My First Ever Slideshow: Windgat
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This is the final presentation I created with my group for a Marketing 1 project at UCT. We had to brand/make/invent a product from scratch or adapt it to whatever market we wanted to. We chose GustBuster for the Cape Town marker. I was head of visuals, branding and the slide show. Please note, the logo for our product is basically just the City of Melbourne flipped over. And I stole some visual theme effects(which I made by had in Photoshop!) from the Melbourne city brand as well. I made this slideshow a week before I met the presentation king, @JesseDee. But if you had to look at my slideshow, it follows 85% of what he recommend :) [And I havent changed it after seeing his slides!]
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My First Ever Slideshow: Windgat
- 1. • FRIDAY 22 OCTOBER 2010 • YOU’RE ABOUT TO BE BLOWN AWAY… PRESENTATION TO THE BOARD OF DIRECTORS windgat
- 2. THE FOLLOWING IMAGES MAY CAUSE SEVERE EMOTIONAL AND PSYCHOLOGICAL DISTRESS. GMT DOES NOT ACCEPT ANY RESPONSIBILITY FOR EMOTIONAL TRAUMA CAUSED. WE ONLY PROMISE TO DELIVER THE ULTIMATE SOLUTION TO YOUR SUFFERING.
- 4. • Otherwise known as GMT • Dinika Drizzle: Consumer Experience Officer • Grant Guster: Marketing Manager • Rouen Rainbow: Chief Product Expert • Taku Tornado: Market Analyst • Matthew Monsoon: Money Man INTRODUCING: THE GUSTBUSTER MARKETING TEAM
- 6. 3. THE REVOLUTIONARY SOLUTION Presenting Windgat... The latest in weather protection technology
- 7. What would a consumer pay for the only umbrella they will ever need?
- 9. R199 Only
- 10. Where will you be able to acquire the best in weather proof technology? Initially UCT Campus Store & Jammie Plaza stall during O-Week Further availability at Atlas Books, Van Shaik Future possibility: Cape Union Mart, Cape Storm
- 11. Promotional Campaign Live Demonstrations Offering Swaps! Print Media Eg. Notice boards, Posters
- 12. BENEFITS SUMMARY 1) Keeps you dry because your umbrella ain’t broken 2) Keeps your wallet full of your own hard earned cash in the long run 3) Ensures you feeling trendy and hip with an umbrella in your hand
- 13. • Otherwise known as GMT • Dinika Drizzle: Consumer Experience Officer • Grant Guster: Marketing Manager • Rouen Rainbow: Chief Product Expert • Taku Tornado: Market Analyst • Matthew Monsoon: Money Man THE GUSTBUSTER MARKETING TEAM
- 14. • WHAT MAKES WINDGAT UMBRELLAS SO REVOLUTIONARY? 1. Internationally patented “Raindrop shaped wind-release vents™” a.k.a “WindGaatjies™” 4.JUSTIFICATION AND FEASIBILITY
- 15. 2. FASHIONABLE DESIGNS - Unlike typical outdoor gear - Tailored for the Cape’s “cool” culture JUSTIFICATION AND FEASIBILITY
- 16. LET’S SEE A WINDGAT UMBRELLA IN ACTION! …BLOWING THE COMPETITION AWAY JUSTIFICATION AND FEASIBILITY
- 17. • Otherwise known as GMT • Dinika Drizzle: Consumer Experience Officer • Grant Guster: Marketing Manager • Rouen Rainbow: Chief Product Expert • Taku Tornado: Market Analyst • Matthew Monsoon: Money Man THE GUSTBUSTER MARKETING TEAM
- 18. - Unique in South Africa - Demand all year round - First mover advantage 5. SWOT ANALYSIS Strengths
- 19. - Perception of the price 5. SWOT ANALYSIS Weaknesses Windgat
- 20. The REAL cost of ordinary umbrellas vs Windgat Weaknesses Power 1 per year x R120 each x 3 years of studying ONE Windgat for….everrrrrrrrr !"#$%& !"##$ $ !"
- 21. - Product Line Extension: – Beach Umbrellas – Golfing/Sport Events – Corporate branding – Unique individual customization 5. SWOT ANALYSIS Opportunities
- 22. - “me too” products - New & better substitutes - Competitors > Lower Prices 5. SWOT ANALYSIS Threats
- 23. • Otherwise known as GMT • Dinika Drizzle: Consumer Experience Officer • Grant Guster: Marketing Manager: Marketing • Rouen Rainbow: Chief Product Expert • Taku Tornado: Market Analyst • Matthew Monsoon: Money Man THE GUSTBUSTER MARKETING TEAM
- 24. 6. CALL FOR ACTION “Wine maketh merry but money answereth all things.” 1) Project is financially feasible 2) There’s huge Profit Potential in the long run 3) High Returns on investment (ROI) MONEY, MONEY AND MORE MONEY
- 25. 6. CALL FOR ACTION EXPECTED PROFITABILITY
- 26. 6. CALL FOR ACTION INVESTOR ROLES
- 28. windgat Never be blown off course again!™