3. Brief history:
• “colorful button-shaped candies”
• Mars, incorporated
• Tag-line: “Melts in your mouth, not in your
hand.”
• Joint marketing campaigns to “build brand”
• "The Official Candy of the New Millennium,"
4. Super Bowl Ad 2014
Used to be the main
character on advertisements
Until this guy came which
brought confusion among
people
5. Video
• Trailer of the Super Bowl Ad:
https://www.youtube.com/watch?v=j_eabL16a5w
• Teaser:
https://www.youtube.com/watch?v=sNr1a-k3bwk
• Super Bowl Ad:
https://www.youtube.com/watch?v=q3Z4TQKGXbE
6. Marketing Strategies on social networking
sites:
#RedForHire tweets to put humor
on the Super Bowl Ad of m&m’s
The candy-coated chocolate concept was inspired by a method used to allow soldiers to carry chocolate without having it melt.
In 1990, Mars Snackfood US signed up to be a sponsor for NASCAR. Drivers for the M&M car through the years have included Ernie Irvan, Ken Schrader, Eliott Sadler, Ricky Rudd, David Gilliland, Kyle Busch, and Michael McDowell.
"The Official Candy of the New Millennium,"
