A summary of where the creative opportunity for digital communications is at (Summer 2007)

1. Creativity meet Digital Brand meet Consumer

2. The history of Digital … in 3 slides

3. All about the information Brand Consumer

4. All about the brand Brand Consumer

5. All about the consumer Brand Consumer

6. Principles of Digital Creativity

7. Then Now Tomorrow Technology Human values Drives creativity Drives creativity Broadband Flash Audio Rich Media Flash Code More Invisible / Intuitive Emphasis on Humanity Period where Technology is the most disruptive creative force Technology is normalized, demanding a return to more eternal creative values Alive Entertaining Innovative Open Useful

9. Alive Animated, engaging & interactive.

10. Entertaining Be fun, charming and interesting.

11. Innovative Smart, social, connect in new ways

12. Open Share, give, receive.

13. Useful Add value to the consumer. Advertising as a service.