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what i have learnt
   working with
     startups.

     phil calçado
       @pcalcado
http://philcalcado.com
hi, i am phil.
i work here:
mandatory “we are hiring” plug:




  http://soundcloud.com/jobs
but i used to work here:
“we are in trouble.
get those agile people
in.”
often too late.
how it all begins
startups take on debt
startups take on debt
financial
technical
financial debt
(oversimplified)
Weekend hack
Uh? People are
 using this...
We are on
TechCrunch!
Pump in new features!
More people!
A-Round
Investment
tech debt
(oversimplified)




            http://martinfowler.com/bliki/TechnicalDebt.html
Weekend hack
Uh? People are
 using this...
We are on
TechCrunch!
Pump in new features!
More people!
A-Round
Investment
More
engineers!
More
Features!
  Fast!
we solve financial
problems with re$ources
technical problems
require re$ources and
time
why it happens
cause #1:
getting shit out.




            http://martinfowler.com/bliki/TechnicalDebt.html
you don't want to be
“I thought we were
going to build a better
 Facebook,[But] within
30 minutes I realized,
Oh my God, it's broken.
 Holy shit, we totally
      fucked up.”
       http://www.fastcompany.com/magazine/160/bill-nguyen-startups
a startup
needs to
validate
its idea.
soon.



   http://tinyurl.com/leanstartupbook
we all know what that
means
cause #2:
we like it easy.
simple:
●one role

●one task

●one concept

●one dimension




           http://www.infoq.com/presentations/Simple-Made-Easy
easy:
●near, at hand

●near to our


understanding,
skill set



          http://www.infoq.com/presentations/Simple-Made-Easy
top 3 measures for
 minimising damage
#1
don't stop the world.


the industry won't wait
●


until you have it all
fixed.
#2
careful with interest
vs. principal.
measure investment made
●


because of tech debt;
paying principal may be
cheaper in the medium
term.
#3
break the big ball of
mud.
componentise your
●


infrastructure; even if
this means duplicated
code for a while. use
queues and webservices.

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