8. USP POV
Who is the target? What is our POV?
What do they think about the product? What do people care about?
What do we want them to think? What do we have to say?
What is the single most important thing to say to get them
change behavior?
How do we fit into the discussion?
How will the campaign support the brand? How will our POV be articulated in a way that stands out
in media landscape?
THE BRIEF
20. "The reason I watch reality TV is
because it makes me feel better about
myself," she told ABC News. "You're
looking at all these other people, and
they're really a bunch of losers. So, it
sort of validates yourself, like, 'Oh, I'm
not that bad.'"
21.
22.
23.
24. WHO WILL RULE THE SEVEN KINGDOMS?
WILL CARRIE CATCH BRODY?
WILL WALTER WHITE LIVE OR DIE?
2
R
29. “I USED MY STOCK MARKET
MILLIONS TO THROW RAVES
AND SELL DRUGS”
30. I USED MY STOCK MARKET
MILLIONS TO THROW RAVES AND
SELL DRUGS
31.
32.
33.
34.
35. David Benioff, showrunner for Game of Thrones,
wondered if someday we’d “merge television
viewing and videogame playing, so you’re taking
control of a certain character and making decisions
for her.”
