SlideShare a Scribd company logo
1 of 18
Download to read offline
Directorate General of America & Europe, Ministry of Foreign Affairs of the Republic of Indonesia
Jln. Taman Pejambon No. 6, Jakarta 10110 - Indonesia Phone: +6221 3812758, Fax: +6221 3823123 Email: indonesia.invites@kemlu.go.id Directorate General of America & Europe, Ministry of Foreign Affairs of the Republic of Indonesia
Leisure
Take off to Padang
Where Natural Beauty MeetsTradition and... FineTaste!
Profile
FelixTansil
Kopi Luwak entrepreneur
100% Indonesia
Enjoying Coffee:
IndonesianWay
T r a d e • T o u r i s m • I n v e s t m e n t
INDONESIA
Exotic & Unique Indonesian Coffee
Welcome toThe Heaven
of Specialty Coffee
F
I
R
S
T
E
D
I
T
I
O
N
(Foto:
web/edit)
“ I have measured out my life with coffee spoons. ”
(T. S. Eliot)
“ If I asked for a cup of coffee,
someone would search for the double meaning. ”
(Mae West)
“ To me, the smell of fresh-made coffee is one
of the greatest inventions. ”
(Hugh Jackman)
“ The ability to deal with people is as purchasable
a commodity as sugar or coffee and I will pay more for that
ability than for any other under the sun. ”
(John D. Rockefeller)
“ Coffee is a language in itself. ”
(Jackie Chan)
“ I like cappuccino, actually.
But even a bad cup of coffee is better than no coffee at all. ”
(David Lynch)
“ If it wasn't for the coffee,
I'd have no identifiable personality whatsover. “
(David Letterman)
:” Good communication is as stimulating as black coffee,
and just as hard. ”
(Anne Spencer)
“ I would rather suffer with coffee than be senseless. “
(Napoleon Bonaparte)
“ Coffee, the favourite drink of civilize world. ”
(Thomas Jefferson)
“ What on earth could be more luxurious than a sofa,
a book and a cup of coffee? “
(Anthony Troloppe)
“Coffee is far more than a beverage. It is an invitation to life,
disguised as a cup of warm liquid.
It’s a trumpet wakeup call or a gentle rousing hand on your shoulder…
Coffee is an experience, an offer, a rite of passage,
a good excuse to get together. ”
(Nichole Johnson)
“ A guy’s gotta live, you know, gotta make his way and find his
meaning in life and love, and to do that he needs coffee,
he needs coffee and coffee and coffee. ”
(Libba Bray)
Coffee Quotes
Patron
Director General for America and Europe
Advisor
Secretary of The Directorate of America and Europe
Chief Editor
Tika Wihanasari
Editors
K. Candranegara
Arum Primasty
Ika Alful Laila
Angela Duta Patria
Stania Puspawardani
Graphic Designer
Agus Palupi - Temprint
Contributor
Rio Budi R.
K. Candranegara
Aries Asriadi
Febrizki Bagja Mukti
Arum Primasty
Cerya Paramita
Andri Noviansyah
A. Fauzan Dirgantara
Indah Mekawati
Photographer
Febrizki Bagja Mukti
Arum Primasty
Technical Support/Secretariat
Muhammad Roi
Suproyo
Erlis Susanti
Address
Secretariat of Directorate General
of America & Europe, Ministry of Foreign
Affairs of the Republic of Indonesia
Jln. Taman Pejambon No. 6
Main Building 6th Floor
Jakarta 10110 - Indonesia
Phone: +6221 3812758,
Fax: +6221 3823123
Indonesia Invites is a magazine published by the
Ministry of Foreign Affairs of the Republic of Indonesia,
any inquiries or request for subscription
(free of charge) could be sent to:
indonesia.invites@kemlu.go.id
Focus
Welcome to The Heaven of Specialty Coffee 5
Getting the Most of a Premium Coffee 8
Enchanting Indonesian Specialty Coffees 10
Malang Coffee at Crossroad 12
Anomali Coffee
The Best Indonesian Specialty Coffees 15
Coffee Export Regulation in Indonesia 19
List of manufacturers/exporters of Indonesian coffee 20
100% Indonesia
The Diverse Origin Coffee of Indonesia 27
Enjoying Coffee indonesian way 30
Profile
Felix Tansil
Kopi Luwak (Civet Coffee) Entrepreneur 22
Leisure
Take Off To Padang
Where Natural Beauty Meets
Tradition and... Fine Taste! 24
Contents
Editor’s Note
I N D O N E S I A I N V I T E S • I / 2 0 1 3 I N D O N E S I A I N V I T E S • I / 2 0 1 3
2 3
Dear Reader,
Winston Churchill has once said, to improve is to change; to
be perfect is to change often. We believe that it is very true,
that is why we decided to improve our magazine from
content to appearance. First, we changed the name and
then we decided to be more focused on the topic that will
draw your attention in each edition. Initially known as
“Market Info”, now we happily introduce our brand new,
“Indonesia Invites”!
In this first edition of “Indonesia Invites”, we invite you to find
out more about Indonesia through its coffee. We want to
indulge your inquisitiveness with the history of Indonesian
coffee, having téte-’a-téte with a coffee barista, a journey of
Indonesian coffee drinking tradition, a visit to Indonesian
Coffee festival and further knowledge about Indonesian
Premium Coffee. We also have a list of coffee exporters if
you want to get those wonderful premium coffees.
Not only that, we also want to share a glimpse of Indonesia’s
best keep secret, the land of Minangkabau. It’s hidden
behind its popular Jam Gadang, authentic spicy Nasi
Padang and famous canyon of Ngarai Sianok. Our team
has written their first hand experience when they visit
Padang and its surrounding cities. Their potentials are yet to
be discovered.
To all foodies out there, in this edition we present 30 Indonesian
signature dishes. It’s specialy hand-picked from more than
thousands of exceptional delicacies of 200 ethnics in
Indonesia. We believe this list will guide your culinary
journey of Indonesian dishes, whether it’s in your favourite
restaurant, on your friend’s dinner table or in your own
kitchen.
Having said that, I now invite you to read through all the
pages, and don’t forget it’s best to do it over a cup of coffee!
Editors of Indonesia Invites
What’s Up
Indonesian Invites went to
The 2nd
Indonesian Coffee Festival 23
Calendar of Events 26
Quick Bites on 30
Indonesian Culinary Icon 33
T r a d e • T o u r i s m • I n v e s t m e n t
INDONESIA
I
INDONESIA
5
I N D O N E S I A I N V I T E S • I / 2 0 1 3 I N D O N E S I A I N V I T E S • I / 2 0 1 3
4
Those names are uniquely related to the taste inside a cup of coffee,world’s most
famous drink. Toraja coffee, for instance, is well-known for its dense taste of
‘’fruity aroma,high body,medium acidity,nutty,warm spicy,sweet and long after-
taste’’.While Flores coffee is identical with‘’sweet chocolate aroma,almost syrup,
heavy body, low acidity, floral, and woody notes’’.
“Congratulations for the release of the first
edition of Indonesia Invites magazine. I think
it is worthy to give applause to the editorial
team. It surely needed a lot of hardworking to
prepare the articles amidst their daily duty as
the staff of Directorate General of America
and Europe. I hope that this magazine could
act as a useful tool of economic diplomacy for
Indonesian missions abroad, especially in
attracting investment, trade, and tourism from
their regions of accreditation”.
– I Nyoman Try Sutrisna –
Focus
Reader’s Note
Welcome toThe Heaven
of Specialty Coffee
Toraja,Gayo,Mandheling,Lampung,Baliem,Bali,Flores & Java
or coffee lovers, those names
and tastes are well-kept inside
their memories as high quality
coffee or usually called as specialty or
premium coffee. However, nobody
knows how those specialty coffees
get their special names.
Those names actually derived from
the name of some of the regions in
Indonesia, where the plant is planted
andthecoffeeisproduced.Torajacoffee
is planted and produced inToraja, South
Sulawesi. Gayo coffee is produced in
Gayo, Nanggroe Aceh Darussalam,
and likewise for the others. All of those
premium coffees come from its produ-
cing regions in all over Indonesia.
The blessings of a thousand
islands
All Indonesia specialty coffee is Arabica
coffee, a species of coffee with low
caffeine content. Moreover, Arabica
tastes less bitter than Robusta.Arabica
also has some acid flavor in its texture.
F
“Iam so happy with the release of Indonesia
Invites’ first edition. I believe that with its new
name, this magazine will help opening the
horizon of the international readers about
Indonesia’s tourism, culture and economic
potentials. Bravo!!! “
– Ni Komang Herawati –
“Along with the name, I hope that Indonesia
Invites could literally invite foreign and local
tourists in visiting and enjoying Indonesia. “
– Alin –
“It would be better if there is more high
quality photograph in the magazine to attract
readers.”
– Sylvi –
“Ihave followed the evolution of Indonesia
Invites since it was named Market Info, and I
have seen a lot of improvements to the content
of this magazine. I wish that this magazine will
become an important source of reference for
either local or foreign businessmen. Moreover,
I hope that this magazine could become an
insightful reading for all of its readers.”
– Marissa –
l i f h l f h fi
(web/edit)
7
I N D O N E S I A I N V I T E S • I / 2 0 1 3 I N D O N E S I A I N V I T E S • I / 2 0 1 3
6
However, different regions produce
different unique flavor. It is not much
of a surprise actually. Indonesia con-
sists of thousands of islands that
stretch three different time zones
across the equator. These islands
have different contour, soil characte-
ristics, rainfall rate, climate, weather
and shady plants. Therefore, even
though all of those Arabica coffees
are planted at more than 1000 meters
above sea level, each of them has their
own unique flavor. This flavor is then
enriched by the way it’s processed.
For instance, Arabica coffee that is
produced in Flores tastes sweet.
This sweetness comes from the long
summer and high temperature of this
island.
Moreover, the cherry of Flores coffee
is processed with ‘half-washed’ tech-
nique and dried under the sun with
its epidermis skin. Lately, Flores
coffee is widely regarded as ‘honey
coffee’, a kind of savor that has yet
listed in the ‘Vocabulary to Describe
the Flavor of Coffee’ of the Inter-
national Coffee Organization.
The biggest in the world
Indonesia today is the third largest
coffee exporters, right after Brazil and
Vietnam. With 1.3 million hectares of
planting field, Indonesia produces
around 750 thousand tons of coffee
(2012). Based on its type, Indonesia
coffee production is divided with 600
thousand tons of Robusta and 150
thousand tons of Arabica.
From that number, 519 thousand tons
is exported with 446 thousand tons in
the form of coffee beans, 71 thousand
tons in the form of instant coffee, and 2
thousand tons in other coffee products.
According to Irfan Anwar, Chairman
of Association of Indonesian Coffee
Exporters and Producers (AEKI),
Indonesia exports almost all of those
150 thousand tons of Arabica.
With that huge number of exports,
Indonesia ranks #2 as the world’s
largest Arabica exporters, right after
Colombia. But, ‘’Indonesia is the largest
exporter of premium Arabica coffee,
since it has the most specialties and
the best quality,’’ said Irfan to the
Indonesia Invites.
Irfan is also revealed that almost all
widely famous coffee in the world
can be found in various Indonesia
premium coffees. Today, there are at
least 12 best specialty coffee that are
produced in Indonesia – the most in
the world.
Furthermore, Indonesia specialty
coffees attain its quality and unique
unique taste because its produce
mostly by traditional farming. Indo-
nesian coffee is of high quality since
most of the are hand picked coffee
beans.
Indonesia’s high quality coffee is
reflected in its global high price. The
cost of Toraja coffee today is about
US$30 per kilogram. Papua coffee,
which has not been exported until
recently, costs more than Toraja coffee.
This super high price is due to its
limited availability as it is handpicked
from wild coffee plants in the forests
of Papua.
For instant coffee, Indonesia has a
special note. Coffee producers in
Indonesia are the pioneers of sachet
selling method in the late 1980s. A
sachet of coffee is enough for a cup
of mouthwatering coffee. Not only
does it sell ordinary black coffee,
this sachet method also widely used
to sell machiato, cappucino and
frappucino coffee. In Indonesia, the
market for this ready-to-go instant
coffee is saturated by the day with
different brand, types and qualities.
Consumers in several Western
countries are might not familiar with
this product, however exports are
steadily growing. It’s simply practical
and cheap!
It was solved when the Netherland
brought in Robusta coffee. This type
of coffee was proved to be pest-free
and easy to maintain. Robusta then
massively replaced Arabica, espe-
cially in places 1000 meters below
sea level. After that, Indonesia coffee
production eventually restored and
gradually grows year after year.
Promoting premium coffee
Even though Robusta coffee domi-
nates Indonesia coffee production,
Arabica coffee is also booming. Ara-
bica farmers are more informed in
maintaining their plants, especially
techniques in dealing with diseases.
Due to its high price, farmers are getting
more excited in plantingArabica coffee.
Seeing this fact, AEKI and the govern-
ment are pushing the production of
Indonesia premium coffee. These two
work together to increase the farmers’
capacity in land and farm manage-
ment. “Indonesia premium coffee
production still has a lot of potentials
to grow,” said Irfan, Head of AEKI.
Today,Arabica production covers 17%
of total national coffee output, while
Robusta is 83%. In the future, this
comparison is expected to change
with 30% Arabica and 70% Robusta.
Besides pushing the production capa-
city, the government and AEKI also
hope that they keep on improving the
quality of coffee. Continuous improve-
ment is needed to compete in the
international market.
Moreover, land diversification is also
hope to push new specialty coffee.
With many and different land charac-
teristics Indonesia has, this hope
seems not too far-fetched
{ K. Candra Negara / M. Fauzan Dirgantara }
(web/edit)
(
foto:
Febrizki
Bagja
Mukti
/
Indonesia
Invites)
Just 300 years
Coffee actually is not a native plant
of Indonesia. Historical records show
that Arabica coffee was brought by
the Netherland traders (Indonesia
was a colonialist country at the time)
from Malabar, India to be bred in
Java, around Batavia (now Jakarta)
in 1696. Unfortunately, these coffee
plants were wiped out due to flooding.
Then 3 years later (1699), new seeds
came and new coffee plants were
growing.
This coffee breed was a success. In
the years followed, coffee plants
were distributed all across Indonesia
to Sumatera, Sulawesi, Bali and
Timor. At that time, Indonesia (known
as Dutch East Indies) was the only
coffee producer outside Arab and
Ethiopia.
Only 12 years since then, in 1711,
Indonesia started to export coffee to
Europe. And 10 years later, Indone-
sia coffee export reached 60 tons per
year. This number skyrocketted in
1880-1884. During these years,
Indonesia coffee export reached 94
thousand tons per year. At that time,
Javanese coffee was very famous in
Europe. It even dubbed as ‘a cup of
Java’. A name that is still commonly
used by some Europeans for coffee
(any kind of coffee).
Unfortunately, during the late 19th
century coffee plants in Indonesia
were destroyed by Hemileia vasta-
trix, except those grown 1000 meters
above sea level. As a replacement,
the Neteherland later introduced
Liberica coffee type. However, this
also failed since Liberica type was
also vulnerable to Hemileia vastatrix.
Neither did it sell good since it tasted
too sour.
9
I N D O N E S I A I N V I T E S • I / 2 0 1 3 I N D O N E S I A I N V I T E S • I / 2 0 1 3
8
A coffee’s character is considerably
influenced by local micro-climate, soil
composition and biodiversity of a geo-
graphical location, in addition to the
way the coffee is cultivated –e.g. the
use of organic vis-à-vis ordinary ferti-
lizer, or the quantity of pesticides em-
ployed–identicalcoffeespecieswillresult
in different coffee beans when they are
planted worlds apart. Most specialty
coffees are grown in altitudes higher
than 1.100 m above sea level, in fertile
volcanic soil where the climate is mild.
The way a coffee is harvested will
determine its flavor and scent. Green
berries are generally not fully formed
or mature, which make them bitter or
astringent. Ripe red berries usually
contain more aromatic oil and lower
organic acid content. Specialty coffees
are picked only when their berries are
ripe red, so that they are smoother
and more fragrant.
Separating coffee beans from their
pulp is the next step after harvesting.
Two methods can be employed for
this purpose. One is called the “wet-
process” in which the fruits are immer-
sed in water and then machine-
pressed to get the seeds out. The
other one is the “dry-process”, which
is the oldest coffee processing method,
where harvested cherries are sun-
dried for about 4 weeks before they
are hulled. Most Arabica coffees
undergo dry-process.
Indonesian and Brazilian farmers,
however, have created a hybrid tech-
nique called “semi-dry” or “giling basah”
(“wet grinding” in Indonesian language).
Through this technique, the outer
cherry skin is removed with pulping
machine, in wet condition. Afterwards,
the beans that are still covered with
mucilage are stored for one day before
they are washed off and partially
sundried until they have 30%-35%
moisture content. Coffee beans with
reduced acidity and increased body
would be the result of this processing
technique.
what makes a coffee so special
gourmet grade and
considered premium?
Some experts say that it depends
on the customer, because a cup of
coffee can be made according to the
drinker's taste. Nevertheless, a
specialty coffee will always be
special. According to Specialty Coffee
Association of America (SCAA), any
coffee that has the minimum defect
and scores 80 points and above on a
100-point scale is graded specialty.
As its name indicates, specialty coffees
are usually grown in specific locations
where conditions are conducive to
produce unique, distinctive scents
and flavors. Yet, origin is not the only
determining factor of a coffee’s “pre-
miumness”. Obtaining a real specialty
coffee requires a comprehensive course
of nurturing action from cultivation to
final presentation. How the coffee is
grown, picked, processed, milled,
roasted, ground, stored and brewed
will determine its final savor.
So,
“Premium”coffee is more commonly referred as“specialty”coffee.It is also often
dubbed as “gourmet” coffee.Traditionally, specialty coffees are of Arabica breed.
The recently uprising premium Robusta coffees are termed as “fine” Robusta.
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
Fo
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
oc
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
cu
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
us
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
Getting the Most
of a Premium Coffee Green, unroasted coffee beans can
be stored for several years. In fact,
some people like “aged” coffee better.
However, coffee beans can absorb
everything around them such as strong
odors, undesired flavors or moist.
While there are new storing techniques
to secure coffee beans from foreign
influences, positive qualities of the
coffee may still fade as time goes by.
Roasting is another important stage
of the coffee cycle. There are many
kinds of roasting levels. At lighter
roasts, coffee beans will reveal more
of their “origin flavor”, i.e. their inherent
flavors. At darker roast, it will be more
difficult to distinguish the origin of the
coffee beans because the “roast flavor”
becomes more dominant. Specialty
coffees usually is roasted somewhere
between “New England Roast” (205 ºC)
and “City Roast” (219 ºC) that would
result in moderate light brown to
medium color with highlights of origin
characteristics and complex acidity
Roasted coffee beans are to be ground
to facilitate brewing. The fineness of
grind closely intertwined with the bre-
wing method. Generally, coarse grind
will result in weaker coffee, so that
greater amount of coffee and longer
exposure time to heated water will be
required. When a fine grind coffee is
overexposed to heated water, it will
become “over-extracted”.
As ground coffee has greater surface
area exposed to oxygen, it deteriorates
faster than roasted whole beans. To
ensure its freshness, ground coffee
are best stored in ceramic jars, away
from heat, moist, odors, light and
chemical substances. It should be
consumed not too long after grinding.
One week, experts say.
Here comes the most interesting part:
brewing. There are different ways of
brewing coffee, but depending on how
the water is introduced to the ground
coffee, they can be classified as
decoction (boiling), infusion (steeping),
gravitational percolation (dripping) or
pressurized percolation.
In a brewing demo at the 2nd Indone-
sian Coffee Festival held in Yogya-
karta, 12-15 September 2013, expert
barista and coffee consultant, Adi T.
Taroepratjeka, explains that different
brewing methods will result in differ-
ent tastes. For instance, by applying
“pour-over” technique –in which coffee
grounds are set on a paper filter, poured
with heated water, and letting it drip–
one will obtain a soft-textured coffee with
strong flavor impression. Alternatively,
by using the pressurized tube, “aero-
press”,onewillgetstrongercoffeeflavor.
Coffee experts agree that 93 ºC is
the ideal water temperature for making
coffee. Yet, some fanatics say that
different water makes different coffee.
They often take the extra effort to
obtain water from where a coffee is
grown so that they get the “original”
features of the coffee when they
brew it.
In short, a premium coffee will always
be a premium coffee, but to get the
most of it, efforts to keep it premium in
theupstream,downstreamandanylevel
in between are required.
{ Febrizki Bagja Mukti }
(Foto-foto:
web/edit)
Focus
I N D O N E S I A I N V I T E S • I / 2 0 1 3
10 I N D O N E S I A I N V I T E S • I / 2 0 1 3 11
The world's largest archi-
pelago is bestowed with
diverse geographical con-
ditions and micro-climates
which are ideal for coffee cultivation.
Additionally, each region has its own
local wisdom in nurturing coffee. This
is why each of the IndonesianArabica
specialty coffees has inimitable unique-
ness. They are all distinct. Not one of
them shares same characteristics.
Let us now take a brief look on some
of the most famous IndonesianArabica
specialty coffees.
Aceh Gayo
Gayo coffee originates from the Gayo
Highlands in Aceh, the northernmost
tip of Sumatra Island. It grows in the
fertile volcanic soil around Laut Tawar
Lake (“Fresh Water Sea”), near the
city of Takengon. Gayo coffee has a
full body, mild acidity, strong floral and
herbal notes, fruity and savory.
Sumatera Mandheling
Mandheling coffee derives its name
from the Mandailing Tribe who live
around Lake Toba in North Sumatra
Province. It has been in coffee lovers’
shopping list for centuries as a prime
choice for Espresso blending. Mandhe-
ling coffee is characterized by its strong
body, complex spicy flavor, light acidity
and pleasant aftertaste.
Indonesia is known as the world's largest Robusta
exporter.Yet, it is also home to the largest variety of
Arabica specialty coffees. There are at least 20
internationally recognizedArabica specialty coffees
from different localities across the country.
T
Enchanting Indonesian
Specialty Coffees
Focus Java Estate
Since the 17th century, Java coffee
has gained such reputation that the
term “Java” has become a slang word
for “coffee” in many countries. It is
prized as one component in the
traditional "Mocha Java" blend, which
pairs coffees from Yemen and Java.
Once grown in West Java, nowadays
it is mainly grown in the Ijen Plateau in
East Java. It is a gentle coffee with
lovely fragrance, medium body, high
acidity, balanced flavor with traces of
cocoa and nuts that offers herbal
spicy aftertaste.
Sulawesi Toraja
Tana Toraja, a must visit tourist desti-
nation in South Sulawesi, is not only
renowned for the funerary rituals
conducted by the locals, but also for
its premium coffee. The rocky high-
lands of the heavenly kings contain
fertile and ferrous soil that produce
strong fragrances, medium body, high
acidity coffee that has a balance hint
