When Controversy Sparks Buzz and when it Doesn't

1. Promotional Strategy
Group 3
When Controversy Sparks Buzz
and When It Doesn’t
Karthik P (PGP31394) | Shalini Jain (PGP31050) | Sunil Agarwal (PGP31177) | Nelson Delest (IEP17007) | Ravi Khatri

2. Shock Marketing
Deliberately, rather than inadvertently, startling and offending the audience by violating norms for social
values and personal ideals

3. How bad can the controversies be?

4. So bad, that you can’t even think
of…
Cadila Healthcare Levi’s Stay Unbuttoned

5. It’s Not always Sex!
Kalyan Jewellers Sahara Q-Shop

6. Can controversies be
good for you?
Can they help you make money?

7. Yes, they can…!!
Camlin Permanent Marker Dabur Vatika

8. Yes, they can…!!
Myntra:
Bold is Beautiful

9. What makes it
different?
Identifying the sweet spot

10. How much is too much???

11. Understand your Audience!

12. Understand Your Media!

13. Invisibility

14. Invisibility on Demand

15. Closed Circles