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Mar 28, 2006   1
July 26, 2004   P2




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Nia Utcc 8.10.52

  • 2. July 26, 2004 P2 ก ก F ก F ก ก (MB 527) . F F ก ก ก ก ก F 8 2552 2
  • 3. Fก July 26, 2004 P3 1. ก 2. ก & ก F 3. F ก 4. ก ก ก ก Fก 3
  • 4. July 26, 2004 P4 1. ก 4
  • 5. July 26, 2004 P5 ก ก ก ก F F F F ก ก F ก ก Fก F Fก ก F ก F F ก F ก ก ก F F F F F F ก 5
  • 6. F … Mar 28, 2006 ก 6
  • 7. กก ก F Mar 28, 2006 ก 7
  • 8. July 26, 2004 P8 ก ( Closed Innovation) Research Development/ Engineering The Research Market Projects Boundary of the Firm Internal R&D New Products/Process 8
  • 9. July 26, 2004 P9 ก (Open Innovation) Research Development/ Engineering New Market Current Market Internal and External R&D New Products/Process 9
  • 10. นวัตกรรมแบบปด นวัตกรรมแบบเปด July 26, 2004 P 10 ยวิ ั • มีหนวยวิจยภายในองคกร ยงานเป  • มีหนวยงานเปนผูประสานงาน และตองมีพนักงานทีมี ่ และทํ และทํางานรวมกับผูเชี่ยวชาญที่  ความสามารถในการคิดคน มีความสามารถ สรางสรรค • ถาสามารถนําแนวความคิด • ถาสามารถนําแนวความคิดจาก ที่ไดมาผลิตออกมาในเชิง ภายนอกผสมผสานกับ ภายใน ภายนอกผสมผสานกั อุตสาหกรรมถือสําเร็จ ไดถอวาสําเร็จ ื • องคกรนํานวัตกรรมที่ได • สรางรูปแบบธุรกิจนวัตกรรมที่ ออกตลาดกอนคูแขงถือวา  ดีใหเหนือคูแขง  ประสบความสําเร็จ ของสิ • เปนเจาของสิทธิบัตรและ สามารถทํ • สามารถทําการบริหารจัดการ ทรัพยสนทางปญญาเอง ิ และประเมินมูลคาทางทรัพยสน ิ ทางปญญาเพือทําการซือขายได ่ ้ 10
  • 11. iPod of Apple : July 26, 2004 P 11 Best Open Innovation Components: Scroll wheel, Firewire file transfer software, 1.8 inch hard disk drive, improved battery System: new method of operation Big improvement on existing MP3 players Much easier to operate, much greater capacity New dominant design Novelty = “the way in which the components work together” 11
  • 12. July 26, 2004 P 12 Innovation Statistics* (500 companies, 47 countries) 67% ranked Innovation as top 3 company s strategy. 73% will increase Innovation investment. 49% satisfied with financial return. * Boston Consulting Group Study 12
  • 13. July 26, 2004 P 13 ก 2551 BCG & Business week 13
  • 14. July 26, 2004 P 14 2551 Fast Company #1 Team Obama #2 Google #3 Hulu #4 Apple #5 Cisco Systems #6 Intel #7 Pure Digital Technologies #8 WuXi PharmaTech #9 Amazon #10 Ideo #11 GE #12 Hewlett-Packard #13 Nokia #14 Gilead Sciences #15 Facebook #16 NextEra Energy #17 Q-Cells #18 First Solar Resources #19 IBM #20 Zappos #21 Nintendo #22 Disney #23 Crispin Porter + Bogusky #24 TBWAWorldwide #25 New England Sports #26 DSM #27 Nike Ventures #28 NPR #29 Barbarian Group #30 W.L. Gore & Associates 14
  • 15. 2551 July 26, 2004 P 15 POPULAR SCIENCE F 15
  • 16. July 26, 2004 P 16 The Retail DNA Test DNA F ก ก ก F 600,000 F F F F ก ก F F ก ก F กก ก F 16
  • 17. July 26, 2004 P 17 remote-control gut cam กF ก F F ก F F ก F F กF F ก F F F ก ก ก F F 17
