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Episode	117		
Digital	Marke3ng	Glossary
Digital	Marke3ng	Can	Be	Complicated
2
It’s	Almost	Like	a	Foreign	Language!
3
The	First	Step	is	Learning	The	Words!
4
5
Language	Barrier
6
Plumbing
English Arabic
John	
Mr.	Hamid	
John	
Mickey	
Mickey		
Mr.	Hamid
Language	Barrier
7
English
Digital	Marke3ngAvia3on
We	Asked	on	Facebook!	
• “What	are	the	dead	giveaways	
that	you’re	NOT	talking	to	
someone	who	knows	
avia3on?”	
• 45	resp...
Avia3on	Terms		(A	-D)	
• ATC	-	Air	Traffic	Control	
• ATCT	-	Air	Traffic	Control	Tower	
• Apron	-	the	paved	area	around	the	ha...
Confusion	Leads	to	Frustra3on
10
Misunderstandings	and	Swindles
11
12
ABCI1.com/DigitalMarke3ngGlossary
• Download	the	

Glossary
13
30Minutes.ABCI1.com
14
15
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Aviation Digital Marketing Glossary

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Ever feel that digital marketing people speak a different language? You're not alone! John and I talk about our experiences with language barriers between business, aviation, and digital marketing.

Published in: Business
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Aviation Digital Marketing Glossary

  1. 1. Episode 117 Digital Marke3ng Glossary
  2. 2. Digital Marke3ng Can Be Complicated 2
  3. 3. It’s Almost Like a Foreign Language! 3
  4. 4. The First Step is Learning The Words! 4
  5. 5. 5
  6. 6. Language Barrier 6 Plumbing English Arabic John Mr. Hamid John Mickey Mickey Mr. Hamid
  7. 7. Language Barrier 7 English Digital Marke3ngAvia3on
  8. 8. We Asked on Facebook! • “What are the dead giveaways that you’re NOT talking to someone who knows avia3on?” • 45 responses in 45 minutes • Some were preWy exasperated/ amused • Some were heated. 8
  9. 9. Avia3on Terms (A -D) • ATC - Air Traffic Control • ATCT - Air Traffic Control Tower • Apron - the paved area around the hangar • Center - Air Route Traffic Control Center (ARTCC) • Contrail - or Vapor Trail. (Not “Chem Trail!”) • Dead Head - Taking an airline to an assignment. • Decision Height - Height at which a decision must be made during an instrument approach. • Drag - Resis3ng force exerted on an aircrab in its line of flight opposite in direc3on to its mo3on. 9
  10. 10. Confusion Leads to Frustra3on 10
  11. 11. Misunderstandings and Swindles 11
  12. 12. 12
  13. 13. ABCI1.com/DigitalMarke3ngGlossary • Download the 
 Glossary 13
  14. 14. 30Minutes.ABCI1.com 14
  15. 15. 15

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