of fresh fruits, nuts and spices.
Bali Kintamani
At the slopes of Mount Batur in the
Isle of Gods, there lie fields of Kinta-
mani coffee. It is characterized by its
medium body, medium-to-high acidity,
floral fragrance and a somewhat lemony
flavor. It is the first of Indonesian local
coffee to obtain “geographic indication”
certification.
Flores Bajawa
In the Flores Island, next to the home
of the Dragons of Komodo, the Bajawa
people have been cultivating coffee at
the feet of Mount Inerie for decades.
The active volcano provides mild
climate and prolific soil that creates a
rich coffee with thick body, mild acidity,
woody fragrance and cocoa flavor.
Papua Wamena
Baliem Valley is home to Dani, Yali
and Lani people who live in harmony
with nature. The valley is part of the
Jayawijaya Mountains whose tops
are covered by eternal tropical snow.
From the bottom of the valley, a new
kind of premium coffee has recently
reemerged. The coffee trees were
actually planted by the Dutch a few
centuries ago. The plantation was
abandoned and became part of the
rainforest. It was rediscovered and
revitalized in 2007.The coffee is named
after Wamena, the largest city in Baliem
Valley. It has thick body, low acidity and
chocolate flavor with hints of tobacco.
The list of Indonesian Arabica specialty
coffees continues with Lintong from
North Sumatera, Mangkuraja from
Jambi, Preanger from West Java,
Kalosi from Celebes, and so forth. In
addition to these Arabica specialty
coffees, there is also a growing num-
ber of fine Robusta in Indonesia such
as Lampung from Lampung Province,
Dampit from Malang (East Java),
Pupuan from Tabanan (Bali).
There is also the so-called “Luwak
Coffee”, whose coffee beans are fer-
mented in Luwak’s digestion. Luwak
is a common civet found in many
parts of Indonesia. They only pick ripe
berries for their diet. They eat and
digest the sweet fruit layer, but leave
the seeds to be excreted in the form
of parchment. Luwak Coffee is con-
sidered as an extraordinary coffee
and is the most expensive coffee in
the world.
Are you tempted to get a taste of
these rich flavored premium coffees?
Well, don’t just sit and imagine. Do
enjoy a relaxing cup of any Indone-
sian specialty coffee whenever you
have the chance.
{ Febrizki Bagja Mukti }
(Foto-foto:
web/edit)
I N D O N E S I A I N V I T E S • I / 2 0 1 3
12 13
I N D O N E S I A I N V I T E S • I / 2 0 1 3
ome people believe that Malang
owes its name from the Java-
nese word that translates “lies
across” given that it stretches out
between mountains: Arjuna and Kawi
in the West, Bromo and Semeru in
the East. This circumstance provides
Malang with a wide range of economic
potentials, such as tourism, culinary
riches, handicrafts, textiles, milk and
dairy products, as well as agricultural
and horticultural products such as
tea, cocoa and coffee.
Coffee was introduced to Indonesia in
1696 by the Dutch. First export to
Europewasin1711.Sincethen,Malang
Regency has been one of the largest
coffee production areas in Indonesia.
S
Malang’s geographical situation and
mild climate makes it an excellent
place for growing both Robusta and
Arabica coffees. Coffee plantations are
concentrated in the southern part of
Malang Regency, especially in Dampit
and Tirtoyudo Districts.
On the first day of our visit, we went to
the Regent’s Office. We were warmly
welcomed by Mrs. Helijanti Koentari,
Assistant Deputy Regent for Economic
and Development Affairs, and Mrs.
Meniel, Head of the Agriculture and
Horticulture Department. They expla-
ined that Robusta is grown at 600-900
m above sea level. There are 13,071
hectares of Robusta estate which
yield 7,834 tons of beans per annum.
Arabica is cultivated at above 1,000
multitudes. Currently, there are only 588
hectares of Arabica estate with a pro-
duction capacity of 53.5 tons per annum.
Malang, the second largest city in East Java, is famous for its small, sweet and sour,
green-skinned apple called Manalagi
Manalagi (literally: “are there more?”). Malang is also
renowned for its dish called bakso
bakso, traditional juicy meat ball soup served with beef
broth,noodles,vermicelli,tofu,veggies,bean sprout,crispy wonton and fried shallots.
Recently,wewenttovisitMalangfortwodaysanddiscovereditshiddendelight:coffee.
Focus
Malang Coffee at Crossroad
Mrs. Meniel commented that while pro-
duction and sales of Robusta coffee
have shown positive trends in the last
couple of years, Malang is also fervent
to increase its Arabica production and
make it a world-class specialty coffee.
Investment is welcomed.
Senior coffee researcher, Dr. Surip
Mawardi, argues that Malang is one
of the best Robusta producers in
Indonesia. He believes that the unique
flavor of Malang Robusta beats that of
Lampung Robusta. However, Lampung
is a better known coffee exporter region
than Malang. This, according to Dr.
Surip, is because Lampung exports
greater amount of coffee, including
the ones grown in other regions, while
Malang only exports coffee produced
in and around the Regency.
Local government and different coffee
stakeholders have made efforts to
spread greater awareness about
Malang coffee. On 28-30 September
2012, the 1st Malang Coffee Festival
was held. 17 coffee companies from
Malang and surrounding areas took
part in the Festival which also inclu-
ded coffee and barista competitions,
talks and workshops as well as photo
contest. Previously, on 17 September
2012, local coffee farmers from Wono-
sari District organized a coffee tasting
contest along with a mass traditional
coffee roasting which involved 561
individuals. They broke the national
mass traditional coffee roasting record
which previously was held by coffee
farmers from neighboring Banyu-
wangi Regency which engaged 350
individuals.
Once we had finished our meeting
with local government officials, we
headed to Dampit, 36.5 Km south-
east of Malang. Located at the slopes
of Mount Semeru, Dampit is a coffee
and cocoa production center. Most of
the coffee estates are owned and
managed by the state-owned PT
Perkebunan Nusantara (PTPN) XII.
Dampit produces specialty Robusta,
known as “Java Dampit Robusta WIB”
and “Java Dampit Robusta AP”.
Dr. Surip Mawardi showing the samples
of Bangelan's product.
An achievement from Indonesian Record
Museum to a group of local coffee farmers from
Malang for organizing a mass traditional coffee
roasting which involved 561 individuals in 2012.
(Photos:
Febrizki
Bagja
Mukti/
Indonesia
Invites)
I N D O N E S I A I N V I T E S • I / 2 0 1 3
14 15
I N D O N E S I A I N V I T E S • I / 2 0 1 3
Dampit is also home to PT Asal Jaya,
a private coffee processing and expor-
ting company established in 1967.
Operations Manager, Mr. Thomas
Juhara, was keen to explain us that in
2012 the Company exported more
than 20,000 tons of Robusta beans,
valued at over US$ 40 million. Among
its export destinations are China,
Germany, Japan, Malaysia, Mexico,
Russia and Switzerland. While there
is a wide gap between demands from
importers and Malang’s production
capacity, the Company has sought to
collect coffee from surrounding areas.
On our second day, we had the chance
to visit Bangelan Estate, a Robusta
plantation estate at the feet of Mount
Kawi, about 40 Km southwest of
Malang. It is managed by PTPN XII.
Estate Director, Mr. Soemarsono, himself
enthusiastically took us for a tour
around the orchard. He explained that
there are 580 hectares of productive
shrubbery which yields 700 tons per
annum. Apart from coffee orchard, the
Estate has a processing plant, housing
complex for its workers and schools
for the workers’ children. PTPN XII
also provides assistance and capacity
building programs for small coffee
farmers in the surrounding areas.
After we finished our tour, we contin-
ued our talks at the veranda of Mr.
Soemarsono’s office while enjoying
locally harvested Robusta coffee.
First, cups of aromatic “kopi tubruk”
made our interaction livelier. They
entertained our palate with its earthy,
chocolate-like flavor. Then, as our
discussion got prolonged, we were
treated with cups of “kopi luwak”.
This particular kopi luwak did not
come out from wild civets’ digestion,
yet its smooth taste with floral notes
still delights our senses.
Bangelan Estate is also an educa-
tional/agro-tourism destination. There
is “Collection Orchard” which displays
154 different species of coffee trees
from all over the world. Mr. Soemarsono
claims it is the oldest and most complete
in Southeast Asia. Next to the orchard,
there is a restaurant that serves typical
Indonesiancuisine.Therearealsosome
modest rooms which visitors can rent,
so that they are able to stay for a few
days to enjoy the fresh air. We were
lucky that when we visited the Estate,
coffee flowers were blooming and
spreading jasmine-like scent into the
air. It was fantastic !
{ Febrizki Bagja Mukti }
he wide variety of Indonesian
coffees is well-known in Europe
and United States. For ins-
tance, any serious coffee drinkers
would know the famous Luwak
Coffee. Indonesians probably know
that Indonesia is a coffee exporting
country (Indonesia is actually the
fourth largest coffee exporter in the
world), but ironically Indonesian
coffees are often underappreciated
by its own people. The increasing
popularity of coffee shops and coffee
culture in Indonesia were largely
introduced and popularized by foreign
franchises. In the last few years,
coffee shops together with ‘coffee
T
culture’ began to flourish in large urban
areas. Coffee shops became meeting
points and coffee culture became part
of the lifestyle of the increasing number
of middle-and-upper-classes. Many
people don't realize that the foreign
coffee shop's coffee beans comes
from Indonesia, which are exported
and processed overseas before being
brought back 'home' to Indonesia.
Two young entrepreneurs, Irvan and
Agam, saw an opportunity to introduce
original Indonesian coffees. The high
school buddies try to promote rich and
wide rangeof Indonesian “specialty”
coffees.
According to the Specialty Coffee
Association of America (SCAA),
specialty coffee is defined as “the
highest quality green coffee beans
roasted to their greatest flavor
potential by true craftspeople and
then properly brewed to well estab-
lished SCAA developed standards”.
In its green coffee beans condition,
specialty coffee has no defect and
has a uniqueness of a score of 80 or
above in the cup using SCAA stan-
dards. The high quality green coffee
beans and the standardized pro-
cessing methods of specialty coffee
(e.g. roasting, grounding, brewing)
make specialty coffee a relatively
At the Anomali Coffee in Kemang, Jakarta, customers would be welcomed by a large
coffee roasting machine on the right side of the entrance. As you move inside, the
‘warehouse’ setting with coffee beans bags below the counter and untainted walls
brings not only a sense of rigidity but at the same time a sense of originality and cool-
ness. Under the dim lights, customers could enjoy their coffees on the tables in front
of the counter on the first floor, while the comfortable sofas on the second floor pro-
vide a more relaxing atmosphere.At the end of the wall there is a large sign showing
the motto of the Anomali Coffee, “Indonesian Original Coffee”. The motto repre-
sents the uniqueness of the coffeehouse as it only sells Indonesian coffees.
Indonesian Original Coffee
Focus
Anomali Coffee
PT Asal Jaya
Jalan Semeru Selatan No. 800 Dampit, Malang 65181
Operations Manager: Mr. Thomas Juhara
Phone: +62-341-896880, Fax : +62-341-896139
E-mail: asaljaya_pt@yahoo.com
Bangelan Agro-Tourism
PT Perkebunan Nusantara XII (Persero) Bangelan,
Wonosari, Malang 65164
Contact Person: Mr. M. Prihantono
Mobile: 08124910218
Phone: +21-341-7074261, Fax: +62-341-384261
Web: http://wisataagrobangelan.blogspot.com
Indonesia Invites discussing with Bangelan
Estate Manager and his team in Malang.
(Photos:
Febrizki
Bagja
Mukti/
Indonesia
Invites)
(Photos:
Arum
Primasty/
Indonesia
Invites)
17
I N D O N E S I A I N V I T E S • I / 2 0 1 3 I N D O N E S I A I N V I T E S • I / 2 0 1 3
16
rare commodity. As an illustration,
specialty coffee represents only
10% of the total coffee commodities.
Due to the high quality and unique-
ness of specialty coffee, the Anomali
owners realize that it is difficult to
obtain consistent standards because
the quality of specialty coffees
depends on a lot of factors, such as
handling, transportation, and most
importantly nature. However, they
maintain that they only introduce
specialty coffees based on interna-
tional standards. Anomali Coffee has
developed a system of blind testing
by its own Taste Testing Council to
evaluate coffee beans from different
parts of Indonesia. The Council
consists of seven people including
those with certified Q grader or
professionally accredited cuppers to
ensure Anomali’s specialty coffees
match the quality and standards of
the SCAA. The rigorous testing
includes green, roasted, and cup
quality testing. In order to maintain
their reputation, the Anomali owners
would only buy green coffee beans
that match the specialty standards.
At one point they had to ship back a
consignment of green coffee beans
because the sample did not match
actual delivery.
TheAnomali Coffee was built from the
ground up with many experiments
and trial-and-errors. At the beginning
the owners drank coffee as a hobby.
For instance, Irvan said that he drank
a variety of coffees at different coffee
shops when he was doing his thesis.
They started to experiment different
forms of culinary businesses despite
not having any business background
or experience or education. The first
coffeehouse was established in Jl.
Senopati, Jakarta, which was similar
to a restaurant even though it focused
on introducing Indonesian coffees. But
later they recognized that their cus-
tomers truly appreciated Indonesian
coffees and so they need to search for
the best Indonesian coffees and spe-
cialized on coffee processing methods.
The two entrepreneurs searched for
coffee producers and farmers at diffe-
rent parts of Indonesia. Moreover,
they started to experiment different
coffee processing methods. Initially
they roasted the green coffee beans
with frying pans, but later decided to
engage in serious coffee processing
methods. They brought a coffee
machine to experiment various roas-
ting, grounding, and brewing methods
in order to develop their distinctive
coffee tastes. As they began to
specialize in coffee processing me-
thods, some customers were intri-
gued by their roasting, grounding,
and brewing ability and more impor-
tantly customers began to appreciate
the distinctive Anomali’s coffee tastes.
The Anomali Coffee slowly establis-
hed its own characteristic reflecting
its motto as promoters of Indonesian
coffees.
In discussing about the variety of
coffees in Indonesia, the owners said
that a region in Indonesia could produce
hundreds of variety of coffees. Based
on their experience, they pointed out
that coffees from Java, Sumatra, and
Toraja are more consistent partly due
to their geographical location and
these regions have long coffee making
traditions. Other areas are less con-
sistent, such as Flores and Papua,
due to their geographical location.
During the time of the interview, the
Anomali owners possess 300 variety
of coffee samples at their disposal.
Nonetheless, they realize that custo-
mers might not be familiar with all of
the coffee varieties and try to simplify
the choice for their customers.
Anomali Coffee divides Indonesian
coffee into eight types of coffee: Aceh,
Sumatra, Java, Bali, Flores, Toraja,
Papua, and Luwak.
The Anomali Coffee was founded in
August 1st, 2008, and in five years
the retail business has expanded to
four coffeehouses in Jakarta and four
coffeehouses in Bali. At this point, the
owners are planning to build one or
two more coffeehouses in Jakarta
and Bali.Again, the retail business did
not always run smoothly, and at one
time it had to temporarily shut down
due to financial difficulties. On the
surface, most people now recognize
the Anomali Coffee as a retail
business and a genuine coffeehouse.
The Anomali Coffee business,
however, is actually larger than its
retail side.
As the Anomali owners developed
their skills, expertise, and technical
know-how of specialty coffees in
Indonesia and developed their own
methods of roasting, grounding, and
brewing, they began to expand to
wholesale business. The first whole-
sale business is related to coffee
beans themselves. At this stage,
Anomali Coffee provides wholesale
coffees to various retails in Indonesia.
Anomali Coffee has established
extensive networking and knowledge
of coffee producers all over Indonesia
as a result of their initial search for
specialty coffee. Agam and Irvan feel
that direct trading (rather than using
middle-man or traders) suits their
business simply because they could
negotiate directly with coffee produc-
ers or farmers particularly regarding
the quality of specialty coffee they
seek. Another important wholesale
business is coffee machines. Anomali
Coffee imports coffee machines from
France, United States, Italy, and
Japan, and in turn distributes them to
various buyers in Indonesia. They
engaged in importing coffee machines
because they truly understand the
quality of coffee machines and have
extensive skills and knowledge of
coffee processing methods.
In addition to retail and wholesale
businesses, Anomali Coffee is also
eager to disseminate its skills, exper-
tise, and technical know-how through
its own Indonesian Coffee Academy.
The academy is a relatively new
endeavor; nonetheless, they believe
that it is important to transfer their
knowledge in order to further promote
Indonesian coffees.As it turns out, the
three core Anomali’s businesses,
namely retail, wholesale, and educa-
tion, actually reinforced each other.
For instance, the retail business
actually helps them to develop
curriculum for their academy. The
curriculum would not be limited to
understanding coffees and coffee
processing methods, but it would also
provide understanding of the Indone-
sian consumers’ patterns or market
intelligences. In turn, the academy
graduates might also develop their
own business, in which they could
buy quality coffee machines and
coffee beans through Anomali Coffee.
These entrepreneurs appear to be at
ease when we were discussing about
competition by other local and interna-
tional coffeehouses. Agam and Irvan
largely view competition positively. They
said that prior 2007 many Indonesians
do not understand different types of
coffee, such as espresso, macchiato,
frappuccino and so forth. The introduc-
tion of different types of coffee by the
internationalcoffeehousesactuallyhelped
penetrate the Indonesian market. As a
consequence, by 2009 many Indonesian
became aware of the different types of
coffee and Indonesian customers
essentially became more critical and
demanded higher coffee quality.
(Photo:
Arum
Primasty/
Indonesia
Invites)
(Photo:
Arum
Primasty/
Indonesia
Invites)
(Photo:
Arum
Primasty/
Indonesia
Invites)
Irvan describing the working method of Anomali Coffee's roasting machine.
Coffee Export
Regulation in Indonesia
ToexportcoffeeproductsfromIndonesia,itneedstofulfilltheRegulationoftheMinistry
ofTradeNumber10/M-Dag/Per/5/2011requirement.Thesaidregulationcameintoforce
since May 2011.This regulation is the amendment to the Regulation Number 41/M-
Dag/Per/9/2009 and it applies to commodities with HS Code 09.01 and 21.01.
This newly amended regulation
enables exporters to export their
commodities more easily for several
reasons. First, it allows easier report-
ing mechanism of coffee export to the
Indonesia Government. Secondly,
exporters no longer need to attach
proof of payment of membership fees
paid to the Association of Indonesian
Coffee Exporters (Asosiasi Eksportir
Kopi Indonesia – AEKI) in obtaining
export licenses. Before the regulation
was amended, to get an export permits
costs Rp. 30,000 per kilogram (kg)
and it can only be obtained if the
exporter attaches proof of payment to
AEKI.
HS Code
09.01
21.01
Description
coffee, whether or not roasted or decaffeinated;
coffee husks and skins; coffee substitutes
containing coffee in any proportion
extracts, essences and concentrates, of coffee,
tea or maté and preparations with a basis of
these products or with a basis of coffee, tea or
maté; roasted chicory and other roasted coffee
substitutes, and extracts, essences and concen-
trates thereof.
s it is stipulated in the regula-
tion, there are several provi-
sions for exporting coffee
from Indonesia. The main criteria is to
be done by a company that has been
recognized as a Registered Exporter
of Coffee (Eksportir Terdaftar Kopi -
ETK) and Exporters of Coffee Mean-
time (Eksportir Kopi Sementara - EKS)
by the Director of Export ofAgriculture
and Forestry Product, Indonesian
Ministry of Trade.
Every coffee exports should also be
equipped with Coffee ExportApproval
(Surat Persetujuan Ekspor Kopi -
SPEK). SPEK is a letter of approval
for exporting coffee to all destinations
issued by the department which is
responsible for trade coffee exporting
activities in Province/ Regency/ City
of Indonesia. SPEK can be used for
shipment of coffee from any export
ports throughout Indonesia
In addition, exported coffee shall be in
line with the quality of standards
established by the Indonesian Minis-
try of Trade along with a Certificate of
Origin (COO) to prove that the goods
is produced and/ or processed in
Indonesia.
A
19
I N D O N E S I A I N V I T E S • I / 2 0 1 3 I N D O N E S I A I N V I T E S • I / 2 0 1 3
18
It is important to note that despite
competition by other coffee shops,
each coffee shops has distinctive
features and characteristics. It is
imperative that each coffeehouse
processes its coffee beans differently
from one to another; hence each
coffee shop brings distinctive coffee
tastes. Competition becomes un-
healthy when there are competitors
that merely imitates or copycats an
established coffee shop without
really developing its own distinctive
color or taste.
Anomali Coffee business, however,
have not expanded to the point of
exporting Indonesian specialty coffees.
Although there are some buyers that
export Anomali’s coffee beans, the
owners feel that they lack the experi-
ence and knowledge of transporting
specialty coffees overseas. Agam
believes that Anomali wants to main-
tain its reputation of producing high
quality coffees. So the main challenge
of exporting specialty coffees is how
to preserve the high quality and fresh-
ness of coffee to the export destina-
tion. One of the options is to export
green coffee beans and roast them
overseas. In discussing about taking
the business overseas, the owners
have been discussing on the possibility
of expanding its business to Singapore.
The Anomali Coffee business model
is definitely a forward thinking business
model. From early on, the owners want
to specialize on specialty Indonesian
coffees. The term Indonesian coffees
do not necessarily mean that it uses
Indonesian traditional processing me-
thods. It reaffirms that it uses quality
Indonesian coffee beans, but uses
the latest technology and interna-
tional standard in processing them.
The new technology and coffee
processing methods often provide
new angle and are scientifically proven.
The Anomali Coffee business model
receives a very positive response
and recognition by customers. If you
browse through the net, tripadvisor.
com rates Anomali Coffee 4 or 5 out
of 5, while beanhunter.com rates
Anomali Coffee 8.3 out of 10.
While Agam and Irvan were reluctant
to envisage the Anomali Coffee busi-
ness in the long future, they do have a
long-term mission. They believe that
many serious foreign coffee drinkers
could truly appreciate the diversity of
Indonesian coffee tastes, while there
is a growing number of Indonesian
customers who are increasingly more
appreciative of the quality (rather than
brand) of Indonesian coffees.
The Anomali Coffee would like to
enhance the taste of Indonesian
Focus
Focus
Agam (left) and Irvan at Anomali Coffee outlet in Kemang
(Foto-foto:
web/edit)
(Photo:
Arum
Primasty/