  • 18. July 26, 2004 P 18 F ก ก F F ก ก ก 2008 ก กก กF F F F ก F 29 ก 32 ก ก F Polyurethane planks woven fabric F F 18
  • 19. July 26, 2004 P 19 ก F F ก 3 F F F F ก F ก F F F ก F FF ก F ก F 19
  • 20. July 26, 2004 P 20 ก ก F ก F F ก F ก ก ก F ก 3.1 F F 6.25 ก F F F 1,500 20
  • 21. July 26, 2004 P 21 F Nanosolar Nanosolar F F ก ก F F ก F F F F กF F 1 3 21
  • 22. " F" July 26, 2004 P 22 Fก F ก F F F F F F F F ก F1 F F 40 22
  • 23. F F F ก F 2008 F 5 F F 17,000 F F F ก F ก ก ก ก F ก F F F F กก F ก ก F F F 23
  • 24. July 26, 2004 P 24 2. ก & ก F 24
  • 25. July 26, 2004 P 25 ก 2551 ก F World Economic Forum(WEF) : ก F 2551 : World Economic Forum (2009). The Global Competitiveness Report 2008-2009. 25
  • 26. 9 F ก ก F WEF ก F 1) 1. ก ก (institutions) (basic requirements) 2. F (infrastructures) 3. ก (macro economy) 4. ก ก (health and primary education) 2) 5. ก ก ก ก (higher education and training) (efficiency enhancers) 6. (market efficiency) 7. F F (technology readiness) 3) F ก (innovation 8. F ก ก (business sophistication) and sophistications) 9. ก (innovation) 26
  • 27. F ก 2551 WEF ก F F ก F F ก F F 1. ก 19 2 16 21 25 64 2. F F 13 15 21 20 37 57 ก 3. ก F ก 10 2 16 18 24 54 F F ก 4. F F ก 5 21 10 20 23 38 ก F กก 5. ก F 1 42 12 6 20 48 F 6. ก F ก 22 2 8 24 52 56 F 7. F F ก 11 3 1 29 54 69 F ก F 11 3 8 23 32 46 F F F ก ก F 5 9 17 21 30 34 ก October 9, 2009 27 27
  • 28. F ก 2551 WEF 28
  • 29. Potential Role Model of Innovations 3 rd. Tier 3 rd. Tier 2 nd. Tier 2 nd. Tier 1 st. Tier 1 st. Tier India Korea Thailand Malaysia Singapore Japan Philippines Indonesia Taiwan 29
  • 30. Thailand ‘s Innovation Capability Factor-Driven Stage Efficiency-Driven Innovation-Driven 45000 US Japan 40000 GDP per Capita ($) 35000 Singapore 30000 Hong Kong 25000 20000 Korea Taiwan 15000 10000 Thailand Malaysia 5000 Indonesia Philippines India China 0 2 2.5 3 3.5 4 4.5 5 5.5 6 Innovation Score (Point) Source: WEF Report 2008-2009/ CMU 3 Analysis 30
  • 31. F July 26, 2004 P 31 F ( ล า น บ า ท ) F GER D ก G E R D/G DP 20,000 0.3% 0 .2 5 % 0 .2 6 % 0 .2 6 % 0 .2 5 % 0 .2 4 % 15,000 16,571 0.2% 15,499 GERD/ GERD/GDP 10,000 13,485 13,302 12,406 0.1% 5,000 - 0.0% 2543 2544 2545 2546 2547 ห ม า ย เ ห ตุ : ข อ มู ล ป 2 5 4 3 - 2 5 4 5 ร ว บ ร ว ม โ ด ย ส ว ท ช . ข อ มู ล ป 2 5 4 6 - 2 5 4 7 ร ว บ ร ว ม โ ด ย ว ช . แ ล ะ ส ว ท ช . GERD/GDP 31
  • 32. July 26, 2004 P 32 F F F ก 2546-2550 32
  • 33. F F ก ก F ก F F Capital to Develop Ideas to Innovation Federally Funded Research Creates New Ideas The Valley of Death No Capital Product Development & Innovation Charles W. Wessner, Ph.D. Director, Technology and Innovation, National Research Council, November 19, 2004 May 19, 2005 4 33
  • 34. July 26, 2004 P 34 Invention R&D Basic Applied Develop- Design/ Prototype/ Commer- Research Research ment Engi- Pilot cialization neering Project . ก. . F Innovation 34
  • 35. July 26, 2004 P 35 ก : F F F ก : F 35
  • 36. July 26, 2004 P 36 3. F ก 36
