Tranquilitea is a tea retail store that aims to spread awareness of Indian teas. It offers over 30 teas sourced from India's finest gardens and blended in-house. The store's mission is to educate customers about the health benefits of tea and explore the different flavors, aromas, and hues of Indian teas. The founder, Payal Agarrwal, is passionate about food, cooking, and tea, and hopes to establish Tranquilitea as the first of a chain of tea retail stores across India.

1. Tranquilitea is a celebration of the rich, diverse and many-splendored culture
of tea drinking.
A portfolio of over30 spectacularteas from India’s finest gardens blended in
house by ourcelebrated tea master.
Ourmission is to spread the joys of Indian teas farand wide. Tranquilitea
presents the finest tea experiences to tea patrons with a platform that
explores the many joys of tea. Experience the aromas, flavours and hues of
India with every sip. As the world is cutting short on Caffeine, Tranquilitea is
a step towards Go green.
WHATEVERTHEMOODORTHEOCCASION, WEHAVETHEPERFECTBLEND
OFTEA FORYOU!

2. A total Foodie at heart, a restaurateur by profession and a cooking
enthusiast, Payal Agarrwal is a passionate innovator who loves to
experiment with all life puts on her plate
Payal started her career as an educationist and pursued a career in
the Insurance sector. But her love for food and cooking gradually
diverted her towards her new career as a Restaurateur and being
from the land of tea she explored her journey in the world as a Tea
Sommelier .
Payal’spassion for teaand hisdriveto createawarenessof thewide
variety of thefinest Indian teasisadream to besoon realized with
Tranquilitea-thefirst of achain of tearetail stores sheenvisionsto
set up acrossthecountry.
Tranquiliteaisan invitation to theIndian teadrinking consumer to
come explorethepossibilitiesof tea, I desireto educatepeopleabout
themultiplehealth benefitsof theteaantioxidants.

3. Close to 300 brands in the country
YET THERE IS
NO single WAY OF MAKING &
DRINKING TEA
Dust for the south. Leaf for the north. Loose tea for the
east. Packaged tea in the west.
TEA IS THE
MOST HIGHLY
PENETRATED BRANDED PRODUCT IN
INDIA!

4. Mission Statement
OUR PASSION IS TO OFFER A DISTINCTIVE COLLECTION OF THE
FINEST AND FRESHEST TEAS EXPERTLY BLENDED TO CREATE
INSPIRED TEA MOMENTS
WE ARE COMMITTED TO GIVE OUR CUSTOMERS AN INSPIRING TEA
EXPERIENCE FROM PURCHASE TO SIP

5. Brand Positioning
TO OFFER THE TEA LOVING CONSUMER ACCESS TO
DIRECTLY SOURCED AND EXPERTLY BLENDED VARIETY OF
ESTATE TEAS, ALL AT ONE EXCITING RETAIL EXPERIENCE
AND A VERY DIFFERENT AND FIRST TIME CONCEPT OF A
GUILT FREE TAFE

6. TO OFFER THE INDIA TEA DRINKER
AN INSPIRING EXPERIENCE FOR
ULTIMATE BLISS IN A CUP OF LIFE.
Brand Promise

7. The Tranquilitea Edge

8. Our gift box exudesexclusivity and elegance.
An experiencein every box. A journey that unfurlsin every sip.
Thisfestiveseason gift your partnersthefinest teaexperiences.
Insert pictures of the gift box here
with details of size and price range
Insert pictures of the gift box here
with details of size and price range
Insert pictures of the gift box here
with details of size and price range

9. • Insert pictures of store –
• Whole store
• Customers at store
• Product range shot
Experience
Tranquilitea

10. OUR MODEST DREAM