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2. Top 5 Internet Marketing Strategies
Google Adwords Campaign
Google Authorship Markup
Social Media
Online Reputation Management
Local SEO

3. Google Adwords Campaign
1. Small Initial Investment
2. Defining Budget
3. High ROI
4. Target Traffic
5. Test Marketing Campaigns
6. Instant traffic
7. Tracking success
8. Targeting ads locally
9. Suggested high volume
keywords 10. Improves hands­on
experience

4. Google Authorship Markup
Implement the Rel=”Publisher” Google
Authorship Mark Up
1. Add the rel=”publisher” tag to the head
of the site, with the URL of you Google+
Business page.
2. Point the Google+ business page on the
site to verify the rel=”publisher” mark up.
Steps: Google+ page > Edit > About > Add
Your Website.
2.TEST through Google Rich Snippet
testing tool
(http://www.google.com/webmasters/tools
/richsnippets)

5. Social Media
1. Create branded pages
2. Know your audience.
3. Analyze your competition.
4. Identify core topics and create value.
5. Define tone and frequency(planning
calendar)
6. Engage your audience(content)
7. Obsess over analytics / Monitor
responses and track your results
8. Use results to better understand
consumer behavior and reaction to
your products/services

6. Online Reputation Management
1. Automate your monitoring
2. Use an array of reputation­
monitoring tools
3. Own Your Search Engine Results
Page (SERP)
4. Be Social : Claim your brand’s
social media profiles and use them
5. Blog:Blogging is another way to get
your brand out there on the web
6. Offer your customers chances to
vent.
7. Encourage positive reviews.
8. Respond to negatives

7. Local SEO
1. Create Local Places Pages.
2. Optimize and Properly Categorize Your Page.
3. Accurate Business Citations.
4. Online Reviews
5. Quality Photos
6. Optimize Your Website.

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www.palmettosoft.com