  • 37. THE CHANGING WORLD Agri- Industrial Information Conceptual culture Age Age Age Age (factory (knowledge (creators & (farmers) workers) workers) empathizers) Mar 30, 2006 37
  • 38. F ก ก ก 1800 1860 1910 1960 2000 20XX 1800: Stream engine & Textile Industry 1860: Steel & Ironmongery 1910: Electrotechnics& Chemistry 1960: Automotive & Petrochemistry Biotechnology & Nanotechnology 2000: Information Technology 20XX: ??? Source: 1. Leo A. Nefiodow: Der sechste Kondratieff - Wege der Produktivität und Vollbeschäftigung im Mar 30,Zeitalter der Information 2006 38
  • 39. Behavioral Determinants... July 26, 2004 P 39 Nature of Entrepreneurs Innovator Early Early Late Laggards Adopter Majority Adopter Profile Enthusiastics Visionaries Pragmatics Conservatives Skeptics Nature Propensity to Propensity to Imitate Innovate Risk Risk Neutral Risk Averse Preference Pace Revolutionary Evolutionary Pattern Discontinuity Continuity Focus Creative Productivity Improvement Destruction Type of Market Early Market Mainstream Market 39
  • 40. Behavioral determinants... July 26, 2004 P 40 Different Types of Business Support Innovator Return Early Adopter IRR Line Business Introduction Angel Early Majority Venture Growth Capital Late Adopter Fixed Mature Debt Laggards Risk 40
  • 41. A Dynamic Model of Innovation High Product Innovation Process Rate of Innovation Innovation Time Need Technology Cost Stimulated Stimulated Stimulated 41
  • 42. ก F ( .) July 26, 2004 P 42 1 2546 ก ก F ( Fก ) 1ก 2552 F : " Fก ก F ก ก F " ก: " กก F Fก ก ก ก F " 42
  • 43. ก F ( .) July 26, 2004 P 43 F F F F ก ก ก ก ก ก ก กก F ก ก ก Fก F F ก ก F,ก F ก ก ก F F Fก ก ก 43
  • 44. July 26, 2004 P 44 ก กก ก ก ก ก F ก F ก Critical Factor Driving Force Wealth of Nation Knowledge Competi- Competency tiveness F F ก ก F ก F F ก 44
  • 45. Fก . Mar 5, 2008 45
  • 46. July 26, 2004 P 46 ก ก ก F ก F F ก F ก F F F ก ก F ก ก ก ก กก F ก ก ก F ก Fก ก ก F ก F ก ก F 46
  • 47. F ก F F ก ก F ก ก F 47
  • 48. กก Fก ก ก FF ก ก FF FF FF ก ก Industry Condition Industry Condition F/ F/ SWOT Analysis SWOT Analysis FF กก FF Fก Fก ก ก ก ก ก ก ก ก ก ก FF ก ก ก ก ก ก ก ก FF Financial Plan Financial Plan July 3, 2008 48
  • 50. July 26, 2004 P 50 ก ก ( ) ก ก F F ก ก ก ( ) ก ก ( ) ก ( ) F ก ( ) ก ก ( ) 50
  • 51. F ก ก F ก ก ก F F ก F ก July 3, 2008 ก F 51
  • 52. ( 2546- 2552) 52
  • 53. July 26, 2004 P 53 ก F F ก 53
  • 54. July 26, 2004 P 54 The Global Biovision 54
  • 55. July 26, 2004 P 55 Future Potential National Targets of the US for the use of renewable resources Year 2002 2010 2020 2030 Energy from Biomass 2.8% 4% 5% 5% Fuels from Biomass 0.5% 4% 10% 20% Products from Biomass 5% 12% 18% 25% 55
  • 56. July 26, 2004 P 56 World Biomass Production 93% unutilized 7% utilized Plants are a gigantic „sun reactor”. Of the daily energy from sun of 1,5·1022 J, only 4·1018 J are use to build up biomass of 200 bill. T/y . Only approx 7% of the biomass is used by mankind. 56
