European Lotteries seminar Helsinki 7.6.2011

1. Innovating for the Benefit of
Retail & Digital Customer
Karri Paavilainen
Vice President, Strategy and Business Intelligence
7.6.2011

2. Registered customers
1,3 million
90 %
Registered customers Active accounts
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3. Current uses of customer intelligence
• Product development
• actual behavior vs. survey behavior
• Direct marketing campaigns (email, sms)
• next best offer
• Triggered customer messages (email, sms)
• automated reminders for low account balance, subscription period ending…
• Mass-marketing
• target group definition and results measurement
• Website contents
• personalized draw experience, overall content relevancy measurement
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4. Key future trends
Digital surfaces Convergence
Mass-customization Personalization
Entertainment
Social interaction Services
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5. In store applications

6. In Store Applications
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7. In Store Applications
D I G I TA L S U R FA C E S
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8. In Store Applications
CONVERGENCE
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9. In Store Applications
M A R K E T I N G + G A M E S + S E RV I C E S
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10. In Store Applications
M A S S C U S T O M I Z AT I O N
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11. In Store Applications
LOTTO
for mr. Z
P E R S O N A L I Z AT I O N
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12. In Store Applications
SOCIAL INTERACTION
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13. Out of store applications

14. Out of Store Applications
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15. Out of Store Applications
D I G I TA L S U R FA C E S
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16. Out of Store Applications
E N T E R TA I N M E N T
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17. Out of Store Applications
SOCIAL INTERACTION
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18. Out of Store Applications
P E R S O N A L I Z AT I O N
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