Indonesia
Invites)
customers particularly their appre-
ciation for specialty Indonesian coffees.
The increasing appreciation and
consumption by Indonesians for
specialty coffees would have a
direct impact on Indonesian coffee
producers and farmers.
The business potentials and opportu-
nities for Indonesian coffees are still
wide open, such as joint ventures or
direct trading. It is worth noting that
coffee business in Indonesia or from
Indonesia is not only profitable, but at
the same time, it has social and deve-
lopmental values since it directly invol-
ves enhancing rural development and
promoting livelihood of coffee farmers
and producers. The Anomali business
model is forward looking and the
lesson learned here is that the best
Indonesian coffees are actually yet to
be discovered.
{ Rio Budi R }
Other benefit that comes with the new
regulation is that a non-member ofAEKI
can now become an exporter of coffee
as there is no need to attach proof of
the paid membership fee of AEKI.
{ Cerya Paramita }
COMPANY
BPD AEKI NANGRO ACEH DARUSSALAM
KOPERASI PERMATA GAYO
Permatagayo_coop@yahoo.co.id
gayopermata@yahoo.co.id
Jl. Syiah Utama No. 66, Kampung Simpang Utama
Kab. Bener Meriah - NAD
CV ALFI DATINGGO, CO
alfidatinggo@yahoo.com
Jl. Lebe Keber No. 243 Blang Kotak I - Takengon
C/O Jl. Bromo Ujung Gg. Rezeki No. 8, Medan
GAYO LINGE ORGANIC COFEE
COOPERATIVE (GLOC)
koperasi.gloc@gmail.com
Jl. Terminal Kp. Purwosari Kec. Bandar
Kab. Bener Meriah - NAD
PT MENACOM
www.ptmenacom.com
helo@ptmenacom.com
Jl. Maharaja No. 42 Lhokseumawe C/O
Jl. Turi No. 24 Medan
BPD AEKI NORTH SUMATERA
CV CITRA EKA JAYA
citraess@indosat.net.id
citraess@ymail.com
Jl. Belitung No. 36 C, Medan
PT COFFINDO
www.coffiindo.com
office@coffindo.com
Jl. Tani Asli/Inpres No. 88 Medan - Binjai Km. 9
Deli Serdang - Sumut
PT OLAM INDONESIA
indo_arabica@olam.net.id
Jl. Binjai Km. 14 Gg. Kenduri No. 1 Medan
PT ORIGINAL LUWAK
www.coffindo.com, office@coffindo.com
Jl. Sei Besitang No. 18 A Sei Sikambing
D Medan Petisah - Medan
1.
3.
2.
4.
5.
6.
7.
8.
10.
9.
11.
12.
13.
15.
16.
17.
14.
COMPANY
PT INDONESIA SPECIALTY COFFEE
www.coffindo.com
office@coffindo.com
Jl. Sei Besitang No. 18 A Sei Sikambing
D Medan Petisah - Medan
BPD AEKI SOUTH SUMATERA
CV HASIL BUMI RAYA
Anom168@yahoo.co.id
Jl. By Pass Km. 9 Padang
BPD AEKI SOUTH SUMATERA
PT INTI BARU SEJATI
sales@inticoffee.com
Jl. Sukarela No. 322A/519 Sukarame - Palembang
PT PRASIDHA ANEKA NIAGA
panplg@mdp.net.id
Jl. Ki Kiemas Rindho No. 18 RT 30
Kertapati - Palembang
BPD AEKI LAMPUNG
PT AMAN JAYA PERDANA
amanjaya_perdana@yahoo.com
Jl. Ir. Sutami Km. 07 Bandar Lampung
CV MULTI ORGANIK INDONESIA
unik@multi-organik.com
Jl. Soekarno Hatta Km. 7 Gg. Khusus
Bandar Lampung
CV SUMATERA JAYA
harabaruya@yahoo.com
Jl. Ikan Mas No. 60 – 62 Bandar Lampung
PT SARIWIGUNA BINA SENTOSA
pbajkt@gmail.com, lampung@putrabali.com
Jl. Laksamana Malahayati No. 14 Bandar Lampung
BPD AEKI JAKARTA
PT CIPTA SELERA SEMESTA
david.lucas@mayora.co.id
Jl. Halim Kusuma No. 85
Kel. Jurumudi Baru Kec. Benda - Tangerang
COMPANY
PT MC. INDONESIA
francisca.chandra@mitsubhisicorp.com
Jl. Asia Afrika No. 8 Senayan,
Sentral Senayan II Lt. 19 Jakarta
PT CWT COMMODITIES SERVICES
robert@id.cwtcommodities.com
Intiland Tower Lt.. 3
Jl. Jend. Sudirman Kav. 32 - Jakarta
PT VICTO ORO PRIMA
willy.hambali@cav.co.id,
vpurnama@karsavicto.co.id
djohan.2@vop.co.id
Jl. Tanah Abang II No. 17, Petojo Selatan,
Gambir - Jakarta Pusat
PT CLASSIC EXPORINDO JAYA
mazmur@classicexporindo.com
Graha KNS, Jl. Raya Boulevard Barat
Blok XC 5 - 6 Kelapa Gading - Jakarta Utara
PT BALIMUDA FOOD
aquila_oe@yahoo.co.id
Jl. Mampang Prapatan XIV No. 99
Jakarta Selatan
BPD AEKI Central Java
CV SUMBER ALAM SAKTI
sumalti@yahoo.com
Kawasan Industri Terboyo Park
Blok N No.1 Semarang
PT TAMAN DELTA INDONESIA
coffee_tdi@yahoo.com
Kawasan Industri Terboyo Park
Blok M No. 74 – 76 Semarang
PT PERKEBUNAN NUSANTARA IX
ptpnixsm@vina.telkom.net.id
Jl. Mugas Dalam Atas - Semarang
BPD AEKI EAST JAVA
CV ANUGRAH SENTOSA SEJAHTERA
intrajaya@telkom.net
Jl. Sumber Kembar No. 1, Dampit - Malang
PT ANEKA COFFEE INDUSTRY
hutama_sugandhi@anekacoffee.com Jl.
Raya Troboso Km. 23
Kec. Taman Sidoarjo - Sidoarjo
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
Focus
For those entrepreneurs who are interested to do business coffee from Indonesia,the
following is the address of the exporter :
21
I N D O N E S I A I N V I T E S • I / 2 0 1 3 I N D O N E S I A I N V I T E S • I / 2 0 1 3
20
CO
COMP
MPAN
ANY
Y
PT MC. INDONESIA
francisca.chandra@mitsubhisicorp.com
Jl. Asia Afrika No. 8 Senayan,
Sentral Senayan II Lt. 19 Jakarta
PT CWT COMMODITIES SERVICES
robert@id.cwtcommodities.com
Intiland Tower Lt.. 3
Jl. Jend. Sudirman Kav. 32 - Jakarta
PT VICTO ORO PRIMA
willy.hambali@cav.co.id,
vpurnama@karsavicto.co.id
djohan.2@vop.co.id
Jl. Tanah Abang II No. 17, Petojo Selatan,
Gambir - Jakarta Pusat
PT CLASSIC EXPORINDO JAYA
mazmur@classicexporindo.com
Graha KNS, Jl. Raya Boulevard Barat
Blok XC 5 - 6 Kelapa Gading - Jakarta Utara
PT BALIMUDA FOOD
aquila_oe@yahoo.co.id
Jl. Mampang Prapatan XIV No. 99
Jakarta Selatan
BPD AEKI Central Java
CV SUMBER ALAM SAKTI
sumalti@yahoo.com
Kawasan Industri Terboyo Park
Blok N No.1 Semarang
PT TAMAN DELTA INDONESIA
coffee_tdi@yahoo.com
Kawasan Industri Terboyo Park
Blok M No. 74 – 76 Semarang
PT PERKEBUNAN NUSANTARA IX
ptpnixsm@vina.telkom.net.id
Jl. Mugas Dalam Atas - Semarang
BPD AEKI EAST JAVA
CV ANUGRAH SENTOSA SEJAHTERA
intrajaya@telkom.net
Jl. Sumber Kembar No. 1, Dampit - Malang
PT ANEKA COFFEE INDUSTRY
hutama_sugandhi@anekacoffee.com Jl.
Raya Troboso Km. 23
Kec. Taman Sidoarjo - Sidoarjo
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
30.
29.
31.
32.
33.
34.
35.
36.
37.
38.
{ Indah Mekawati }
COMPANY
PT CITRABUANA TUNGGAL PERKASA
hutama_sugandhi@anekacoffee.com
Jl. Manyar Kertoarjo 3/12 - Surabaya
PT KOPI TOBA MAS INDONESIA
niki.ktmsub@yahoo.co.id
Jl. Berbek Industri II/30 Waru - Sidoarjo 61256
UD KHARISMA NUSANTARA
kharisma_luki@yahoo.com
Jl. Sumenr Kembar 144 Dampit - Malang
PT PERKEBUNAN NUSANTARA XII
marketn12@ptpn12.com
Jl. Rajawali 44 Surabaya
PT DOMBA BALI PERSADA
domba_coffee@yahoo.com
Jl Mertanadi II No. 77 Br Abian Base
Kuta - Bali
PT SARIMAKMUR TUNGGAL MANDIRI
budianto_sm@hotmail.com
Pergudangan Bumi Maspion,
Jl. Bumi Maspion II No. 2-4
Romo Kalisari - Surabaya
BPD AEKI SOUTH SULAWESI
PT BEN NIBION
lithaup@yahoo.com
Jl. Gunung Lompobattang No. 274
Makassar
CV KOPI SULAWESI
kopisulawesi@yahoo.com
Jl. Gunung Merapi No. 142 Makassar
KJUB PUSPETA LUWU
ppuspeta87@gmail.com
Jl. Tandi Pau No. 1 Palopo
FA LITHA & CO
lithaup@yahoo.com
Jl. Gunung Merapi No. 162 Makassar
PT SULAWESI BEANS
y.ariosto@gmail.com
Jl. Antang Indah No.108 - Makassar
23
I N D O N E S I A I N V I T E S • I / 2 0 1 3 I N D O N E S I A I N V I T E S • I / 2 0 1 3
22
t first, his world was far from
coffee. He was an architect.
For years, this glassed man
spent most of his time on the drawing
table, designing homes and office
buildings.
Seven years ago, he met his high
school friend. Their friendship opens
up a fresh entrepreneurial business
opportunity of collecting Luwak coffee
beans from all over Sumatera.
Sumatera is one of the premium coffee
producers in Indonesia, with Sidikalang
and Lampung as the most renowned
coffee of the island.
A
“I just made simple guess, that high
quality coffee in Lampung will pro-
duce higher quality Kopi Luwak,”
said Felix to Indonesia Invites.
It was around four years ago that
Felix started to promote Kopi Luwak
in the US. It wasn’t an easy feat for
him. Besides of its high price, future
consumers thought that it was pro-
duced by domesticated civets.
To counter this perception, Felix has
tried a number of promotional meth-
ods. He actively participated in all
kind of exhibitions, from small to
large scale.
Trade Attachè of the Embassy of the
Republic of Indonesia in Washington,
D.C. often gave support in his cam-
paign for promoting Kopi Luwak.
“I continued to explain that my Kopi
Luwak was produced by wild civets.
Since it had to be collected from the
woods, its quantity was limited. And
therefore, it became expensive,”
pronounced Felix.
To tackle the high price of the com-
modity, Felix markets his Kopi
Luwak in 30 - 60 grams packages,
which is enough to make 2 - 4 cups
of delicious coffee.
So far, it is working, though not like a
charm. “Not much, people usually
buy it for parties or presents,” he said.
Profit from his Kopi Luwak business
still hasn’t outdo the profit perfor-
mance from other similar Indonesian
premium coffees like Aceh, Toba,
Papandayan, Bali, Papua, and Toraja.
“Since it has been in the market for a
long time, people know these types of
coffees better than my coffee. Besides,
they are cheaper as well," he added.
Nevertheless, he is certain that the
market for Kopi Luwak will expand in
the future. “It is for those who cherish
exotic and unique flavor’’ said Felix.
{ K. Candra Negara / A. Fauzan Dirgantara }
PATIENCE and determination are the key virtues of
Felix Tanzil, a Maryland-based Kopi Luwak (Civet
Coffee) entrepreneur in overcoming all challenges.
Exotic and Unique
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
Pr
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
r
ro
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
of
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
fi
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
il
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
le
e
e
e
Kopi Luwak
Profile W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
Wh
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
h
ha
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
at
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t’
’
’
’
’
’
’
’
’
’
’
’
’
’
’
’
’s
s
s
s
s U
U
U
U
U
U
U
U
U
Up
p
p
p
p
p
p
p
2
2
2
2nd
n
nd
nd
nd 2
20
0
0
013
3
3
3
3.
. Th
T
Th
h
T e
e
e
e ev
ev
ev
ev
v
ev
e en
e
e
ent
t pi
i
i
pi
ick
k
k
ck
k
c
c
c
cke
e
e
ed
d
d
e
e
e
ed
d
d
d
d
I
In
n
n
nd
d
d
d
d
d
d
d
n
nd
d
nd
d
d
d
do
o
o
o
o
o
o
on
n
n
n
n
n
o
on
n
on
n
n
on
on
n
n
on
ne
e
e
e
e
e
e
es
s
s
s
es
es
s
s
e
es
es
s
s
s
e
es
s
s
s
s
e
e
e
es
s
s
s
s
s
s
s
s
s
s
es
esia
ia
ia
a
a
a
a
a
a
i
i
ia
a
ia
a
ia
ia
a
a
a
a
a
a
a
a
a
ia
a
a
a
ia
a
a
a
a
a
a
ia
a
a
a
a
a
a
ia
a
a
ia
a
a
a
a
a
a
i
ia
a
a
a
a
a
an
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n Co
C
Co
Co
o
o
C
C
C
Co
Co
Co
C
C
C
C
Co
C
C
C
C
Co
o
o
o
C
Co
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
C
Co
o
o
o
o
o
o
o
o
Co
o
o
off
ff
f
ff
ff
ff
ff
f
f
f
f
ff
ff
f
f
ff
f
f
ff
f
f
f
f
ff
ff
ff
ff
ff
f
f
ff
ff
ff
f
f
ff
ff
f
ff
ff
ff
ff
f
ff
f
ff
f
ff
ff
f
f
f
ff
f
f
f
f
fee
e
ee
e
ee
ee
ee
e
e
e
e
ee
e
ee
ee
ee
ee
ee
e
e
e
e
ee
e
ee
e
e
ee
ee
e
e
e
e
e
ee
ee
e
e
ee
e
e
ee
ee
e
e F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
Fe
es
es
s
s
e
es
e
es
s
e
e
es
es
es
es
s
es
e
es
es
s
es
e
es
es
e
es
es
es
es
es
s
s
st
t
t
t
ti
ti
i
i
i
ti
ti
t
ti
ti
t
ti
i
i
i
i
i
i
iv
v
v
v
va
va
a
a
a
va
va
a
a
a
a
va
va
a
va
a
va
a
v
v
v
va
a
va
v
v
v
va
a
a
a
a
v
v
v
v
v
va
a
a
a
a
v
v
v
v
va
a
v
v
v
v
v
va
a
a
v
v
va
v
v
v
v
v
v
v
v
v
v
v
va
a
v
v
v
v
va
a
v
v
v
va
v
v
va
v
v
va
a
v
v
v
v
v
v
va
a
a
a
al
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l w
w
w
w
wa
a
a
a
a
a
w
wa
a
a
a
wa
a
wa
a
w
w
wa
wa
a
a
a
a
a
a
w
wa
wa
a
a
a
a
a
w
w
w
wa
wa
a
a
a
a
w
w
wa
wa
a
a
a
w
w
wa
a
a
wa
wa
wa
a
a
a
w
wa
a
wa
a
a
a
a
a
w
w
wa
wa
a
a
a
a
wa
a
a
a
a
a
w
wa
a
a
a
a
a
a
wa
a
a
a
a
a
a
a
a
a
a
w
wa
a
as
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s he
h
h
he
he
he
he
he
he
e
he
he
he
h
h
h
h
h
he
he
h
h
h
he
he
he
he
h
he
he
he
he
he
he
e
e
he
e
e
e
e
e
e
e
e
e
e
e
he
e
e
e
e
el
ld
d
ld
d
ld
d
d
l
l
ld
ld
l
ld
d
d
d
l
l
l
l
ld
l
ld
l
ld
d
l
ld
l
ld
d
ld
ld
d
d
l
ld
ld i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
in
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n Yo
Yo
Yo
Yo
Yo
Yo
o
o
Y
Y
Yo
o
o
Y
Yo
o
Y
Y
Yo
Y
Y
Y
Y
Yo
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Yo
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Yo
Yo
o
o
o
o
Y
Y
Y
Y
Y
Y
Y
Y
Yo
Yo
o
o
o
Y
Y
Y
Yo
Yo
Yo
o
o
o
o
o
o
o
o
o
o
Y
Y
Y
Y
Yo
o
o
o
o
o
o
Y
Y
Y
Y
Yo
Yo
o
o
o
o
o
Yo
Yo
o
o
o
o
Y
Y
Y
Yo
Yo
o
o
o
Y
Y
Y
Y
Yo
Yo
o
o
o
o
o
Y
Y
Y
Yo
Yo
o
o
o
o
o
o
o
o
Y
Y
Yo
o
o
o
o
o
o
o
Y
Yo
o
o
o
Yo
Yo
o
o
o
Yo
Yo
o
o
o
o
Y
Y
Y
Y
Y
Yo
o
Yo
o
o
Y
Yo
o
o
Y
Yo
o
o
o
og
g
g
g
gy
y
y
y
y
y
y
y
y
y
y
y
g
g
gy
y
g
gy
gy
y
y
gy
g
gy
gy
gy
y
y
y
y
y
gy
g
gy
gy
y
y
gy
y
y
gy
y
y
gy
gy
gy
y
y
y
y
y
y
y
y
y
gy
gy
y
gy
g
gy
gy
gy
y
g
g
gy
y
y
g
g a
ak
ak
ak
k
k
k
k
k
a
ak
k
k
k
a
ak
k
k
ak
k
k
a
ak
ak
k
k
k
ak
ak
k
k
k
k
a
ak
k
ka
ar
a
ar
ar
ar
a
a
a
a
ar
ar
ar
r
ar
a
ar
a
ar
a
ar
r
r
r
r
r
r
r
r
rt
ta
t
ta
ta
ta
a
ta
a
ta
ta
a
a
a
a
a
a
a
a
a
a
ta
ta
a
ta
a
a
t
ta
a
a
a
t o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
on
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n 14
4
4
4
4
4
4
4
4
4
4
4
4
4
4
1
1
1
1
14
4
1
1
14
4
4
1
1
14
4
1
1
1
1
14
4
4
14
4
1
1
1
14
14
4
4
4
1
1
1
1
14
4
4
4
4
1
1
1
1
14
4
4
4
1
1
14
4
14
4
4
1
1
14
1
14
14
4
4
4
4
4
4
4
4
4
14
4
4
4
14
4
1
1
1 -1
-1
1
-1
-
-1
1
-1
-1
1
1
1
-1
1
1
1
1
1
15
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5 S
Se
Se
Se
S
Se
Se
Se
e
S
S
Se
Se
e
e
e
S
Se
e
e
e
e
Se
e
e
e
e
e
e
e
e
e
e
Se
e
e
e
e
e
e
Se
e
e
S
S
S p
p
pt
t
t
p
pt
pt
pt
pt
p
pt
pt
pt
pt
p
p
pt
p
pt
p
p
p
pt
p
p
p
p
p
p
p
p
p
p
p
p
p
p
p em
e
e
e
em
m
em
e
em
m
e
e
em
em
e b
b
b
b
b
b
be
be
be
be
b
b
be
b
b
b
b
b
be
e
b
be
b
b
b
b
b
b
b
b
be
e
e
b
b r
r
r
r
r
r
r 2
2
2
2
o
o
opi
pi
p
p T
Tu
u
ub
ub
ub
ub
ubru
ru
u
u
ru
u
u
ru
u
ru
u
u
u
u
u
u
ru
u
u
u
u
uk
k
k
k
k
k
k
k
k
k
k
k
k
k
k
k
k
k
k:
:
:
: t
t
t
th
th
h
th
h
t
th
h
th
h
t
th
h
th
h
th
th
h
th
h
h
h
h
th
h
the
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e L
L
Lo
L
L
Lo
L
Lo
o
o
o
o
Lo
Lo
o
o
o
Lo
o
L
Lo
o
o
Lo
o
Lo
o
L
Lo
Lo
Lo
Lo
Lo
Lo
Lo
Lo
o
Lo
o
o
o
Lo
Lo
Lo
Lo
Lo
L
L
Lo
o
o
o
Lo
Lo
Lo
o
o
Lo
Lo
L
Lo
o
Lo
o
o
o
o
o
o
Lo
o
o
o
L
L
Lo
o
Lo
L
L
Loca
ca
c
ca
c
ca
ca
ca
a
a
a
a
a
a
a
a
ca
a
a
a
a
ca
a
ca
a
a
ca
a
a
a
ca
a
ca
a
a
a
a
ca
a
a
c
ca
a
c
ca
a
ca
a
ca
a
c
c
ca
a
a
a
cal
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l L
L
L
L
L
L
L
Li
Li
Li
L
L
L
Li
Li
L
Li
Li
Li
Li
i
L
L
L
L
L
L
L
L
Li
Li
L
L
Li
i
L
L
L
L
L
L
L
L
L
L
L
L
L
L
Li
Li
i
i
L
L
Life
fe
fe
f
fe
e
e
e
fe
e
fe
e
fe
f
fe
fe
e
fe
e S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
St
t
ty
ty
t
t
ty
ty
y
y
y
t
t
t
t
t
t
t
t
ty
t
ty
ty
t
t
ty
y
ty
ty
t
t
ty
y
y
y
y
ty
y
y
t
ty
y
t
ty
ty
t
t
t
t
t
t
ty
t
ty
y
ty
y
y
y
y
y
y
y
yl
l
le
e
e
e
e
e
le
e
e
e
e
e
e
e
e
l
l
l
le
le
e
le
e
e
e
e
le
e
e
e
l
le
e
e
e
e
e
e
e
e
e
l ”
”
”
”
”
”
”
”
”
” as
as
a
as
as
s
s
s
s
s
s
s
s
s
s
s
s
as
s
s
s
s
s
s
as
s
as
as
s
s
s
s
a
a
a
as
s
s
a
as
a
as
as
s
a
as
s
s
s
s
s
as
s
s
s
s i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
i
it
t
t
ts
t
t
ts
s
s
s
s
s
s
s
ts
s
s
s
s
s
s
s
s
ts
s
s
s
s
t
ts
t
t
ts
s
s
s
t
ts
s
s
s
s
s
s
ts
ts
s
s
s
s
s
s
ts
ts
t
t
ts
t t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
th
h
h
h
h
h
h
he
he
e
e
e
h
he
he
e
e
e
he
e
e
he
h
h
h
hem
m
m
m
m
m
m
m
m
me
e
e
e
e
e
e
e
e
e
e
e
m
m
m
m
m
m
me
e
e
m
m
me
m
m
m
m
me
e
e
me
m
m
m
me
e
e
e
e
m
me
e
m
m
m
me
e
m
m
me
e
m
m
m
m
m
me
e
e
e
e
e
m
m
me
e
e
m
me
e
e
m
m
m
me
e
m
m
me
e
e
e
e
e
m
m
m
me
e
e
e
m
me
e
me
e
e
e
e
e
m
m
m
me
e.
.
.
.
.
. ”
”
”
”
”
”
”
”
”
”T
T
T
T
T
Tu
T
T
Tu
Tu
u
T
T
T
T
T
Tu
Tu
u
u
u
u
u
u
T
T
T
T
Tu
u
T
T
Tu
Tu
T
T
Tu
u
T
T
T
Tu
T
T
T
Tubr
b
b
b
b
b
b
br
br
br
br
r
r
r
br
b
b
br
r
r
r
br
r
b
br
r
r
b
br
br
b
b
br
r
r
r
br
br
br
r
r
br
r
r
r
r
br
r
br
ruk
k
uk
uk
uk
k
k
uk
u
u
u
uk
u
uk
u
uk
u
uk
u
uk
u
u
u
u
u
u
u
u
u
u
u
u
u
u
uk
uk
u “
“
“
“
“
“
“
“
“
“
“
“
“
“
“ b
br
r
rew
ewing
g
g co
co
o
co
co
c
c ff
ff
ffee
ee
e
e i
in
n wh
whi
ic
c
c
c
ic
c
ich
h
h
h
h
h
h
h
is
is
s
s
s
i
is
is
i
i
i
is
s
i
is
is
s
s
s
s a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
an
n
n
n
n
n
n
n
n
n
n
n
n
n I
In
I
In
n
In
In
In
In
In
In
In
n
In
nd
d
d
do
do
o
do
o
o
o
o
o
o
o
o
do
o
o
o
o
o
d
do
o
o
o
o
do
o
o
o
o
o
do
o
o
o
o
do
o
o
do
d
d
do
d
d
do
d
do
o
o
o
o
d
d
do
o
d
do
o
d
d
do
on
n
n
n
n
n
n
n
ne
ne
ne
e
e
e
e
e
e
e
e
n
n
n
n
n
ne
e
ne
n
ne
e
n
n
n
n
n
ne
ne
n
n
n
n
ne
n
n
n
n
n
n
n
ne
n
n
n
n
n
n
ne
n
n si
i
i
i
i
i
si
s
s
s
si
i
s
s
s
s
s
si
s
s
si
s
s
s
si
s
s
si
s
s
s
s
si
i
s
s
s
si
s
s
s
s
s
s
s
si
s
si
s
si
s
si
s
s
s
s
s
si
s
si
i
s
s
s
s
s
s
s
sia
a
an
an
an
an
n
n
n
an
n
n
an
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n w
w
w
w
w
w
w
w
w
w
w
w
w
w
w
w
w
w
w
w
w
wa
ay
y
y
y
y
y
a
a
a
ay
y
ay
y
ay
y
y
y
y o
o
o
o
o
o
of
f
f
f
f
f
f
f
f
f
f
f
f b
b
b
b
b
u
und
d c c
c
c
c
co
offee, p
p
pa
art
ticu
c la
l rly
y
y
y t
t
th
h
h
h
h
h
t
t e
e
e
e
e
co
o
of
f
ffe
fe
fe
e
e
e
e
fe
e
fe
e
e
ee
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e i
is
is
is
is
s
s
s
s
s
s
s
s
s
s
s
is
s
s
s
s
s
i
is
is
s
s
s
s
i
i
i
is
s
s
s “
“
“
“
“
“
“
“c
c
c
c
cr
r
r
r
r
c
c
cr
c
c
c
cr
c
c
cr
cr
c
c
c
c
c
c a
as
as
as
as
as
as
as
s
as
s
s
s
she
h
h
he
he
h
h
he
he
he
e
e
e
e
e
e
e
e
h
h
he
e
e
e
e
he
e
he
e
e
he
h
he
e
e
e
e
e
e
e
e
e
e
he
e
e
h
h
he
e
e
h
he
e
e
ed
d
d
d
d
d
d
d
d
d
d”
d”
”
d”
d”
d
d
d
d
d”
d”
d
d”
”
d”
d
d
d
d
d
d
d”
d
d
d
d”
”
d”
”
d
d
d”
”
”
”
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
by
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y
y bo
bo
bo
b
b
b
b
bo
o
b
bo
o
b
bo
o
o
o
bo
bo
o
bo
bo
o
o
bo
o
o
bo
o
bo
b
b
b
b
b
b i
i
i
i
i
i
il
l
l
i
il
l
il
l
il
l
il
i
i
i i
i
in
in
in
in
in
in
n
n
in
in
n
n
n
n
n
n
in
n
n
in
n
n
in
in
n
n
i
in
n
n
n
i
in
n
n
n
n
n
n
n
n
n
ng
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g w
w
w
w
w
wa
wa
wa
wa
wa
wa
w
w
w
wa
a
wa
wa
wa
wa
wa
wa
a
w
w
wa
wa
w
w
wa
w
w
w
wa
wa
w
wa
wa
w
wa
w
wa
a
wa
a
wa
wa
a
w
w
wa
a
a
a
a
a
a
a
a
a
a
wa
a
a
a
a
a
a
a
a
a
a
w
wa
wa
wa
a
a
w
wa
a
a
a
a
ate
te
te
te
te
t
te
e
e
te
te
e
e
t
t
t
te
e
e
e
e
t
t
t
t
te
e
e
e
e
te
t
t
te
e
e
t
t
t
te
e
t
t
t
te
te
t
t
t
te
e
e
t
t
t
te
e
t
t
t
t
t
t
te
e
t
t
t
t
t
t
t
t
t
t
t
te
e
e
t
t
te
e
t
t
t
t
te
e
e
e
e
t
te
e
e
e
e
er
r.
r
r.
r
r.
r
r
r.
r.
r
r
r I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
It
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t wa
wa
wa
w
wa
w
wa
wa
a
a
a
a
a
wa
wa
wa
wa
w
wa
a
a
w
wa
a
a
wa
a
wa
wa
wa
wa
wa
wa
a
wa
w
wa
a
wa
a
w
w
wa
wa
a
w
w
wa
a
w
w
w
w
w
w
w
w
w
w
wa
w
w
w
w s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s a
a
a
a
a
a
a
an
n
n
a
a
a
a
a
a
an
a
a
a
a
an
n
n
n
a
an
n
a
an
n
n
a
an
n
an
an
n
an
n a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
at
tt
tt
tt
tt
tt
t
t
tt
tt
t
tt
tt
tt
tt
tt
tt
tt
t
tt
t
tt
t
tt
tt
tt
tt
t
t
t
t
t
t
tt
t
t
tt
t
t
t
t
tt
t
t
tt
t
t
t
t
t
tt
t
t
tte
e
e
e
em
m
m
m
m
m
m
m
e
e
e
e
e
em
m
m
e
em
em
em
e
em
m
e
e
em
m
m
m
m
m
e
e
e
e
em
m
e
e
e
e
e
em
m
m
e
e
em
m
m
e
e
em
m
m
m
e
e
e
em
m
em
m
m
m
e
em
m
mpt
pt
t
pt
t
t
p
p
p
p
pt
p
pt
pt
t
p
pt
t
t
pt
t
pt
t
t
t
p t
t
t
t
t
t
t
t
t
t
t
t
to
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o pr
pr
p
pr
pr
p
pr
pr
pr
pr
p
pr
r
r
r
r
r
r
r
p
p
pr
pr
r
pr
p
p o
o
o
o
om
om
m
m
m
m
m
m
m
o
om
o
o
o
om
o
o
o
o
o
om
m
m
m
m
m
o
o
om
m
m
m
o
o
o
o
o
om
m
m
o
o
o
o
om
m
m
m
m
o
o
o
o
om
m
m
m
o
o
o
o
o
o
o
om
o
o
om
m
m
o
o
o
om
m
m
o
o
o
o
o
o
om
m
o
o ot
ot
ot
ot
ot
ot
ot
o
ot
t
t
ot
ot
t
t
t
ot
t
t
t
ot
t
t
ot
t
t
ot
ot
t
t
t
t
o
ot
t
t
ot
t
t
t
t
ot
t
t
t
t
o
o e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e In
In
In
n
In
In
In
n
In
I
I
In
n
I
In
I
I
In
In
I
In
n
n
n
I
In
n
n
I
In
n
n
I
In
n
n
In
n
n
In
n
I
In
In
n
n
Ind
d
do
o
do
d
d
d
do
d
do
d
d
d n
ne
ne
e
e
e
e
e
e
e
e
e
e
nes
s
s
s
s
s
si
i
sia
a
a
an
n
n
a
a
an
n
n
ne
esi
sian
an
n
n w
w
w
w
w
w
wa
a
ay
ay
ay
y
a
ay
y
a
ay
ay
y
y
y
ay
ay
y
y
y
ay
y
y
ay
y
y
y
y
y
y
ay
y
ay
y
y
a
ay
ay
y
y
y
y
y
a
ay
ay
ay
ay
y
y
y
ys
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s o
of
of
of
o
of
f
f
f
f
f
of
of
f
of
of
of
o
of
f
o
o
o
o
of
o
o
o
o
o
of
o
of
o
o
of
f
f
o d
d
d
d
d
d
d
d
d
d
dri
i
i
ri
r
ri
r
ri
ri
ri
r nk
nk
k
k
k
k
k
k
k
k
k
nk
k
k
k
k
k
k
nk
k
k
k
n
nk
k
k
k
k
k
k
nk
nk
k
nk
k
k
n
nk
k
n
nk
k
k
n
nk
k
k
k
k
k
ki
in
in
i
in
n
n
i
in
n
n
n
n
i
i
in
n
n
n
n
n
n
i
in
n
n
n
i
in
n
n
i
i
in
n
n
n
n
n
n
n
n
in
n
n
in
n
n
in
n
in
ng
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g c
c
c
c
c
co
co
co
co
o
o
o
o
o
o
o
co
co
o
o
o
c
co
o
c
co
o
o
o
co
o
o
o
o
co
co
co
co
o
co
c
c
c
co
c
co
co
o
o
c
co
o
o
co
o
o
o
o
o
co
o
o
o
o
o
of
f
f
f
f
ff
f
f
f
f
f
f
ff
ff
f
f
ff
f
ff
ff
f
ff
f
f
ff
f
f
f
ff
f
ff
ff
ff
ff
f
f
ff
ff
ff
f
f
ff
ff
f
f
f
f
ff
f
f
f
f
f
ff
ff
f
f
ff
f
ff
f
f
ff
f
fee
ee
e
ee
ee
ee
ee
ee
ee
e
ee
ee
e
e
ee
ee
ee
ee
ee
e
e
e
e
ee
ee
ee
e
ee
e
e
e
ee
e
ee
e
e
ee
e
e
e
e
ee
e
e
e
e
e
e .
.
.
.
.
. L
L
L
L
L
L
L
L
L
Lo
L
Lo
Lo
L
Lo
o
L
L
L
L
Lo
Lo
L
Lo
Lo
o
L
L
Lo
o
o
Lo
Lo
o
L
L
Lo
o
Lo
L
L
L
L
Lo
L
L
L
L
Lo
o
L
L
L
L
L
L
Lo
L
Lo
L
L
Lo
Lo
L
L
Lo
o
L
L
L
L
L
L
L
L
L
L
L
L
L
L
Lo
o
o
L
L
L
L
L
L
L
Lo
L
L
L
L
Lo
o
oc
c
c
c
ca
ca
ca
a
a
a
a
a
a
a
a
a
a
a
ca
a
a
a
ca
ca
a
a
a
a
a
ca
a
ca
ca
a
a
a
ca
a
ca
a
a
a
a
a
c
c
cal
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l
l a
a
a
a
a
an
a
an
an
an
an
n
n
n
n
n
n
n
n
n
a
a
a
a
a
a
a
a
a
a
a
a
a
an
n
n
n
a
a
a
a
a
a
an
a
a
an
a
a
an
n
an
an
n
n
a
a d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d f
fo
f
f
f
f
f
fo
o
f
f
fo
fo
fo
fo
f
fo
fo
fo
fo
o
fo
fo
fo
fo
fo
fo
o
o
fo
o
o
o
fo
o
o
ore
r
re
e
e
e
e
e
e
e
e
e
e
e
e
re
e
e
re
e
e
re
e
e
e
e
re
e
re
re
re
e
e
e
e
e
e
e
e
e
e
e
ei
i
ig
ig
i
i
i
ig
ig
g
g
ig
g
g
g
g
g
i
ig
ig
g
g
g
g
ig
ig
g
g
g
g
ig
g
g
g
g
g
g
g
g
g
ig
ig
ig
g
g
ig
g
g
ig
g
g
i
ig
ig
g
g
g
i
ig
g
g
i
ig
ig
g
g
g
ig
ig
g
g
ig
ig
ig
g
g
g
g
g
g
g
g
g
g
g
g
g
g
g
gn
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n c
c
co
co
co
co
co
co
o
o
co
co
co
c
co
co
o
o
c ff
ff
ff
ff
f
f
f
f
ff
f
ff
f
ff
ff
ff
f
ff
ff
f
ff
f
f
ff
f
fe
e
e
e
e
e
e
e
e
ee
ee
e
e
e
e
e
e
e
e
ee
e
ee
e
e
e
ee
e
e
e
e
ee
e
e
e
e
e
e
ee
e
e
e
ee
e
e
e
e
ee
e
e
e
e
e
e
ee
e
ee
e
e
e
ee
e
e
e
ee
ee
e
ee
e
e
e
e
e
ee
ee
e
e
e
e
e
e
e
e
ee
e
e
e
e
e
e
e
ee
e
e
e
e
e l
l
l
l
l
l
l
l
l
l
l
l
lo
o
o
o
ov
o
o
ov
ov
v
v
v
v
v
o
o
o
ov
ov
v
v
v
v
v
v
v
ov
v
o
o
o
o
o
ov
ov
v
o
ov
v
v
ov
v
o
o
ov
v
v
v
o
o
ov
v
o
ov
o
o
ov
v
v
v
o
o
o
o
ov
v
o
ov
o
ov
o
o
o
ov
v
o
o
ov
o
o
o
o
o
o
ov
v
v
v
o
o
o
o
o
ov
o
o
o
ov
ve
er
e
e
er
r
r
r
r
r
e
e
e
e
e
er
r
e
e
e
e
e
e
e
er
r
e
e
er
r
r
e
e
e
er
e
e
e
e
e
e
er
r
e
er
e
e
e
e
er
r
r
r
e
er
er
r
r
r
e
er
r
e
er
r
r
e
er
r
rs
s
s
s,
s,
s
s
s
s
s
s
s
s
s
s,
s
s,
s
s,
, f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
f
far
ar
r
ar
a
ar
a
ar
a
ar
r
r
r
a
a
ar
r
ar
a
ar
ar
a
a
ar
r
a
ar
ar
ar
r
a
a
a
a
a
a
a
ar
r
r
r
a
ar
r
ar
a
a
a
ar
a
a
ar
r
r
a
a
a
ar
a
a
a
a
a
a
ar
rme
me
me
m
me
e
e
e
m
me
m
m
m
m
m
m
m
m
m
m
m
m
m
m
m r
rs
rs
rs
rs
s
rs
rs
rs
rs
rs
rs
r ,
,
,
,
,
,
, p
pr
pr
pr
pr
pr
pr
pr
r
pr
pr
p
p
p
p
p
p o
o
o
od
d
od
d
d
d
od
d
o
o
od
od
o
od
od
od
d
o
o
o
od
o
o
o u
u
uc
uc
c
uc
c
c
ce
e
er
er
e
e
e
e s, selle
ers
rs and
nd
n buy
uy
y
y
ye
e
er
r
r
r
r
r
ers
s
s
s
s
et
et
t
t
e
e
e
e he
er
r to
to
o
o
o
o h
h
h
ha
a
a
av
v
v
v
v
v
v
v
v
av
v
v
av
av
v
av
v
v
av
av
v
a
av
a
a e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e c
c
co
co
co
co
o
o
c
co
co
o
co
co
o
co
o
c
co
o
o
c
c
co
co
o
o
o
co
co
o
c f
ff
ff
ff
ff
ff
f
f
ff
f
f
ff
f
ff
ff
f
f
f
ff
f
f
ff
ff
ff
ff
ff
ff
f
f
ffee
ee
ee
ee
ee
e
e
ee
ee
ee
ee
ee
e
e
e
ee
ee
ee
e
ee
ee
e
e
ee
ee
ee
e
e
e
e
e
e
e
e t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
ta
al
a
al
a
al
al
al
a
a
a
al
a
al
l
a
a
a
a
a
a
al
a
a
a
a
a
a
a
a
a
a
a k
k
k
k
k
k
k
ks
ks
ks
s
s
s
s
s
ks
s
s
s
s
k
ks
s
s
s
ks
ks
ks
s
s
s
s
k
ks
s
s
s
s
ks
ks
ks
s
s
s
s
s
s
s
ks
s
s
s
s
s
s
s
s
s
ks
s
s
s
s
s
s
s
k
k
k
ks
s
s
k
ks
s
s
s
s
s
s
s
s
s
s
ks
s
ks
s
s
s
s
ks
s
k
k
k
k
ks
s
s
k
k
k
k
ks
s
s
s
s
s
s a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
an
nd
n
nd
nd
n
nd
nd
nd
n
n
n
nd
n
nd
nd
n
n
nd
nd
d
d
n
n
nd
nd
nd
d
d
d
d
n
n
nd
n
n
n
n d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
do
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o bu
u
b
bu
u
u
u
b
b
b
b
b
b
b
b
b
b
bu
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
bu
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