  • 57. Main Components of July 26, 2004 P 57 Biomass Lignin 30% other Polysachharides 39% other Plant Material 1% Animality 26% 4% Cellulose 57
  • 60. Forschungszentrum Karlsruhe in der Helmholtz-Gemeinschaft Biomass to Liquid Fuel ! Thai-German Colloquium on Sustainable Use of Biomass Karlsruhe, November 15th-16th RS
  • 63. F ก ยาง ปาลม ออย มัน ขาว สําปะหลัง พื้นที่ปลูก (ลานไร) 15.21 3.19 6.7 7.41 67.33 กําลังการผลิต (ลานตัน/ป) 4.35 10.53 67 27 53.86 ผลผลิต(ตัน/ไร) 0.29 3.3 10 3 0.8 รายไดสุทธิ (บาท/ไร) 6,590 4,550 3,000 5,800 4,100 (2551) 9 October 2009 63
  • 64. (Bioplastics) July 26, 2004 P 64 ก F (Compostable Plastics) ก F ก ก ก F F F ก F ก F F F F F ก F ( ISO 17088 : 2008) F ก F F F F 64
  • 65. It comes … and it goes from nature… back to nature 100 days, not 400 years 100% Renewable Raw Materials Carbon-based natural feedstock May 19, 2005 65
  • 66. Making It Even Better July 26, 2004 P 66 Bioplastics offer the most disposal options of any plastic: Recycling compatible Commercial compost Incinerators Landfills 66
  • 67. ก ก ก Compounds Lactic Acid PHAs ก Succinic Acid Monomer Resins: Bacteria PLA PHA Glucose PBS Enzyme 67
  • 68. ก Mar 5, 2008 68
  • 69. ก F กF ก ก Net GHG emissions (CO22equivalents // kg polymer) Net GHG emissions (CO equivalents kg polymer) PLA [MJ kg-1] IngeoNGT IngeoNGT 0.8 0.8 Polypropylene Polypropylene 1.9 1.9 LDPE LDPE 2.1 2.1 PET am PET am 3.2 3.2 PET ssp PET ssp 3.4 3.4 Polystyrene GPPS Polystyrene GPPS 3.4 3.4 Polystyrene HIPS Polystyrene HIPS 3.4 3.4 Polycarbonate Polycarbonate 7.6 7.6 Nylon 66 Nylon 7.9 7.9 Nylon 6.6 HIPS Cellophane PP PHA* PHA** PHA*** PHA**** PLA***** Nylon 6,6 Nylon 6,6 7.9 7.9 Source: NatureWorks LLC 69
  • 70. F F F Composition of the three sub-indices 100 Kg. Cassava Roots (100 x 1.5 Bht) = 150 Bht 150% 25 Kg. Starch (25 x 9 Bht) = 225 Bht 409% 23 Kg. Lactic Acid (23 x 40 Bht) = 920 Bht 173% s ti me 20 Kg. PLA 10 (20 x 80 Bht) = 1,600 Bht 5 70
  • 71. F ก F ก Starch Industry Lactic Acid Glucose Industry 84 Companies Industry 19 Companies 1 Company Sugar Industry (> 20 Tons/day) (PURAC) 20 Companies Bioplastics Resins Industry PHAs, PLA, PHAs, PBS (Expected 1 plants in next 3 yrs) Plastic Industry 4,300 Companies 71
  • 72. F ก ก ก - ก ก ก F ก ก (New Wave Industries) - ก 22 กก 2551 72
  • 73. F ก ก ก ( . . 2551 . . 2555) ก F 1 ก F 2 ก F F F ก F F (1,000 F ) 1. F ก F F F F (100 F ) (100 F ) F 2. F ก F ก (900 F F ) ก ก F F ก F 3 F ก F 4 ก F ก ก ก F F (225 F ) ก (475 F ) 1. F ก F (55 F ) 1. F ก ก (445 F ) 2. F F (170 F ) 2. F ก ก F 3. F (30 F ) 1,800 F 5 October 9, 2009 400 F 73 73
  • 74. PLA Manufacturing Plant NatureWorks PLA-Plant in USA October 9, 2009 74
  • 75. July 26, 2004 P 75 Bacterias containing PHA-granules R O C O H2 n 75
  • 76. July 26, 2004 P 76 BIO-PLASTICS : PHAs Switchgrass 76
  • 77. July 26, 2004 P 77 77
