Communicating Change English version
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A summary of lessons learnt from driving and communicating change durng my years as VP Internal Communication at Ericsson.
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- 1. Communicating change - lessons learnt Per Zetterquist
- 13. Lesson 12 Repetition, repetition, repetition, repetition, repetition, repetition, repetition, repetition and some more repetition One time is no time when driving through changes … senior management must reminded this since they already have their thought in next years implentation
- 16. Lesson 5 It quickly becomes very Swedish (1) ” What is a varsel?”
- 17. Lesson 16 It quickly becomes very Swedish (2) ” Come on, it’s time to move on!”