bu
u
u
u
b
b
b
b
b
b
b
b
b
b
b
b
bu
b
b
b
b
b
b
bu
b
b
b
b
b
b
b
b
b
b
b
b
b
bu
u
u
b
b
b
b
b
b
b
bu
u
b
b
b
b
b
b
bu
us
si
s
si
si
si
si
si
si
si
i
i
si
s
si
i
i
i
s
si
si
i
si
s
si
si
i
s
s
si
s
s
si
i
i
s
s
s
si
i
si
i
s
si
i
si
i
i
si
s
si
s
si
si
s
si
si
s
s n
n
n
n
n
n
n
n
n
n
ne
e
ne
ne
ne
e
ne
ne
ne
e
n
ne
ne
ne
e
ne
n
n
n
ne
ne
ne
n
ne
n
n
n
n
n
n
n
n
ne
ne
e
ne
ne
e
e
e
n
n
ne
e
e
e
e
es
s
s
s
s
s
s
s
ss
ss
ss
s
ss
s
s
s
ss
s
ss
s
s
s
ss
s
s
ss
s
ss
s
ss
s
ss
ss
s
s
s
s
s
s
ss
s
s
ss
s
ss
s
s
ss
s
s
s
s
ss
s
ss
ss
ss
s
s
s
ss
s
s
s
s
s .
.
.
. Fa
Fa
Fa
F
F
F
F
F
Fa
Fa
F
F
Fa
Fa
F
Fa
a
F
F
F
Fa
Fa
Fa
a
F
Fa
Fa
a
F
F
F
Fa
a
F
F
F
Fa
F
Fa
Fa
a
a
Fa
a
F
F
Fa
a
a
a
a
F
F
F
F
F
Fa
a
a
a
a
a
arm
rm
rm
rm
rm
rm
rm
rm
rm
m
m
m
m
m
m
m
m
m
m
m
m
m
m
m
m
m
m
m
rm
rm
m
m
rm
m
m
m
m
m
rm
m
m
m
m
rm
m
m
m
m
m
m
r
rm
m
m
m
m
m
m
m
rm
m
m
me
e
e
e
e
e
e
e
e
e
e
e
er
er
r
r
r
er
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
er
e
e
e
e
e
e
e
e
er
e
e
e
e
e
e
e
e
e
e
e
er
er
r
e
e
e
er
e
e
er
er
er
er
e
e
er
er
er
e
er
r
e
er
r
r
e s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s
s a
a
a
a
an
an
a
an
an
an
an
an
n
n
n
n
n
n
n
a
an
n
n
n
n
a
an
n
n
n
n
n
a
a
a
an
an
n
n
an
n
a
a
a
a
a
a
a
an
an
an
n
n
n
n
a
an
n
n
n
a
an
n
a
an
n
n
n
n
an
n
n
n
n
n
n
n
an
n
n
n
an
n
n
a
an
an
a d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d b
b
b
b
b
b
b
ba
b
ba
ba
ba
ba
ba
a
a
a
a
a
b
b
b
b
ba
b
b
b
b
ba
b
b
ba
b
ba
a
ba
b
b
b
b
b
b
b
b
b
ba
b
b
ba
b
b
b
b
b
b
b
b
b
b
b
b
ba
a
b
b
b
b
b
ba
a
b
b
ba
a
b
b
b
b
ba
b
b
b
ba
a
a
b
b
b
b
ba
b
b
b
b
ba
a
a
b
b
b
ba
a
a
b
b
b
b
b
ba
a
a
a
ari
i
i
i
i
i
ri
i
i
i
ri
i
ri
ri
ri
ri
ri
r
ri
ri
ri
r
ri
i
r
r
ri
r
ri
i
ri
ri
r
r
r
r
ri
i
r
r
r
ri
r
r
r
ri
ri
ri
ri
r
r
ri
ri
ri
i
ri
ri
ri
ris
s
s
s
s
s
s
s
st
st
st
st
s
s
s
s
st
s
s
s
s
s
s
s
s
s
s
s
s
s
st
s
s
s
s
s
st
s
s
s
s
s
s
s
s
s
s
s
s
s a
a
as
as
as
a
a
as
as
s
s
s
s
s
s
s
s
as
as
as
a
as
s
s
a
a
as
s
s
s
a
as
as
as
a
as
s
as
s
s
s
s
s
s
s
s
s
s
s
s
s
as a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
at
t
t
t
t
t
t
tt
tt
tt
t
t
t
t
t
t
t
tt
t
t
t
t
t
t
t
t
tt
t
t
t
t
t
t
t
t
t
t
t
tt
t
tt
t
tt
t
t en
en
en
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
en
en
en
nde
d
d
d
d
d
de
e
de
de
e
de
d
de
de
d
d
d
de
e
e
de
e
ed
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d w
w
w
wo
wo
wo
o
o
w
wo
ork
k
rk
k
k
rk
rk
k
k
ks
sh
sh
s
s
s
sh
sh
s op
o
o
o
o
o
o s to
o
o b
b
b
bui
ui
ui
u ld
ld
ld
d u
u
u
u
u
u
up
p
p
p th
th
h
h
h
he
e
ei
ei
i
e
e r
r
r
r
r
r
r
t
tic
c
c
c
c
icip
ip
p
ip
p
p
ip
pan
ants
s
s
s
s a
a
a
a
als
ls
l
ls
ls
ls
ls
so
o
o
o
o
o
o
o
o
o h
h
h
h
ha
a
a
ha
ha
ha
a
h
h
h
h
ha
a
a
a
a
ha
h
h
h
ha
ha
h
h
ha
a
ad
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d h
th
h
th
h
h
h
h
h
h
h
h
th
th
h
h
h
th
h
h
th
th
t
th
t
th
th
th
h
h
th
th
h
t
t
t
th
h
th
h
th
h
h
h
h
h
h
he
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e ch
ch
ch
h
h
h
h
ch
ch
h
c
c
ch
h
c
ch
ch
ch
ch
ch
c
c
c
ch
c
ch
ch
ch
h
h
h
h
ha
a
a
a
a
a
a
a
an
n
n
n
n
n
n
n
n
an
n
n
n
a
a
an
n
n
n
a
a
a
an
n
a
a
a
an
n
n
n
a
a
a
an
an
n
n
n
n
a
a
an
an
n
an
n
an
an
n
an
n
n
an
an
an
n
n
a
a
an
an
an
n
n
n
n
a
a
an
n
n
an
n
n
a
a
a
an
n
n
n
n
a
an
n
n
n
a
an
n
an
n
n
a
a
an
n
an
n
nc
c
c
ce
e
e
e
e
e
c
ce
e
e
e
e
c
ce
e
e
e
e
e
c
c
c
ce
e
e
e
e
c
c
c
ce
e
e
e
c
c
c
c
c
ce
e
e
e
c
c
c
c
c
c
ce
e
e
e
e
e
e
e
c
c
c
c
ce
e
e
e
c
c
c
c
ce
ce
e
e
e
e
c
ce
c
ce
ce
c
ce
e
e
c
c
ce
e
ce
e
e
c
c
c
ce
ce
ce
ce
ce
ce
e
e
e
e
e
e
c
ce
e
e
e
c
ce
e
e
ce
e
e
ce
e
e
e
e
e
e
e
e
e
e
e
c
c
c
c
ce
e
e
e
e
e
e
e
c
c
c
c
ce
e
e
e
e
e
e t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
to
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o v
v
v
v
vi
vi
v
vi
i
v
v
vi
i
vi
vi
i
v
v
vi
v
v
v
v
v
v
vi
vi
v
v
v
v
v
v
vi
vi
v
v
v
v
v
vi
i
i
vi
vi
v
vi
i
vi
v
vi
i
vi
v
vi
v
vi
vi
v
v
v s
s
s
si
si
si
si
si
si
i
i
i
i
s
si
i
si
si
s
s
s
s
s
si
i
si
s
s
s
si
s
si
si
i
s
si
i
i
s
s
s
s
s
s
s
s
s
s
si
i
i
i
i
s
s
s
si
s
s
si
s
s
s
si
si
i
s
s
si
si
s
s
s
s
si
i
s
s
s
s
s
si
si
s
si
si
s
s
s
s
s t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t B
B
B
B
B
B
B
B
Ba
a
B
B
B
Ba
a
Ba
B
B
Ba
a
a
Ba
Ba
Ba
a
B
B
B
Ba
B
B
B
Ba
a
a
Ba
Ba
a
a
B
B
B
B
B n
n
n
n
n
na
n
n
n
na
na
a
a
a
a
a
a
a
a
n
n
na
na
n
na
na
na
a
a
a
a
a
n
n
n
na
a
a
a
na
a
a
a
na
a
a
a
na
na
a
a
a
a
a
a
a
na
na
a
a
a
a
a
a
a
na
a
na
ar
r
r
r
r
r
r
r
ra
ra
a
ra
ra
r
r
ra
r
ra
r
r
r
ra
r
r
r
r
r
r
r
r
r
r
ra
r
r
r
ra
ra
r
r
ra
r
ra
r
ra
ra
ra
ra
ra
ra
ra
a
ra
a
an
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n o
Co
Co
o
C
C
Co
Co
C
Co
C
C
C
C
Co
C
C
C
Co
o
C
C
C
Co
o
C
Co
o
o
C
Co
Co
o
o
o
Co
Co
o
o
Co
o
o
Co
o
Co
o
o
o
o
o
o
o
o
Co
o
o
o
o
o
o
o
o
o
o
o
Co
o
Co
o
C
Co
o
o
C
Co
o
o
o
o
C
C
C
Co
o
C
Co
o
o
o
o
C
Co
o
o
o
o
o
o
C
Co
o
o
o
C
Co
o
o
o
off
f
f
ff
ff
f
f
f
ff
ff
ff
f
f
f
f
f
ff
ff
f
ff
f
f
f
f
ff
f
f
ff
ff
f
f
f
f
ff
ff
ff
f
f
f
f
ff
f
f
ff
ff
ff
f
f
f
ff
f
ff
ff
ff
ff
ff
f
ff
ff
ff
ff
ff
f
f
ff
ff
ff
f
ff
f
ff
ff
ff
ff
ff
ff
ff
f
f
f
ff
f
f
f
f
ff
ff
f
f
f
f
ff
f
f
f
f
ff
fe
e
e
e
e
ee
e
e
e
e
e
e
e
e
e
e
e
e
ee
e
ee
ee
ee
e
e
e
e
e
e
ee
e
e
e
e
e
e
e
e
ee
ee
e
e
e
e
e
e
e
e
e
e
ee
e
e
e
e
e
e
e
e
e
e
ee
e
e
e
e
e
e
e
e
e
e
e
ee
e
e
e
e
e
e
e
e
e
ee
ee
e
e
e
e
e
ee
ee
e
e
e
e
e
e
e
e
e
e
e
e
ee
ee
e
e
e
e
e
e
e
e
ee
e
e
e
e
e
ee
ee
e
e
e
e
e
e
e
e
ee
e P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
Pl
la
a
a
a
a
a
a
a
a
l
l
l
la
l
l
la
a
a
l
la
a
a
l
la
a
l
la
a
l
la
a
a
la
a
a
a
a
l
la
a
a
la
a
a
a
a
a
a
a
a
la
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
l
l
la
a
a
a
a
a
a
a
a
a
l
l
la
a
a
a
a
a
a
a
a
a
a
a
la
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
a
an
n
nt
t
t
t
nt
n
nt
nt
n
n
nt
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n at
at
a
a
at
at
at
at
at
at
t
t
t
t
t
t
t
t
a
at
at
at
tio
o
io
i
io
o
io
io
o
o
io
io
o
io
io
o
o
o
o
o
o
o
on
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n
n i
in
n
n
i
in
in
in
n
in
in
in
n
in
n
n
n
in
n
n
n
n
n
in
n
n
n t
t
t
t
t
t
t
t
t
the
he
he
h
h
h
h
he
he
he
h
h
he
e
e
e
e
e
e
he
e
e
e
e
e
e
h
he
e
h
he
e o
o
o
o
o
o
o
o
o
o
o
o
o
o
ou
u
u
u
u
ut
ut
ut
ut
ut
ut
ut
ut
u
ut
t
t
t
ut
ut
t
ut
u
ut
t
t
ut
u s
s
s
s
sk
sk
sk
s
s
s
sk
s
s
s
sk
kir
ir
r
r
r
r
r
r
rt
t
ts
ts
s
ts
s
t
t o
o
of
f
f
f
f
f
f
f
f Y
Y
Yo
o
Yo
o
o
Yo
Yogy
gy
gy
gy
gy
yak
ka
ar
ar
r
r
ar
r
r
ar
r
rta
ta
a
ta
ta
ta
a
a
ta
ta.
T
Th
Th
h
h
Th
T
Th
T
T
T
T
T
T e
e
e
e
e
e ev
ev
ev
ev
ev
e en
e
e
e
en
n
en
e t
t w
w
w
wa
wa
wa
wa
a
w s
s
s
s
s ca
carr
rr
rrie
ie
ie
ed
d
d
d ou
u
o t
t b
by
by
by
by t
th
he
he
h
he
e M
M
M
M
M
M
M
M
M
M
M
M
Mi
i
in
i
in
in
in
in
n
in
n
ini
i
i
is
is
s
is
i
is
s
is
is
st
t
tr
tr
tr
tr
tr
tr
t
t y
y
y
y
y
y f
f
f
f
of
of
of
o
o
of
of
of
of
o T
T
T
T
T
T
T
T
T
T
T
T
T
Tou
u
o
o
ou
o
ou
u
o
ou i
ri
ri
i
r
ri
r
r sm
m
sm
m a
a
a
a
a
an
nd
nd
d
d
d
d
nd
n
nd
nd
nd
d
nd
nd
d
d
nd
nd C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
Cre
re
e
re
re
re
e
e
re
e
re
e
e
re
re
re
re
r t
t
t
t
t
t
t
at
a
at
t
at
a
a
a
at
at
t
t
a
a
at
at
a
a
a
a
at
at
at
at
t
a
a
at
at
at
a
at
a i
i
i
i
i
iv
v
v
iv
v
i
iv
v
v
iv
v
v
v
iv
v
iv
v
v
iv
iv
iv
ve
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e E
E
E
E
E
E
Ec
E
Ec
Ec
Ec
Ec
Ec
E
Ec
c
c
c
E
Ec
E
Ec
E
Ec
co
on
on
on
o
on
on
o
onom
m
m
m
o
o
om
om
m
om
m
m
o
o y
y
y
y,
y
y
y,
y t
t
t
t
t
t
the
he
he
he M
M
M
M
M
Mi
in
in
in
i is
ist
t
tr
r
tr
r
r
t
t
tr
ry
y
y
y
y of
of
of
f
f
of
o
of A
A
A
A
A
Agr
gr
r
gric
ic
ic
ic
ic
ic
c
c
c
ic
icul
ul
ul
u
ul
u
ul
u
u
ult
tu
tu
u
u
t
tu
tu
tu
tu
ur
re
re
re
e
e
re
e
re,
,
,
,
In
In
n
n
n
n
I do
o
don
ne
n
n
nesian
n
n
n S
S
S
S
Sp
Spec
ecia
ia
alt
lt
t
ty
y
y
y C
C
Co
Coff
ff
fe
ee
ee
e A
Assoc
cia
iati
ion (
(AK
A SI
I)
), Indones
e ia
ian
n Co
C
Coff
f
f
ffee
ee
ee
ee E
E
E
E
Exp
p
xp
x o
o
or
o te
e
ters
rs
rs
rs a
a
a
a
a
and
nd
d
n
nd P
P
P
P
P
Pro
rodu
du
duce
ce
cers
rs
rs
rs
s
s
s
s (
(A
AE
AE
E
E
E
AE
A K
KI
KI
KI
K
K )
)
)
) a
an
an
an
a d
d
d
d
d
d
In
n
n
In
n
n
In
n
ndo
do
do
o
o
do
d
do
o
d n
ne
ne
e
n
nes
si
si
s a
a
a
a C
C
Co
Co
Co
C
Coff
ff
ff
ffee
ee
ee
e
e
e E
E
E
E
Exp
xp
p
xp
p
po
or
o
o
o te
ers Association (GAEKI). It was the seq
equ
uel of
of t
the 1st
t I
Ind
nd
d
ndon
on
on
n
o
o e
es
s
e ia
ian
n Co
o
o
o
Co
o
o
o
o
of
ff
ff
ff
f
f
f e
ee
e
e
e F
F
F
F
Fes
es
s
s
e
e
e
es
e ti
ti
ti-
-
va
va
a
va
a
a
va
a
a
a
v
v
v l
l
l
l
l
l he
he
he
h l
ld
ld
ld
d
d
d
ld i
i
i
i
i
in
n
n
n
n
n Ub
Ub
b
bu
ud
ud
d
d
d,
, B
Ba
ali
li, in 2012. The nex
e t
t Indone
esian
a Coffee Fe
Festival is due to
o
to b
b
b
b
b
be
e
e
e
e
e he
he
he
held
ld ne
ex
x
e
ex
xt
t
t
t
t ye
y
y
y
y
year
ar
ar
ar
r
r
r.
.
Ev
Ev
Ev
E
E
Ev
Ev
E
Ev
E e
e
e
e
er
r
e
e
e
er
er
ery
yo
y
yo
yo
yo
yo
o
on
n
ne
ne
ne
n i
i
is
s
s i
in
n
in
in
nvi
v
vi
v
v te
e
te
e
t d.
d
d Mor
ore information at www
w.i
.ind
ndoc
ocof
offe
feef
efes
est.
t com
{ F
{ Febr
ebrizk
izki B
i agja Mukti - 28102
2013
01 }
he
h
he
he
he
he
e
K
K
K
Ko
o
K
K
rou
ou
don
og
g
og
og
ge
e
s
s
s
sk
k
k
k
s
sk
sk
k
s
s il
l
l
il
i ls
s
s
ls
s
l .
. Pa
Part
rt
h
h
h
h
h
h
h
h
“
“
“
“
“
“K
K
K
gr
g
In
n
Ind
g
g
g
g
g
ga
a
a
a
ga
g
ga
a
a
ath
th
h
h
th
th
h
h
th
her
r
er
e
er
e e
e
ed
ed
d
ed
ed
d
d
ed
d
e
ed
e t
t
t
t
t
t
t
to
o
o
o
o
o
Indonesia
Invites
went to the 2nd
Indonesian
Coffee Festival
he 2nd Indonesian Coffee Festival was held in Yogyakarta on 14-15 September 2013. The event picked
“Kopi Tubruk: the Local Life Style” as its theme. ”Tubruk“ is an Indonesian way of brewing coffee in which
ground coffee is “crashed” by boiling water. It was an attempt to promote Indonesian coffee, particularly the
Indonesian ways of drinking coffee. Local and foreign coffee lovers, farmers, producers, sellers and buyers
gathered together to have coffee talks and do business. Farmers and baristas attended workshops to build up their
skills. Participants also had the chance to visit Banaran Coffee Plantation in the outskirts of Yogyakarta.
The event was carried out by the Ministry of Tourism and Creative Economy, the Ministry of Agriculture,
Indonesian Specialty Coffee Association (AKSI), Indonesian Coffee Exporters and Producers (AEKI) and
Indonesia Coffee Exporters Association (GAEKI). It was the sequel of the 1st Indonesian Coffee Festi-
val held in Ubud, Bali, in 2012. The next Indonesian Coffee Festival is due to be held next year.
Everyone is invited. More information at www.indocoffeefest.com
{ Febrizki Bagja Mukti }
T
felix tanzil
(Foto:
web/edit)
(Photo:
Arum
Primasty/
Indonesia
Invites)
(Photo:
Doc.
Felix
Tanzil)
What’s Up
25
I N D O N E S I A I N V I T E S • I / 2 0 1 3 I N D O N E S I A I N V I T E S • I / 2 0 1 3
24
ou are right inside the
bowels of the earth called
Ngarai Sianok (Sianok
Canyon) with two great
walls soaring up to 200 metres, laying
for 15 kilometres. Just about 100 kilo-
metres from Padang, this paradise
hides a lustrous beauty of moss,
thick forest, and clay walls.
In the serenity, the rush water of
Sianok river sounds a thing of beauty.
Meandering on the river valley, your
eyes will be amused by a wide variety
of rare plants (e.g. Rafflesia) and
wild animals (tapir, monkey, leopard,
and wild boar).
Y
The magic of Ngarai Sianok is merely
a bit of what West Sumatera offers. A
rendezvous with nature and its people
will bring you to the unrevealed part
of your soul. Yes, your very soul. On
this land, natural beauty goes in
harmony with traditional customs,
modernity, female endowment, and...
magnificent culinary.
In every corner of this province, in every
soul of the Minang people – West
Sumatera ethnic majority – Islam
goes in unison with their customs,
mores, and deeds. Thousand of
mosques and musholas (smaller
mosque) spread all over the land.
Adzan (callings to pray) will echo
five times a day from mosques and
musholas, from cities to country
sides, heaving in the midst of green
paddy fields, and towering coconut
trees. Islam teachings reverberate in
every calm face that you meet every-
day. Life goes slowly. Cars and
motorcycles never go too fast. Even
goats, cows and chickens straying in
the corners of the country sides
never feel like running.
The tranquility broken by a clear bellow
and a happy face of a young boy
playing around the Rumah Gadang
(Gadang House) with its unique curvy
roof symbolizing a horn of a buffalo.
Take a look at Bukittinggi, which lays
approximately 930 m above sea level
and located about 100 km from Padang,
the capitol of West Sumatera.An unen-
ding scenery of green paddy fields
will accompany your journey from
PadangtoBukittinggi.Rightatthecentre
of this slope-side town, meet its 26 m
high landmark and symbol of modernity:
Jam Gadang (Gadang Clock Tower).
For almost nine decades, this clock
is practically being the center of
human activities in Bukittinggi.
Restaurant? You read it right, restau-
rant. This province is rich in culinary
feast. For those spicy food enthusi-
asts, you’re really in heaven. Even if
you’re not, you will still be in heaven
because of the wide selection of spices
that can be modified and customised
so your tongue won’t burnt.
Many kinds of meat, fish and vege-
table dishes cooked with simmering
coconut milk long enough to create a
wonderful experience. Their clear-rich
sauce dressing will tempt your appe-
tite and create a fine taste.
TryRendang.ThisnativefoodofMinang
was awarded as the most delicious food
in the world in 2012 by CNN TravelGo.
In Solok, wise men used to say, eating
ahandfulofricegrownfromthelandhere
will make its eaters “high”. “Even your
parents in-laws can pass unnoticed”.
Another interesting part of West
Sumatera is that some people say
that God played dice and giving this
region “fish from heaven” called Bilih
(Mystacoleucus padangensis).
This tiny fish is endemic of Lake
Singkarak and Lake Maninjau, two
volcanic lakes with each as wide as
100 square kilometres and go at
about 450m above sea level. The
special thing about Bilih fish is that
even without any seasoning, it will
tempt your tasting senses.
West Sumatera awaits you !
{ K. Candra Negara / A. Fauzan Dirgantara }
It’s a chilly and calm morning. On the bottom of a
valley,at about 900 metres above sea level.Gust of cold
breeze wipe your cheek, and misty mist hangs a far,
concealingaruggedcliff.Fromadistance,MountSing-
galang and Mount Marapi – two out of 26 mountains
situated inWest Sumatra – are towering strong.
Leisure
Where Natural Beauty
MeetsTradition and…
FineTaste!
padang
Built in 1926, the machine that powered
Jam Gadang came from Rotterdam.
There are only two machines with this
type,oneisusedtopowerJamGadang,
and the other to power Big Ben in
London.
Additionally, the spirit of ethnic moder-
nity gave birth to the Founding Fathers
of Indonesia. These sons of Bukit Tinggi
(among others, Mohammad Hatta,
Sutan Sjahrir, and Agus Salim) studied
in the Netherlands in early 1900 to later
freed Indonesia from the hands of her
colonialists, the Netherlands and Japan.
Who’s behind this spirit of modernity?
It is their women. Minang people is a
matrilineal ethnic group inheriting their
family names through the mothers.
Women hold the highest power in
Minang family. Most treasured family
possessions are inherited from a mother
to her daughter. While for men, go
merantau!
When in foreign countries or lands,
Minang men study and work hard to
become ‘great men’ for their families.
With persistence and dedication,
Padang/Minang Restaurants flouri-
shed in not only all over Indonesia,
but also crossing borders to many
great world cities (including Tokyo,
The Hague, and New York).
(Photo:
web/edit)
(Photo:
Arum
Primasty/
Indonesia
Invites)
The front porch of Pagaruyung Palace,
a preserved model of Minangkabau traditional house in
Tanah Datar, West Sumatera.The ornaments on almost
every part of the building depicts the philosophy and
wisdoms of the hard-working Minangkabau people.
Ngarai Sianok, the grand canyon of West Sumatera.
A relief in Pantai Air Manis, describing the
legend of the damned Malin Kundang.
Ikan Bilih, the fish from heaven.
River view from Siti Nurbaya bridge in Padang. These small boats surrounding the river are mostly
merchants' boats. Minang people are famous as successful merchants and culinary professionals in
almost all part of Indonesia.
The afternoon scenery of Jam Gadang plaza.
In any hour, this spot is a very popular gathering
venue for youngsters of Bukittinggi.
I N D O N E S I A I N V I T E S • I / 2 0 1 3 27
26 I N D O N E S I A I N V I T E S • I / 2 0 1 3
inancial problems
in the Netherlands
due to the cost of
war brought Johannes
Van Den Bosch to the
land of Java, bringing
the concept of cultuur-
stelsel (forced cultivation)
as the Governor-General of Dutch
East- Indies (1880 - 1883). Van den
Bosch required each village to set
aside part of their land for planting
export commodities with high values
like coffee, sugar cane, and indigo.
Since 1831, those commodities had
helped Netherlands in tackling their
financial debts as well as replenish-
ing their national account.
F
In the 18th century, coffee and tea were important trade commodities to theVOC,
especially in the east Indonesia.According to the record by historian M.C. Ricklefs,
coffee plantation was introduced by theVOC since 1696.Afterwards, coffee and tea
madeVOC's greatest profit until before their downfall in the middle of 1800s.The
VOC-era coffee plantations were focused in Java, particularly in Priangan (West
Java).The obligation to plant coffee is called Koffiestelsel
Koffiestelsel (coffee system).
100% Indonesia
The Diverse
Origin Coffee of Indonesia
The well-known Java coffee made
Amsterdam an important world market
for coffee products, and high quality
coffee beans from Java was spreading
all over Europe ever since. Java coffee
was very popular among Europeans
at the time being, so that they referred
a cup of coffee as a cup of Java. Until
the mid 1900s, Java coffee had been
dubbed as the best coffee in the world.
In around 1780, Sumatera began to see
coffee as a new source of economy,
followed by Bali at the beginning of
the 19th century. The export of coffee
from Java was declining during the
period of 1780 - 1930, while those from
the surroundings were increasing
doubled.
Java coffee is the most sought-after
coffee in Europe at that time, so much
so that European people refers a cup
of coffee as a cup of Java. Until the
mid-nineteenth century Java coffee is
the best in the world. Around 1780
Sumatra begin to see coffee as a new
economy source, followed by Bali at
the beginning of the 19th century. In
the years of 1780-1930 the export of
coffee from Java declined, while coffees
from outside Java have increased
two times.
The earliest variety of coffee planted
in Indonesia was Arabica coffee. Its
biggest plantations lied on Ijen high-
land (East Java), Toraja highland
(Sulawesi), and the upper slope of
Bukit Barisan Mountain (Sumatera),
such as Mandailing and Sidikalang
Lintong, and also at Gayo highland
(Aceh). It was at the beginning of 19th
century when the Dutch started the
plantation of Robusta coffee, which
was considered more pest-resistant
and thus became an alternative to the
infection-prone Arabica and Liberika
coffee. Moreover, this new variety also
opened a possibility to open plantations
in low-lying areas.
Based on the data owned by Gaeki,
in Arabica and Robusta are two
popular variety of coffee produced in
Indonesia. There are 4 types of well-
knownArabica coffee, which are Man-
dheling/GayoCoffee(NorthSumatera),
Java Coffee (East Java),Toraja / Kalosi
Coffee (Sulawesi), and Bali Kintamani
Coffee (Bali).
(Foto:
web/edit)
TOURISM & CULTURAL EXHIBITIONS
27 February – 2
March 2014
5 – 9 March 2014
6 – 8 March 2014
April 2014
September 2014
The 37th International Fair
of Tourism
Internationale Tourismus
Borse 2014
Food, Hotel, & Tourism
Bali 2014
Pasar Malam
Indonesia
Indofair
Belgrade, Serbia
Berlin, Germany
Bali Nusa Dua Convention
Center, Nusa Dua, Bali
The Hague, The Netherlands
Paramaribo, Suriname
The 12th International Retail
Technology, Equipment, Display
and Storage Exhibition
Indonesian Pavillion in Annual
International Tourism Fair
The 9th International Exhibition
for Equipment, Food, Beverages
and Services to support
Indonesia’s Tourism and
Hospitality Industries
Annual Indonesian Festival in
The Hague, exhibiting cultural
heritage and potential
commodities of Indonesia
Annual Indonesian Festival in
Suriname, exhibiting cultural
heritage and potential
commodities of Indonesia
TRADE & RETAIL EXHIBITIONS
6 – 8 March 2014
11 – 14 June 2014
11 – 14 June 2014
11 – 14 June 2014
11 – 14 June 2014
11 – 14 June 2014
11 – 14 June 2014
October 2014
17 – 22 November
2014
19 – 22 November
2014
19 – 22 November
2014
3 – 6 December 2014
3 – 6 December 2014
3 – 6 December 2014
Retail Indonesia 2014
Manufacturing Surabaya
2014
Machine Tool Surabaya
2014
Packaging, Plastics, Mould
& Die Machinery Surabaya
2014
Marine & Shipbuilding
Surabaya 2014
Electric, Power, Oil & Gas
Surabaya 2014
Industrial Automation &
Logistics Surabaya 2014
Trade Expo Indonesia 2014
Mould & Die Indonesia 2014
Plastics & Rubber Indonesia
2014
ProPak Indonesia 2014
Manufacturing Indonesia
2014 Series
Tools & Hardware Indonesia
2014
Industrial Automation &
Logistics Indonesia 2014
Bali Nusa Dua Convention
Center, Nusa Dua, Bali
Grand City Convention &
Exhibition Centre, Surabaya
Grand City Convention &
Exhibition Centre, Surabaya
Grand City Convention &
Exhibition Centre, Surabaya
Grand City Convention &
Exhibition Centre, Surabaya
Grand City Convention &
Exhibition Centre, Surabaya
Grand City Convention &
Exhibition Centre, Surabaya
Jakarta International Expo,
Kemayoran
Jakarta International Expo,
Kemayoran
Jakarta International Expo,
Kemayoran
Jakarta International Expo,
Kemayoran
Jakarta International Expo,
Kemayoran
Jakarta International Expo,
Kemayoran
Jakarta International Expo,
Kemayoran
The 12th International
Retail Technology,
Equipment, Display and
Storage Exhibition
Annual Biggest Trade Exhibition
in Jakarta
Annual Biggest Trade Exhibition
in Jakarta
The 27th International Plastics
and Rubber Machinery,
Processing, and Materials
Exhibition
The 27th International Series of
Exhibitions for the Processing,
Packaging & End – Line Printing
Industries
The 25th International
Manufacturing Machinery,
Equipment, Materials and
Services Exhibitions
The 5th International Tooling &
Hardware Exhibition
The 17th International Automation
Technology and Materials
Handling Exhibition
INVESTMENT PROMOTIONS
2
2 – 25 January 2014
13 February 2014
7 March 2014
11 March 2014
27 March 2014
8 – 10 April 2014
26 April 2014
6 May 2014
23 May 2014
28 May 2014
May 2014
19 June 2014
24 June 2014
8 July 2014
22 July 2014
7 August 2014
19 August 2014
12 September 2014
25 September 2014
8 October 2014
24 October 2014
14 November 2014
November 2014
December 2014
December 2014
World Economic Forum/
Indonesian Night
Integrated Investment
Promotion
Integrated Investment
Promotion
Integrated Investment
Promotion
Integrated Investment
Promotion
Annual Investment Meeting
Marketing Investment
Indonesia
Integrated Investment
Promotion
Integrated Investment
Promotion
Integrated Investment
Promotion
Korea Overseas
Investment Fair
Marketing Investment
Indonesia
Integrated Investment
Promotion
Integrated Investment
Promotion
Integrated Investment
Promotion
Integrated Investment
Promotion
Integrated Investment
Promotion
Marketing Investment
Indonesia
Integrated Investment
Promotion
Integrated Investment
Promotion
Integrated Investment
Promotion
Integrated Investment
Promotion
Indonesia International
Infrastructure Conference
and Exhibition
Integrated Investment
Promotion
Integrated Investment
Promotion
Davos, Switzerland
Rome, Italy
Vienna, Austria
Hamburg, Germany
Moscow, Russia
Dubai, UEA
Tokyo, Japan
Johannesburg, South Africa
Brussels, Belgium
Amsterdam, The Netherlands
South Korea
Abu Dhabi, UEA
Doha, Qatar
Singapore
Sydney, Australia
Houston, US
Beijing, China
Los Angeles, US
Oslo, Norway
London, England
Marseille, France
New York, US
Indonesia
Seoul, South Korea
Taipei, Taiwan
What’s Up
27
sed
),
ee (Bali).
Sample Magazine of Coffee.pdf
Sample Magazine of Coffee.pdf
Sample Magazine of Coffee.pdf
Sample Magazine of Coffee.pdf

