The lowdown on Twittorial for everyone with half a brain.

1. Twittorial
for everyone with half a brain

2. Twitter is just like a notebook.
(32 characters)

3. Use it as a newsfeed.
(21 characters)

4. To interact with like-minded
people.
(36 characters)

5. To complain about how miserable
your life is.
(45 characters)

6. Or spy on your ex-girlfriend.
(29 characters)

7. What’s the difference between
Twitter and Facebook?
That’s 51 characters, by the way.

8. The bar vs the dinner table.
(28 characters)

9. How to use Twitter
the rockstar way.
(36 characters)

10. 1. How to tweet
(12 characters)
2. Go where follow
(15 characters)
3. How to track
(12 characters)
4. Listening to conversations
(26 characters)

11. How to tweet
1. TweetDeck
The mother of all desktop widgets that allows you to sort tweets into direct
messages, topics, and keywords. Integrates with Facebook too.
(138 characters)
2. HootSuite
Perfect when you have multiple Twitter profiles and multiple users. Allows
you to schedule tweets too.
(102 characters)

12. Go where follow
1. WeFollow.com
User-powered Twitter directory.
2. Tweetizen / TweetWorks
Create and follow groups based on trends/ interest/ etc.
3. Twellow By the way, all of
the sentences
Search all people in Twitterland. above have less
than 140
characters.
4. MrTweet
Your own personal assistant

13. How to track
1. Twitalyzer
Evaluate the activity of any Twitter user
and report on relative influence, signal-to-
noise ratio, generosity, velocity, etc
2. Twitter Grader
To track any Twitter user’s power, reach
and authority
3. Qwitter
To feel miserable about yourself

14. The power of the hashtag.
(25 characters)

15. Listening to conversations
1. Search.Twitter.com
2. Hashtags.org
3. Monitter.com
4. Twitterfall

16. Complement journalism
with Twitter.
(35 characters)

17. Muck Rack. Real time Twitter
activities by journalists.
(55 characters)

18. MediaOntwitter. Database of
media contacts on Twitter.
(54 characters)

19. What can you use Twitter for?
1. Publish information as you get it
(33 characters)
2. Ask 1,000 people a question at the same time
(44 characters)
3. Track IMMEDIATE conversations and trends
(40 characters)
4. Socialise without the hangover
(30 characters)
5. Be your own media
(17 characters)

20. Thank you.
Patricia Law
Ogilvy 360º Digital Influence
Twitter: @patlaw
Email: patricia.law@ogilvy.com
Blog: www.the-open-room.com
DID: 6213 7848