R&D For New Business Models
Creating a Real World Laboratory for
Business Model Innovation



Saul Kaplan
Chief Catalyst
B...
In Toronto-Ese……
sLAB #ublecture on BIF at OCAD by
@skap5
Ideas That Keep Me Awake:

   There’s always a better way.
Ideas That Keep Me Awake:
  We need systems-level innovation, not
incremental changes to deal with the real
issues of our ...
Ideas That Keep Me Awake:
Experimentation is the key to getting new
systems ideas off the white board and on
             ...
The Good News:
Innovators thrive during turbulent times.

                       The Bad News:
       Innovation has becom...
How Do We Get Below the
Buzzwords?
A simple definition: Innovation is a better
way to deliver value.
Invention vs. Innovation
Business Model Definition:
A business model is a network of
capabilities and a sustainable financial
model to deliver valu...
Business Model Definition:
Business Model Innovation:
   How can we accelerate the pace of
      business model innovation?

How do we help organizat...
The opportunity to explore and test new
networked business models is influenced
by four key market drivers:


--Globalizat...
Globalization:
Has enabled organizations to reconfigure
capabilities across the globe into new
networked business models.
Enabling Technology:
Technology is no longer a limiting factor for
business model innovation.

It is us humans and the org...
Chains to Networks:
Value creation is as much a function of a
knowledge network as a function of a
physical supply chain.
Shifting Economies of Scale
Creating Value Networks
Realign capabilities to provide customized
value to the individual.
Creating Value Networks
Business Model Innovators
Tony Hsieh - CEO, Zappos.com
Business Model Innovators
Alph Bingham - Innocentive Founder
Business Model Innovators
Robert Ballard - Titanic Discoverer
Business Model Innovators
Col. Dean Esserman - Providence, RI Police Chief
Business Model Innovators
Dennis Littky - Big Picture Co., Met School
Business Model Innovation
How do we make business model
innovation more predictable and easier to
manage?
Underestimate the Importance
Business model innovation as a source of
competitive advantage has been
underestimated by mos...
Underestimate the Difficulty
Challenges of business model innovation
have also been underestimated by
leaders…death by 100...
Leaders Are Starting To Get It
Executives are realizing that business
model innovation is an imperative and will
have to b...
Leaders Are Starting To Get It:
Innosight business model innovation study:
                  N=260

 95% Important
 55% Co...
Unmet Need: R&D for New
Business Models
Organizations need a safe and manageable
environment to explore and test new
busin...
Getting to the Network Effect
     Faster and Cheaper
BIF: The Real World Lab

A community of innovators collaborating to
explore and test better ways to deliver
value.
BIF: The Real World Lab
An actionable platform for systems level
experimentation in areas of social importance
including h...
The BIF Model:
BIF Model: Think
Connected to the best thinking on business
model innovation
BIF Model: Learn
Experiential learning is key. We learn from the experts,
and each other.
                      ‘09 Schedu...
BIF-5

October 7-8
2 days, 25 storytellers, limited to 300 people

Co-hosted by:
Bruce Nussbaum
Bill Taylor
BIF Model: Do
BIF’s Experience Labs enable experimentation with
less risk and less disruption to current operations.
Nursing Home of the Future:
Platform to design and test new elder care solutions
in a real world environment.
BIF Model: Connect
Building a community with emphasis on sharing
stories and ideas.


BIF Innovation Story Studio hosts hu...
BIF Model: Connect
Active in social media space with Twitter, LinkedIn
and other digital tools.

Member and Partner propos...
“Innovators have a point of view to share
and know that they are missing something”
              -BIF Research Advisor Ro...
Thank You. Please Connect

www.businessinnovationfactory.com
Skap@businessinnovationfactory.com
http://linkedin.com/in/sau...
R&D For New Business Models
R&D For New Business Models
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R&D For New Business Models

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Unfinished Business Lecture
R&D For New Business Models
Ontario College of Art and Design
March 3, 2009

