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The trade in digital: collaboration and partnership in the content economy

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Museums and the Web 2011 - professional forum presentation - The trade in digital: collaboration and partnership in the content economy

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The trade in digital: collaboration and partnership in the content economy

  1. 1. The Trade in Digital: collaboration and partnerships in the content economy<br />Mr. Timothy Hart<br />Director, Information Multimedia & Technology<br />Museum Victoria<br />Melbourne Australia<br />
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  4. 4. Three Museums + IMAX + Royal Exhibition Building<br />16 million collection items + 20,000m² reserve storage<br />Natural Sciences / History & Technology / Indigenous Cultures<br />2.1 million visitors / 360,000 Education visitors 2009/10<br />5+ million online visitors (Google analytics)<br />550 EFT staff<br />
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  9. 9. The old model<br />(would be a lot easier)<br />
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  12. 12. The Digital Economy is the Economy and the Economy is Global<br />David Thodey CEO of Telstra, Australian National ICT Forum, 10 March 2011, Melbourne<br />
  13. 13. The Content Economy is an economic system where people and organisations produce, distribute, exchange and consume digital content products and services<br />(http://www.thecontenteconomy.com/2007/02/definitions.html)<br />
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  17. 17. The creative sector has a unique capacity to address and satisfy the demands of diversity in the community by producing digital content that reaches across art forms and fields of knowledge. Opportunities may be found in the wealth of existing cultural content which could be re-released on a multitude of delivery platforms and distribution channels. This extension of cultural production presents new commercial opportunities for niche and emerging markets—the so called ‘long tail’. In addition, through innovation and digital delivery, the creative sector also has the potential to create new digital products and services for a global audience.<br />Building a Creative Innovation Economy, Cultural Ministers Council February 2008 p.12<br />
  18. 18. The era of connectivity<br />
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  20. 20. Overview from a executive perspective<br />
  21. 21. Complexity & Uncertainty<br />
  22. 22. More questions than answers<br />
  23. 23. Largely confused & feeling non strategic!<br />
  24. 24. Not for profit confusion about revenue / role / mission<br />
  25. 25. Now<br />
  26. 26. Convergence Opportunity <br />Positioning<br />
  27. 27. Rapid Change<br />
  28. 28. Collaboration / Partnerships<br />
  29. 29. Collaboration stretches our research dollars further, spreads risk, favours serendipity, propagates skills and builds critical mass. It is increasingly the engine of innovation.<br />Powering ideas, an innovation agenda for the 21st century, May 2009<br />
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  32. 32. Museum Content<br />
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  34. 34. Externally Funded Projects<br />
  35. 35. Atlas of Living Australia (ALA)<br />
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  38. 38. Biodiversity Heritage Library<br />
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  42. 42. OZCAM<br />
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  44. 44. Victoria’s Cultural Network (VCN)<br />
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  47. 47. National Collaborative Projects<br />
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  51. 51. Victorian Collections<br />
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  54. 54. Museum Victoria Projects<br />
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  56. 56. 600 million years: Victoria evolves<br />Onsite Education Programs for Students<br />
  57. 57. 600 million years: Victoria evolvesIntended learning outcomes:<br />Exhibition:<br />Student program:<br />Cognitive<br />Victorian flora and fauna have changed over time<br />Affective<br />Awe/amazement about past life, and sense of ongoing change<br />Skill-based<br />Drawing conclusions from the fossil evidence<br />Knowledge & understanding<br />Understand that evolution has been happening over millions of years, and that the fossil provides evidence.<br />Skills<br />Work in teams<br />Attitudes & values<br />Have an appreciation for the work of palaeontologists<br />Enjoyment & creativity<br />Have fun and be creative<br />Active behaviour & progression<br />Be able to more curious about evolution.<br />
  58. 58. New 600 million years: Victoria evolves school education program for <br />13 to 16 year old students.<br />
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  75. 75. Planetarium shows<br />
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  77. 77. AR Application<br />
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  80. 80. Travelling Exhibitions<br />
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  82. 82. Research <br />R&D<br />Museology<br />
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  90. 90. Polar Dinosaurs Artwork Examples<br />
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  92. 92. Mobile<br />App Dev<br />
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  101. 101. We make a lot of varied content!<br />
  102. 102. Structure & Strategy<br />
  103. 103. The Networked Organisation<br />
  104. 104. http://gatesofvienna.blogspot.com/2007/12/all-information-warfare-is-local.html<br />
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  106. 106. Planning Frameworks<br />
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  108. 108. Funding / Revenue<br />
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  110. 110. Budget bids 11/12<br />
  111. 111. Reputation / Positioning<br />
  112. 112. Authorising environment<br />
  113. 113. Home truths<br />
  114. 114. Source of Images: MA (Vic)<br />
  115. 115. Project Statistics<br />131 objects catalogued<br />88 participants<br />9 training sessions<br />27 pilot organisations<br />
  116. 116. Emerging Themes<br />
  117. 117. Trust & Authority<br />Check?<br />
  118. 118. Innovation<br />
  119. 119. Benefits<br />
  120. 120. Issues – lets discuss what it all means?<br />
  121. 121. “A turtle travels only when it sticks its neck out”<br />Ancient Korean Proverb<br />
  122. 122. Thank youMr. Timothy Hart Director Information Multimedia and TechnologyMuseum Victoria, Melbourne AustraliaHttp://www.museumvictoria.com.authart@museum.vic.gov.au+61 3 8341 7771Twitter - timh01<br />

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