  • 78. (Bioplastics) July 26, 2004 P 78 Durables Semi-durables Disposables 78
  • 79. July 26, 2004 P 79 F ก ก ก ก 79
  • 80. PHA Heart Valve July 26, 2004 P 80 PHA3836 Non-Porous Leaflets Valve Construction Seeding & Implantation 80
  • 81. Biomaterial Medical Devices Drug Delivery Tissue Regeneration Ref. October 9, 2009 81 81
  • 82. ก ก ก F 9 October 2009 82
  • 84. F 9 October 2009 84
  • 85. F ก กก F 3-6 9 October 2009 85
  • 86. ก 9 October 2009 86
  • 87. , 3% 0.43 MT 0.43 MT , 3% , 30% 4.35 MT ( ก 9.28 MT 2-3 MT) F, 64% Source : Pollution Control Department, 2005 F 9 F ก ก F F ก F F 6 F F Fก 60,000 F 9 October 2009 87
  • 88. F ก (2549) July 26, 2004 P 88 ก 2.5 F Fก F ก 165,992 F 90% 10% F F Fก F ก 105,668 F Fก F ก 60,324 F 31.6% 30.8% 37.6% 19,092 F F ก 18,612 F 22,620 F 88
  • 89. F July 24, 2008 F - 89
  • 90. October 9, 2009 P 90 F ก
  • 91. F F F ก October 9, 2009 91
  • 92. F ก ก ก ก F F F F F ก ก ก F F F ก F Fก ก F F F ก F F ก ก F ก F ก F- October 9, 2009 F ก 92
  • 93. F F ก October 9, 2009 P 93
  • 94. July 26, 2004 P 94 ก ก F ก (compound) ก F ก ก ก F ก HDPE F กF F F F ก F F กF 94
  • 95. F F F F F F ก F 100,000 . 63 F 21 F 1 F 31,000 . F 30,000 . F 100,000 . F 1,000 . ก 40,000 . F F F 303,000 . F 3,000 . F 300,000 . ก 5 F F 12.6 F F 2.3 F F 2 F 140,000 . F 2,500 . F 120,000 . F 6,500 . F 10,000 . 32,000 . F ก F F F F F ก F F Functional food F F 172,000 . F 17,000 . F 50,000 . F 77,000 . F 28,000 . 95
  • 96. Functional Food from Rice October 9, 2009 96
  • 97. F กF ก NUTRA GABA RICE 97
  • 98. F ก F ก GABA-Rice ก ก F ก ก F ก F Gamma Aminobutyric Acid (GABA) กก F ก F F ก ก ก (germinate) Fก ก ก decarboxylation ก ก กก GABA ก neurotransmitter F ก ก กก ก F Fก : 5,200,000 ก : F F ก : F F F ก F 98
  • 99. F F F ก 105 F F ก ก ก ก ก F F ก F F F F ก ก ก F F ก F ก ก ก ก F F F ก ก F June 19, 2006 99
  • 100. ก ก F F Reis Care 100
  • 101. F 1 . . 2548 101
  • 102. ก : F ก ก F ก ก F F F ก ก ก Fก ก ก F ก F ก ก spray dry F ก ก binder water May 19, 2005 102
  • 103. F 2 . . 2549 King High Oryzanol Rice Bran Oil Mar 28, 2006 103
  • 104. F ก ก F ก ก F ก ก F F ”Gamma-Oryzanol 4,000 ppm F ก F F LDL-C (Low Density Lipoprotein Cholesterol) F HDL-C (High Density Lipoprotein Cholesterol) ก F F กF กก ก กF F F ก Gamma-Oryzanol F May 19, 2005 104
  • 105. July 26, 2004 P 105 ก ก ก ก 105
  • 106. ก ก F Longanoid ก ก ก F F ก F ก F F Longanoid ก ก ก F ก ก F F F ก Gallic acid Flavonoid glycosides ก F ก F ก . ก F (Diacereine) F ก / F F F ก ก F ก ก ก ก 106
  • 107. ก ก F Longanoid 107
  • 108. ก ก F Longanoid ก F F F ก F ก 1,350,000 Fก 1 2 F ก 3,800,000 F ก ก F ก F F ก F F ก F F ก ก ก F 108
  • 109. ก ก F F F F ก F ก F 25 F 2 (dual microphone) ก F ก F (adaptive filter) ก ก F ก F กF F F ก F ก ก กก F (Ergonomic) 109
  • 110. 110
  • 111. ก Fก 400,000 Fก 9 F ก 770,000 F ก ก ก F ก F ก ก ก ก F F F F ARGARD F F กก F ก F F F ก F 80 F 111
