There are three reasons you need to know how to tell a story. It's hard to earn the attention of busy people. It's hard to resist a great story! It's easier to convince with a good story or example than with sheets and tables of dry data. Some people seem to have a natural knack for telling stories in a really compelling way. But anyone can learn to be better at it. Whenever you find yourself bored while someone is telling a story, it's because they've missed one of these three things. I happen to be better on paper than "in person," but we'll do our best. https://aviationbusinessconsultants.com/?p=20924

1. Episode 137
How to Tell a Story

2. Why?
• It’s hard to earn the a;en<on of busy
people.
• Its hard to resist a good story!
• It’s easier to convince with a good story
or example than with tables of dry data.
2

3. The “Rule of Three”
• Three parts to a great structure
• Three stories to demonstrate
• Three is ingrained in our culture and brings a
sense of comple<on
3

4. Story Structure
4
Beginning
Inciting Incident
Establishing Shot
“Why I’m Telling
You This."
Middle
Pivotal Moment
Personal
Transformation
Unexpected
Details
End
Surprise/Comedy
Lesson Learned
What does it all
mean?

5. Story 1 - NOT Stopped for Speeding
5

6. “How I Chose My Own Husband”
6

7. “Let it Be.”
7

8. Story Structure
8
Beginning
Inciting Incident
Establishing Shot
“Why I’m Telling
You This."
Middle
Pivotal Moment
Personal
Transformation
Unexpected
Details
End
Surprise/Comedy
Lesson Learned
What does it all
mean?

9. Sources
• Kathryn Creedy - NY Times Head of brand
David Rubin Interview in Business Insider
• Three Keys to Telling Personal Stories that
Move Hearts and Minds
• Bill Caskey - Personal Brand Course
9

10. 30Minutes.ABCI1.com
10

11. 11