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Strategisk bruk av
  sosiale medier
Kommunikasjonsforeningen
       i Østfold
     28.02.2013

    Kommunikasjonssjef Pål Nilsen



                  Sarpsborg kommune
Helhetlig strategi
■ Sosiale medier må være et supplement til
  øvrige kanaler
  ■ Spille sammen
  ■ Klar kanalstrategi
     ■ Begrensninger og muligheter
     ■ Målgruppe
     ■ Retningslinjer
     ■ Kultur
Vår hovedkanal
Siste: Instagram
Må prioritere




          Pr 03.12.2012 (Endringer fra 30.09.2012)
                                    Kilde: Halogen
TRENDER PÅ NETT
- SOM PÅVIRKER OSS
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SOSIALE MEDIER – NOEN
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Facebook-fakta
■ 5500 følgere (+350 siden nyttår)
■ Siden lanseringen 6/9 2010:
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Strategisk bruk av sosiale medier