Digital Hot List Presentation - TrendHunter.com

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TrendHunter.com presents at nextMEDIA Toronto's 2010 Digital Hot List!

The Digital Hot List is a market access program in which nextMEDIA searches high and low for the online properties, digital superstars or technologies that would interest advertising executives enough to pitch to their brands. Join us as we highlight this year's top nominees and find out what advertisers are looking for in terms of digital media initiatives and partnerships for 2010, how advertisers analyze digital initiatives before taking them to their clients, and who are the key players making this happen.

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Digital Hot List Presentation - TrendHunter.com

  1. 1. #1 IN TRENDS - The world’s LARGEST collection of CUTTING EDGE trends © Copyright – Not for Distribution
  2. 2. POPULAR IS NOT COOL
  3. 3. COOL IS UNIQUE
  4. 4. COOL IS CUTTING EDGE
  5. 5. COOL IS VIRAL
  6. 6. WHAT HAPPENS WHEN WE HUNT FOR COOL ?
  7. 7. TERROR APPAREL?
  8. 8. AWKWARD FAMILY PHOTOS?
  9. 9. BABY TOUPEES?
  10. 10. FEATHERED EYELASHES?
  11. 11. CUSTOM BEER LABELS?
  12. 12. BRAILLE TATTOOS?
  13. 13. ANGRY BABY BLOGS?
  14. 14. CO-ED MATCHING HAIRCUTS?
  15. 15. P.A.D.D.? (POST ‘AVATAR’ DEPRESSION DISORDER)
  16. 16. MICRO-TRENDS & VIRAL INNOVATION SURROUND US
  17. 17. CHAOS MAKES INSPIRATION DISTRACTING CUSTOMERS COMPETITORS STRATEGY
  18. 18. HOW DO WE MAKE SENSE OF THE NOISE ? CUSTOMERS COMPETITORS STRATEGY
  19. 20. 40,000 Trend Hunters
  20. 21. 100,000 micro-trends
  21. 22. 31,000,000 views / mo ***** * *** **** ** ** * ** ** ****** * *** ** **** *****
  22. 24. Or as my mom describes it… WE PLAY ON THE INTERNET ALL DAY
  23. 25. 3 TAKEAWAYS
  24. 26. 1) TrendHunter.com is on FIRE Up 400% this year (25% more since our application) Weekly Page Views 2009 - 2010
  25. 27. 1b) About the same size as Maxim and Cosmopolitan … but just 6 full time people
  26. 28. 2) Unrivaled Platform for Trend Research +
  27. 29. 3) Putting CANADA on the map in for trends & innovation <ul><li>#1 Largest Trend Network (40,000 people – 8x bigger) </li></ul><ul><li>#1 Most Popular (31,000,000 views / mo – 30x bigger) </li></ul><ul><li>#1 Most Updated (100+ / day – 10x bigger) </li></ul><ul><li>#1 Trend Research Platform Used by eBay, Microsoft, Google, P&G when they need to spark innovation. </li></ul>

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