The document discusses various chicken restaurant brands in Tamil Nadu like Thalapakkati and Chettinad. It notes that many copycat restaurants try to mimic the branding of popular chains but cannot replicate the emotional connections those brands have built. It then discusses the logo and reasons behind the name of the new restaurant "Paper Chicken".

1. PAPER
CHICKEN

2. CHICK SPEAK
Greetings Chick Picks,
Thalapakkati, ambur, anjappar,Chettinad, Dindukkal
Velu, are some of the notable brands which comes to
our mind whenever our stomach signals us for a
Chicky chicky appetite.
If you travel from thirunagar to periyar you can find “n”
number of hotels for every half a kilometer carrying
these branded names. Albeit brand includes symbols,
logos, information etc.the most important factor is people’s
emotions associated with particular brand plays a
major role in determining the real value of the brand.
However these brand copy cats would fail in creating
a sustainable brand similar to that of real brands because
emotional associations are unique to these parent brands
which undoubtedly make this copy cat brands less
sustainable in the long run. Happy Chicking Folks..:)
------Chick Kumar---------

3. NEW LOGO OF PAPER CHICKEN
It took 2 seconds to
decide on the name
Paper Chicken but
2 hours to substantiate
the reason behind the
name Paper Chicken.
For those who are
still skeptical of the name
Paper Chicken identify
the reason behind names
myntra ,yebhi and
get back to us.
PAPER CHICKEN - LOGO EXPLAINED

4. LOOK ALIKES-TSM
Picture1
Arvind swamy
& Krishnakumar
Courtesy:
Asif
Picture 2
SanthaKumar
& Director Bala
Courtesy:
Siddhu-II MBA
Picture 3
Editor’s Choice
Vignesh and
Character
Russel from
the Movie “Up”

5. Picture connect
Identify these Madurai Hotel Names connecting both the pictures

6. THE NEWS THAT WASN’T
Paper Chicken Interview with Mr.Raghul Gandhi
Paper Chicken(PC): Good day Mr.raga. Thanks for sparing time with us
in spite of your hectic schedule.
Ra Ga: Thanks. But all I could say is we brought the RTI,
We need to change the system in our country.
PC: Exactly which system are you talking about Mr. Gandhi ?
Ra Ga: That particular system which is in that particular place and
exactly that system in that particular place should be transferred to the
place which makes the system change.
PC: Try to answer to the point Mr. Gandhi. Do you like chicken.
Ra Ga: Chickens in our country need to be empowered and
that’s what exactly our country needs now.
PC: Lakhs of chickens are getting slaughtered inside kitchens of KFC.
My question Mr.Raghul Gandhi..are you avoiding a direct face off with
Colonel Sanders (Founder of KFC).
Ra Ga: I witnessed tremendous amount of pain as I saw chickens getting
slaughtered in my very own kitchen when I was young. You asked me
about one thing. You asked me about Colonel Sanders. But I see only
one thing. The thing I see is the system in our country. And that system
has to be changed.
PC: Ggggggrrrrrrrrrrrrrr...gud luck on your efforts Mr.GAAANDHI...!

8. Situated in a few yards
away from TCE Bus Stop
Ambur Biriyani restaurant
was kick started last week.
As our eyes started itching after
seeing the restaurant we
decided to find out what’s
special in this restaurant.
We had our dinner here on 18th Feb 2014.
The entire hotel is bifurcated into Ac and Non Ac compartments
each having the capacity to accommodate 36 Persons.
ServiceScape-A/c Hall
1.1.5 ton split ac-2nos
2.36 Seater capacity.
3. Granite table top
and steel chairs with
wooden seats
4.Waiters: 2 nos
5. 26 inch LED TV-1nos
6. Car Park:Yes(Not ample)

9. We ordered plain Briyani, Boneless chicken and Chicken Soup.
The soup was hot and spicy and tasted like what a real Chettinad soup
should taste like. Tastebuds which had lost senses for a very long time
felt like our senses got restored to the initial home food state.
The Spicyness and Sourness of the soup was enough to dehydrate
our body and we started sweating in spite of air conditioners performing
their duty faithfully.
The plain briyani flavored with boneless chickens after mastication
made a rhythm
in tune with the peristaltic nature of our Oesophagus as it went down
reaching our stomach. What a Economical Delight after a long time.
The Product width includes, Fish, Mutton, Fried rice, Soups,
Noodles, crab, Cool drinks etc.
It’s a good alternative to Annapoorna at Thirunagar and economical too.
Ratings: (Caution: Service Quality should be evaluated over a period of time rather a point in time).
PRICE
ENVIRONMENT/HYGIENE
FOOD QUALITY
WAITER RESPONSE
OVERALL SATISFACTION

10. MOVIE REVIEW
KUNG FU CHEF-MUST WATCH MOVIE FOR FOOD LOVERS
Directed by: Ken Yip
Starring: Sammo Hung,
Vaness Hu,
Cherrie Yung
Release
date
: Feb 19,2009
Run time: 92 minutes
Language: Cantonese
Master Wong Ping Yee (Sammo Yung) a incredible
Kung fu chef had to leave his village after a black mole
in his team poisoned his food feast at a village function.
Wong ping was then forced to leave his village and
meets shum ching by chance who runs a troubled restaurant
“Four Season”.Master wong ping then determines himself
to restore the glory of “Four Season”. He trains a young
Chef Lung kin to compete against chef tin(head chief of
Imperial Palace) for the title of “Top Chief”.
The movie exemplifies the discipline of Kung-Fu
and shows importance of cutting skills and choosing apt
ingredients for preparing a everlasting tasty dish.

11. MOVIE REVIEW-Kung fu Chef..contd
Must Watch Scene 1:
Master Wong ping hives off
skin intact with pork meat
in a single stroke using
dragon head blade.
Must Watch Scene 2:
Master Wong preparation
of Cold slice of a bream.
The bream is kept alive
inspite of its other side
peeled completely.
Must Watch Scene 3:
Preparation of four stuffed
treasures-A 4 in 1 meat
delight.
Must Watch Scene 4:
Preparation of cabbage in
clear water.

12. POLL RESULTS
PICTURE CONNECT-SOLUTION
PICTURE A: JB Restaurant, Kalavasal
PICTURE B: ROYAL COURT, Madurai