More Related Content

Similar to Sample Magazine of Coffee.pdf

Is Tea Better Than Coffee.pdf
Is Tea Better Than Coffee.pdfIs Tea Better Than Coffee.pdf
Is Tea Better Than Coffee.pdfSumanRiaz5
 
Peninsula March 2014
Peninsula March 2014Peninsula March 2014
Peninsula March 2014Matthew Ross
 
Documentary Research
Documentary ResearchDocumentary Research
Documentary Researchzwasmedia
 
Documentray Research
Documentray ResearchDocumentray Research
Documentray Researchjs00523128
 
Tumbler sleeve
Tumbler sleeveTumbler sleeve
Tumbler sleeveGocuff
 
Mq geo challenge Group 52
Mq geo challenge  Group 52Mq geo challenge  Group 52
Mq geo challenge Group 52mqgroup52
 
Coffee drinking: Nescafe Coffee
Coffee drinking: Nescafe CoffeeCoffee drinking: Nescafe Coffee
Coffee drinking: Nescafe CoffeeLena Argosino
 
09 P2 Chado
09 P2 Chado09 P2 Chado
09 P2 Chadomripmof
 
Tranquilitea concept
Tranquilitea concept Tranquilitea concept
Tranquilitea concept Payal Agarwal
 
Ethiopian Coffee Guide: Beans, Regions, Flavor Notes, Origins
Ethiopian Coffee Guide: Beans, Regions, Flavor Notes, OriginsEthiopian Coffee Guide: Beans, Regions, Flavor Notes, Origins
Ethiopian Coffee Guide: Beans, Regions, Flavor Notes, OriginsAkshayaSidh
 
Journey Through Africa’s Coffee Belt_ A Guide To The Continent’s Best Coffee
Journey Through Africa’s Coffee Belt_ A Guide To The Continent’s Best CoffeeJourney Through Africa’s Coffee Belt_ A Guide To The Continent’s Best Coffee
Journey Through Africa’s Coffee Belt_ A Guide To The Continent’s Best CoffeeGjermund Damgaard
 

Similar to Sample Magazine of Coffee.pdf (20)

Is Tea Better Than Coffee.pdf
Is Tea Better Than Coffee.pdfIs Tea Better Than Coffee.pdf
Is Tea Better Than Coffee.pdf
 
Peninsula March 2014
Peninsula March 2014Peninsula March 2014
Peninsula March 2014
 
Documentary Research
Documentary ResearchDocumentary Research
Documentary Research
 
Documentray Research
Documentray ResearchDocumentray Research
Documentray Research
 
Tumbler sleeve
Tumbler sleeveTumbler sleeve
Tumbler sleeve
 
Coffee tourism p pt
Coffee tourism p ptCoffee tourism p pt
Coffee tourism p pt
 
Mq geo challenge Group 52
Mq geo challenge  Group 52Mq geo challenge  Group 52
Mq geo challenge Group 52
 
Coffee drinking: Nescafe Coffee
Coffee drinking: Nescafe CoffeeCoffee drinking: Nescafe Coffee
Coffee drinking: Nescafe Coffee
 
09 P2 Chado
09 P2 Chado09 P2 Chado
09 P2 Chado
 
Coffeio 160208212426
Coffeio 160208212426Coffeio 160208212426
Coffeio 160208212426
 
Ethiopian coffee
Ethiopian coffee Ethiopian coffee
Ethiopian coffee
 
Ganesh Expro
Ganesh ExproGanesh Expro
Ganesh Expro
 
Precincts_Coffee_travel
Precincts_Coffee_travelPrecincts_Coffee_travel
Precincts_Coffee_travel
 
English project
English projectEnglish project
English project
 
Tranquilitea concept
Tranquilitea concept Tranquilitea concept
Tranquilitea concept
 
Coffe 10
Coffe 10Coffe 10
Coffe 10
 
Coffee language
Coffee languageCoffee language
Coffee language
 
Ethiopian Coffee Guide: Beans, Regions, Flavor Notes, Origins
Ethiopian Coffee Guide: Beans, Regions, Flavor Notes, OriginsEthiopian Coffee Guide: Beans, Regions, Flavor Notes, Origins
Ethiopian Coffee Guide: Beans, Regions, Flavor Notes, Origins
 
Journey Through Africa’s Coffee Belt_ A Guide To The Continent’s Best Coffee
Journey Through Africa’s Coffee Belt_ A Guide To The Continent’s Best CoffeeJourney Through Africa’s Coffee Belt_ A Guide To The Continent’s Best Coffee
Journey Through Africa’s Coffee Belt_ A Guide To The Continent’s Best Coffee
 
Coffee and coffee break
Coffee and coffee breakCoffee and coffee break
Coffee and coffee break
 

Recently uploaded

Report about the AHIABGA-UnityNet UNDRIPDay / Earth-Day 2024 Gathering in Mar...
Report about the AHIABGA-UnityNet UNDRIPDay / Earth-Day 2024 Gathering in Mar...Report about the AHIABGA-UnityNet UNDRIPDay / Earth-Day 2024 Gathering in Mar...
Report about the AHIABGA-UnityNet UNDRIPDay / Earth-Day 2024 Gathering in Mar...LHelferty
 
办昆士兰大学UQ毕业证书/成绩单GPA修改 - 留学买假毕业证
办昆士兰大学UQ毕业证书/成绩单GPA修改 - 留学买假毕业证办昆士兰大学UQ毕业证书/成绩单GPA修改 - 留学买假毕业证
办昆士兰大学UQ毕业证书/成绩单GPA修改 - 留学买假毕业证0622mpom
 
(8264348440) 🔝 Call Girls In Babarpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Babarpur 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Babarpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Babarpur 🔝 Delhi NCRsoniya singh
 
Call Girls At-( Nearby )-Bhikaji Cama Place, Delhi | ⑧③77⓿⑧76⓿7
Call Girls At-( Nearby )-Bhikaji Cama Place, Delhi | ⑧③77⓿⑧76⓿7Call Girls At-( Nearby )-Bhikaji Cama Place, Delhi | ⑧③77⓿⑧76⓿7
Call Girls At-( Nearby )-Bhikaji Cama Place, Delhi | ⑧③77⓿⑧76⓿7dollysharma2066
 
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...Authentic No 1 Amil Baba In Pakistan
 
Product Catalog Bandung Home Decor Design Furniture
Product Catalog Bandung Home Decor Design FurnitureProduct Catalog Bandung Home Decor Design Furniture
Product Catalog Bandung Home Decor Design Furniturem3resolve
 
Smart Traffic Management System presentation
Smart Traffic Management System presentationSmart Traffic Management System presentation
Smart Traffic Management System presentationFareeyaFaisal
 
Delhi Munirka 🔝 Call Girls Service 🔝 ( 8264348440 ) unlimited hard sex call girl
Delhi Munirka 🔝 Call Girls Service 🔝 ( 8264348440 ) unlimited hard sex call girlDelhi Munirka 🔝 Call Girls Service 🔝 ( 8264348440 ) unlimited hard sex call girl
Delhi Munirka 🔝 Call Girls Service 🔝 ( 8264348440 ) unlimited hard sex call girlsoniya singh
 
Viet Nam Inclusive Business Accreditation System
Viet Nam Inclusive Business Accreditation SystemViet Nam Inclusive Business Accreditation System
Viet Nam Inclusive Business Accreditation SystemTri Dung, Tran
 
(8264348440) 🔝 Call Girls In Sriniwaspuri 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Sriniwaspuri 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Sriniwaspuri 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Sriniwaspuri 🔝 Delhi NCRsoniya singh
 
(8264348440) 🔝 Call Girls In Khanpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Khanpur 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Khanpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Khanpur 🔝 Delhi NCRsoniya singh
 
CATALOGO MF 650 COMPLETO COM PEÇAS DE TRANSMISSAO
CATALOGO MF 650 COMPLETO COM PEÇAS DE TRANSMISSAOCATALOGO MF 650 COMPLETO COM PEÇAS DE TRANSMISSAO
CATALOGO MF 650 COMPLETO COM PEÇAS DE TRANSMISSAOTMTerraplanagem
 
TDC Health Limited Nigeria Business Plan Opportunity Presentation 2024
TDC Health Limited Nigeria Business Plan Opportunity Presentation 2024TDC Health Limited Nigeria Business Plan Opportunity Presentation 2024
TDC Health Limited Nigeria Business Plan Opportunity Presentation 2024Fikrie Omar
 
Entrepreneur street first Edition is now out
Entrepreneur street first Edition is now outEntrepreneur street first Edition is now out
Entrepreneur street first Edition is now outentrepreneur street
 
Call Girls in Tilak Nagar (DELHI-) 8377877756 Call Girls Service
Call Girls in Tilak Nagar (DELHI-) 8377877756 Call Girls ServiceCall Girls in Tilak Nagar (DELHI-) 8377877756 Call Girls Service
Call Girls in Tilak Nagar (DELHI-) 8377877756 Call Girls Servicedollysharma2066
 
About Entrepreneur ELON MUSK .pptx...
About  Entrepreneur  ELON  MUSK .pptx...About  Entrepreneur  ELON  MUSK .pptx...
About Entrepreneur ELON MUSK .pptx...lahiruherath654
 

Recently uploaded (20)

Report about the AHIABGA-UnityNet UNDRIPDay / Earth-Day 2024 Gathering in Mar...
Report about the AHIABGA-UnityNet UNDRIPDay / Earth-Day 2024 Gathering in Mar...Report about the AHIABGA-UnityNet UNDRIPDay / Earth-Day 2024 Gathering in Mar...
Report about the AHIABGA-UnityNet UNDRIPDay / Earth-Day 2024 Gathering in Mar...
 
办昆士兰大学UQ毕业证书/成绩单GPA修改 - 留学买假毕业证
办昆士兰大学UQ毕业证书/成绩单GPA修改 - 留学买假毕业证办昆士兰大学UQ毕业证书/成绩单GPA修改 - 留学买假毕业证
办昆士兰大学UQ毕业证书/成绩单GPA修改 - 留学买假毕业证
 
(8264348440) 🔝 Call Girls In Babarpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Babarpur 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Babarpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Babarpur 🔝 Delhi NCR
 
Presentation on Paytm mobile application
Presentation on Paytm mobile applicationPresentation on Paytm mobile application
Presentation on Paytm mobile application
 
Call Girls At-( Nearby )-Bhikaji Cama Place, Delhi | ⑧③77⓿⑧76⓿7
Call Girls At-( Nearby )-Bhikaji Cama Place, Delhi | ⑧③77⓿⑧76⓿7Call Girls At-( Nearby )-Bhikaji Cama Place, Delhi | ⑧③77⓿⑧76⓿7
Call Girls At-( Nearby )-Bhikaji Cama Place, Delhi | ⑧③77⓿⑧76⓿7
 
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
 
Product Catalog Bandung Home Decor Design Furniture
Product Catalog Bandung Home Decor Design FurnitureProduct Catalog Bandung Home Decor Design Furniture
Product Catalog Bandung Home Decor Design Furniture
 
young call girls in kailash Nagar, 🔝 9953056974 🔝 escort Service
young call girls in kailash Nagar, 🔝 9953056974 🔝 escort Serviceyoung call girls in kailash Nagar, 🔝 9953056974 🔝 escort Service
young call girls in kailash Nagar, 🔝 9953056974 🔝 escort Service
 
Smart Traffic Management System presentation
Smart Traffic Management System presentationSmart Traffic Management System presentation
Smart Traffic Management System presentation
 
Delhi Munirka 🔝 Call Girls Service 🔝 ( 8264348440 ) unlimited hard sex call girl
Delhi Munirka 🔝 Call Girls Service 🔝 ( 8264348440 ) unlimited hard sex call girlDelhi Munirka 🔝 Call Girls Service 🔝 ( 8264348440 ) unlimited hard sex call girl
Delhi Munirka 🔝 Call Girls Service 🔝 ( 8264348440 ) unlimited hard sex call girl
 
Cheap Rate ➥8448380779 ▻Call Girls In Sector 56 Gurgaon
Cheap Rate ➥8448380779 ▻Call Girls In Sector 56 GurgaonCheap Rate ➥8448380779 ▻Call Girls In Sector 56 Gurgaon
Cheap Rate ➥8448380779 ▻Call Girls In Sector 56 Gurgaon
 
Viet Nam Inclusive Business Accreditation System
Viet Nam Inclusive Business Accreditation SystemViet Nam Inclusive Business Accreditation System
Viet Nam Inclusive Business Accreditation System
 
(8264348440) 🔝 Call Girls In Sriniwaspuri 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Sriniwaspuri 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Sriniwaspuri 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Sriniwaspuri 🔝 Delhi NCR
 
Hot Sexy call girls in Rajouri Garden🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in  Rajouri Garden🔝 9953056974 🔝 Delhi escort ServiceHot Sexy call girls in  Rajouri Garden🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Rajouri Garden🔝 9953056974 🔝 Delhi escort Service
 
(8264348440) 🔝 Call Girls In Khanpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Khanpur 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Khanpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Khanpur 🔝 Delhi NCR
 
CATALOGO MF 650 COMPLETO COM PEÇAS DE TRANSMISSAO
CATALOGO MF 650 COMPLETO COM PEÇAS DE TRANSMISSAOCATALOGO MF 650 COMPLETO COM PEÇAS DE TRANSMISSAO
CATALOGO MF 650 COMPLETO COM PEÇAS DE TRANSMISSAO
 
TDC Health Limited Nigeria Business Plan Opportunity Presentation 2024
TDC Health Limited Nigeria Business Plan Opportunity Presentation 2024TDC Health Limited Nigeria Business Plan Opportunity Presentation 2024
TDC Health Limited Nigeria Business Plan Opportunity Presentation 2024
 
Entrepreneur street first Edition is now out
Entrepreneur street first Edition is now outEntrepreneur street first Edition is now out
Entrepreneur street first Edition is now out
 
Call Girls in Tilak Nagar (DELHI-) 8377877756 Call Girls Service
Call Girls in Tilak Nagar (DELHI-) 8377877756 Call Girls ServiceCall Girls in Tilak Nagar (DELHI-) 8377877756 Call Girls Service
Call Girls in Tilak Nagar (DELHI-) 8377877756 Call Girls Service
 
About Entrepreneur ELON MUSK .pptx...
About  Entrepreneur  ELON  MUSK .pptx...About  Entrepreneur  ELON  MUSK .pptx...
About Entrepreneur ELON MUSK .pptx...
 

