Tioti TechCrunch UK Pitch! addresses the increasing complexity of content selection for television as the number of channels and viewing options has expanded greatly. With hundreds of channels, DVRs, video on demand, and internet-based television, choosing what to watch, where, when and how to view it has become much more complicated compared to the past when only a handful of channels were available through traditional television. This proliferation of content choices has created an "interesting mess" for users in selecting what to watch.