What they don't teach you at Harvard 'Computer Science' School! With the rise of Social Media, Mobility, Digital Marketing, Cloud Services, BYOD, etc!, our business stakeholders are more aware and in tune with technology than ever before – indeed many are even empowered to make technology purchasing decisions themselves. But to effectively deliver the business benefits these technologies promise, we technologists equally need a good understanding of business, and how best to apply new technology in the context of a particular organisation, such that we can all can arrive at the best outcome. This session is in essence a whirlwind MBA, providing the frameworks necessary to better appreciate business from a technologists perspective, and to communicate with business stakeholders more effectively. We’ll look at industry sectors, business models, supply chains, business strategy, market segments, distribution channels – relating this back to how technology underpins each aspect of business, and how major platform pieces and on-prem, cloud, and hybrid architectures are key in enabling modern businesses and strategies.