Sample Magazine of Coffee.pdf

  • 1. Directorate General of America & Europe, Ministry of Foreign Affairs of the Republic of Indonesia Jln. Taman Pejambon No. 6, Jakarta 10110 - Indonesia Phone: +6221 3812758, Fax: +6221 3823123 Email: indonesia.invites@kemlu.go.id Directorate General of America & Europe, Ministry of Foreign Affairs of the Republic of Indonesia Leisure Take off to Padang Where Natural Beauty MeetsTradition and... FineTaste! Profile FelixTansil Kopi Luwak entrepreneur 100% Indonesia Enjoying Coffee: IndonesianWay T r a d e • T o u r i s m • I n v e s t m e n t INDONESIA Exotic & Unique Indonesian Coffee Welcome toThe Heaven of Specialty Coffee F I R S T E D I T I O N (Foto: web/edit) “ I have measured out my life with coffee spoons. ” (T. S. Eliot) “ If I asked for a cup of coffee, someone would search for the double meaning. ” (Mae West) “ To me, the smell of fresh-made coffee is one of the greatest inventions. ” (Hugh Jackman) “ The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun. ” (John D. Rockefeller) “ Coffee is a language in itself. ” (Jackie Chan) “ I like cappuccino, actually. But even a bad cup of coffee is better than no coffee at all. ” (David Lynch) “ If it wasn't for the coffee, I'd have no identifiable personality whatsover. “ (David Letterman) :” Good communication is as stimulating as black coffee, and just as hard. ” (Anne Spencer) “ I would rather suffer with coffee than be senseless. “ (Napoleon Bonaparte) “ Coffee, the favourite drink of civilize world. ” (Thomas Jefferson) “ What on earth could be more luxurious than a sofa, a book and a cup of coffee? “ (Anthony Troloppe) “Coffee is far more than a beverage. It is an invitation to life, disguised as a cup of warm liquid. It’s a trumpet wakeup call or a gentle rousing hand on your shoulder… Coffee is an experience, an offer, a rite of passage, a good excuse to get together. ” (Nichole Johnson) “ A guy’s gotta live, you know, gotta make his way and find his meaning in life and love, and to do that he needs coffee, he needs coffee and coffee and coffee. ” (Libba Bray) Coffee Quotes
  • 2. Patron Director General for America and Europe Advisor Secretary of The Directorate of America and Europe Chief Editor Tika Wihanasari Editors K. Candranegara Arum Primasty Ika Alful Laila Angela Duta Patria Stania Puspawardani Graphic Designer Agus Palupi - Temprint Contributor Rio Budi R. K. Candranegara Aries Asriadi Febrizki Bagja Mukti Arum Primasty Cerya Paramita Andri Noviansyah A. Fauzan Dirgantara Indah Mekawati Photographer Febrizki Bagja Mukti Arum Primasty Technical Support/Secretariat Muhammad Roi Suproyo Erlis Susanti Address Secretariat of Directorate General of America & Europe, Ministry of Foreign Affairs of the Republic of Indonesia Jln. Taman Pejambon No. 6 Main Building 6th Floor Jakarta 10110 - Indonesia Phone: +6221 3812758, Fax: +6221 3823123 Indonesia Invites is a magazine published by the Ministry of Foreign Affairs of the Republic of Indonesia, any inquiries or request for subscription (free of charge) could be sent to: indonesia.invites@kemlu.go.id Focus Welcome to The Heaven of Specialty Coffee 5 Getting the Most of a Premium Coffee 8 Enchanting Indonesian Specialty Coffees 10 Malang Coffee at Crossroad 12 Anomali Coffee The Best Indonesian Specialty Coffees 15 Coffee Export Regulation in Indonesia 19 List of manufacturers/exporters of Indonesian coffee 20 100% Indonesia The Diverse Origin Coffee of Indonesia 27 Enjoying Coffee indonesian way 30 Profile Felix Tansil Kopi Luwak (Civet Coffee) Entrepreneur 22 Leisure Take Off To Padang Where Natural Beauty Meets Tradition and... Fine Taste! 24 Contents Editor’s Note I N D O N E S I A I N V I T E S • I / 2 0 1 3 I N D O N E S I A I N V I T E S • I / 2 0 1 3 2 3 Dear Reader, Winston Churchill has once said, to improve is to change; to be perfect is to change often. We believe that it is very true, that is why we decided to improve our magazine from content to appearance. First, we changed the name and then we decided to be more focused on the topic that will draw your attention in each edition. Initially known as “Market Info”, now we happily introduce our brand new, “Indonesia Invites”! In this first edition of “Indonesia Invites”, we invite you to find out more about Indonesia through its coffee. We want to indulge your inquisitiveness with the history of Indonesian coffee, having téte-’a-téte with a coffee barista, a journey of Indonesian coffee drinking tradition, a visit to Indonesian Coffee festival and further knowledge about Indonesian Premium Coffee. We also have a list of coffee exporters if you want to get those wonderful premium coffees. Not only that, we also want to share a glimpse of Indonesia’s best keep secret, the land of Minangkabau. It’s hidden behind its popular Jam Gadang, authentic spicy Nasi Padang and famous canyon of Ngarai Sianok. Our team has written their first hand experience when they visit Padang and its surrounding cities. Their potentials are yet to be discovered. To all foodies out there, in this edition we present 30 Indonesian signature dishes. It’s specialy hand-picked from more than thousands of exceptional delicacies of 200 ethnics in Indonesia. We believe this list will guide your culinary journey of Indonesian dishes, whether it’s in your favourite restaurant, on your friend’s dinner table or in your own kitchen. Having said that, I now invite you to read through all the pages, and don’t forget it’s best to do it over a cup of coffee! Editors of Indonesia Invites What’s Up Indonesian Invites went to The 2nd Indonesian Coffee Festival 23 Calendar of Events 26 Quick Bites on 30 Indonesian Culinary Icon 33 T r a d e • T o u r i s m • I n v e s t m e n t INDONESIA I INDONESIA
  • 3. 5 I N D O N E S I A I N V I T E S • I / 2 0 1 3 I N D O N E S I A I N V I T E S • I / 2 0 1 3 4 Those names are uniquely related to the taste inside a cup of coffee,world’s most famous drink. Toraja coffee, for instance, is well-known for its dense taste of ‘’fruity aroma,high body,medium acidity,nutty,warm spicy,sweet and long after- taste’’.While Flores coffee is identical with‘’sweet chocolate aroma,almost syrup, heavy body, low acidity, floral, and woody notes’’. “Congratulations for the release of the first edition of Indonesia Invites magazine. I think it is worthy to give applause to the editorial team. It surely needed a lot of hardworking to prepare the articles amidst their daily duty as the staff of Directorate General of America and Europe. I hope that this magazine could act as a useful tool of economic diplomacy for Indonesian missions abroad, especially in attracting investment, trade, and tourism from their regions of accreditation”. – I Nyoman Try Sutrisna – Focus Reader’s Note Welcome toThe Heaven of Specialty Coffee Toraja,Gayo,Mandheling,Lampung,Baliem,Bali,Flores & Java or coffee lovers, those names and tastes are well-kept inside their memories as high quality coffee or usually called as specialty or premium coffee. However, nobody knows how those specialty coffees get their special names. Those names actually derived from the name of some of the regions in Indonesia, where the plant is planted andthecoffeeisproduced.Torajacoffee is planted and produced inToraja, South Sulawesi. Gayo coffee is produced in Gayo, Nanggroe Aceh Darussalam, and likewise for the others. All of those premium coffees come from its produ- cing regions in all over Indonesia. The blessings of a thousand islands All Indonesia specialty coffee is Arabica coffee, a species of coffee with low caffeine content. Moreover, Arabica tastes less bitter than Robusta.Arabica also has some acid flavor in its texture. F “Iam so happy with the release of Indonesia Invites’ first edition. I believe that with its new name, this magazine will help opening the horizon of the international readers about Indonesia’s tourism, culture and economic potentials. Bravo!!! “ – Ni Komang Herawati – “Along with the name, I hope that Indonesia Invites could literally invite foreign and local tourists in visiting and enjoying Indonesia. “ – Alin – “It would be better if there is more high quality photograph in the magazine to attract readers.” – Sylvi – “Ihave followed the evolution of Indonesia Invites since it was named Market Info, and I have seen a lot of improvements to the content of this magazine. I wish that this magazine will become an important source of reference for either local or foreign businessmen. Moreover, I hope that this magazine could become an insightful reading for all of its readers.” – Marissa – l i f h l f h fi (web/edit)
  • 4. 7 I N D O N E S I A I N V I T E S • I / 2 0 1 3 I N D O N E S I A I N V I T E S • I / 2 0 1 3 6 However, different regions produce different unique flavor. It is not much of a surprise actually. Indonesia con- sists of thousands of islands that stretch three different time zones across the equator. These islands have different contour, soil characte- ristics, rainfall rate, climate, weather and shady plants. Therefore, even though all of those Arabica coffees are planted at more than 1000 meters above sea level, each of them has their own unique flavor. This flavor is then enriched by the way it’s processed. For instance, Arabica coffee that is produced in Flores tastes sweet. This sweetness comes from the long summer and high temperature of this island. Moreover, the cherry of Flores coffee is processed with ‘half-washed’ tech- nique and dried under the sun with its epidermis skin. Lately, Flores coffee is widely regarded as ‘honey coffee’, a kind of savor that has yet listed in the ‘Vocabulary to Describe the Flavor of Coffee’ of the Inter- national Coffee Organization. The biggest in the world Indonesia today is the third largest coffee exporters, right after Brazil and Vietnam. With 1.3 million hectares of planting field, Indonesia produces around 750 thousand tons of coffee (2012). Based on its type, Indonesia coffee production is divided with 600 thousand tons of Robusta and 150 thousand tons of Arabica. From that number, 519 thousand tons is exported with 446 thousand tons in the form of coffee beans, 71 thousand tons in the form of instant coffee, and 2 thousand tons in other coffee products. According to Irfan Anwar, Chairman of Association of Indonesian Coffee Exporters and Producers (AEKI), Indonesia exports almost all of those 150 thousand tons of Arabica. With that huge number of exports, Indonesia ranks #2 as the world’s largest Arabica exporters, right after Colombia. But, ‘’Indonesia is the largest exporter of premium Arabica coffee, since it has the most specialties and the best quality,’’ said Irfan to the Indonesia Invites. Irfan is also revealed that almost all widely famous coffee in the world can be found in various Indonesia premium coffees. Today, there are at least 12 best specialty coffee that are produced in Indonesia – the most in the world. Furthermore, Indonesia specialty coffees attain its quality and unique unique taste because its produce mostly by traditional farming. Indo- nesian coffee is of high quality since most of the are hand picked coffee beans. Indonesia’s high quality coffee is reflected in its global high price. The cost of Toraja coffee today is about US$30 per kilogram. Papua coffee, which has not been exported until recently, costs more than Toraja coffee. This super high price is due to its limited availability as it is handpicked from wild coffee plants in the forests of Papua. For instant coffee, Indonesia has a special note. Coffee producers in Indonesia are the pioneers of sachet selling method in the late 1980s. A sachet of coffee is enough for a cup of mouthwatering coffee. Not only does it sell ordinary black coffee, this sachet method also widely used to sell machiato, cappucino and frappucino coffee. In Indonesia, the market for this ready-to-go instant coffee is saturated by the day with different brand, types and qualities. Consumers in several Western countries are might not familiar with this product, however exports are steadily growing. It’s simply practical and cheap! It was solved when the Netherland brought in Robusta coffee. This type of coffee was proved to be pest-free and easy to maintain. Robusta then massively replaced Arabica, espe- cially in places 1000 meters below sea level. After that, Indonesia coffee production eventually restored and gradually grows year after year. Promoting premium coffee Even though Robusta coffee domi- nates Indonesia coffee production, Arabica coffee is also booming. Ara- bica farmers are more informed in maintaining their plants, especially techniques in dealing with diseases. Due to its high price, farmers are getting more excited in plantingArabica coffee. Seeing this fact, AEKI and the govern- ment are pushing the production of Indonesia premium coffee. These two work together to increase the farmers’ capacity in land and farm manage- ment. “Indonesia premium coffee production still has a lot of potentials to grow,” said Irfan, Head of AEKI. Today,Arabica production covers 17% of total national coffee output, while Robusta is 83%. In the future, this comparison is expected to change with 30% Arabica and 70% Robusta. Besides pushing the production capa- city, the government and AEKI also hope that they keep on improving the quality of coffee. Continuous improve- ment is needed to compete in the international market. Moreover, land diversification is also hope to push new specialty coffee. With many and different land charac- teristics Indonesia has, this hope seems not too far-fetched { K. Candra Negara / M. Fauzan Dirgantara } (web/edit) ( foto: Febrizki Bagja Mukti / Indonesia Invites) Just 300 years Coffee actually is not a native plant of Indonesia. Historical records show that Arabica coffee was brought by the Netherland traders (Indonesia was a colonialist country at the time) from Malabar, India to be bred in Java, around Batavia (now Jakarta) in 1696. Unfortunately, these coffee plants were wiped out due to flooding. Then 3 years later (1699), new seeds came and new coffee plants were growing. This coffee breed was a success. In the years followed, coffee plants were distributed all across Indonesia to Sumatera, Sulawesi, Bali and Timor. At that time, Indonesia (known as Dutch East Indies) was the only coffee producer outside Arab and Ethiopia. Only 12 years since then, in 1711, Indonesia started to export coffee to Europe. And 10 years later, Indone- sia coffee export reached 60 tons per year. This number skyrocketted in 1880-1884. During these years, Indonesia coffee export reached 94 thousand tons per year. At that time, Javanese coffee was very famous in Europe. It even dubbed as ‘a cup of Java’. A name that is still commonly used by some Europeans for coffee (any kind of coffee). Unfortunately, during the late 19th century coffee plants in Indonesia were destroyed by Hemileia vasta- trix, except those grown 1000 meters above sea level. As a replacement, the Neteherland later introduced Liberica coffee type. However, this also failed since Liberica type was also vulnerable to Hemileia vastatrix. Neither did it sell good since it tasted too sour.
  • 5. 9 I N D O N E S I A I N V I T E S • I / 2 0 1 3 I N D O N E S I A I N V I T E S • I / 2 0 1 3 8 A coffee’s character is considerably influenced by local micro-climate, soil composition and biodiversity of a geo- graphical location, in addition to the way the coffee is cultivated –e.g. the use of organic vis-à-vis ordinary ferti- lizer, or the quantity of pesticides em- ployed–identicalcoffeespecieswillresult in different coffee beans when they are planted worlds apart. Most specialty coffees are grown in altitudes higher than 1.100 m above sea level, in fertile volcanic soil where the climate is mild. The way a coffee is harvested will determine its flavor and scent. Green berries are generally not fully formed or mature, which make them bitter or astringent. Ripe red berries usually contain more aromatic oil and lower organic acid content. Specialty coffees are picked only when their berries are ripe red, so that they are smoother and more fragrant. Separating coffee beans from their pulp is the next step after harvesting. Two methods can be employed for this purpose. One is called the “wet- process” in which the fruits are immer- sed in water and then machine- pressed to get the seeds out. The other one is the “dry-process”, which is the oldest coffee processing method, where harvested cherries are sun- dried for about 4 weeks before they are hulled. Most Arabica coffees undergo dry-process. Indonesian and Brazilian farmers, however, have created a hybrid tech- nique called “semi-dry” or “giling basah” (“wet grinding” in Indonesian language). Through this technique, the outer cherry skin is removed with pulping machine, in wet condition. Afterwards, the beans that are still covered with mucilage are stored for one day before they are washed off and partially sundried until they have 30%-35% moisture content. Coffee beans with reduced acidity and increased body would be the result of this processing technique. what makes a coffee so special gourmet grade and considered premium? Some experts say that it depends on the customer, because a cup of coffee can be made according to the drinker's taste. Nevertheless, a specialty coffee will always be special. According to Specialty Coffee Association of America (SCAA), any coffee that has the minimum defect and scores 80 points and above on a 100-point scale is graded specialty. As its name indicates, specialty coffees are usually grown in specific locations where conditions are conducive to produce unique, distinctive scents and flavors. Yet, origin is not the only determining factor of a coffee’s “pre- miumness”. Obtaining a real specialty coffee requires a comprehensive course of nurturing action from cultivation to final presentation. How the coffee is grown, picked, processed, milled, roasted, ground, stored and brewed will determine its final savor. So, “Premium”coffee is more commonly referred as“specialty”coffee.It is also often dubbed as “gourmet” coffee.Traditionally, specialty coffees are of Arabica breed. The recently uprising premium Robusta coffees are termed as “fine” Robusta. F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F Fo o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o oc c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c c cu u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u us s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s Getting the Most of a Premium Coffee Green, unroasted coffee beans can be stored for several years. In fact, some people like “aged” coffee better. However, coffee beans can absorb everything around them such as strong odors, undesired flavors or moist. While there are new storing techniques to secure coffee beans from foreign influences, positive qualities of the coffee may still fade as time goes by. Roasting is another important stage of the coffee cycle. There are many kinds of roasting levels. At lighter roasts, coffee beans will reveal more of their “origin flavor”, i.e. their inherent flavors. At darker roast, it will be more difficult to distinguish the origin of the coffee beans because the “roast flavor” becomes more dominant. Specialty coffees usually is roasted somewhere between “New England Roast” (205 ºC) and “City Roast” (219 ºC) that would result in moderate light brown to medium color with highlights of origin characteristics and complex acidity Roasted coffee beans are to be ground to facilitate brewing. The fineness of grind closely intertwined with the bre- wing method. Generally, coarse grind will result in weaker coffee, so that greater amount of coffee and longer exposure time to heated water will be required. When a fine grind coffee is overexposed to heated water, it will become “over-extracted”. As ground coffee has greater surface area exposed to oxygen, it deteriorates faster than roasted whole beans. To ensure its freshness, ground coffee are best stored in ceramic jars, away from heat, moist, odors, light and chemical substances. It should be consumed not too long after grinding. One week, experts say. Here comes the most interesting part: brewing. There are different ways of brewing coffee, but depending on how the water is introduced to the ground coffee, they can be classified as decoction (boiling), infusion (steeping), gravitational percolation (dripping) or pressurized percolation. In a brewing demo at the 2nd Indone- sian Coffee Festival held in Yogya- karta, 12-15 September 2013, expert barista and coffee consultant, Adi T. Taroepratjeka, explains that different brewing methods will result in differ- ent tastes. For instance, by applying “pour-over” technique –in which coffee grounds are set on a paper filter, poured with heated water, and letting it drip– one will obtain a soft-textured coffee with strong flavor impression. Alternatively, by using the pressurized tube, “aero- press”,onewillgetstrongercoffeeflavor. Coffee experts agree that 93 ºC is the ideal water temperature for making coffee. Yet, some fanatics say that different water makes different coffee. They often take the extra effort to obtain water from where a coffee is grown so that they get the “original” features of the coffee when they brew it. In short, a premium coffee will always be a premium coffee, but to get the most of it, efforts to keep it premium in theupstream,downstreamandanylevel in between are required. { Febrizki Bagja Mukti } (Foto-foto: web/edit) Focus
  • 6. I N D O N E S I A I N V I T E S • I / 2 0 1 3 10 I N D O N E S I A I N V I T E S • I / 2 0 1 3 11 The world's largest archi- pelago is bestowed with diverse geographical con- ditions and micro-climates which are ideal for coffee cultivation. Additionally, each region has its own local wisdom in nurturing coffee. This is why each of the IndonesianArabica specialty coffees has inimitable unique- ness. They are all distinct. Not one of them shares same characteristics. Let us now take a brief look on some of the most famous IndonesianArabica specialty coffees. Aceh Gayo Gayo coffee originates from the Gayo Highlands in Aceh, the northernmost tip of Sumatra Island. It grows in the fertile volcanic soil around Laut Tawar Lake (“Fresh Water Sea”), near the city of Takengon. Gayo coffee has a full body, mild acidity, strong floral and herbal notes, fruity and savory. Sumatera Mandheling Mandheling coffee derives its name from the Mandailing Tribe who live around Lake Toba in North Sumatra Province. It has been in coffee lovers’ shopping list for centuries as a prime choice for Espresso blending. Mandhe- ling coffee is characterized by its strong body, complex spicy flavor, light acidity and pleasant aftertaste. Indonesia is known as the world's largest Robusta exporter.Yet, it is also home to the largest variety of Arabica specialty coffees. There are at least 20 internationally recognizedArabica specialty coffees from different localities across the country. T Enchanting Indonesian Specialty Coffees Focus Java Estate Since the 17th century, Java coffee has gained such reputation that the term “Java” has become a slang word for “coffee” in many countries. It is prized as one component in the traditional "Mocha Java" blend, which pairs coffees from Yemen and Java. Once grown in West Java, nowadays it is mainly grown in the Ijen Plateau in East Java. It is a gentle coffee with lovely fragrance, medium body, high acidity, balanced flavor with traces of cocoa and nuts that offers herbal spicy aftertaste. Sulawesi Toraja Tana Toraja, a must visit tourist desti- nation in South Sulawesi, is not only renowned for the funerary rituals conducted by the locals, but also for its premium coffee. The rocky high- lands of the heavenly kings contain fertile and ferrous soil that produce strong fragrances, medium body, high acidity coffee that has a balance hint of fresh fruits, nuts and spices. Bali Kintamani At the slopes of Mount Batur in the Isle of Gods, there lie fields of Kinta- mani coffee. It is characterized by its medium body, medium-to-high acidity, floral fragrance and a somewhat lemony flavor. It is the first of Indonesian local coffee to obtain “geographic indication” certification. Flores Bajawa In the Flores Island, next to the home of the Dragons of Komodo, the Bajawa people have been cultivating coffee at the feet of Mount Inerie for decades. The active volcano provides mild climate and prolific soil that creates a rich coffee with thick body, mild acidity, woody fragrance and cocoa flavor. Papua Wamena Baliem Valley is home to Dani, Yali and Lani people who live in harmony with nature. The valley is part of the Jayawijaya Mountains whose tops are covered by eternal tropical snow. From the bottom of the valley, a new kind of premium coffee has recently reemerged. The coffee trees were actually planted by the Dutch a few centuries ago. The plantation was abandoned and became part of the rainforest. It was rediscovered and revitalized in 2007.The coffee is named after Wamena, the largest city in Baliem Valley. It has thick body, low acidity and chocolate flavor with hints of tobacco. The list of Indonesian Arabica specialty coffees continues with Lintong from North Sumatera, Mangkuraja from Jambi, Preanger from West Java, Kalosi from Celebes, and so forth. In addition to these Arabica specialty coffees, there is also a growing num- ber of fine Robusta in Indonesia such as Lampung from Lampung Province, Dampit from Malang (East Java), Pupuan from Tabanan (Bali). There is also the so-called “Luwak Coffee”, whose coffee beans are fer- mented in Luwak’s digestion. Luwak is a common civet found in many parts of Indonesia. They only pick ripe berries for their diet. They eat and digest the sweet fruit layer, but leave the seeds to be excreted in the form of parchment. Luwak Coffee is con- sidered as an extraordinary coffee and is the most expensive coffee in the world. Are you tempted to get a taste of these rich flavored premium coffees? Well, don’t just sit and imagine. Do enjoy a relaxing cup of any Indone- sian specialty coffee whenever you have the chance. { Febrizki Bagja Mukti } (Foto-foto: web/edit)
  • 7. I N D O N E S I A I N V I T E S • I / 2 0 1 3 12 13 I N D O N E S I A I N V I T E S • I / 2 0 1 3 ome people believe that Malang owes its name from the Java- nese word that translates “lies across” given that it stretches out between mountains: Arjuna and Kawi in the West, Bromo and Semeru in the East. This circumstance provides Malang with a wide range of economic potentials, such as tourism, culinary riches, handicrafts, textiles, milk and dairy products, as well as agricultural and horticultural products such as tea, cocoa and coffee. Coffee was introduced to Indonesia in 1696 by the Dutch. First export to Europewasin1711.Sincethen,Malang Regency has been one of the largest coffee production areas in Indonesia. S Malang’s geographical situation and mild climate makes it an excellent place for growing both Robusta and Arabica coffees. Coffee plantations are concentrated in the southern part of Malang Regency, especially in Dampit and Tirtoyudo Districts. On the first day of our visit, we went to the Regent’s Office. We were warmly welcomed by Mrs. Helijanti Koentari, Assistant Deputy Regent for Economic and Development Affairs, and Mrs. Meniel, Head of the Agriculture and Horticulture Department. They expla- ined that Robusta is grown at 600-900 m above sea level. There are 13,071 hectares of Robusta estate which yield 7,834 tons of beans per annum. Arabica is cultivated at above 1,000 multitudes. Currently, there are only 588 hectares of Arabica estate with a pro- duction capacity of 53.5 tons per annum. Malang, the second largest city in East Java, is famous for its small, sweet and sour, green-skinned apple called Manalagi Manalagi (literally: “are there more?”). Malang is also renowned for its dish called bakso bakso, traditional juicy meat ball soup served with beef broth,noodles,vermicelli,tofu,veggies,bean sprout,crispy wonton and fried shallots. Recently,wewenttovisitMalangfortwodaysanddiscovereditshiddendelight:coffee. Focus Malang Coffee at Crossroad Mrs. Meniel commented that while pro- duction and sales of Robusta coffee have shown positive trends in the last couple of years, Malang is also fervent to increase its Arabica production and make it a world-class specialty coffee. Investment is welcomed. Senior coffee researcher, Dr. Surip Mawardi, argues that Malang is one of the best Robusta producers in Indonesia. He believes that the unique flavor of Malang Robusta beats that of Lampung Robusta. However, Lampung is a better known coffee exporter region than Malang. This, according to Dr. Surip, is because Lampung exports greater amount of coffee, including the ones grown in other regions, while Malang only exports coffee produced in and around the Regency. Local government and different coffee stakeholders have made efforts to spread greater awareness about Malang coffee. On 28-30 September 2012, the 1st Malang Coffee Festival was held. 17 coffee companies from Malang and surrounding areas took part in the Festival which also inclu- ded coffee and barista competitions, talks and workshops as well as photo contest. Previously, on 17 September 2012, local coffee farmers from Wono- sari District organized a coffee tasting contest along with a mass traditional coffee roasting which involved 561 individuals. They broke the national mass traditional coffee roasting record which previously was held by coffee farmers from neighboring Banyu- wangi Regency which engaged 350 individuals. Once we had finished our meeting with local government officials, we headed to Dampit, 36.5 Km south- east of Malang. Located at the slopes of Mount Semeru, Dampit is a coffee and cocoa production center. Most of the coffee estates are owned and managed by the state-owned PT Perkebunan Nusantara (PTPN) XII. Dampit produces specialty Robusta, known as “Java Dampit Robusta WIB” and “Java Dampit Robusta AP”. Dr. Surip Mawardi showing the samples of Bangelan's product. An achievement from Indonesian Record Museum to a group of local coffee farmers from Malang for organizing a mass traditional coffee roasting which involved 561 individuals in 2012. (Photos: Febrizki Bagja Mukti/ Indonesia Invites)
