE INNOVATION ”Five  forces”  of  sustainable  innovaHon:  
  12. 12. SUSTAINABLE INNOVATION Influence  of    legisla:on   •  See  opportuniHes  –    not  limitaHons   •  Look  ahead  and  be  ready  for  stricter  regulaHons   •  Think  broadly  –  different  industries  will  be  affected   Billede:  P  Møller  CC  
  13. 13. SUSTAINABLE INNOVATION From  value  chain  to  Life  Cycle  Costs   •  PolluHon  =  Waste     •  Look  ahead  –  not  just  back     •  Look  at  each  step  –  step  by  step   •  Be  ”disrupHve”  
  14. 14. SUSTAINABLE INNOVATION Product  design  in  a  Sustainable  context   Consider  :   •  Customer  needs   •  Product  life  cycle   •  Product  LCC  impacts    
  15. 15. SUSTAINABLE INNOVATION New  business  models  –  new  ways…   Consider  :   •  ‘Out  of  the  box’-­‐thinking   •   The  complete  process   •   Customer  needs   •   Partnerships  
  16. 16. SUSTAINABLE INNOVATION Strategy  –  plan  the  next  move…   •  Knowledge  –  to  see  possibiliHes   •  Know  exisHng  details   •  Ability  to  ‘connect  the  dots’   •  Will  to  be  able  to  take  a  step  backwards   •  Next-­‐pracHce  thinking    
  17. 17. SUSTAINABLE INNOVATION How  to  get  ahead  and  succeed?   Pic:  Flickr-­‐user:  kyle  tsui  /  CC  
  18. 18. SUSTAINABLE INNOVATION People…!     EssenHal  points:   •  Top  management  involvement!   •  Get  the  right  people  on  board   •  MoHvate  towards  a  new  company  abtude    
  19. 19. QUESTIONS Pic:  Flickr  user:  otama   ’ASK’Pic:  Flickr  user:  otama  
  20. 20. THANKS TO: Resources:   Flickr.com   McKinsey  &  Co   ethisphere.com   CreaHve  Commons   PresentaHon  Magazine     Imperial  College  London   Harvard  Business  Review   Cases:     FedEx  /  Kinkos     60BAG.com   Mercedes   CocaCola   Grundfos   IBM   Vw  

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