  • 112. Glucosamine ก : F ก ก ก ก กกF ก ก Fก F F F ก F ก F F F Fก : 1,500,000 H H H ก : CH2OH H H NH2 F F ก : ก F O HO O HO O H CH2OH H O AcNH H H H m n July 24, 2008 112
  • 114. F ก ก F F F F ก F F ก LED F F ก ก ก F ก F ก F ก ก F F F กก F (Ergonomic) ก ก ... F ก ” F ก 57,000,000.- ก / F F ก F ก ก F F F June 19, 2006 114
  • 115. ก F F ก ก F F F F F ก F ก (binder) F F ก กF F F Fก ก . Fก ก F ก ก 20 F F ก . ก 20 F 170 F June 19, 2006 115
  • 116. F (Bio) F July 3, 2008 116
  • 117. Case C:: DHL Siamwara Modern Trade Management System
  • 118. C Modern Trade Management System ก F F F F F ก Supplier EDI Modern Trade UP-Front Siamwara Lotus Big-C TTN SMEs Makro TIFA Department Store Central The Mall F F ก F ก F ก ก F Supplier ก Fก
  • 119. C ก F F F Web-Based Application ก F ก ก F ก ก Modern Trade ก F F F ก ก ก F F F F F ก ก F ก ก F ก Modern Trade F Open Source F ก F ก F F ก ก F F ก ก
  • 120. July 26, 2004 P 120 ก F ก 120
  • 121. July 26, 2004 P 121 ก F Best of the Best FF FF ก ก 121
  • 122. F ก May 19, 2005 122
  • 123. F F ก 2552 F F F F F ก ( ) ก ก F F F F F F F ก F F ก F ก F F Nokia-Siemens, Ericsson, Alcatel, NEC, Huewei F F F F F F ก F ก F ก F TOT F F F F F F (ADSL) F (FTTH super internet broadband) 123
  • 124. F F NMS SN-02 Soft Switch SN-01 SN-03 Video Server IP - NETWORK SN-04 SN-08 IP BRAS ATM - NETWORK SN-05 SN-07 SN-06 ATM BRAS 124
  • 125. F F 2552 ก F F F ก F F F F . . F F F F ก F ก F F ก ก F ก ก F F F ก ก ก ก F F F ก 1.5-1.8 ก ก F F F F F F F ก F ก F F F F FF F F 8-10 12 ก 2552 125
  • 126. F . . 2550 ก ก กF ก ก F F ก . . F 8 17 ก 2550 126
  • 127. ก กF ก ก F ก ก F ก ก กF ก กก dynamization ก Fก ก F F ก 2 mm Fก ก F F F F F9 F ก ก F F ก F F ก ก ก ก ก Fก ก ก F F F ก F ก ก F ก ก ก F F F F F F F F กF ก ก 17 ก 2550 127
  • 128. ก ก ก April 26, 2007 128
  • 129. July 26, 2004 P 129 ก F ก F 129
  • 130. July 26, 2004 P 130 ก ก ก (Innovation Acquisition Services: IAS) 130
  • 131. July 26, 2004 P 131 ก F F ก ก F F www.toryod.com www.freepatentsonline.com ก F ก www.nstda.or.th www.nrct.go.th ก กF F ก www.nia.or.th ก F F ก www.stkc.go.th 131
  • 132. ก July 26, 2004 P 132 132
  • 133. July 26, 2004 P 133 F ก ก ก ก F F ก Fก F F ก F F ก F ก F F ก Fก ก ก F F F 133
  • 134. July 26, 2004 P 134 Senior Expert Service (SES) F F Fก F ก F ก F F ก F F SES F ก F ก F ก กก F 6,700 SES กF 1983 ก F 14,000 ก 151 ก F 2004 ก 600 ก 134
  • 135. July 26, 2004 P 135 In 2005 SES conducted 589 assignments in Asia, representing 40% of its total portfolios. F F F > 300 / 135
  • 136. July 26, 2004 P 136 Sector of Economy Experts Metallurgy Machines and plant for metal production 20 Rolling mill equipment and mechines 17 Foundry and forging Forging equipment and mechines 19 Metal forging presses 24 Tool and machine tool Plastics processing machines 24 manufacture Special purpose machines 39 Mechanical engineering Refrigerating machines 32 Plastic products: Plastics processing mechines 34 manufacture and processing Rubber processing Rubber processing mechines 10 136
