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PRODUCT SHOTS
WORTH A
THOUSAND
WORDSby Laurie Millotte at Outshinery.com
SmallTalkVineyards.com
Facebook.com/ MelovinoMead
OUTSHINERY.COM
NUMBERS TO NOTE
Customers remember:
10%
of what they
hear
of what they
read
20%
of what they
see!
80%
National Retail Federation
OUTSHINERY.COM
NUMBERS IN ECOMMERCE
of eCommerce shoppers say the
product image is “very important” in
their purchase decision, more so than...
67%
63% 54% 53%
Product-specific
information
Long
description
Ratings
and reviews
Syntactic Theory of Visual Communication
OUTSHINERY.COM
...and get the very best from the world in return.
You are judged by your appearance and so is your product.
SHOW YOUR VERY BEST
Melovino.com+Vin65.com
OUTSHINERY.COM
Let’s take a typical bottle shot...
FIRST, BEWARE OF BAD IMAGES
LemelsonVineyards.com
OUTSHINERY.COM
Now, which one would YOU choose?
FIRST, BEWARE OF BAD IMAGES
LemelsonVineyards.com
OUTSHINERY.COM
Bottles should belong together.
CONSISTENCY IS KEY
Melovino.com
OUTSHINERY.COM
Because the same quality and prestige go into
every single bottle.
CONSISTENCY IS KEY
Melovino.com
Melovino.com
Melovino.com
Sharp imagery
sells more.
OUTSHINERY.COM
What if you could
go above and beyond
straight product shots?!?
OUTSHINERY
OUTSHINERY.COM
While a reliable straight shot is necessary
and standard, that alone can feel too
limitating and frustrating...
Facebook.com/HardRowtoHoeVineyards
... a trio can pack on FACEBOOK makes for a bigger entrance!
HardRow.com OUTSHINERY.COM
Twitter.com/LemelsonWinery
... a family lineup for TWITTER is more engaging.
LemelsonVineyards.com OUTSHINERY.COM
OUTSHINERY.COM
+
For website, sale sheets,
distributors...
For social medias, wine clubs,
blog posts...
LoveOregonWine.com
OUTSHINERY.COM
A powerful combination!
+
ShadowRanch.com
ShadowRanch.com
The BIG question is:
HOWdo you achieve such
sale-worth product
photography?
OUTSHINERY.COM
OUTSHINERY.COM
PHOTOGRAPHY AS YOU KNOW IT
OUTSHINERY.COM
PRODUCT PHOTOGRAPHY OF 2016
OUTSHINERY.COM
READY? SET. GO!
•	Pay for your order online
•	Fill in your product info
•	Upload your label artwork
OUTSHINERY.COM
RELAX AND ENJOY!
Approve the first images
we send you
Download all the files
in ALL the formats you need
(including eCommerce ready-sized!)
And that’s it!
Really?!?
REALLY.
OUTSHINERY.COM
All the quality images included above were
created entirely digitally by the bright folks at
Outshinery.com
OUTSHINERY
OUTSHINERY.COM
No shipping. No hidden fees. No stress.
You pay by the bottle. Simple as that.
$97 / bottle
for order of 1-5 bottles
$87 / bottle
for order of 6-11 bottles
$77 / bottle
for 12 bottles or more
HOW MUCH DOES IT COST?
OUTSHINERY.COM/FREE
See YOUR first test shot for free!
OUTSHINERY
“Our distributors are loving the
new imagery!”
— Heather Shelby, Entente Spirits, MI, USA
“Everything looks spectacular!”
— Judy Phelps, Hard Row to Hoe Vineyards &
Shameless Hussy Wines, WA, USA
“I love it! Our bottles look stunningly
“sharp” for lack of better wording!”
— Stefanie Schales, 8th
Generation Vineyards, BC, Canada
“Mesmerizing images. The future
is here and it is shining bright.”
— Sergio Moutela, Melovino Meadery, NJ, USA

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Product shots worth a thousand words