How to diminish user angry caused by low performance (beyond or without technical improvements)

1. Performance Cheats
How to diminish user angry

2. Main Problem
User is waiting for seconds...
and is becoming angry at that time

3. "This product is slow!"

4. How to eliminate
the angry?

5. Loading...
is better than nothing!
At least you know that smth works

7. Screenshot
instead loading and splash
screens
Save the latest state and
show without renew
Profit: user recalls what he
was doing previos time

8. Empty interface
and load data later
Profit: user will see more than empty page

9. Any messages
"You will get the page in 10 - 5 - 3 - 2 - 1 sec"
"Searching the best content"
"We're working on..."

10. Main Principle
1
Imagine you are
a user
2
Try to explain what is
happening
or
Entertain him/her if
possible

11. Also
Show interface feedback as fast as possible

12. 1 - Highlight Hover Links
don't forget, it's important and easy

13. 2 - Divide the Content
- paging
- wizards
- categories
- sorting
(regions, alphabeth)

14. 3 - Show the Process
instead of loading
Watching at progress lessens annoying

15. 4 - How Much Time Left
Try to figure out if possible
Then say to users
→

16. 5 - Gradient
Showing gradient is better than flat color

17. Any questions?
gurianova.maria@gmail.com
mariaguryanova.com