Retailers are looking for better ways to improve the customer experience across the board. An Omnichannel strategy is a win-win solution.

1. Why Does Omnichannel
Experience Matters

2. Customers are no longer loyal to an individual
channel but rather to a seamless experience
across multiple channels.
Online Store
➢ Desktop, Laptop
➢ Mobile Phone
➢ Tablets
➢ Social Media
➢ Advertisement
Offline
➢ Print media
➢ TV ads
➢ Physical store
Customers Expectations

3. Seamless Experience
Customers are now everywhere.
They show interest in a product
on one medium and finally
purchase from another medium.
They want:
➢Instant reachability
➢Convenience in accessibility
➢Personalized content
➢Unified self-service preference

4. An Omni-Channel enables customers to get
the same experience on all touch points and
make their purchase from their preferred
channel without any hassle.
Instant Reachability

5. Easy access is a hook for the customer. The
Omnipresence of product information help
customers to make buying decision and give
them more option for shopping.
Convenience in Accessibility

6. Personalized experience keep customers
engaged whether it is online or offline
medium. Omni-Channel strategy helps in
content personalization and it’s marketing
campaigns
Personalized Content

7. All shopping and communication touch
points should integrated for better
customer support. Omni-Channel self
service enables customers to get on-
demand information/support with speed
and convenience
Unified Self Service Preference

8. “Some of the largest retail chains in
the U.S., such as Wal-Mart Inc.,
Macy's Inc., Nordstrom Inc. and
Target Corp. are committed to an
omnichannel strategy...omnichannel
isn’t just a retail strategy, it’s about
survival.”
- Internet
Retailer’s Omnichannel
Winner’s report

9. Brands need to put their feet in customer shoe and plan a strategy for
better customer experience and growth.
We are sharing our thoughts on Omni-Channel strategies, digital
experiences and digital transformation in our blog section.
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10. Thank You