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PENG Sen
 MCC’ 11
The China Minsheng Bank Corp.,Ltd.
            (CMBC)

         January 12,1996
             Beijing

          First in China
    non-government enterprises
COMMITMENT
reform and entrepreneurship


  "we mine, we share“
    http://www.youtube.com/watch?v=E8JBvOiFto8
November 26, 2009
  listed on Hong Kong Exchanges


          By December 31
   29 branches throughout China
1 representative Office in Hongkong
MARKET POSITION
 “for private enterprises,
small & micro-enterprises,
   high-end customers"
"
Particularly in recent years, CMBC has
been more actively participating in public
undertakings and showed increasing
commitment to social responsibility,
which have won wide public and media
attention and high praise.
                                      "
<<CSR Center
2006 &2009
              China Charity Award

                           2006
  1st for market and the social contribution (China)

                       June 2009
   50 Hoogewerf Social Responsibility Companies

                   December 2009
Special Award for Corporate with Social Responsibility in China
 Excellent Example of Corporate Social Responsibility in China
Rsp. Governance

Philanthropy & Public Good
                                                 Green Banking


                                    SERVE
     Rsp. pushforward            the public        Rsp. Communication
                                    CARE
                               the livelihoods



       Harmony & Co-win                          Market Performance

                                Be Legal

                             Minsheng Model
officially manage the Yan-Huang Art Museum managed by CMBC
Brand Image Department Manager

2009, 2 million yuan to support City Corps de ballet of Beijing

31 million yuan to "people's livelihood, education, poverty
alleviation fund"—so far the largest public donation from private
enterprises with a responsible expert panel

2006, CMBC financed 14.5 million yuan as free broadcast TV
advertising for poverty-stricken counties in the Central TV

2008, 10 million yuan donation to Rescue Operation of the Sichuan
Wenchuan earthquake
BUT IN 2008
Some residents of Wenchuan and other places has been reported
identity card theft to open bank accounts in Minsheng Bank. Even
some of the victims of the earthquake had their ID cards used to set
up online banking business in the Bank.

It was reported that Minsheng Bank has cooperated with an
company named “HengYiZhongTian” to share nearly 10 thousand
illegal copies of stolen ID cards in China.

http://v.ku6.com/show/CnUOB5t3g-IarDBX.html
IN DEC. 2009, AFTER INVESTIGATION
CMBC’s took the initiative to cancel the relevant cards and customer
information and reported through the News Center in its Brand
Management department that it was cheated by its cooperator in collecting
customer bank account requirements in 9 universities in Northern China
and most fake ID cards were from Canton Area.

Only 2 ID Card information was proved to be real among 10739 others.

The HengYiZhongTian fired the manager in charge of the project.
“We didn’t report our discovery of round
1000 inefficacious customer information
because we think it did no harm to the
bank”

-HengYiZhongtian
References
http://news.cnnb.com.cn/system/2010/01/13/006389648.shtml
http://en.wikipedia.org/wiki/China_Minsheng_Bank
http://www.cmbc.com.cn/
http://shehui.ccvic.com/guoneiyaowen/20100105/85528.shtml
http://bbs.chinanews.com.cn/thread-1495892-1-1.html
http://let178.blog.hexun.com/47813207_d.html
http://www.china.org.cn/culture/2007-12/17/content_1235589.htm
http://blogs.clarin.com/qijie4/2010/10/13/the-success-road-of-china-minsheng-banking-
corporation/
Thanks =)



            PENG Sen
             MCC’ 11

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