  • 137. July 26, 2004 P 137 Sector of Economy Experts Packaging for final Packaging mechines for final consumers 10 consumers Pulp and paper Paper machines 20 Wood processing Wood working and processing machines 26 Leather processing Leather and shoe processing machines 26 Textiles Textiles machines 46 Printing and graphics Printing machines 9 Agriculture Agriculture machines 42 Food industry Machines / equipment for the food industry 70 Mining Mining machines 25 137
  • 138. F ก ก F F www.nia.or.th/ipm October 9, 2009 138
  • 139. F F Patenting Company Licensing Technology May 19, 2005 139
  • 140. ก F Research Laboratories IP Creation R&D units In&Out IP Protection DIP IP Utilization Internal IPM Enforcement F ก Fก F May 19, 2005 140
  • 141. ก F F ก
  • 142. ก F ก ก F ก F ก F ก F ก ก F ก F ก ก F ก . F F F F ก ก ... F ก F ก 805,000.- Fก 3
  • 143. IP Valuation . ก F ก กF ก F F ก ก กF ก ก F (Income approach) 2,105,810.- ก ก F F ก กF ก F F F (royalty fee) F 4 ก
  • 144. July 26, 2004 P 144 144
  • 145. Innovation cycle ก Business F ก ก Model Innovation Investment Model Model Profit Operation Model Model ก
  • 146. ก F NIA ก F ก . ก. . . MFC, Banks mai SET Initiate Projects & Develop . Mar 5, 2008 146
  • 147. ก ก F Venture Capital July 24, 2008 147
  • 148. Mar 5, 2008 148
  • 149. ก F ก ก ก F ก ก Fก ก F F
  • 150. .ก ก F ก F Mar 5, 2008 150
  • 151. July 26, 2004 P 151 4. ก ก ก Fก 151
  • 152. July 26, 2004 P 152 F F (2550) F F Real Growth ( F F ) GDP (%) ก 0.97 11.4 3.9 SMEs 3.24 34.9 4.2 ก 4.28 53.7 5.5 F 8.49 100 4.8 : ก ก ก ก F Real Growth ก F ก 2549 152
  • 153. July 26, 2004 P 153 F ก (2550 ) FF GDP GDP FF FF กก (( )) (( )) (( F F )) (( F F )) Large +Others SMEs (99%) Micro Enterprise (76%) OTOP (43%) (30%) 2,375,368 2,375,368 11,711,334 11,711,334 7,518,110 7,518,110 5,254,999 5,254,999 : ก F ก ก F ก F ก ก F ( .) 153
  • 154. The Weakest Links Value added Potentials Focus of Thai Producers Research & Production Marketing Development Low Cost Leaders Differentiators
  • 155. Value Creation Opportunity Innovation Driven Less for More Brain & Economy Opportunity Investment Driven More for More Sweat & Brain Economy Factor Driven More for Less Sweat &Tear Economy
  • 156. The Innovator Undermines the Incumbents Industry Leader Follower Innovator Airlines American Delta Southwest Airlines Northwest Airlines United Coffee Nestle (Nescafe) General Foods Starbucks P&G (Folgers) (Maxwell House) Sara Lee (Douwe Egberts) Compaq Personal IBM Dell HP Computer NEC TV ABC NBC CNN Broadcasting CBS Italy UK Fashion Spain France Hong Kong Source: All the Right Moves 156
  • 157. Continuous Innovation Original Product Innovation #1 Innovation #2 Coke Diet Coke Caffeine-Free Diet Coke Toothpaste With Fluoride With Whitener Telephone Portable Wireless Television Color High Definition Automobile Seatbelts Airbags Airplane Jet engine Concorde Long Play Audiotape CD Mainframe computer Desktop computer Laptop computer Source: The Dead of Demand 157
