Divide & conquer, shop clues drops regional ops, eyes cities for growth

1. Divide & Conquer:
ShopClues Drops Regional
Ops, Eyes Cities for Growth
Online marketplace to divide country into different cities as
opposed to regions

2. Contd…
Online marketplace ShopClues is looking to expand its seller base and make intra-
zonal shipments the norm to speed up deliveries and reduce logistics cost, a move
that comes at a time when etailers are seeking to fulfil orders faster than their
competitors as discounts take a back seat. “We are moving towards dividing the
country into different cities as opposed to regions for our shipments,“ said Radhika
Aggarwal, chief business officer at ShopClues. “The idea of shipping from within the
zone of a customer works perfectly for structured categories. The unstructured
category might or might not benefit from this,“ she said.
The Gurgaon-headquartered marketplace will work with local courier partners for
deliveries within the zone, she said.
Shipping within a zone leads to a cost saving of about 25%, resulting in better
margins for the marketplace and prices for the customers.Alibaba-backed
marketplace Paytm has also been expanding its online-to-offline shipments across
regions to speed up delivery time.

3. Contd…
ShopClues had last year introduced the concept of neighbourhood market
feature, which is currently in the pilot stage in Gurgaon for four-six hour
deliveries.
“We are currently at 4 lakh sellers on our platform and plan to increase it to
12 lakh sellers by the end of 2016. This will also improve our regional
selections and price range of products, mainly from the tier-2 and 3
markets,“ said Aggarwal.
The GIC and Tiger Global-backed company has been working towards local
outreach to on-board merchants in the southern region and plans to take its
e-entrepreneurship business contest live on TV for a limited episode.
The marketplace, valued at $1.1 billion in its last round of funding, is
targeting profitability by mid-2017.

4. For Details and Appointment contact:-
Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother
marketingandcommunicationconsultants.com)
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-110015