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R&D For New Business Models

  1. 1. R&D For New Business Models Creating a Real World Laboratory for Business Model Innovation Saul Kaplan Chief Catalyst Business Innovation Factory
  2. 2. In Toronto-Ese…… sLAB #ublecture on BIF at OCAD by @skap5
  3. 3. Ideas That Keep Me Awake: There’s always a better way.
  4. 4. Ideas That Keep Me Awake: We need systems-level innovation, not incremental changes to deal with the real issues of our time. Little things like health care, education, and climate change
  5. 5. Ideas That Keep Me Awake: Experimentation is the key to getting new systems ideas off the white board and on to the ground.
  6. 6. The Good News: Innovators thrive during turbulent times. The Bad News: Innovation has become a buzzword.
  7. 7. How Do We Get Below the Buzzwords? A simple definition: Innovation is a better way to deliver value.
  8. 8. Invention vs. Innovation
  9. 9. Business Model Definition: A business model is a network of capabilities and a sustainable financial model to deliver value to target customers.
  10. 10. Business Model Definition:
  11. 11. Business Model Innovation: How can we accelerate the pace of business model innovation? How do we help organizations create new, networked business models that deliver solutions to the big problems of our day?
  12. 12. The opportunity to explore and test new networked business models is influenced by four key market drivers: --Globalization --Enabling Technology --Chains to Networks --Creating Value Networks
  13. 13. Globalization: Has enabled organizations to reconfigure capabilities across the globe into new networked business models.
  14. 14. Enabling Technology: Technology is no longer a limiting factor for business model innovation. It is us humans and the organizations we live in that are both stubbornly resistant to change
  15. 15. Chains to Networks: Value creation is as much a function of a knowledge network as a function of a physical supply chain.
  16. 16. Shifting Economies of Scale
  17. 17. Creating Value Networks Realign capabilities to provide customized value to the individual.
  18. 18. Creating Value Networks
  19. 19. Business Model Innovators Tony Hsieh - CEO, Zappos.com
  20. 20. Business Model Innovators Alph Bingham - Innocentive Founder
  21. 21. Business Model Innovators Robert Ballard - Titanic Discoverer
  22. 22. Business Model Innovators Col. Dean Esserman - Providence, RI Police Chief
  23. 23. Business Model Innovators Dennis Littky - Big Picture Co., Met School
  24. 24. Business Model Innovation How do we make business model innovation more predictable and easier to manage?
  25. 25. Underestimate the Importance Business model innovation as a source of competitive advantage has been underestimated by most leaders.
  26. 26. Underestimate the Difficulty Challenges of business model innovation have also been underestimated by leaders…death by 1000 initiatives.
  27. 27. Leaders Are Starting To Get It Executives are realizing that business model innovation is an imperative and will have to be done in a different way.
  28. 28. Leaders Are Starting To Get It: Innosight business model innovation study: N=260 95% Important 55% Conceptual understanding 40% Tools and ability to implement
  29. 29. Unmet Need: R&D for New Business Models Organizations need a safe and manageable environment to explore and test new business models.
  30. 30. Getting to the Network Effect Faster and Cheaper
  31. 31. BIF: The Real World Lab A community of innovators collaborating to explore and test better ways to deliver value.
  32. 32. BIF: The Real World Lab An actionable platform for systems level experimentation in areas of social importance including health care, education, and energy independence.
  33. 33. The BIF Model:
  34. 34. BIF Model: Think Connected to the best thinking on business model innovation
  35. 35. BIF Model: Learn Experiential learning is key. We learn from the experts, and each other. ‘09 Schedule Steven Johnson: Biftalks Diane Hessan: Engage! Continuum: Design for Social Impact Clay Christensen: Disruptive Innovation
  36. 36. BIF-5 October 7-8 2 days, 25 storytellers, limited to 300 people Co-hosted by: Bruce Nussbaum Bill Taylor
  37. 37. BIF Model: Do BIF’s Experience Labs enable experimentation with less risk and less disruption to current operations.
  38. 38. Nursing Home of the Future: Platform to design and test new elder care solutions in a real world environment.
  39. 39. BIF Model: Connect Building a community with emphasis on sharing stories and ideas. BIF Innovation Story Studio hosts hundreds of videos and stories of real world innovation.
  40. 40. BIF Model: Connect Active in social media space with Twitter, LinkedIn and other digital tools. Member and Partner proposition enables deeper participation.
  41. 41. “Innovators have a point of view to share and know that they are missing something” -BIF Research Advisor Roger Martin
  42. 42. Thank You. Please Connect www.businessinnovationfactory.com Skap@businessinnovationfactory.com http://linkedin.com/in/saulkaplan http://twitter.com/skap5

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