  • 8. I N D O N E S I A I N V I T E S • I / 2 0 1 3 14 15 I N D O N E S I A I N V I T E S • I / 2 0 1 3 Dampit is also home to PT Asal Jaya, a private coffee processing and expor- ting company established in 1967. Operations Manager, Mr. Thomas Juhara, was keen to explain us that in 2012 the Company exported more than 20,000 tons of Robusta beans, valued at over US$ 40 million. Among its export destinations are China, Germany, Japan, Malaysia, Mexico, Russia and Switzerland. While there is a wide gap between demands from importers and Malang’s production capacity, the Company has sought to collect coffee from surrounding areas. On our second day, we had the chance to visit Bangelan Estate, a Robusta plantation estate at the feet of Mount Kawi, about 40 Km southwest of Malang. It is managed by PTPN XII. Estate Director, Mr. Soemarsono, himself enthusiastically took us for a tour around the orchard. He explained that there are 580 hectares of productive shrubbery which yields 700 tons per annum. Apart from coffee orchard, the Estate has a processing plant, housing complex for its workers and schools for the workers’ children. PTPN XII also provides assistance and capacity building programs for small coffee farmers in the surrounding areas. After we finished our tour, we contin- ued our talks at the veranda of Mr. Soemarsono’s office while enjoying locally harvested Robusta coffee. First, cups of aromatic “kopi tubruk” made our interaction livelier. They entertained our palate with its earthy, chocolate-like flavor. Then, as our discussion got prolonged, we were treated with cups of “kopi luwak”. This particular kopi luwak did not come out from wild civets’ digestion, yet its smooth taste with floral notes still delights our senses. Bangelan Estate is also an educa- tional/agro-tourism destination. There is “Collection Orchard” which displays 154 different species of coffee trees from all over the world. Mr. Soemarsono claims it is the oldest and most complete in Southeast Asia. Next to the orchard, there is a restaurant that serves typical Indonesiancuisine.Therearealsosome modest rooms which visitors can rent, so that they are able to stay for a few days to enjoy the fresh air. We were lucky that when we visited the Estate, coffee flowers were blooming and spreading jasmine-like scent into the air. It was fantastic ! { Febrizki Bagja Mukti } he wide variety of Indonesian coffees is well-known in Europe and United States. For ins- tance, any serious coffee drinkers would know the famous Luwak Coffee. Indonesians probably know that Indonesia is a coffee exporting country (Indonesia is actually the fourth largest coffee exporter in the world), but ironically Indonesian coffees are often underappreciated by its own people. The increasing popularity of coffee shops and coffee culture in Indonesia were largely introduced and popularized by foreign franchises. In the last few years, coffee shops together with ‘coffee T culture’ began to flourish in large urban areas. Coffee shops became meeting points and coffee culture became part of the lifestyle of the increasing number of middle-and-upper-classes. Many people don't realize that the foreign coffee shop's coffee beans comes from Indonesia, which are exported and processed overseas before being brought back 'home' to Indonesia. Two young entrepreneurs, Irvan and Agam, saw an opportunity to introduce original Indonesian coffees. The high school buddies try to promote rich and wide rangeof Indonesian “specialty” coffees. According to the Specialty Coffee Association of America (SCAA), specialty coffee is defined as “the highest quality green coffee beans roasted to their greatest flavor potential by true craftspeople and then properly brewed to well estab- lished SCAA developed standards”. In its green coffee beans condition, specialty coffee has no defect and has a uniqueness of a score of 80 or above in the cup using SCAA stan- dards. The high quality green coffee beans and the standardized pro- cessing methods of specialty coffee (e.g. roasting, grounding, brewing) make specialty coffee a relatively At the Anomali Coffee in Kemang, Jakarta, customers would be welcomed by a large coffee roasting machine on the right side of the entrance. As you move inside, the ‘warehouse’ setting with coffee beans bags below the counter and untainted walls brings not only a sense of rigidity but at the same time a sense of originality and cool- ness. Under the dim lights, customers could enjoy their coffees on the tables in front of the counter on the first floor, while the comfortable sofas on the second floor pro- vide a more relaxing atmosphere.At the end of the wall there is a large sign showing the motto of the Anomali Coffee, “Indonesian Original Coffee”. The motto repre- sents the uniqueness of the coffeehouse as it only sells Indonesian coffees. Indonesian Original Coffee Focus Anomali Coffee PT Asal Jaya Jalan Semeru Selatan No. 800 Dampit, Malang 65181 Operations Manager: Mr. Thomas Juhara Phone: +62-341-896880, Fax : +62-341-896139 E-mail: asaljaya_pt@yahoo.com Bangelan Agro-Tourism PT Perkebunan Nusantara XII (Persero) Bangelan, Wonosari, Malang 65164 Contact Person: Mr. M. Prihantono Mobile: 08124910218 Phone: +21-341-7074261, Fax: +62-341-384261 Web: http://wisataagrobangelan.blogspot.com Indonesia Invites discussing with Bangelan Estate Manager and his team in Malang. (Photos: Febrizki Bagja Mukti/ Indonesia Invites) (Photos: Arum Primasty/ Indonesia Invites)
  • 9. 17 I N D O N E S I A I N V I T E S • I / 2 0 1 3 I N D O N E S I A I N V I T E S • I / 2 0 1 3 16 rare commodity. As an illustration, specialty coffee represents only 10% of the total coffee commodities. Due to the high quality and unique- ness of specialty coffee, the Anomali owners realize that it is difficult to obtain consistent standards because the quality of specialty coffees depends on a lot of factors, such as handling, transportation, and most importantly nature. However, they maintain that they only introduce specialty coffees based on interna- tional standards. Anomali Coffee has developed a system of blind testing by its own Taste Testing Council to evaluate coffee beans from different parts of Indonesia. The Council consists of seven people including those with certified Q grader or professionally accredited cuppers to ensure Anomali’s specialty coffees match the quality and standards of the SCAA. The rigorous testing includes green, roasted, and cup quality testing. In order to maintain their reputation, the Anomali owners would only buy green coffee beans that match the specialty standards. At one point they had to ship back a consignment of green coffee beans because the sample did not match actual delivery. TheAnomali Coffee was built from the ground up with many experiments and trial-and-errors. At the beginning the owners drank coffee as a hobby. For instance, Irvan said that he drank a variety of coffees at different coffee shops when he was doing his thesis. They started to experiment different forms of culinary businesses despite not having any business background or experience or education. The first coffeehouse was established in Jl. Senopati, Jakarta, which was similar to a restaurant even though it focused on introducing Indonesian coffees. But later they recognized that their cus- tomers truly appreciated Indonesian coffees and so they need to search for the best Indonesian coffees and spe- cialized on coffee processing methods. The two entrepreneurs searched for coffee producers and farmers at diffe- rent parts of Indonesia. Moreover, they started to experiment different coffee processing methods. Initially they roasted the green coffee beans with frying pans, but later decided to engage in serious coffee processing methods. They brought a coffee machine to experiment various roas- ting, grounding, and brewing methods in order to develop their distinctive coffee tastes. As they began to specialize in coffee processing me- thods, some customers were intri- gued by their roasting, grounding, and brewing ability and more impor- tantly customers began to appreciate the distinctive Anomali’s coffee tastes. The Anomali Coffee slowly establis- hed its own characteristic reflecting its motto as promoters of Indonesian coffees. In discussing about the variety of coffees in Indonesia, the owners said that a region in Indonesia could produce hundreds of variety of coffees. Based on their experience, they pointed out that coffees from Java, Sumatra, and Toraja are more consistent partly due to their geographical location and these regions have long coffee making traditions. Other areas are less con- sistent, such as Flores and Papua, due to their geographical location. During the time of the interview, the Anomali owners possess 300 variety of coffee samples at their disposal. Nonetheless, they realize that custo- mers might not be familiar with all of the coffee varieties and try to simplify the choice for their customers. Anomali Coffee divides Indonesian coffee into eight types of coffee: Aceh, Sumatra, Java, Bali, Flores, Toraja, Papua, and Luwak. The Anomali Coffee was founded in August 1st, 2008, and in five years the retail business has expanded to four coffeehouses in Jakarta and four coffeehouses in Bali. At this point, the owners are planning to build one or two more coffeehouses in Jakarta and Bali.Again, the retail business did not always run smoothly, and at one time it had to temporarily shut down due to financial difficulties. On the surface, most people now recognize the Anomali Coffee as a retail business and a genuine coffeehouse. The Anomali Coffee business, however, is actually larger than its retail side. As the Anomali owners developed their skills, expertise, and technical know-how of specialty coffees in Indonesia and developed their own methods of roasting, grounding, and brewing, they began to expand to wholesale business. The first whole- sale business is related to coffee beans themselves. At this stage, Anomali Coffee provides wholesale coffees to various retails in Indonesia. Anomali Coffee has established extensive networking and knowledge of coffee producers all over Indonesia as a result of their initial search for specialty coffee. Agam and Irvan feel that direct trading (rather than using middle-man or traders) suits their business simply because they could negotiate directly with coffee produc- ers or farmers particularly regarding the quality of specialty coffee they seek. Another important wholesale business is coffee machines. Anomali Coffee imports coffee machines from France, United States, Italy, and Japan, and in turn distributes them to various buyers in Indonesia. They engaged in importing coffee machines because they truly understand the quality of coffee machines and have extensive skills and knowledge of coffee processing methods. In addition to retail and wholesale businesses, Anomali Coffee is also eager to disseminate its skills, exper- tise, and technical know-how through its own Indonesian Coffee Academy. The academy is a relatively new endeavor; nonetheless, they believe that it is important to transfer their knowledge in order to further promote Indonesian coffees.As it turns out, the three core Anomali’s businesses, namely retail, wholesale, and educa- tion, actually reinforced each other. For instance, the retail business actually helps them to develop curriculum for their academy. The curriculum would not be limited to understanding coffees and coffee processing methods, but it would also provide understanding of the Indone- sian consumers’ patterns or market intelligences. In turn, the academy graduates might also develop their own business, in which they could buy quality coffee machines and coffee beans through Anomali Coffee. These entrepreneurs appear to be at ease when we were discussing about competition by other local and interna- tional coffeehouses. Agam and Irvan largely view competition positively. They said that prior 2007 many Indonesians do not understand different types of coffee, such as espresso, macchiato, frappuccino and so forth. The introduc- tion of different types of coffee by the internationalcoffeehousesactuallyhelped penetrate the Indonesian market. As a consequence, by 2009 many Indonesian became aware of the different types of coffee and Indonesian customers essentially became more critical and demanded higher coffee quality. (Photo: Arum Primasty/ Indonesia Invites) (Photo: Arum Primasty/ Indonesia Invites) (Photo: Arum Primasty/ Indonesia Invites) Irvan describing the working method of Anomali Coffee's roasting machine.
  • 10. Coffee Export Regulation in Indonesia ToexportcoffeeproductsfromIndonesia,itneedstofulfilltheRegulationoftheMinistry ofTradeNumber10/M-Dag/Per/5/2011requirement.Thesaidregulationcameintoforce since May 2011.This regulation is the amendment to the Regulation Number 41/M- Dag/Per/9/2009 and it applies to commodities with HS Code 09.01 and 21.01. This newly amended regulation enables exporters to export their commodities more easily for several reasons. First, it allows easier report- ing mechanism of coffee export to the Indonesia Government. Secondly, exporters no longer need to attach proof of payment of membership fees paid to the Association of Indonesian Coffee Exporters (Asosiasi Eksportir Kopi Indonesia – AEKI) in obtaining export licenses. Before the regulation was amended, to get an export permits costs Rp. 30,000 per kilogram (kg) and it can only be obtained if the exporter attaches proof of payment to AEKI. HS Code 09.01 21.01 Description coffee, whether or not roasted or decaffeinated; coffee husks and skins; coffee substitutes containing coffee in any proportion extracts, essences and concentrates, of coffee, tea or maté and preparations with a basis of these products or with a basis of coffee, tea or maté; roasted chicory and other roasted coffee substitutes, and extracts, essences and concen- trates thereof. s it is stipulated in the regula- tion, there are several provi- sions for exporting coffee from Indonesia. The main criteria is to be done by a company that has been recognized as a Registered Exporter of Coffee (Eksportir Terdaftar Kopi - ETK) and Exporters of Coffee Mean- time (Eksportir Kopi Sementara - EKS) by the Director of Export ofAgriculture and Forestry Product, Indonesian Ministry of Trade. Every coffee exports should also be equipped with Coffee ExportApproval (Surat Persetujuan Ekspor Kopi - SPEK). SPEK is a letter of approval for exporting coffee to all destinations issued by the department which is responsible for trade coffee exporting activities in Province/ Regency/ City of Indonesia. SPEK can be used for shipment of coffee from any export ports throughout Indonesia In addition, exported coffee shall be in line with the quality of standards established by the Indonesian Minis- try of Trade along with a Certificate of Origin (COO) to prove that the goods is produced and/ or processed in Indonesia. A 19 I N D O N E S I A I N V I T E S • I / 2 0 1 3 I N D O N E S I A I N V I T E S • I / 2 0 1 3 18 It is important to note that despite competition by other coffee shops, each coffee shops has distinctive features and characteristics. It is imperative that each coffeehouse processes its coffee beans differently from one to another; hence each coffee shop brings distinctive coffee tastes. Competition becomes un- healthy when there are competitors that merely imitates or copycats an established coffee shop without really developing its own distinctive color or taste. Anomali Coffee business, however, have not expanded to the point of exporting Indonesian specialty coffees. Although there are some buyers that export Anomali’s coffee beans, the owners feel that they lack the experi- ence and knowledge of transporting specialty coffees overseas. Agam believes that Anomali wants to main- tain its reputation of producing high quality coffees. So the main challenge of exporting specialty coffees is how to preserve the high quality and fresh- ness of coffee to the export destina- tion. One of the options is to export green coffee beans and roast them overseas. In discussing about taking the business overseas, the owners have been discussing on the possibility of expanding its business to Singapore. The Anomali Coffee business model is definitely a forward thinking business model. From early on, the owners want to specialize on specialty Indonesian coffees. The term Indonesian coffees do not necessarily mean that it uses Indonesian traditional processing me- thods. It reaffirms that it uses quality Indonesian coffee beans, but uses the latest technology and interna- tional standard in processing them. The new technology and coffee processing methods often provide new angle and are scientifically proven. The Anomali Coffee business model receives a very positive response and recognition by customers. If you browse through the net, tripadvisor. com rates Anomali Coffee 4 or 5 out of 5, while beanhunter.com rates Anomali Coffee 8.3 out of 10. While Agam and Irvan were reluctant to envisage the Anomali Coffee busi- ness in the long future, they do have a long-term mission. They believe that many serious foreign coffee drinkers could truly appreciate the diversity of Indonesian coffee tastes, while there is a growing number of Indonesian customers who are increasingly more appreciative of the quality (rather than brand) of Indonesian coffees. The Anomali Coffee would like to enhance the taste of Indonesian Focus Focus Agam (left) and Irvan at Anomali Coffee outlet in Kemang (Foto-foto: web/edit) (Photo: Arum Primasty/ Indonesia Invites) customers particularly their appre- ciation for specialty Indonesian coffees. The increasing appreciation and consumption by Indonesians for specialty coffees would have a direct impact on Indonesian coffee producers and farmers. The business potentials and opportu- nities for Indonesian coffees are still wide open, such as joint ventures or direct trading. It is worth noting that coffee business in Indonesia or from Indonesia is not only profitable, but at the same time, it has social and deve- lopmental values since it directly invol- ves enhancing rural development and promoting livelihood of coffee farmers and producers. The Anomali business model is forward looking and the lesson learned here is that the best Indonesian coffees are actually yet to be discovered. { Rio Budi R } Other benefit that comes with the new regulation is that a non-member ofAEKI can now become an exporter of coffee as there is no need to attach proof of the paid membership fee of AEKI. { Cerya Paramita }
  • 11. COMPANY BPD AEKI NANGRO ACEH DARUSSALAM KOPERASI PERMATA GAYO Permatagayo_coop@yahoo.co.id gayopermata@yahoo.co.id Jl. Syiah Utama No. 66, Kampung Simpang Utama Kab. Bener Meriah - NAD CV ALFI DATINGGO, CO alfidatinggo@yahoo.com Jl. Lebe Keber No. 243 Blang Kotak I - Takengon C/O Jl. Bromo Ujung Gg. Rezeki No. 8, Medan GAYO LINGE ORGANIC COFEE COOPERATIVE (GLOC) koperasi.gloc@gmail.com Jl. Terminal Kp. Purwosari Kec. Bandar Kab. Bener Meriah - NAD PT MENACOM www.ptmenacom.com helo@ptmenacom.com Jl. Maharaja No. 42 Lhokseumawe C/O Jl. Turi No. 24 Medan BPD AEKI NORTH SUMATERA CV CITRA EKA JAYA citraess@indosat.net.id citraess@ymail.com Jl. Belitung No. 36 C, Medan PT COFFINDO www.coffiindo.com office@coffindo.com Jl. Tani Asli/Inpres No. 88 Medan - Binjai Km. 9 Deli Serdang - Sumut PT OLAM INDONESIA indo_arabica@olam.net.id Jl. Binjai Km. 14 Gg. Kenduri No. 1 Medan PT ORIGINAL LUWAK www.coffindo.com, office@coffindo.com Jl. Sei Besitang No. 18 A Sei Sikambing D Medan Petisah - Medan 1. 3. 2. 4. 5. 6. 7. 8. 10. 9. 11. 12. 13. 15. 16. 17. 14. COMPANY PT INDONESIA SPECIALTY COFFEE www.coffindo.com office@coffindo.com Jl. Sei Besitang No. 18 A Sei Sikambing D Medan Petisah - Medan BPD AEKI SOUTH SUMATERA CV HASIL BUMI RAYA Anom168@yahoo.co.id Jl. By Pass Km. 9 Padang BPD AEKI SOUTH SUMATERA PT INTI BARU SEJATI sales@inticoffee.com Jl. Sukarela No. 322A/519 Sukarame - Palembang PT PRASIDHA ANEKA NIAGA panplg@mdp.net.id Jl. Ki Kiemas Rindho No. 18 RT 30 Kertapati - Palembang BPD AEKI LAMPUNG PT AMAN JAYA PERDANA amanjaya_perdana@yahoo.com Jl. Ir. Sutami Km. 07 Bandar Lampung CV MULTI ORGANIK INDONESIA unik@multi-organik.com Jl. Soekarno Hatta Km. 7 Gg. Khusus Bandar Lampung CV SUMATERA JAYA harabaruya@yahoo.com Jl. Ikan Mas No. 60 – 62 Bandar Lampung PT SARIWIGUNA BINA SENTOSA pbajkt@gmail.com, lampung@putrabali.com Jl. Laksamana Malahayati No. 14 Bandar Lampung BPD AEKI JAKARTA PT CIPTA SELERA SEMESTA david.lucas@mayora.co.id Jl. Halim Kusuma No. 85 Kel. Jurumudi Baru Kec. Benda - Tangerang COMPANY PT MC. INDONESIA francisca.chandra@mitsubhisicorp.com Jl. Asia Afrika No. 8 Senayan, Sentral Senayan II Lt. 19 Jakarta PT CWT COMMODITIES SERVICES robert@id.cwtcommodities.com Intiland Tower Lt.. 3 Jl. Jend. Sudirman Kav. 32 - Jakarta PT VICTO ORO PRIMA willy.hambali@cav.co.id, vpurnama@karsavicto.co.id djohan.2@vop.co.id Jl. Tanah Abang II No. 17, Petojo Selatan, Gambir - Jakarta Pusat PT CLASSIC EXPORINDO JAYA mazmur@classicexporindo.com Graha KNS, Jl. Raya Boulevard Barat Blok XC 5 - 6 Kelapa Gading - Jakarta Utara PT BALIMUDA FOOD aquila_oe@yahoo.co.id Jl. Mampang Prapatan XIV No. 99 Jakarta Selatan BPD AEKI Central Java CV SUMBER ALAM SAKTI sumalti@yahoo.com Kawasan Industri Terboyo Park Blok N No.1 Semarang PT TAMAN DELTA INDONESIA coffee_tdi@yahoo.com Kawasan Industri Terboyo Park Blok M No. 74 – 76 Semarang PT PERKEBUNAN NUSANTARA IX ptpnixsm@vina.telkom.net.id Jl. Mugas Dalam Atas - Semarang BPD AEKI EAST JAVA CV ANUGRAH SENTOSA SEJAHTERA intrajaya@telkom.net Jl. Sumber Kembar No. 1, Dampit - Malang PT ANEKA COFFEE INDUSTRY hutama_sugandhi@anekacoffee.com Jl. Raya Troboso Km. 23 Kec. Taman Sidoarjo - Sidoarjo 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. Focus For those entrepreneurs who are interested to do business coffee from Indonesia,the following is the address of the exporter : 21 I N D O N E S I A I N V I T E S • I / 2 0 1 3 I N D O N E S I A I N V I T E S • I / 2 0 1 3 20 CO COMP MPAN ANY Y PT MC. INDONESIA francisca.chandra@mitsubhisicorp.com Jl. Asia Afrika No. 8 Senayan, Sentral Senayan II Lt. 19 Jakarta PT CWT COMMODITIES SERVICES robert@id.cwtcommodities.com Intiland Tower Lt.. 3 Jl. Jend. Sudirman Kav. 32 - Jakarta PT VICTO ORO PRIMA willy.hambali@cav.co.id, vpurnama@karsavicto.co.id djohan.2@vop.co.id Jl. Tanah Abang II No. 17, Petojo Selatan, Gambir - Jakarta Pusat PT CLASSIC EXPORINDO JAYA mazmur@classicexporindo.com Graha KNS, Jl. Raya Boulevard Barat Blok XC 5 - 6 Kelapa Gading - Jakarta Utara PT BALIMUDA FOOD aquila_oe@yahoo.co.id Jl. Mampang Prapatan XIV No. 99 Jakarta Selatan BPD AEKI Central Java CV SUMBER ALAM SAKTI sumalti@yahoo.com Kawasan Industri Terboyo Park Blok N No.1 Semarang PT TAMAN DELTA INDONESIA coffee_tdi@yahoo.com Kawasan Industri Terboyo Park Blok M No. 74 – 76 Semarang PT PERKEBUNAN NUSANTARA IX ptpnixsm@vina.telkom.net.id Jl. Mugas Dalam Atas - Semarang BPD AEKI EAST JAVA CV ANUGRAH SENTOSA SEJAHTERA intrajaya@telkom.net Jl. Sumber Kembar No. 1, Dampit - Malang PT ANEKA COFFEE INDUSTRY hutama_sugandhi@anekacoffee.com Jl. Raya Troboso Km. 23 Kec. Taman Sidoarjo - Sidoarjo 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 30. 29. 31. 32. 33. 34. 35. 36. 37. 38. { Indah Mekawati } COMPANY PT CITRABUANA TUNGGAL PERKASA hutama_sugandhi@anekacoffee.com Jl. Manyar Kertoarjo 3/12 - Surabaya PT KOPI TOBA MAS INDONESIA niki.ktmsub@yahoo.co.id Jl. Berbek Industri II/30 Waru - Sidoarjo 61256 UD KHARISMA NUSANTARA kharisma_luki@yahoo.com Jl. Sumenr Kembar 144 Dampit - Malang PT PERKEBUNAN NUSANTARA XII marketn12@ptpn12.com Jl. Rajawali 44 Surabaya PT DOMBA BALI PERSADA domba_coffee@yahoo.com Jl Mertanadi II No. 77 Br Abian Base Kuta - Bali PT SARIMAKMUR TUNGGAL MANDIRI budianto_sm@hotmail.com Pergudangan Bumi Maspion, Jl. Bumi Maspion II No. 2-4 Romo Kalisari - Surabaya BPD AEKI SOUTH SULAWESI PT BEN NIBION lithaup@yahoo.com Jl. Gunung Lompobattang No. 274 Makassar CV KOPI SULAWESI kopisulawesi@yahoo.com Jl. Gunung Merapi No. 142 Makassar KJUB PUSPETA LUWU ppuspeta87@gmail.com Jl. Tandi Pau No. 1 Palopo FA LITHA & CO lithaup@yahoo.com Jl. Gunung Merapi No. 162 Makassar PT SULAWESI BEANS y.ariosto@gmail.com Jl. Antang Indah No.108 - Makassar
  • 12. 23 I N D O N E S I A I N V I T E S • I / 2 0 1 3 I N D O N E S I A I N V I T E S • I / 2 0 1 3 22 t first, his world was far from coffee. He was an architect. For years, this glassed man spent most of his time on the drawing table, designing homes and office buildings. Seven years ago, he met his high school friend. Their friendship opens up a fresh entrepreneurial business opportunity of collecting Luwak coffee beans from all over Sumatera. Sumatera is one of the premium coffee producers in Indonesia, with Sidikalang and Lampung as the most renowned coffee of the island. A “I just made simple guess, that high quality coffee in Lampung will pro- duce higher quality Kopi Luwak,” said Felix to Indonesia Invites. It was around four years ago that Felix started to promote Kopi Luwak in the US. It wasn’t an easy feat for him. Besides of its high price, future consumers thought that it was pro- duced by domesticated civets. To counter this perception, Felix has tried a number of promotional meth- ods. He actively participated in all kind of exhibitions, from small to large scale. Trade Attachè of the Embassy of the Republic of Indonesia in Washington, D.C. often gave support in his cam- paign for promoting Kopi Luwak. “I continued to explain that my Kopi Luwak was produced by wild civets. Since it had to be collected from the woods, its quantity was limited. And therefore, it became expensive,” pronounced Felix. To tackle the high price of the com- modity, Felix markets his Kopi Luwak in 30 - 60 grams packages, which is enough to make 2 - 4 cups of delicious coffee. So far, it is working, though not like a charm. “Not much, people usually buy it for parties or presents,” he said. Profit from his Kopi Luwak business still hasn’t outdo the profit perfor- mance from other similar Indonesian premium coffees like Aceh, Toba, Papandayan, Bali, Papua, and Toraja. “Since it has been in the market for a long time, people know these types of coffees better than my coffee. Besides, they are cheaper as well," he added. Nevertheless, he is certain that the market for Kopi Luwak will expand in the future. “It is for those who cherish exotic and unique flavor’’ said Felix. { K. Candra Negara / A. Fauzan Dirgantara } PATIENCE and determination are the key virtues of Felix Tanzil, a Maryland-based Kopi Luwak (Civet Coffee) entrepreneur in overcoming all challenges. Exotic and Unique P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P Pr r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r ro o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o of f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f fi i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i il l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l le e e e Kopi Luwak Profile W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W Wh h h h h h h h h h h h h h h h h h h h h h h h h h h h h h h h h h h h h h h ha a a a a a a a a a a a a a a a a a a a a a a a at t t t t t t t t t t t t t t t t t t’ ’ ’ ’ ’ ’ ’ ’ ’ ’ ’ ’ ’ ’ ’ ’ ’s s s s s U U U U U U U U U Up p p p p p p p 2 2 2 2nd n nd nd nd 2 20 0 0 013 3 3 3 3. . Th T Th h T e e e e ev ev ev ev v ev e en e e ent t pi i i pi ick k k ck k c c c cke e e ed d d e e e ed d d d d I In n n nd d d d d d d d n nd d nd d d d do o o o o o o on n n n n n o on n on n n on on n n on ne e e e e e e es s s s es es s s e es es s s s e es s s s s e e e es s s s s s s s s s s es esia ia ia a a a a a a i i ia a ia a ia ia a a a a a a a a a ia a a a ia a a a a a a ia a a a a a a ia a a ia a a a a a a i ia a a a a a an n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n Co C Co Co o o C C C Co Co Co C C C C Co C C C C Co o o o C Co o o o o o o o o o o o o o o o o o o o o o o o o o C Co o o o o o o o o Co o o off ff f ff ff ff ff f f f f ff ff f f ff f f ff f f f f ff ff ff ff ff f f ff ff ff f f ff ff f ff ff ff ff f ff f ff f ff ff f f f ff f f f f fee e ee e ee ee ee e e e e ee e ee ee ee ee ee e e e e ee e ee e e ee ee e e e e e ee ee e e ee e e ee ee e e F F F F F F F F F F F F F F F F F F F F F F Fe es es s s e es e es s e e es es es es s es e es es s es e es es e es es es es es s s st t t t ti ti i i i ti ti t ti ti t ti i i i i i i iv v v v va va a a a va va a a a a va va a va a va a v v v va a va v v v va a a a a v v v v v va a a a a v v v v va a v v v v v va a a v v va v v v v v v v v v v v va a v v v v va a v v v va v v va v v va a v v v v v v va a a a al l l l l l l l l l l l l l l l w w w w wa a a a a a w wa a a a wa a wa a w w wa wa a a a a a a w wa wa a a a a a w w w wa wa a a a a w w wa wa a a a w w wa a a wa wa wa a a a w wa a wa a a a a a w w wa wa a a a a wa a a a a a w wa a a a a a a wa a a a a a a a a a a w wa a as s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s he h h he he he he he he e he he he h h h h h he he h h h he he he he h he he he he he he e e he e e e e e e e e e e e he e e e e el ld d ld d ld d d l l ld ld l ld d d d l l l l ld l ld l ld d l ld l ld d ld ld d d l ld ld i i i i i i i i i i i i i i i i i i i i i i in n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n Yo Yo Yo Yo Yo Yo o o Y Y Yo o o Y Yo o Y Y Yo Y Y Y Y Yo Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Yo Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Yo Yo o o o o Y Y Y Y Y Y Y Y Yo Yo o o o Y Y Y Yo Yo Yo o o o o o o o o o o Y Y Y Y Yo o o o o o o Y Y Y Y Yo Yo o o o o o Yo Yo o o o o Y Y Y Yo Yo o o o Y Y Y Y Yo Yo o o o o o Y Y Y Yo Yo o o o o o o o o Y Y Yo o o o o o o o Y Yo o o o Yo Yo o o o Yo Yo o o o o Y Y Y Y Y Yo o Yo o o Y Yo o o Y Yo o o o og g g g gy y y y y y y y y y y y g g gy y g gy gy y y gy g gy gy gy y y y y y gy g gy gy y y gy y y gy y y gy gy gy y y y y y y y y y gy gy y gy g gy gy gy y g g gy y y g g a ak ak ak k k k k k a ak k k k a ak k k ak k k a ak ak k k k ak ak k k k k a ak k ka ar a ar ar ar a a a a ar ar ar r ar a ar a ar a ar r r r r r r r r rt ta t ta ta ta a ta a ta ta a a a a a a a a a a ta ta a ta a a t ta a a a t o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o on n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n 14 4 4 4 4 4 4 4 4 4 4 4 4 4 4 1 1 1 1 14 4 1 1 14 4 4 1 1 14 4 1 1 1 1 14 4 4 14 4 1 1 1 14 14 4 4 4 1 1 1 1 14 4 4 4 4 1 1 1 1 14 4 4 4 1 1 14 4 14 4 4 1 1 14 1 14 14 4 4 4 4 4 4 4 4 4 14 4 4 4 14 4 1 1 1 -1 -1 1 -1 - -1 1 -1 -1 1 1 1 -1 1 1 1 1 1 15 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 S Se Se Se S Se Se Se e S S Se Se e e e S Se e e e e Se e e e e e e e e e e Se e e e e e e Se e e S S S p p pt t t p pt pt pt pt p pt pt pt pt p p pt p pt p p p pt p p p p p p p p p p p p p p p em e e e em m em e em m e e em em e b b b b b b be be be be b b be b b b b b be e b be b b b b b b b b be e e b b r r r r r r r 2 2 2 2 o o opi pi p p T Tu u ub ub ub ub ubru ru u u ru u u ru u ru u u u u u u ru u u u u uk k k k k k k k k k k k k k k k k k k: : : : t t t th th h th h t th h th h t th h th h th th h th h h h h th h the e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e L L Lo L L Lo L Lo o o o o Lo Lo o o o Lo o L Lo o o Lo o Lo o L Lo Lo Lo Lo Lo Lo Lo Lo o Lo o o o Lo Lo Lo Lo Lo L L Lo o o o Lo Lo Lo o o Lo Lo L Lo o Lo o o o o o o Lo o o o L L Lo o Lo L L Loca ca c ca c ca ca ca a a a a a a a a ca a a a a ca a ca a a ca a a a ca a ca a a a a ca a a c ca a c ca a ca a ca a c c ca a a a cal l l l l l l l l l l l l l l l l l l l l l l l l l L L L L L L L Li Li Li L L L Li Li L Li Li Li Li i L L L L L L L L Li Li L L Li i L L L L L L L L L L L L L L Li Li i i L L Life fe fe f fe e e e fe e fe e fe f fe fe e fe e S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S St t ty ty t t ty ty y y y t t t t t t t t ty t ty ty t t ty y ty ty t t ty y y y y ty y y t ty y t ty ty t t t t t t ty t ty y ty y y y y y y y yl l le e e e e e le e e e e e e e e l l l le le e le e e e e le e e e l le e e e e e e e e e l ” ” ” ” ” ” ” ” ” ” as as a as as s s s s s s s s s s s s as s s s s s s as s as as s s s s a a a as s s a as a as as s a as s s s s s as s s s s i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i it t t ts t t ts s s s s s s s ts s s s s s s s s ts s s s s t ts t t ts s s s t ts s s s s s s ts ts s s s s s s ts ts t t ts t t t t t t t t t t t t t t t t t th h h h h h h he he e e e h he he e e e he e e he h h h hem m m m m m m m m me e e e e e e e e e e e m m m m m m me e e m m me m m m m me e e me m m m me e e e e m me e m m m me e m m me e m m m m m me e e e e e m m me e e m me e e m m m me e m m me e e e e e m m m me e e e m me e me e e e e e m m m me e. . . . . . ” ” ” ” ” ” ” ” ” ”T T T T T Tu T T Tu Tu u T T T T T Tu Tu u u u u u u T T T T Tu u T T Tu Tu T T Tu u T T T Tu T T T Tubr b b b b b b br br br br r r r br b b br r r r br r b br r r b br br b b br r r r br br br r r br r r r r br r br ruk k uk uk uk k k uk u u u uk u uk u uk u uk u uk u u u u u u u u u u u u u u uk uk u “ “ “ “ “ “ “ “ “ “ “ “ “ “ “ b br r rew ewing g g co co o co co c c ff ff ffee ee e e i in n wh whi ic c c c ic c ich h h h h h h h is is s s s i is is i i i is s i is is s s s s a a a a a a a a a a a a a a a a a a a a a a a a a an n n n n n n n n n n n n n I In I In n In In In In In In In n In nd d d do do o do o o o o o o o o do o o o o o d do o o o o