  • 158. July 26, 2004 P 158 Total Assets Intangible assets Tangible assets Business Business Capital Capital Land Land IPIP (Product, (Product, Machines Machines Human Human Distribution, Distribution, Capital Cash Cash Capital Capital Sale, Sale, Capital registered registered Marketing, Marketing, Debt Debt non registered non registered Business Business Stock Stock know-how) know-how) Equity Equity Etc. Etc. 158
  • 159. Today, IP asset is the main part of the product, playing an important role in value creation Walt Disney Nike, Inc 70.9% 76% 76% Merck & Co 93.5% 93.5%
  • 160. Design Innovation Branding Mar 30, 2006 Marketing 160
  • 161. 10-Nov-06 Global Brand Value Coca cola 69.6 Billion Microsoft 64.1 Billion IBM 51.2 Billion GE 41.3 Billion INTEL 30.9 Billion 161
  • 162. Marketing vs Branding Marketing = ก ก ก Mar 30, 2006 Branding = ก ก F 162
  • 163. ..... 163
  • 164. Business concept Innovation 164
  • 165. Core competences Firm Competencies : ก F F ก ก Fก F Core competencies - ก F F Core products F Business units ก กF F F Final end products – ก F F F 165
  • 166. World Business Model Innovators Business Model Breakthroughs “Big Box” – low cost, high stock availability “Big Box” – low cost, high stock availability Online bookstore High-quality coffee + Convivial atmosphere = “Enjoyable experience” Made-to-order The first online search engine 166
  • 167. Jan 22, 2009 167
  • 169. ก F Business concept innovation is not about positioning against competitors, but about going around them. Avoidance, not Attack Jan 22, 2009 169
  • 170. ก Jan 22, 2009 170
  • 171. Success Factors for July 26, 2004 P 171 Innovation HR: knowledge worker/researcher R&D as Knowledge Capital Stock Innovation Management Technology Acquisition Services & Products Innovation Network IP Management Technology Transfer Training Financial Incentives Market Development Public/Organisation Awareness 171
  • 172. ก ก ก : ก ก F F F Fก ( ก ก F ) F F กF ก (Radical Change) F F F ก ก F ก F F ก F F F ก F F ก F ก ( F ) ก ก 172
  • 173. New knowledge-driven economy: Shift from industrial to knowledge-based enterprises
  • 174. How to Innovate 5 THAILAND & companies? 174
  • 175. F ก ก F F (Value Creation) ก F ก F ก ก ก ก ก F F ก ก ก F (More for Less) ก ก (More for More) F ก (Less for More) 175
  • 176. ก ” Innovation: Linkage between Knowledge and Productivity Competitiveness Productivity Innovation Knowledge Acquisition Learning Science & Technology
  • 177. July 26, 2004 P 177 INNOVATION = Change ? 177
  • 178. July 26, 2004 P 178 INNOVATION = Invention + Application 178
  • 179. July 26, 2004 P 179 INNOVATION = Exploitation of Knowledge 179
  • 180. July 26, 2004 P 180 ก : ก กF ก F ก ก F Fก F กF F F F F F 180
  • 181. 02-644-6000 Mar 28, 2006 www.nia.or.th 181