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Perception
1.
Welcome to Consumer Behaviour Sensation
to Perception [ ]
2.
Sensation The immediate response
of our sensory receptors (eyes, ears, nose, mouth, finger) to basic stimuli such as light, color, sound, odors and texture
3.
Perception The process by
which sensations are selected, organized, and interpreted
4.
The Study of Perception Focuses
on what we add to raw sensations to give them meaning
5.
Perceptual Process
6.
7.
Perceptual Selection
8.
Includes the product’s physical
attributes, package, brand name, advertising and more Nature of the stimulus ““
9.
Based on Familiarity, previous
experience or expectations. Expectation ““
10.
Needs or want
for a product or service Motives ““
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