do o o o o o do o o o o do o o do d d do d d do d do o o o o d d do o d do o d d do on n n n n n n n ne ne ne e e e e e e e e n n n n n ne e ne n ne e n n n n n ne ne n n n n ne n n n n n n n ne n n n n n n ne n n si i i i i i si s s s si i s s s s s si s s si s s s si s s si s s s s si i s s s si s s s s s s s si s si s si s si s s s s s si s si i s s s s s s s sia a an an an an n n n an n n an n n n n n n n n n n n n n n n n n n n n n n w w w w w w w w w w w w w w w w w w w w w wa ay y y y y y a a a ay y ay y ay y y y y o o o o o o of f f f f f f f f f f f f b b b b b u und d c c c c c co offee, p p pa art ticu c la l rly y y y t t th h h h h h t t e e e e e co o of f ffe fe fe e e e e fe e fe e e ee e e e e e e e e e e e e e e e e e e e e e e i is is is is s s s s s s s s s s s is s s s s s i is is s s s s i i i is s s s “ “ “ “ “ “ “ “c c c c cr r r r r c c cr c c c cr c c cr cr c c c c c c a as as as as as as as s as s s s she h h he he h h he he he e e e e e e e e h h he e e e e he e he e e he h he e e e e e e e e e e he e e h h he e e h he e e ed d d d d d d d d d d” d” ” d” d” d d d d d” d” d d” ” d” d d d d d d d” d d d d” ” d” ” d d d” ” ” ” d d d d d d d d d d d d d d d d d d d d d d d d d d d d b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b b by y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y bo bo bo b b b b bo o b bo o b bo o o o bo bo o bo bo o o bo o o bo o bo b b b b b b i i i i i i il l l i il l il l il l il i i i i i in in in in in in n n in in n n n n n n in n n in n n in in n n i in n n n i in n n n n n n n n n ng g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g w w w w w wa wa wa wa wa wa w w w wa a wa wa wa wa wa wa a w w wa wa w w wa w w w wa wa w wa wa w wa w wa a wa a wa wa a w w wa a a a a a a a a a a wa a a a a a a a a a a w wa wa wa a a w wa a a a a ate te te te te t te e e te te e e t t t te e e e e t t t t te e e e e te t t te e e t t t te e t t t te te t t t te e e t t t te e t t t t t t te e t t t t t t t t t t t te e e t t te e t t t t te e e e e t te e e e e er r. r r. r r. r r r. r. r r r I I I I I I I I I I I I I I I I I I I I I I It t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t wa wa wa w wa w wa wa a a a a a wa wa wa wa w wa a a w wa a a wa a wa wa wa wa wa wa a wa w wa a wa a w w wa wa a w w wa a w w w w w w w w w w wa w w w w s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s a a a a a a a an n n a a a a a a an a a a a an n n n a an n a an n n a an n an an n an n a a a a a a a a a a a a a a a a a a a a a at tt tt tt tt tt t t tt tt t tt tt tt tt tt tt tt t tt t tt t tt tt tt tt t t t t t t tt t t tt t t t t tt t t tt t t t t t tt t t tte e e e em m m m m m m m e e e e e em m m e em em em e em m e e em m m m m m e e e e em m e e e e e em m m e e em m m e e em m m m e e e em m em m m m e em m mpt pt t pt t t p p p p pt p pt pt t p pt t t pt t pt t t t p t t t t t t t t t t t t to o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o pr pr p pr pr p pr pr pr pr p pr r r r r r r r p p pr pr r pr p p o o o o om om m m m m m m m o om o o o om o o o o o om m m m m m o o om m m m o o o o o om m m o o o o om m m m m o o o o om m m m o o o o o o o om o o om m m o o o om m m o o o o o o om m o o ot ot ot ot ot ot ot o ot t t ot ot t t t ot t t t ot t t ot t t ot ot t t t t o ot t t ot t t t t ot t t t t o o e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e In In In n In In In n In I I In n I In I I In In I In n n n I In n n I In n n I In n n In n n In n I In In n n Ind d do o do d d d do d do d d d n ne ne e e e e e e e e e e nes s s s s s si i sia a a an n n a a an n n ne esi sian an n n w w w w w w wa a ay ay ay y a ay y a ay ay y y y ay ay y y y ay y y ay y y y y y y ay y ay y y a ay ay y y y y y a ay ay ay ay y y y ys s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s o of of of o of f f f f f of of f of of of o of f o o o o of o o o o o of o of o o of f f o d d d d d d d d d d dri i i ri r ri r ri ri ri r nk nk k k k k k k k k k nk k k k k k k nk k k k n nk k k k k k k nk nk k nk k k n nk k n nk k k n nk k k k k k ki in in i in n n i in n n n n i i in n n n n n n i in n n n i in n n i i in n n n n n n n n in n n in n n in n in ng g g g g g g g g g g g g g g g g g g g g g g g g g g g g c c c c c co co co co o o o o o o o co co o o o c co o c co o o o co o o o o co co co co o co c c c co c co co o o c co o o co o o o o o co o o o o o of f f f f ff f f f f f f ff ff f f ff f ff ff f ff f f ff f f f ff f ff ff ff ff f f ff ff ff f f ff ff f f f f ff f f f f f ff ff f f ff f ff f f ff f fee ee e ee ee ee ee ee ee e ee ee e e ee ee ee ee ee e e e e ee ee ee e ee e e e ee e ee e e ee e e e e ee e e e e e e . . . . . . L L L L L L L L L Lo L Lo Lo L Lo o L L L L Lo Lo L Lo Lo o L L Lo o o Lo Lo o L L Lo o Lo L L L L Lo L L L L Lo o L L L L L L Lo L Lo L L Lo Lo L L Lo o L L L L L L L L L L L L L L Lo o o L L L L L L L Lo L L L L Lo o oc c c c ca ca ca a a a a a a a a a a a ca a a a ca ca a a a a a ca a ca ca a a a ca a ca a a a a a c c cal l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l a a a a a an a an an an an n n n n n n n n n a a a a a a a a a a a a a an n n n a a a a a a an a a an a a an n an an n n a a d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d f fo f f f f f fo o f f fo fo fo fo f fo fo fo fo o fo fo fo fo fo fo o o fo o o o fo o o ore r re e e e e e e e e e e e e re e e re e e re e e e e re e re re re e e e e e e e e e e e ei i ig ig i i i ig ig g g ig g g g g g i ig ig g g g g ig ig g g g g ig g g g g g g g g g ig ig ig g g ig g g ig g g i ig ig g g g i ig g g i ig ig g g g ig ig g g ig ig ig g g g g g g g g g g g g g g g gn n n n n n n n n n n n n n n n n n n n n n n c c co co co co co co o o co co co c co co o o c ff ff ff ff f f f f ff f ff f ff ff ff f ff ff f ff f f ff f fe e e e e e e e e ee ee e e e e e e e e ee e ee e e e ee e e e e ee e e e e e e ee e e e ee e e e e ee e e e e e e ee e ee e e e ee e e e ee ee e ee e e e e e ee ee e e e e e e e e ee e e e e e e e ee e e e e e l l l l l l l l l l l l lo o o o ov o o ov ov v v v v v o o o ov ov v v v v v v v ov v o o o o o ov ov v o ov v v ov v o o ov v v v o o ov v o ov o o ov v v v o o o o ov v o ov o ov o o o ov v o o ov o o o o o o ov v v v o o o o o ov o o o ov ve er e e er r r r r r e e e e e er r e e e e e e e er r e e er r r e e e er e e e e e e er r e er e e e e er r r r e er er r r r e er r e er r r e er r rs s s s, s, s s s s s s s s s s, s s, s s, , f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f f far ar r ar a ar a ar a ar r r r a a ar r ar a ar ar a a ar r a ar ar ar r a a a a a a a ar r r r a ar r ar a a a ar a a ar r r a a a ar a a a a a a ar rme me me m me e e e m me m m m m m m m m m m m m m m m r rs rs rs rs s rs rs rs rs rs rs r , , , , , , , p pr pr pr pr pr pr pr r pr pr p p p p p p o o o od d od d d d od d o o od od o od od od d o o o od o o o u u uc uc c uc c c ce e er er e e e e s, selle ers rs and nd n buy uy y y ye e er r r r r r ers s s s s et et t t e e e e he er r to to o o o o h h h ha a a av v v v v v v v v av v v av av v av v v av av v a av a a e e e e e e e e e e e e e e e e e e e e e e e c c co co co co o o c co co o co co o co o c co o o c c co co o o o co co o c f ff ff ff ff ff f f ff f f ff f ff ff f f f ff f f ff ff ff ff ff ff f f ffee ee ee ee ee e e ee ee ee ee ee e e e ee ee ee e ee ee e e ee ee ee e e e e e e e e t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t ta al a al a al al al a a a al a al l a a a a a a al a a a a a a a a a a a k k k k k k k ks ks ks s s s s s ks s s s s k ks s s s ks ks ks s s s s k ks s s s s ks ks ks s s s s s s s ks s s s s s s s s s ks s s s s s s s k k k ks s s k ks s s s s s s s s s s ks s ks s s s s ks s k k k k ks s s k k k k ks s s s s s s a a a a a a a a a a a a a a a a a a a a a a a a a a a a an nd n nd nd n nd nd nd n n n nd n nd nd n n nd nd d d n n nd nd nd d d d d n n nd n n n n d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d do o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o bu u b bu u u u b b b b b b b b b b bu b b b b b b b b b b b b b b b b b b b b b bu b b b b b b b b b b b b b b b b b b bu u u u b b b b b b b b b b b b bu b b b b b b bu b b b b b b b b b b b b b bu u u b b b b b b b bu u b b b b b b bu us si s si si si si si si si i i si s si i i i s si si i si s si si i s s si s s si i i s s s si i si i s si i si i i si s si s si si s si si s s n n n n n n n n n n ne e ne ne ne e ne ne ne e n ne ne ne e ne n n n ne ne ne n ne n n n n n n n n ne ne e ne ne e e e n n ne e e e e es s s s s s s s ss ss ss s ss s s s ss s ss s s s ss s s ss s ss s ss s ss ss s s s s s s ss s s ss s ss s s ss s s s s ss s ss ss ss s s s ss s s s s s . . . . Fa Fa Fa F F F F F Fa Fa F F Fa Fa F Fa a F F F Fa Fa Fa a F Fa Fa a F F F Fa a F F F Fa F Fa Fa a a Fa a F F Fa a a a a F F F F F Fa a a a a a arm rm rm rm rm rm rm rm rm m m m m m m m m m m m m m m m m m m m rm rm m m rm m m m m m rm m m m m rm m m m m m m r rm m m m m m m m rm m m me e e e e e e e e e e e er er r r r er e e e e e e e e e e e e e e e er e e e e e e e e er e e e e e e e e e e e er er r e e e er e e er er er er e e er er er e er r e er r r e s s s s s s s s s s s s s s s s s s s s s s s s s s s s a a a a an an a an an an an an n n n n n n n a an n n n n a an n n n n n a a a an an n n an n a a a a a a a an an an n n n n a an n n n a an n a an n n n n an n n n n n n n an n n n an n n a an an a d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d b b b b b b b ba b ba ba ba ba ba a a a a a b b b b ba b b b b ba b b ba b ba a ba b b b b b b b b b ba b b ba b b b b b b b b b b b b ba a b b b b b ba a b b ba a b b b b ba b b b ba a a b b b b ba b b b b ba a a b b b ba a a b b b b b ba a a a ari i i i i i ri i i i ri i ri ri ri ri ri r ri ri ri r ri i r r ri r ri i ri ri r r r r ri i r r r ri r r r ri ri ri ri r r ri ri ri i ri ri ri ris s s s s s s s st st st st s s s s st s s s s s s s s s s s s s st s s s s s st s s s s s s s s s s s s s a a as as as a a as as s s s s s s s s as as as a as s s a a as s s s a as as as a as s as s s s s s s s s s s s s s as a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a at t t t t t t tt tt tt t t t t t t t tt t t t t t t t t tt t t t t t t t t t t t tt t tt t tt t t en en en n n n n n n n n n n n n n n n n n n n en en en nde d d d d d de e de de e de d de de d d d de e e de e ed d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d w w w wo wo wo o o w wo ork k rk k k rk rk k k ks sh sh s s s sh sh s op o o o o o o s to o o b b b bui ui ui u ld ld ld d u u u u u u up p p p th th h h h he e ei ei i e e r r r r r r r t tic c c c c icip ip p ip p p ip pan ants s s s s a a a a als ls l ls ls ls ls so o o o o o o o o o h h h h ha a a ha ha ha a h h h h ha a a a a ha h h h ha ha h h ha a ad d d d d d d d d d d d d d d d d d d d d d d d d d d h th h th h h h h h h h h th th h h h th h h th th t th t th th th h h th th h t t t th h th h th h h h h h h he e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e ch ch ch h h h h ch ch h c c ch h c ch ch ch ch ch c c c ch c ch ch ch h h h h ha a a a a a a a an n n n n n n n n an n n n a a an n n n a a a an n a a a an n n n a a a an an n n n n a a an an n an n an an n an n n an an an n n a a an an an n n n n a a an n n an n n a a a an n n n n a an n n n a an n an n n a a an n an n nc c c ce e e e e e c ce e e e e c ce e e e e e c c c ce e e e e c c c ce e e e c c c c c ce e e e c c c c c c ce e e e e e e e c c c c ce e e e c c c c ce ce e e e e c ce c ce ce c ce e e c c ce e ce e e c c c ce ce ce ce ce ce e e e e e e c ce e e e c ce e e ce e e ce e e e e e e e e e e e c c c c ce e e e e e e e c c c c ce e e e e e e t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t to o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o v v v v vi vi v vi i v v vi i vi vi i v v vi v v v v v v vi vi v v v v v v vi vi v v v v v vi i i vi vi v vi i vi v vi i vi v vi v vi vi v v v s s s si si si si si si i i i i s si i si si s s s s s si i si s s s si s si si i s si i i s s s s s s s s s s si i i i i s s s si s s si s s s si si i s s si si s s s s si i s s s s s si si s si si s s s s s t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t B B B B B B B B Ba a B B B Ba a Ba B B Ba a a Ba Ba Ba a B B B Ba B B B Ba a a Ba Ba a a B B B B B n n n n n na n n n na na a a a a a a a a n n na na n na na na a a a a a n n n na a a a na a a a na a a a na na a a a a a a a na na a a a a a a a na a na ar r r r r r r r ra ra a ra ra r r ra r ra r r r ra r r r r r r r r r r ra r r r ra ra r r ra r ra r ra ra ra ra ra ra ra a ra a an n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n o Co Co o C C Co Co C Co C C C C Co C C C Co o C C C Co o C Co o o C Co Co o o o Co Co o o Co o o Co o Co o o o o o o o o Co o o o o o o o o o o o Co o Co o C Co o o C Co o o o o C C C Co o C Co o o o o C Co o o o o o o C Co o o o C Co o o o off f f ff ff f f f ff ff ff f f f f f ff ff f ff f f f f ff f f ff ff f f f f ff ff ff f f f f ff f f ff ff ff f f f ff f ff ff ff ff ff f ff ff ff ff ff f f ff ff ff f ff f ff ff ff ff ff ff ff f f f ff f f f f ff ff f f f f ff f f f f ff fe e e e e ee e e e e e e e e e e e e ee e ee ee ee e e e e e e ee e e e e e e e e ee ee e e e e e e e e e e ee e e e e e e e e e e ee e e e e e e e e e e e ee e e e e e e e e e ee ee e e e e e ee ee e e e e e e e e e e e e ee ee e e e e e e e e ee e e e e e ee ee e e e e e e e e ee e P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P Pl la a a a a a a a a l l l la l l la a a l la a a l la a l la a l la a a la a a a a l la a a la a a a a a a a a la a a a a a a a a a a a a a a a a a a a a l l la a a a a a a a a a l l la a a a a a a a a a a a la a a a a a a a a a a a a a a a a a a a a a a a a an n nt t t t nt n nt nt n n nt n n n n n n n n n n n n n n n n n n n n n n n at at a a at at at at at at t t t t t t t t a at at at tio o io i io o io io o o io io o io io o o o o o o o on n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n i in n n i in in in n in in in n in n n n in n n n n n in n n n t t t t t t t t t the he he h h h h he he he h h he e e e e e e he e e e e e e h he e h he e o o o o o o o o o o o o o o ou u u u u ut ut ut ut ut ut ut ut u ut t t t ut ut t ut u ut t t ut u s s s s sk sk sk s s s sk s s s sk kir ir r r r r r r rt t ts ts s ts s t t o o of f f f f f f f f Y Y Yo o Yo o o Yo Yogy gy gy gy gy yak ka ar ar r r ar r r ar r rta ta a ta ta ta a a ta ta. T Th Th h h Th T Th T T T T T T e e e e e e ev ev ev ev ev e en e e e en n en e t t w w w wa wa wa wa a w s s s s s ca carr rr rrie ie ie ed d d d ou u o t t b by by by by t th he he h he e M M M M M M M M M M M M Mi i in i in in in in n in n ini i i is is s is i is s is is st t tr tr tr tr tr tr t t y y y y y y f f f f of of of o o of of of of o T T T T T T T T T T T T T Tou u o o ou o ou u o ou i ri ri i r ri r r sm m sm m a a a a a an nd nd d d d d nd n nd nd nd d nd nd d d nd nd C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C Cre re e re re re e e re e re e e re re re re r t t t t t t t at a at t at a a a at at t t a a at at a a a a at at at at t a a at at at a at a i i i i i iv v v iv v i iv v v iv v v v iv v iv v v iv iv iv ve e e e e e e e e e e e e e e e e e e e E E E E E E Ec E Ec Ec Ec Ec Ec E Ec c c c E Ec E Ec E Ec co on on on o on on o onom m m m o o om om m om m m o o y y y y, y y y, y t t t t t t the he he he M M M M M Mi in in in i is ist t tr r tr r r t t tr ry y y y y of of of f f of o of A A A A A Agr gr r gric ic ic ic ic ic c c c ic icul ul ul u ul u ul u u ult tu tu u u t tu tu tu tu ur re re re e e re e re, , , , In In n n n n I do o don ne n n nesian n n n S S S S Sp Spec ecia ia alt lt t ty y y y C C Co Coff ff fe ee ee e A Assoc cia iati ion ( (AK A SI I) ), Indones e ia ian n Co C Coff f f ffee ee ee ee E E E E Exp p xp x o o or o te e ters rs rs rs a a a a a and nd d n nd P P P P P Pro rodu du duce ce cers rs rs rs s s s s ( (A AE AE E E E AE A K KI KI KI K K ) ) ) ) a an an an a d d d d d d In n n In n n In n ndo do do o o do d do o d n ne ne e n nes si si s a a a a C C Co Co Co C Coff ff ff ffee ee ee e e e E E E E Exp xp p xp p po or o o o te ers Association (GAEKI). It was the seq equ uel of of t the 1st t I Ind nd d ndon on on n o o e es s e ia ian n Co o o o Co o o o o of ff ff ff f f f e ee e e e F F F F Fes es s s e e e es e ti ti ti- - va va a va a a va a a a v v v l l l l l l he he he h l ld ld ld d d d ld i i i i i in n n n n n Ub Ub b bu ud ud d d d, , B Ba ali li, in 2012. The nex e t t Indone esian a Coffee Fe Festival is due to o to b b b b b be e e e e e he he he held ld ne ex x e ex xt t t t t ye y y y y year ar ar ar r r r. . Ev Ev Ev E E Ev Ev E Ev E e e e e er r e e e er er ery yo y yo yo yo yo o on n ne ne ne n i i is s s i in n in in nvi v vi v v te e te e t d. d d Mor ore information at www w.i .ind ndoc ocof offe feef efes est. t com { F { Febr ebrizk izki B i agja Mukti - 28102 2013 01 } he h he he he he e K K K Ko o K K rou ou don og g og og ge e s s s sk k k k s sk sk k s s il l l il i ls s s ls s l . . Pa Part rt h h h h h h h h “ “ “ “ “ “K K K gr g In n Ind g g g g g ga a a a ga g ga a a ath th h h th th h h th her r er e er e e e ed ed d ed ed d d ed d e ed e t t t t t t t to o o o o o Indonesia Invites went to the 2nd Indonesian Coffee Festival he 2nd Indonesian Coffee Festival was held in Yogyakarta on 14-15 September 2013. The event picked “Kopi Tubruk: the Local Life Style” as its theme. ”Tubruk“ is an Indonesian way of brewing coffee in which ground coffee is “crashed” by boiling water. It was an attempt to promote Indonesian coffee, particularly the Indonesian ways of drinking coffee. Local and foreign coffee lovers, farmers, producers, sellers and buyers gathered together to have coffee talks and do business. Farmers and baristas attended workshops to build up their skills. Participants also had the chance to visit Banaran Coffee Plantation in the outskirts of Yogyakarta. The event was carried out by the Ministry of Tourism and Creative Economy, the Ministry of Agriculture, Indonesian Specialty Coffee Association (AKSI), Indonesian Coffee Exporters and Producers (AEKI) and Indonesia Coffee Exporters Association (GAEKI). It was the sequel of the 1st Indonesian Coffee Festi- val held in Ubud, Bali, in 2012. The next Indonesian Coffee Festival is due to be held next year. Everyone is invited. More information at www.indocoffeefest.com { Febrizki Bagja Mukti } T felix tanzil (Foto: web/edit) (Photo: Arum Primasty/ Indonesia Invites) (Photo: Doc. Felix Tanzil) What’s Up
  • 13. 25 I N D O N E S I A I N V I T E S • I / 2 0 1 3 I N D O N E S I A I N V I T E S • I / 2 0 1 3 24 ou are right inside the bowels of the earth called Ngarai Sianok (Sianok Canyon) with two great walls soaring up to 200 metres, laying for 15 kilometres. Just about 100 kilo- metres from Padang, this paradise hides a lustrous beauty of moss, thick forest, and clay walls. In the serenity, the rush water of Sianok river sounds a thing of beauty. Meandering on the river valley, your eyes will be amused by a wide variety of rare plants (e.g. Rafflesia) and wild animals (tapir, monkey, leopard, and wild boar). Y The magic of Ngarai Sianok is merely a bit of what West Sumatera offers. A rendezvous with nature and its people will bring you to the unrevealed part of your soul. Yes, your very soul. On this land, natural beauty goes in harmony with traditional customs, modernity, female endowment, and... magnificent culinary. In every corner of this province, in every soul of the Minang people – West Sumatera ethnic majority – Islam goes in unison with their customs, mores, and deeds. Thousand of mosques and musholas (smaller mosque) spread all over the land. Adzan (callings to pray) will echo five times a day from mosques and musholas, from cities to country sides, heaving in the midst of green paddy fields, and towering coconut trees. Islam teachings reverberate in every calm face that you meet every- day. Life goes slowly. Cars and motorcycles never go too fast. Even goats, cows and chickens straying in the corners of the country sides never feel like running. The tranquility broken by a clear bellow and a happy face of a young boy playing around the Rumah Gadang (Gadang House) with its unique curvy roof symbolizing a horn of a buffalo. Take a look at Bukittinggi, which lays approximately 930 m above sea level and located about 100 km from Padang, the capitol of West Sumatera.An unen- ding scenery of green paddy fields will accompany your journey from PadangtoBukittinggi.Rightatthecentre of this slope-side town, meet its 26 m high landmark and symbol of modernity: Jam Gadang (Gadang Clock Tower). For almost nine decades, this clock is practically being the center of human activities in Bukittinggi. Restaurant? You read it right, restau- rant. This province is rich in culinary feast. For those spicy food enthusi- asts, you’re really in heaven. Even if you’re not, you will still be in heaven because of the wide selection of spices that can be modified and customised so your tongue won’t burnt. Many kinds of meat, fish and vege- table dishes cooked with simmering coconut milk long enough to create a wonderful experience. Their clear-rich sauce dressing will tempt your appe- tite and create a fine taste. TryRendang.ThisnativefoodofMinang was awarded as the most delicious food in the world in 2012 by CNN TravelGo. In Solok, wise men used to say, eating ahandfulofricegrownfromthelandhere will make its eaters “high”. “Even your parents in-laws can pass unnoticed”. Another interesting part of West Sumatera is that some people say that God played dice and giving this region “fish from heaven” called Bilih (Mystacoleucus padangensis). This tiny fish is endemic of Lake Singkarak and Lake Maninjau, two volcanic lakes with each as wide as 100 square kilometres and go at about 450m above sea level. The special thing about Bilih fish is that even without any seasoning, it will tempt your tasting senses. West Sumatera awaits you ! { K. Candra Negara / A. Fauzan Dirgantara } It’s a chilly and calm morning. On the bottom of a valley,at about 900 metres above sea level.Gust of cold breeze wipe your cheek, and misty mist hangs a far, concealingaruggedcliff.Fromadistance,MountSing- galang and Mount Marapi – two out of 26 mountains situated inWest Sumatra – are towering strong. Leisure Where Natural Beauty MeetsTradition and… FineTaste! padang Built in 1926, the machine that powered Jam Gadang came from Rotterdam. There are only two machines with this type,oneisusedtopowerJamGadang, and the other to power Big Ben in London. Additionally, the spirit of ethnic moder- nity gave birth to the Founding Fathers of Indonesia. These sons of Bukit Tinggi (among others, Mohammad Hatta, Sutan Sjahrir, and Agus Salim) studied in the Netherlands in early 1900 to later freed Indonesia from the hands of her colonialists, the Netherlands and Japan. Who’s behind this spirit of modernity? It is their women. Minang people is a matrilineal ethnic group inheriting their family names through the mothers. Women hold the highest power in Minang family. Most treasured family possessions are inherited from a mother to her daughter. While for men, go merantau! When in foreign countries or lands, Minang men study and work hard to become ‘great men’ for their families. With persistence and dedication, Padang/Minang Restaurants flouri- shed in not only all over Indonesia, but also crossing borders to many great world cities (including Tokyo, The Hague, and New York). (Photo: web/edit) (Photo: Arum Primasty/ Indonesia Invites) The front porch of Pagaruyung Palace, a preserved model of Minangkabau traditional house in Tanah Datar, West Sumatera.The ornaments on almost every part of the building depicts the philosophy and wisdoms of the hard-working Minangkabau people. Ngarai Sianok, the grand canyon of West Sumatera. A relief in Pantai Air Manis, describing the legend of the damned Malin Kundang. Ikan Bilih, the fish from heaven. River view from Siti Nurbaya bridge in Padang. These small boats surrounding the river are mostly merchants' boats. Minang people are famous as successful merchants and culinary professionals in almost all part of Indonesia. The afternoon scenery of Jam Gadang plaza. In any hour, this spot is a very popular gathering venue for youngsters of Bukittinggi.
  • 14. I N D O N E S I A I N V I T E S • I / 2 0 1 3 27 26 I N D O N E S I A I N V I T E S • I / 2 0 1 3 inancial problems in the Netherlands due to the cost of war brought Johannes Van Den Bosch to the land of Java, bringing the concept of cultuur- stelsel (forced cultivation) as the Governor-General of Dutch East- Indies (1880 - 1883). Van den Bosch required each village to set aside part of their land for planting export commodities with high values like coffee, sugar cane, and indigo. Since 1831, those commodities had helped Netherlands in tackling their financial debts as well as replenish- ing their national account. F In the 18th century, coffee and tea were important trade commodities to theVOC, especially in the east Indonesia.According to the record by historian M.C. Ricklefs, coffee plantation was introduced by theVOC since 1696.Afterwards, coffee and tea madeVOC's greatest profit until before their downfall in the middle of 1800s.The VOC-era coffee plantations were focused in Java, particularly in Priangan (West Java).The obligation to plant coffee is called Koffiestelsel Koffiestelsel (coffee system). 100% Indonesia The Diverse Origin Coffee of Indonesia The well-known Java coffee made Amsterdam an important world market for coffee products, and high quality coffee beans from Java was spreading all over Europe ever since. Java coffee was very popular among Europeans at the time being, so that they referred a cup of coffee as a cup of Java. Until the mid 1900s, Java coffee had been dubbed as the best coffee in the world. In around 1780, Sumatera began to see coffee as a new source of economy, followed by Bali at the beginning of the 19th century. The export of coffee from Java was declining during the period of 1780 - 1930, while those from the surroundings were increasing doubled. Java coffee is the most sought-after coffee in Europe at that time, so much so that European people refers a cup of coffee as a cup of Java. Until the mid-nineteenth century Java coffee is the best in the world. Around 1780 Sumatra begin to see coffee as a new economy source, followed by Bali at the beginning of the 19th century. In the years of 1780-1930 the export of coffee from Java declined, while coffees from outside Java have increased two times. The earliest variety of coffee planted in Indonesia was Arabica coffee. Its biggest plantations lied on Ijen high- land (East Java), Toraja highland (Sulawesi), and the upper slope of Bukit Barisan Mountain (Sumatera), such as Mandailing and Sidikalang Lintong, and also at Gayo highland (Aceh). It was at the beginning of 19th century when the Dutch started the plantation of Robusta coffee, which was considered more pest-resistant and thus became an alternative to the infection-prone Arabica and Liberika coffee. Moreover, this new variety also opened a possibility to open plantations in low-lying areas. Based on the data owned by Gaeki, in Arabica and Robusta are two popular variety of coffee produced in Indonesia. There are 4 types of well- knownArabica coffee, which are Man- dheling/GayoCoffee(NorthSumatera), Java Coffee (East Java),Toraja / Kalosi Coffee (Sulawesi), and Bali Kintamani Coffee (Bali). (Foto: web/edit) TOURISM & CULTURAL EXHIBITIONS 27 February – 2 March 2014 5 – 9 March 2014 6 – 8 March 2014 April 2014 September 2014 The 37th International Fair of Tourism Internationale Tourismus Borse 2014 Food, Hotel, & Tourism Bali 2014 Pasar Malam Indonesia Indofair Belgrade, Serbia Berlin, Germany Bali Nusa Dua Convention Center, Nusa Dua, Bali The Hague, The Netherlands Paramaribo, Suriname The 12th International Retail Technology, Equipment, Display and Storage Exhibition Indonesian Pavillion in Annual International Tourism Fair The 9th International Exhibition for Equipment, Food, Beverages and Services to support Indonesia’s Tourism and Hospitality Industries Annual Indonesian Festival in The Hague, exhibiting cultural heritage and potential commodities of Indonesia Annual Indonesian Festival in Suriname, exhibiting cultural heritage and potential commodities of Indonesia TRADE & RETAIL EXHIBITIONS 6 – 8 March 2014 11 – 14 June 2014 11 – 14 June 2014 11 – 14 June 2014 11 – 14 June 2014 11 – 14 June 2014 11 – 14 June 2014 October 2014 17 – 22 November 2014 19 – 22 November 2014 19 – 22 November 2014 3 – 6 December 2014 3 – 6 December 2014 3 – 6 December 2014 Retail Indonesia 2014 Manufacturing Surabaya 2014 Machine Tool Surabaya 2014 Packaging, Plastics, Mould & Die Machinery Surabaya 2014 Marine & Shipbuilding Surabaya 2014 Electric, Power, Oil & Gas Surabaya 2014 Industrial Automation & Logistics Surabaya 2014 Trade Expo Indonesia 2014 Mould & Die Indonesia 2014 Plastics & Rubber Indonesia 2014 ProPak Indonesia 2014 Manufacturing Indonesia 2014 Series Tools & Hardware Indonesia 2014 Industrial Automation & Logistics Indonesia 2014 Bali Nusa Dua Convention Center, Nusa Dua, Bali Grand City Convention & Exhibition Centre, Surabaya Grand City Convention & Exhibition Centre, Surabaya Grand City Convention & Exhibition Centre, Surabaya Grand City Convention & Exhibition Centre, Surabaya Grand City Convention & Exhibition Centre, Surabaya Grand City Convention & Exhibition Centre, Surabaya Jakarta International Expo, Kemayoran Jakarta International Expo, Kemayoran Jakarta International Expo, Kemayoran Jakarta International Expo, Kemayoran Jakarta International Expo, Kemayoran Jakarta International Expo, Kemayoran Jakarta International Expo, Kemayoran The 12th International Retail Technology, Equipment, Display and Storage Exhibition Annual Biggest Trade Exhibition in Jakarta Annual Biggest Trade Exhibition in Jakarta The 27th International Plastics and Rubber Machinery, Processing, and Materials Exhibition The 27th International Series of Exhibitions for the Processing, Packaging & End – Line Printing Industries The 25th International Manufacturing Machinery, Equipment, Materials and Services Exhibitions The 5th International Tooling & Hardware Exhibition The 17th International Automation Technology and Materials Handling Exhibition INVESTMENT PROMOTIONS 2 2 – 25 January 2014 13 February 2014 7 March 2014 11 March 2014 27 March 2014 8 – 10 April 2014 26 April 2014 6 May 2014 23 May 2014 28 May 2014 May 2014 19 June 2014 24 June 2014 8 July 2014 22 July 2014 7 August 2014 19 August 2014 12 September 2014 25 September 2014 8 October 2014 24 October 2014 14 November 2014 November 2014 December 2014 December 2014 World Economic Forum/ Indonesian Night Integrated Investment Promotion Integrated Investment Promotion Integrated Investment Promotion Integrated Investment Promotion Annual Investment Meeting Marketing Investment Indonesia Integrated Investment Promotion Integrated Investment Promotion Integrated Investment Promotion Korea Overseas Investment Fair Marketing Investment Indonesia Integrated Investment Promotion Integrated Investment Promotion Integrated Investment Promotion Integrated Investment Promotion Integrated Investment Promotion Marketing Investment Indonesia Integrated Investment Promotion Integrated Investment Promotion Integrated Investment Promotion Integrated Investment Promotion Indonesia International Infrastructure Conference and Exhibition Integrated Investment Promotion Integrated Investment Promotion Davos, Switzerland Rome, Italy Vienna, Austria Hamburg, Germany Moscow, Russia Dubai, UEA Tokyo, Japan Johannesburg, South Africa Brussels, Belgium Amsterdam, The Netherlands South Korea Abu Dhabi, UEA Doha, Qatar Singapore Sydney, Australia Houston, US Beijing, China Los Angeles, US Oslo, Norway London, England Marseille, France New York, US Indonesia Seoul, South Korea Taipei, Taiwan What’s Up 27 sed ), ee (Bali).