DofM Content Marketing Presentation

Editor's Notes

1. Contemporary marketing
2. We are the Department of Marketing
3. You can either have a positive ROI, have no idea what your return is, or have a negative ROI. You spent this money; we want to monitor your effectiveness.
4. We understand that client retention with high ROI allows us to create a strategy with them. If our client is only with us for short term projects, we can’t tie them together into a greater overall strategy.
5. One of Top 2 goals for our client. Get more leads (B2B) and sales (B2C).
6. This is the other one of our Top 2 goals for our client. The picture shows brands we have worked with.
7. The most successful companies have a documented marketing strategy and the key components are the 3 Cs and understanding the Competition, Company, and Customers.
8. Many areas of traditional marketing still work well today.
9. Part of traditional marketing, we want to show that media advertising can still be affective.
10. Most important marketing asset is your website. Ask yourself- is it more like a brochure, or something that converts customers and brings leads?
11. You own digital assets as a company. It is important to claim them and make them look and sounds great.
12. 70% of the buyer journey today takes place before they ever engage a sales person or company. It is up to the consumer to find out content and about you…so what kind of content is out there about you? B to ME goes beyond Business to Consumer; it speaks to the individual.
13. In context to the individual, give people valuable stuff to take on that buyer journey. Give value, not a sales pitch.
14. There is lots of Big Data available now, and this is how we convert into something we can analyze. It allows us to track metrics that weren’t available before. This is a way that your marketing can avoid seeming like a black hole (see slide 4).
15. Meetings are required to communicate metrics, key performance indicators and based on the data we have gathered, brainstorm how to USE it.
16. Thank you for viewing our presentation. Please contact the Department of Marketing if you have any questions or inquiries.